ActiveCampaign

Name

ActiveCampaign

Legal name

ActiveCampaign

Website

https://activecampaign.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Email marketing automation
• Marketing automation platform
• Customer experience automation
• Sales CRM software
• Transactional email services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Marketing Automation Platform): ActiveCampaign generates revenue primarily through subscription pricing tiers based on contact volume and feature set. Plans range from entry-level (under 1,000 contacts) to Enterprise. Annual and monthly billing options are available, with annual plans offering discounted rates. Additional revenue from add-ons (SMS credits, additional channels) and premium support tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

ActiveCampaign provides an autonomous marketing automation platform that combines email marketing, marketing automation, sales CRM, SMS, WhatsApp, and transactional email into a single system powered by its Active Intelligence AI engine. The platform enables small-to-mid-market businesses to design, execute, and optimize cross-channel customer journeys with AI-generated campaigns, predictive lead scoring, and 950+ integrations. It also operates acquired transactional email (Postmark), WhatsApp automation (Hilos), and AI evaluation (Feedback Intelligence) services that extend the core platform.

Product overview

ActiveCampaign is an autonomous marketing platform that has evolved from a simple email marketing tool into a comprehensive Customer Experience Automation platform. The core platform combines marketing automation, email marketing, CRM, SMS, WhatsApp, and AI capabilities under one unified system. The product portfolio includes: the core ActiveCampaign Platform as the central hub; Active Intelligence as the AI engine powering autonomous workflows; Marketing Automation and Email Marketing as primary execution channels; CRM for sales management; SMS Marketing and WhatsApp Messaging as channel add-ons; Transactional Email (via Postmark acquisition) for automated receipts and notifications; Custom Objects for connecting unique business data; Landing Pages, Analytics & Reporting, Segmentation, and Content Creation as feature modules; and Franchise & Multi-Location as an industry-specific solution. The platform also includes API & Developer Tools for custom integrations. Recent acquisitions include Postmark (2022, transactional email), Hilos (2025, WhatsApp automation), and Feedback Intelligence (2026, AI evaluation) which extend specific capabilities within the unified ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Active Intelligence: AI-powered autonomous marketing engine that analyzes behavioral data to optimize campaigns in real time, featuring predictive send-time optimization, content personalization, and automated performance insights.

Quantifiable outcome

• Saves 13 hours per week of marketing busywork per user
• +9 more outcomes

Named customers9 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability12 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core.

• Feedback IntelligencecoreTechnology or Integration · 3 February 2026ActiveCampaign acquired San Francisco-based Feedback Intelligence in February 2026 to accelerate its Active Intelligence AI engine. Feedback Intelligence converts raw agent and user conversations into structured performance insights using real-time intent detection, sentiment analysis, and friction-point identification. Founder and CEO Chinar Movsisyan joined ActiveCampaign's Technology and Product organization to oversee the integrated AI team. The acquisition introduced a new 'Imagine, Activate, Validate' loop and 'Return on Intent' metric.
• HiloscoreTechnology or Integration · 15 April 2025ActiveCampaign acquired Mexico City-based Hilos in April 2025 to enhance WhatsApp messaging automation capabilities, allowing businesses to create personalized conversational experiences on WhatsApp's platform of 2.4+ billion users. The acquisition expanded ActiveCampaign's presence in Latin America, Europe, and North America, positioning the company as a leader in WhatsApp marketing automation within the SMB segment.
• PostmarkcoreTechnology or Integration · 3 May 2022ActiveCampaign acquired Postmark in May 2022 to enhance its Customer Experience Automation platform by integrating transactional email capabilities. The acquisition unified communication streams for customers, improving engagement through automation and a user-friendly interface. Postmark's transactional email service was integrated into ActiveCampaign's platform, enabling automated receipts, password resets, and other transactional messages within marketing automation workflows.
• ClaycoreTechnology or IntegrationBi-directional integration connecting Clay's AI-powered data enrichment platform with ActiveCampaign. Allows users to automatically sync enriched contact information, push contacts into automations based on real-time triggers, create/update accounts and contacts, and associate contacts with accounts. Enables sales and marketing teams to keep contact data current and engage leads at the right moments.
• Postmark (Zapier/Integration ecosystem)coreTechnology or IntegrationPostmark, acquired by ActiveCampaign in 2022, continues to be listed as a top transactional email service provider. It is noted that ActiveCampaign's acquisition of Postmark enables combined email automation capabilities through integration.

Scale indicators10 records

Direct peers

• HubSpot: HubSpot is the dominant all-in-one marketing, sales, and CRM platform for SMB and mid-market. It competes head-to-head with ActiveCampaign across email marketing, marketing automation, and CRM, and serves as the primary strategic benchmark for ActiveCampaign's mid-market expansion ambitions.
• Mailchimp: Mailchimp (owned by Intuit) is the most recognizable SMB email marketing and automation brand. It competes directly with ActiveCampaign on email campaigns, automations, and now AI-assisted campaign creation, and overlaps heavily in target customer (small businesses, e-commerce, creators).
• Klaviyo: Klaviyo is a publicly-traded, AI-focused email and SMS marketing automation platform with strong e-commerce positioning (Shopify, WooCommerce). It is a direct competitor in the e-commerce/retail segment ActiveCampaign targets, and represents the most direct public-market comparable for valuation benchmarking.
• Brevo: Brevo (formerly Sendinblue) is a European-headquartered SMB marketing platform offering email, SMS, WhatsApp, CRM, and marketing automation. It overlaps closely with ActiveCampaign's product mix and SMB/mid-market positioning, particularly in EMEA.
• Constant Contact: Constant Contact is a long-standing SMB email marketing and automation platform, now owned by Constant Contact Inc. It targets a similar small business customer base as ActiveCampaign, particularly nonprofits, franchises, and local services, and competes on entry-level pricing tiers.
• GetResponse: GetResponse is an SMB-focused email marketing, automation, and webinar platform with growing AI capabilities. It competes directly with ActiveCampaign on email automation, landing pages, and CRM for small businesses and creators globally.
• Iterable: Iterable is a cross-channel marketing automation platform (email, SMS, push, in-app) that competes with ActiveCampaign's higher-tier offerings for growth-stage and mid-market B2C companies. It represents the natural competitive threat as ActiveCampaign moves up-market.

Broad incumbents

• Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Account Engagement/Pardot) is the enterprise-scale incumbent in marketing automation. ActiveCampaign positions against it for SMB/mid-market accounts wanting enterprise-grade capabilities without Salesforce-level complexity or pricing.

Emerging players

• Omnisend: Omnisend is an e-commerce-focused email and SMS marketing automation platform with deep Shopify/WooCommerce integration. It competes with ActiveCampaign in the e-commerce segment with a more specialized feature set, often at lower price points for smaller merchants.
• Kit (formerly ConvertKit): Kit is a creator-economy-focused email marketing and automation platform. ActiveCampaign explicitly targets creators and influencers as a customer segment, and Kit competes for the same audience with creator-native workflows and monetization features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/221390
• Xx.com/activecampaign
• Facebookfacebook.com/activecampaign

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActiveCampaign