Promptwatch
Promptwatch is an Amsterdam-based AI visibility and GEO platform that helps brands and agencies track, analyze, and optimize their mentions and citations across AI search engines such as ChatGPT, Claude, Gemini, and Perplexity, delivered as a tiered SaaS subscription with API and MCP integrations.
- Company typePrivate
- Founded2025
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Promptwatch does
Promptwatch B.V. is a Netherlands-based software company, founded and launched in 2025 in Amsterdam, that operates an AI Visibility and Generative Engine Optimization (GEO) platform. The platform monitors and analyzes brand mentions, citations, and visibility scores across major AI search interfaces including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Meta AI, and Google AI Overviews, drawing on a proprietary dataset of more than 4 billion analyzed prompts, responses, and citations collected from real user interfaces rather than APIs. Core product modules include Prompt Tracking, Citations Analysis, Agent Analytics (real-time AI crawler log tracking), an AI-powered Content Agent for content gap analysis and generation, Shopping Insights for commerce recommendations, and a GEO 360 Dashboard for share-of-voice and sentiment monitoring.
The product is delivered as a tiered SaaS subscription (Essential at $95/mo, Professional at $245/mo, Business at $579/mo, plus custom agency pricing), complemented by a self-serve free trial, an extensive free tools suite, REST API v2, and a Model Context Protocol (MCP) server that connects the platform to AI coding tools such as Cursor and Claude Desktop. Go-to-market is a hybrid of product-led growth (free tools, self-serve signup) and sales-assisted enterprise motion (Book a Demo, white-label, custom pricing, SSO), distributed through direct sales, an agency partner program, and a Creator Program offering a 20% revenue share. As of late 2025, the company reported 1,480+ brands and agencies using the platform, including Duolingo, Yelp, Typeform, Booking.com, Shutterstock, Bitvavo, and Six Group, and had raised €1.2M in seed funding led by Arches Capital in September 2025.
Promptwatch firmographics
Firmographics- Name
- Promptwatch
- Legal name
- Promptwatch B.V.
- Website
- https://promptwatch.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Promptwatch is an Amsterdam-based AI visibility and GEO platform that helps brands and agencies track, analyze, and optimize their mentions and citations across AI search engines such as ChatGPT, Claude, Gemini, and Perplexity, delivered as a tiered SaaS subscription with API and MCP integrations.
- Ownership category
- akta.pro rank
Promptwatch industry classification
Industry- Product category
- AI Visibility and Generative Engine Optimization (GEO) Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Public Relations Measurement, Analytics & Monitoring (BPAFADAL)
- akta.pro secondary industry
- Prompt Engineering, Orchestration & LLMOps Tooling (HDAAACAD)
Keywords
Where Promptwatch is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Promptwatch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Tiered subscription model with three plans: Essential ($95/mo), Professional ($245/mo), and Business ($579/mo). Pricing based on projects, responses, AEO articles, team seats, and feature access. Annual billing available with 7-day free trial on all plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential - $95/month for 1 project with core AI visibility tracking features |
| Subscription | Monthly | Professional - $245/month for 2 projects with advanced analytics and agent features |
| Subscription | Monthly | Business - $579/month for 5 projects with full feature access and team collaboration |
| Subscription | Annual | Custom Agency - Quote-based pricing for agencies with white-label and multi-client needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Promptwatch product offering
Product offeringCore offering
Promptwatch is a SaaS platform that tracks and optimizes brand visibility across AI search engines including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, and Google AI Overviews. Its core product combines Prompt Tracking, Citations Analysis, Agent Analytics (real-time AI crawler logs), and Content Agent (AI-powered content generation based on real citation data) into a single GEO (Generative Engine Optimization) stack. The company also offers Shopping Insights, a GEO 360 Dashboard, REST API v2 access, an MCP server, and a free AI SEO tools suite.
Product overview
Promptwatch is a unified AI Visibility & GEO Platform that combines prompt tracking, citation analytics, AI crawler logs, and AI-powered content generation in a single platform. The core product suite includes Prompt Tracking for monitoring brand mentions in AI responses, Citations Analysis for understanding which content drives visibility, Agent Analytics for real-time crawler tracking, Content Agent for AI-generated content optimization, and GEO 360 Dashboard for comprehensive visibility insights. The platform supports all major AI search engines (ChatGPT, Claude, Perplexity, Gemini, Grok, DeepSeek, Meta AI) and offers tiered pricing (Essential $95/mo, Professional $245/mo, Business $579/mo) plus a free AI SEO tools suite. Enterprise features include API v2 access, MCP Server integration, and Data Studio reporting. The company also provides educational resources through Promptwatch Academy and a Creator Program for affiliates.
Differentiator
Problem solved
Functional benefit
Products and services
- Promptwatch AI Visibility & GEO Platform Core SaaS platform for brands and agencies to track, analyze, and optimize brand visibility in AI search responses (ChatGPT, Claude, Perplexity, Gemini, Grok, DeepSeek, Google AI Overviews). Combines prompt tracking, citation analysis, agent analytics, and content generation in one GEO stack.
- Promptwatch API v2 REST API for programmatic enterprise access to all Promptwatch data including prompts, responses, citations, crawler logs, brands, visibility, content generation, and analytics endpoints. Authentication via X-API-Key header; a Postman collection is available.
- Promptwatch MCP Server Model Context Protocol (MCP) server that connects Promptwatch data to AI coding tools such as Cursor and Claude Desktop via one-click OAuth, enabling agentic AI workflows on Promptwatch datasets.
