What Widewail does

Widewail is a Burlington, Vermont-based customer intelligence and reputation management SaaS platform purpose-built for automotive dealerships. Founded in 2017, the company operates an integrated platform composed of three core modules — Signal (automated review, survey, and video testimonial generation via SMS through DMS integrations), Response (managed, human-written review responses with a guaranteed 24-hour turnaround), and Intelligence (AI-powered topic and sentiment analysis with benchmarking) — supplemented by Listings Management across 75+ directories, a Pulse private survey product, and a Data Syndication API. The platform is differentiated by deep integrations with dominant automotive DMS/CRM systems (CDK, Tekion, VinSolutions, DealerTrack) and a proprietary database of more than 15 million Google reviews across 16,671 US new car dealers, which powers the Automotive Reputation Index and quarterly Voice of the Customer research reports.

Widewail's go-to-market combines self-serve onboarding for individual dealerships with an enterprise field sales motion targeting large dealer groups and OEMs, supported by content-led demand generation (REV newsletter, quarterly CX research, live events). Revenue is generated entirely through recurring subscriptions across its product modules with location-based pricing implied but not publicly disclosed. The company has expanded laterally into residential real estate property management through integrations with Entrata, AppFolio, ResMan, RentManager, and MRI Software Solutions, and has extended its hospitality footprint via OpenTable, signaling a multi-vertical strategy under the automotive-anchored brand.

The company operates as Widewail, Inc., a privately held Vermont corporation with 51–100 employees and only $1.5 million in disclosed funding (July 2021, private investors). Subprocessor stack includes AWS and GCP for hosting, Bandwidth for A2P 10DLC SMS, The Campaign Registry for compliance, and OpenAI for generative AI features. The company is CCPA- and GDPR-compliant and has not disclosed institutional venture or private equity backing.

Name

Widewail

Legal name

Widewail, Inc.

Website

https://widewail.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Widewail is a cloud-based customer intelligence and reputation management SaaS platform for automotive dealerships, combining automated review generation, human-powered review response, and AI-driven CX analytics. It serves US franchise dealer groups, OEMs, and adjacent verticals like residential real estate.

Ownership category

akta.pro rank

Product category

Reputation Management Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Reputation management software
• Review generation platform
• Customer experience analytics
• Automotive reputation management
• Online review response services

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS (Signal): Monthly/annual subscription for review generation software. Includes automated SMS review requests, campaign management, and analytics dashboard. Pricing tiers based on location count and feature access.
2. Managed Review Response (Response): Subscription-based managed service for review responses. Human team writes and publishes responses to all reviews within 24 hours. Includes negative review escalation workflow and approval process.
3. Video Testimonials (Invite Video): Subscription add-on for video testimonial collection. Automated video request triggers, built-in legal releases, incentive engine, and video library. No setup fees, unlimited SMS video review requests.
4. Listings Management: Subscription for listings management across 75+ platforms. Includes one-click updates, automatic fix detection, and multi-location management.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Widewail sells a customer intelligence and reputation management SaaS platform for US automotive dealerships, organized around three integrated modules: Signal (automated SMS review, survey, and video testimonial generation via DMS integrations), Response (managed human-written review responses within 24 hours), and Intelligence (AI-powered topic sentiment analysis and benchmarking). The platform also includes Listings Management across 75+ directories, Pulse private surveys, and the Invite Video testimonial product, all designed to increase review volume, accelerate response time, and surface actionable CX insights for multi-location dealer groups and OEMs.

Product overview

Widewail is a customer intelligence and reputation management platform built for automotive dealerships, combining three core integrated modules: Signal for automated review generation via SMS and video testimonials, Response for managed review response with human-written replies, and Intelligence for AI-powered reporting and CX insights. The platform also includes Listings Management across 75+ sites, the Automotive Reputation Index for benchmarking, the Voice of the Customer quarterly research report, and the REV weekly newsletter. A Data Syndication API enables developer integration. The architecture follows a unified platform model where all modules share data and work together as components of the Customer Intelligence Flywheel.

Differentiator

Problem solved

Functional benefit

Brands

• Signal: Collect Reviews, Surveys, and Video Testimonials - automated review request software that sends SMS messages to customers via DMS integrations.
• Response
• Intelligence
• Invite
• Invite Video
• Engage
• Pulse

