Factorial

What Factorial does

Factorial is a Barcelona-headquartered software company founded in 2016 by Jordi Romero and Bernat Farrero that sells an all-in-one business management platform to small and medium-sized enterprises. The product unifies time management, talent management, payroll, finance, and IT management into a single cloud-based system, with the company reporting 16,000+ customers, 600,000+ end-users, and operations in 90+ countries. Pricing is per-seat subscription starting at $8 per user per month, with tailored quotes based on selected modules (Time Off, Time Tracking, Shift Management, Performance, Recruitment, Onboarding, Training, Payroll, Expenses, Procurement, IT Inventory, MDM, EDR, SaaS Management) and headcount; an AI Acceleration Fund and General Catalyst's Customer Value Fund provide customer-facing subsidies that effectively reduce acquisition cost.

The underlying platform is built on Microsoft Azure and exposes both a web application, native iOS and Android apps (4.7 rating across 30,000 users), an integration marketplace with 20+ pre-built connectors (Slack, Google Workspace, Microsoft 365/Dynamics 365, SAP Business One, Zapier, Sage, Jira, LinkedIn, Workable, Indeed, etc.), and an open API. The strategic centerpiece is Factorial One, an embedded AI agent layer described as a 'two-agent workspace' where people and agents work as one, providing permission-scoped generative AI, NLP, knowledge retrieval over customer HR/finance/talent data, autonomous workflow execution (screening candidates, coordinating shifts, calling and confirming), predictive analytics, and multimodal document understanding, with explicit EU AI Act alignment.

The go-to-market combines inside sales (request-a-demo with tailored quotes), a product-led growth self-serve tour, a three-tier Reseller/Referral/Product Integration Partner Program (LabourGenie.net in southern Africa, Cloud9 Insight, ReThinkHR), content-led demand generation (blog, eBooks, webinars, the Factorial Play podcast, The Rocket newsletter), and event marketing (Microsoft AI Tour Madrid). The company has raised over $490 million in equity across rounds led by Creandum, CRV, Tiger Global, Atomico, and General Catalyst, with a $150 million Series D in June 2026 at a $2.5 billion valuation plus up to $540 million of non-dilutive Customer Value Fund commitments.

Name

Factorial

Legal name

EVERYDAY SOFTWARE, S.L.

Website

https://factorialhr.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Factorial is an AI-powered all-in-one business management platform serving 16,000+ SMEs across 90+ countries, unifying HR, payroll, finance, IT, and talent workflows around its Factorial One AI agent, priced from $8 per user per month.

Ownership category

akta.pro rank

Product category

Human Resources Management Software

NAICS

Employment Placement Agencies (561311)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)

akta.pro secondary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Human resources software
• HR management platform
• Payroll automation software
• Talent management system
• Employee management software

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-seat subscription (Factorial Core + modules): Subscription-based SaaS pricing starting at $8 per user per month, with tailored bundles combining Core HR plus selected modules (Time, Talent, Finance, Payroll, IT Management). Pricing is customized per company based on selected functionality and employee count.
2. AI Acceleration Fund subsidizing adoption: €10M / $10M fund offering direct cost reductions and One AI platform credits to new customers (20-1,000 employees) adopting Factorial People or PRO Bundles, supporting land-and-expand growth.
3. Reseller and Referral Partner Program revenue: Channel revenue via Reseller, Referral, and Product Integration partners (e.g., LabourGenie.net, Cloud9 Insight, ReThinkHR, Rectec) who distribute, refer, or integrate Factorial for SMB clients.
4. Premium feature add-ons (mobile, e-signature, corporate cards): Add-on features including Factorial Cards (physical/virtual corporate cards) and Digital E-Signature provided as upsells within the subscription bundle.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels10 records

Core offering

Factorial is an AI-powered, all-in-one business management platform that unifies HR, payroll, talent, finance, and IT processes for small and medium-sized enterprises (20–2,000 employees). It is delivered as a per-seat SaaS subscription starting at $8 per user per month, with configurable modules (Time, Talent, Finance, Payroll, IT Management) bundled around a Core HR foundation and an embedded AI agent layer branded Factorial One. The platform is used by 16,000+ companies across 90+ countries and is accessed via web, iOS/Android apps, and an open API.

