Boulevard
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Boulevard firmographics
Firmographics- Name
- Boulevard
- Legal name
- Boulevard Labs, Inc.
- Website
- https://joinblvd.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Boulevard industry classification
Industry- Product category
- Salon and Spa Management Software
- akta.pro industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa)Business & Public Services/Web, Mobile & Digital Platforms/On-Demand, Gig & Local Services PlatformsAppointment Reservations (Spa, Salon, Wellness)POS Payment Software & Middleware (Terminal OS, Apps, Device Management)
Keywords
Where Boulevard is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boulevard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Boulevard operates as a subscription-based SaaS platform for self-care businesses. Pricing is quote-based and tiered by business size and features. The platform includes scheduling, CRM, POS, marketing, and clinical tools. Medspa add-ons are referenced at $500-$600 monthly per location.
- Payment Processing: Native payment processing through Boulevard Payments™ payfac, generating transaction-based revenue. The platform processes approximately $5 billion in payments annually across its customer base.
- Hardware Sales (Boulevard Duo™): Sale of Boulevard Duo™ EMV-certified point-of-sale hardware and iPad Duo App for front desk checkout experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base platform with add-ons for medspa clinical features |
| Subscription | Annual | Enterprise tier with full API access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Boulevard product offering
Product offeringCore offering
Boulevard is an AI-driven SaaS client experience platform purpose-built for appointment-based self-care businesses including salons, spas, medspas, barbershops, nail salons, and massage businesses. The unified platform combines Precision Scheduling AI, client management (CRM), POS/payments, marketing automation, memberships, loyalty programs, and reporting in a single subscription. For medspas, the platform adds HIPAA-compliant clinical charting and ePrescribe (powered by ScriptSure). The company also sells Boulevard Duo EMV-certified POS hardware and offers Enterprise-tier open APIs for custom integrations.
Product overview
Boulevard is an AI-driven SaaS client experience platform for appointment-based self-care businesses (salons, spas, medspas, barbershops, nail salons, massage). The unified platform consists of a core system combining scheduling (Precision Scheduling), client management (CRM), POS/payments (Boulevard Payments with Duo hardware), marketing (email/SMS suite), and reporting. Additional modules include ePrescribe for medical prescribing, Boulevard AI for smart scheduling and automation, Memberships & Packages, Capital financing, and Forms & Charts for clinical documentation. The platform is offered across business sizes from individual salons to multi-location and enterprise operations, with Open API available for Enterprise tier customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Boulevard Platform AI-driven SaaS client experience platform unifying scheduling, CRM, POS, marketing, memberships, and reporting for appointment-based self-care businesses.
- Boulevard Payments Native payfac payment processing platform with card tokenization, instant payouts, multi-merchant accounts, and Boulevard Offset for credit card fee absorption.
- Boulevard Duo EMV-certified point-of-sale hardware designed for self-care businesses, accepting dip, tap, swipe, and contactless payments including Apple Pay and Google Pay with discreet tipping.
- ePrescribe Electronic prescribing add-on for medspas powered by ScriptSure (D.A.W. Systems), integrated into patient profiles. Supports controlled, non-controlled, and compounded medications with safety checks, drug interaction alerts, prescription benefit checks, and HIPAA/EPCS compliance.
- Boulevard AI AI-powered feature set for beauty and wellness businesses including smart scheduling, automated client communications, personalization tools, and chatbot capabilities.
- Open API Enterprise-tier API access including Client API, Credit Card Tokenization API, Admin API, and Recurring Report Export API for custom integrations and workflows, plus Snowflake Data Share.
- Capital Business capital/financing service for self-care businesses to reinvest in their operations.
Quantifiable outcome
- Salons using Boulevard's scheduling software saw more services booked, fewer no-shows and late cancellations, more retail value, and more gratuity (T+90 days)
- +6 more outcomes
Companies that use Boulevard
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles4 records
Boulevard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature8 records
Boulevard partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, supporting and minor.
- D.A.W. Systems (ScriptSure)coreBoulevard partnered with D.A.W. Systems and its ScriptSure e-prescribing solution to launch Boulevard ePrescribe. The integration enables medspas to send prescriptions directly within the Boulevard platform, eliminating system switching. ScriptSure is used by over 30,000 licensed prescribers nationwide and supports the Surescripts pharmacy network.
- ShopifysupportingBoulevard's Shopify app integration syncs products and gift cards between Boulevard's POS and the business's Shopify store, providing a consistent client experience across online and in-person shopping.
- QuickBooks OnlinesupportingBoulevard automatically syncs each day's sales and payment settlement data into QuickBooks Online, reducing manual bookkeeping tasks and keeping financial records accurate.
- Google Calendar and Apple CalendarsupportingTwo-way calendar sync with Google Calendar and Apple Calendar allows businesses to align personal and professional obligations, avoiding scheduling conflicts.