Products and services

• Signal Automated review generation software that sends TCR-compliant SMS review, survey, and video testimonial requests via DMS/CRM integrations, with configurable trigger points, campaign management, and multi-site support for automotive dealerships.
• Response Managed review response service that delivers human-written responses to all reviews within 24 hours, monitors multiple review sites, escalates negative reviews for customer approval, and includes spam/slander protection.
• Intelligence Reputation reporting and CX insights platform combining review data with AI-powered topic sentiment analysis, staff and location attribution, and industry benchmarking for automotive dealer groups and OEMs.
• Invite Video Video testimonial collection software that triggers automated video requests via SMS after closed sales; customers record on mobile devices with built-in legal release forms and videos are stored in a Widewail-hosted library for marketing use.
• Listings Management Business listing management service maintaining accurate information across 75+ review sites, search engines, voice search, mobile apps, and navigation devices from a single dashboard, including 60+ data fields, automatic inconsistency detection, and real-time notifications.
• Pulse Private customer survey module that lets businesses build surveys from an industry-specific question library, auto-send after key lifecycle events, and view aggregated results inside Widewail alongside review and reporting data.
• Widewail Data Syndication API Read-only API providing developers with access to Widewail review data for presentation on consumer-facing platforms, integration with Widewail applications, analytics collection, and review volume monitoring.

Quantifiable outcome

• 180% increase in review volume in first 30 days
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability7 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core.

• MRI Software SolutionscoreTechnology or Integration · 1 June 2025New integration announced June 2025 for MRI Software Solutions customers to access Widewail's review generation and response capabilities.
• Apple Business ConnectcoreTechnology or Integration · 1 October 2024Widewail integrated with Apple Business Connect in October 2024, enabling dealers to manage their listings and reputation in Apple Maps.
• ResMancoreTechnology or Integration · 1 July 2024New integration with ResMan property management software announced July 2024, expanding Widewail's reach into residential real estate segment.
• CDK FortelliscoreTechnology or Integration · 1 August 2023CDK Fortellis integration for filtering leads on service advisor number, enabling automated review requests triggered by specific service events.
• TekioncoreTechnology or Integration · 1 July 2023Integration with Tekion automotive retail platform announced July 2023.
• RentManagercoreTechnology or Integration · 1 September 2022Integration with RentManager property management software for automated review requests based on rental events.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS listed as sub-processor for cloud hosted infrastructure and data hosting. Data processed and stored in United States.
• Google Cloud Platform (GCP)coreTechnology or IntegrationGCP listed as sub-processor for cloud hosted infrastructure. Data processed and stored in United States.
• BandwidthcoreTechnology or IntegrationBandwidth is listed as sub-processor for SMS communications. Widewail uses A2P 10DLC messaging through Bandwidth.
• The Campaign RegistrycoreTechnology or IntegrationWidewail registers all SMS campaigns through The Campaign Registry for A2P 10DLC compliance, ensuring reliable message delivery.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Birdeye: Birdeye is a leading multi-location reputation management and customer experience platform offering review generation, response, listings, and messaging. It directly competes with Widewail across the same product categories, serving many of the same multi-location enterprise customers.
• Podium: Podium provides review management, messaging, and customer communication tools widely used by automotive dealerships and home service businesses. It overlaps with Widewail on review generation, response, and customer feedback workflows.
• Reputation.com: Reputation.com is an enterprise reputation management platform with review requests, response, listings, and analytics. It competes directly with Widewail for multi-location enterprise accounts, including automotive and other vertical industries.
• Chatmeter: Chatmeter offers multi-location review management, listings, and customer feedback analytics with automotive industry presence. It is a direct competitor targeting dealership groups and similar franchises where Widewail focuses.
• SOCi: SOCi is a multi-location marketing and reputation platform with localized social, reviews, and listings capabilities. It targets similar franchise and dealer-group customers and competes with Widewail on reviews and CX intelligence.
• ReviewTrackers: ReviewTrackers provides review monitoring, generation, and analytics for multi-location businesses. It is a direct competitor in the reputation management category, although it does not focus as heavily on automotive-specific workflow.

Broad incumbents

• Yext: Yext is a public digital presence platform with listings management, reviews, and search experience products. While broader in scope, it directly overlaps with Widewail's listings management and review intelligence offerings for multi-location brands.
• Cox Automotive / Dealer.com: Cox Automotive's Dealer.com and related products are part of the dominant automotive dealer technology ecosystem, offering websites, marketing, and CRM to US dealerships. While broader than Widewail, it overlaps on automotive digital marketing and competes for dealership wallet share.

Others

• DealerSocket (Reynolds and Reynolds): DealerSocket is an automotive CRM and DMS platform integrated with Widewail but also capable of housing reputation features. It represents both a partner channel and adjacent competitive threat to Widewail's automotive stack.

Regional players

• DriveCentric: DriveCentric is an automotive CRM/CDP focused on US dealerships with engagement, marketing, and customer communication features. It is a comparable peer in the automotive CX stack, with some overlap on review and messaging workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@widewail
• LinkedInlinkedin.com/company/widewail
• Xx.com/widewailers
• Facebookfacebook.com/widewail

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Widewail