Differentiator

Problem solved

Functional benefit

Brands

• Factorial One: AI-powered agentic workspace platform at the core of Factorial's product, providing AI agents that execute tasks, conduct research, and generate insights across time, talent, and finance processes.
• Factorial IT

Products and services

• Factorial (All-in-One Business Management Platform) Core SaaS platform that unifies HR, payroll, talent, finance, and IT management for SMEs; used by 16,000+ companies across 90+ countries and accessed via web, iOS/Android apps, and an open API.
• Factorial One (AI Agent Layer) AI agent layer of the Factorial platform that co-creates surveys, reports, and reviews; performs database research; screens candidates; coordinates shifts; makes calls; and integrates with Slack, HubSpot, and email — with permission-based answers aligned to the EU AI Act.
• Time Management Module Module covering Time Off, Time Tracking, Shift Management, and Project Management — automates attendance, hours tracking, absences, schedules, and project-time/billing.
• Talent Management Module Module covering Employee Performance, Talent Acquisition (ATS), Onboarding & Offboarding, Training Management, and Goals & OKR Tracking.
• Payroll Module Module that centralizes and automates payroll from start to finish, including payslip distribution, Electronic Signature, and payroll management workflows.
• Factorial IT (IT Management Suite) IT management suite covering Device Management (MDM), IT Inventory, SaaS Management, and EDR & Cybersecurity, automated from onboarding to offboarding.
• Finance Module Module covering Expenses (expense management with OCR and approval workflows), Project Management, Procurement, and Factorial Cards, providing visibility into company spending and project costs.
• Factorial Employee Portal Self-service employee portal where employees can download payroll, request vacations, access procedures/applications/documentation, and see assigned tasks.
• Teleworking & Remote Work Software Dedicated product module for managing remote and hybrid work arrangements within the Factorial platform.

Quantifiable outcome

• 60% of working hours saved via automation
• +8 more outcomes

Named customers19 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability12 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core, minor and flagship.

• LabourGenie.netcoreChannel Partner/ Reseller/ Distributor · 19 June 2026Strategic reseller partnership announced in June 2026 to deliver cloud-based HR solutions to organizations across southern Africa. LabourGenie.net provides local sales, implementation, consulting, and support services while Factorial gains a trusted regional partner for African expansion.
• Kenya Private Sector Alliance (KEPSA)coreGTM or Marketing Partner · 9 May 2026Strategic partnership announced in May 2026 launching a $10 million (KES 1.3 billion) AI Acceleration Fund to subsidize up to 50% of implementation costs for Kenyan SMEs adopting AI-powered HR tools from Factorial. Includes establishment of a Nairobi regional hub.
• FuellcoreStrategic or Co-development Partner · 27 September 2023Acquired by Factorial in September 2023; Fuell was a Madrid-based expense management startup. The acquisition brought Fuell's technological assets, customers, and team into Factorial, expanding Factorial's presence in the corporate expense sector.
• Cloud9 InsightcoreChannel Partner/ Reseller/ DistributorListed Factorial Partner Program member (Reseller/Referral); Partner Development Manager Owain McLoughlin cites Factorial's integrations with Dynamics 365 CRM as a standout solution.
• ReThinkHRminorChannel Partner/ Reseller/ DistributorListed Factorial Partner Program member (Reseller/Referral).
• RectecminorChannel Partner/ Reseller/ DistributorFactorial Partner Program member; Founder & CEO Rob Green cites partnership for delivering an intuitive all-in-one HR platform.
• PetaurumHRminorChannel Partner/ Reseller/ DistributorListed Factorial Partner Program member.
• SilverCloudminorChannel Partner/ Reseller/ DistributorListed Factorial Partner Program member.
• PayCaptainminorChannel Partner/ Reseller/ DistributorListed Factorial Partner Program member (referenced alongside Sage branding).
• MicrosoftflagshipTechnology or IntegrationDeep technology partnership: Factorial is built on Microsoft Azure, reducing its own admin time by 65%; Factorial was featured as a reference customer at Microsoft AI Tour Madrid in March 2026 alongside Almirall, Ferrovial, Prosegur, Repsol, Sanitas, and Telefonica; Factorial integrates with Microsoft Dynamics 365 and Microsoft 365 (Copilot, Foundry, Agent 365).
• SAP Business OnecoreTechnology or IntegrationFeatured Factorial integration partner and listed Partner Program member with an SAP Business One connector.
• SlackcoreTechnology or IntegrationPre-built Factorial-Slack integration enabling AI agents to connect with Slack workflows, and listed as a partner on the Factorial Partner Program page.
• Google WorkspacecoreTechnology or IntegrationIntegration partner and listed Factorial Partner Program member; Factorial integrates with Google Workspace productivity tools.
• ZapiercoreTechnology or IntegrationListed Factorial Partner Program member and integration partner enabling no-code workflows with thousands of apps.

Scale indicators17 records

Recent moves11 records

Expansion highlights10 records

Broad incumbents

• Workday: Workday is a leading enterprise cloud applications provider for HR, finance, and planning. A broader incumbent with overlapping HR, payroll, and talent capabilities that competes with Factorial at the upper end of the mid-market.
• ADP: ADP is the largest global provider of payroll, HR, tax, and benefits administration services. An incumbent player whose SMB products (RUN, Workforce Now) overlap directly with Factorial's core HR and payroll offerings.
• Sage HR: Sage HR (formerly Sage People / Sage HRMS) is an HR and people management platform from Sage Group targeting SMB and mid-market customers. Comparable as an established HR vendor with overlapping functionality and a Factorial integration partner.

Direct peers

• BambooHR: BambooHR is an HR software platform purpose-built for small and medium businesses, covering hiring, onboarding, compensation, culture, and people data. Comparable to Factorial's core SMB HR focus and per-seat subscription model.
• PayFit: PayFit is a European payroll and HR SaaS platform serving SMBs across France, Spain, Germany, and the UK. Direct competitor in the European SMB payroll-and-HR market that Factorial targets.
• HiBob: HiBob is a modern HRIS platform focused on mid-market companies globally, offering talent management, onboarding, time, and people analytics. Comparable to Factorial in SMB-to-mid-market positioning and modular product approach.
• Rippling: Rippling is a direct competitor offering an all-in-one workforce management platform spanning HR, IT, payroll, and finance for SMB and mid-market companies. Highly comparable to Factorial in target customer, product breadth, and PLG/inside-sales motion.
• Gusto: Gusto is an all-in-one HR, payroll, and benefits platform primarily serving US SMBs. Comparable to Factorial in target segment and integrated payroll-plus-HR offering, though more US-centric.
• Personio: Personio is a leading European HR and people operations platform targeting SMB and mid-market companies. Directly comparable to Factorial in customer segment, geographic focus (DACH and broader Europe), and all-in-one HR positioning.
• Deel: Deel is a global HR and payroll platform built for distributed teams, offering EOR, contractor management, and HRIS. Comparable to Factorial in multi-country HR/payroll coverage and SMB-to-mid-market focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat8 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/factorialhr
• YouTubeyoutube.com/channel/UCvdggYbsyb1aMidiGpuZ-Jg
• Facebookfacebook.com/factorialhr
• LinkedInlinkedin.com/company/factorialhr
• Instagraminstagram.com/factorial
• TikToktiktok.com/@factorial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Factorial