- ZapiersupportingZapier integration enables businesses to create automated workflows between Boulevard and thousands of other applications, reducing repetitive administrative tasks.
- Facebook and Instagram Book NowsupportingAllows clients to book appointments directly from Facebook and Instagram business pages, creating a seamless discovery-to-booking experience on social platforms.
- Reserve with GooglesupportingAllows clients to book appointments directly from Google Business Profile, enabling booking directly from search results and maps.
- Okta SSOsupportingOkta Single Sign-On integration allows businesses to securely launch Boulevard Dashboard through their existing Okta identity management system.
- OPERA PMS (Oracle)supportingIntegration with Oracle's OPERA Property Management System allows hotel guests to charge on-site beauty and wellness services to their room.
- WidewailminorWidewail integration sends personalized SMS-based review requests to clients automatically after appointments, helping businesses collect reviews and video testimonials.
- VishsupportingVish is a color management software provider integrated with Boulevard, helping salons and stylists manage color business workflows.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Boulevard competitors and assessment
Company assessmentDirect peers
- Booksy: Booking and management software for barbers, salons, and beauty professionals. Direct competitor with strong SMB focus and similar self-booking, POS, and payments stack.
- GlossGenius: Booking, payments, and client management platform for beauty and wellness professionals. Direct peer targeting solo and small-studio salons where Boulevard also competes.
- Mindbody: Long-standing vertical SaaS for salons, spas, medspas, and fitness studios with booking, CRM, and payments. Closest direct competitor to Boulevard across the same self-care verticals.
- Vagaro: All-in-one salon, spa, and medspa software with booking, POS, payments, and marketplace. Direct competitor with overlapping SMB and enterprise customer base.
- Fresha: Beauty and wellness marketplace and SaaS platform with free core booking and integrated payments. Competes with Boulevard on price and on consumer-facing discovery.
- Zenoti: Enterprise software for salons, spas, and medspas with deep multi-location features. Direct peer competing for larger chains and franchise brands where Boulevard targets the Enterprise tier.
Emerging players
- Mangomint: Modern, design-forward salon and spa software for boutique and multi-location operators. Emerging competitor with overlapping SMB and mid-market positioning.
- Styleseat: Booking and marketplace platform for hair, beauty, and barbershop professionals. Emerging competitor with overlapping self-care target market and SMB focus.
Broad incumbents
- Square Appointments: Appointment booking bundled into Square's broader payments and POS ecosystem. Broad incumbent competing on ecosystem and pricing rather than vertical depth.
Regional players
- Phorest: Salon and spa software with strong UK/Ireland presence and growing US footprint. Comparable vertical SaaS for self-care with similar feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Boulevard social profiles
Digital presenceBoulevard compliance and trust
Trust signalCompliance3 records
Boulevard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boulevard leadership team
Management profileNumber of profiles
Profiles7 records
Boulevard funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boulevard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boulevard
What does Boulevard do?
Boulevard is an AI-driven SaaS client experience platform purpose-built for appointment-based self-care businesses including salons, spas, medspas, barbershops, nail salons, and massage businesses. The unified platform combines Precision Scheduling AI, client management (CRM), POS/payments, marketing automation, memberships, loyalty programs, and reporting in a single subscription. For medspas, the platform adds HIPAA-compliant clinical charting and ePrescribe (powered by ScriptSure). The company also sells Boulevard Duo EMV-certified POS hardware and offers Enterprise-tier open APIs for custom integrations.
Is Boulevard a public or private company?
Boulevard is a private company. It is classified as venture growth investor backed and is currently operating.
When was Boulevard founded?
Boulevard was founded in 2016. It employs 251 to 500 people.
Where is Boulevard based?
Boulevard is headquartered in Los Angeles, United States, in the North America region.
How does Boulevard make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are payment Processing and hardware Sales (Boulevard Duo™).
Who are Boulevard's main competitors?
Direct peers on record are Booksy, GlossGenius, Mindbody, Vagaro, Fresha and Zenoti. Emerging players are Mangomint and Styleseat. Square Appointments is listed as a broad incumbent. Phorest is listed as a regional player.
Does Boulevard have an API?
Yes. Boulevard offers open APIs for enterprise customers to connect their tech stack and build custom workflows. Available APIs include Client API for customizing booking experiences, Credit Card Tokenization API, Admin API for syncing client/appointment/staff data with external systems, and Recurring Report Export API for financial planning and business intelligence dashboards. API access is available to Enterprise tier customers only. Developer documentation is at developers.joinblvd.com/getting-started/introduction.
What industry is Boulevard in?
Boulevard's product category is Salon and Spa Management Software. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa), with a secondary code of HSACALAK, Appointment Reservations (Spa, Salon, Wellness).