- LLMs.txt Generator Free standalone tool to create an optimized llms.txt file that helps ChatGPT, Claude, Perplexity, and other AI assistants discover and understand a website's structure and content.
- AI Brand Visibility Report Free standalone tool that produces an analysis of how AI assistants know a brand, showing visibility scores by model, share of voice analysis, and sentiment across ChatGPT, Claude, and Perplexity.
- AI SEO Audit Free standalone tool that analyzes a website's optimization for AI search by checking whether the site appears correctly when users ask AI assistants about the industry.
- Creator Program (Affiliate Program) Affiliate / referral program offering 20% revenue share for 12 months, free platform access, early feature access, and merchandise for content creators, agencies, and influencers who refer new customers.
Quantifiable outcome
- AI-referred traffic converts at 25-40% higher rates than organic search traffic
- +2 more outcomes
Companies that use Promptwatch
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
Promptwatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability11 records
Feature10 records
Promptwatch partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and general.
- CloudflarecoreCDN partner for real-time AI visibility tracking. Integrates with Cloudflare for low-latency delivery and crawler log access. Part of Promptwatch's CDN partner ecosystem enabling AI visibility monitoring.
- VercelcoreRoute agent traffic through Vercel for low-latency delivery. Deep integration for AI crawler log tracking and website monitoring. Part of CDN partner ecosystem.
- FastlycoreCDN partner for routing agent traffic with low-latency delivery. Fastly log integration enables real-time AI crawler tracking through Fastly CDN logs.
- AWS (Amazon Web Services)coreInfrastructure partner enabling Promptwatch to connect with websites hosted on AWS. Google Cloud Platform crawler log integration also available.
- NetlifycoreCDN integration for AI crawler log tracking. Connects Netlify-hosted sites to Promptwatch's AI visibility monitoring platform.
- Google Search ConsolecoreIntegration with Google Search Console for connecting project data. Enables GSC property connections at project level with topic import capability.
- Data Studio (Looker)coreData Studio integration allows enterprise customers to pull Promptwatch data into their internal reporting tools and dashboards.
- FramergeneralCMS integration allowing users to publish optimized content directly to Framer sites without copy-pasting.
- WebflowgeneralCMS publishing integration enabling content creation and optimization workflow within Promptwatch and direct publishing to Webflow.
- WordPressgeneralCMS publishing integration for WordPress sites. Content optimization workflow with direct publishing capability.
- ContentfulgeneralCMS integration for publishing content to Contentful. Part of expanding CMS integration ecosystem.
- SanitygeneralCMS integration for Sanity.io platform. Enables direct content publishing workflow from Promptwatch to Sanity.
- HubSpotgeneralCMS and marketing integration with HubSpot. Custom field mapping for CMS publishing and HubSpot CRM integration.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Promptwatch competitors and assessment
Company assessmentDirect peers
- Peec AI: Berlin-based AI search analytics platform tracking brand visibility, sentiment, and citations across ChatGPT, Perplexity, Claude, and Gemini — competing head-to-head with Promptwatch in European mid-market and agency segments.
- Profound: Direct competitor offering AI visibility/brand monitoring across generative search engines with prompt tracking, citation analysis, and AI crawler analytics — virtually identical feature set to Promptwatch targeting the same enterprise and agency buyer.
- Otterly.ai: Austrian-based AI search monitoring platform tracking brand mentions and sentiment across ChatGPT, Perplexity, and Google AI Overviews — directly comparable in product offering and target market to Promptwatch.
- Scrunch AI: Direct competitor focused on Answer Engine Optimization (AEO) for brands, tracking brand presence in AI responses and providing content optimization recommendations — same customer segment as Promptwatch.
- Athena HQ: Direct AI-visibility competitor providing brand mention tracking, citation analysis, and share-of-voice measurement across generative search engines, serving similar marketing and SEO buyers as Promptwatch.
- Knowatoa: Direct competitor offering AI search visibility analytics, prompt monitoring, and content optimization recommendations for brands seeking to improve their presence in AI-generated responses.
Broad incumbents
- Semrush: Established SEO/marketing analytics platform with massive enterprise distribution and brand-tracking capabilities; has begun extending into AI search visibility features that compete with Promptwatch's core functionality for the same marketing buyer.
- Ahrefs: Major SEO platform with strong backlink and content analytics; increasingly adding AI-search-related features that overlap with Promptwatch's organic visibility and content gap analysis.
- BrightEdge: Enterprise SEO and content performance platform serving large global brands; expanding into AI search optimization capabilities that directly overlap with Promptwatch's enterprise value proposition.
- Conductor: Enterprise content and SEO platform with strong agency and large-brand customer base; adding AI-search visibility tracking features that put it in competitive overlap with Promptwatch, especially for agency buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Promptwatch social profiles
Digital presencePromptwatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promptwatch leadership team
Management profileNumber of profiles
Promptwatch funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promptwatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promptwatch
What does Promptwatch do?
Promptwatch is a SaaS platform that tracks and optimizes brand visibility across AI search engines including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, and Google AI Overviews. Its core product combines Prompt Tracking, Citations Analysis, Agent Analytics (real-time AI crawler logs), and Content Agent (AI-powered content generation based on real citation data) into a single GEO (Generative Engine Optimization) stack. The company also offers Shopping Insights, a GEO 360 Dashboard, REST API v2 access, an MCP server, and a free AI SEO tools suite.
Is Promptwatch a public or private company?
Promptwatch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Promptwatch founded?
Promptwatch was founded in 2025. It employs 1 to 10 people.
Where is Promptwatch based?
Promptwatch is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Promptwatch make money?
One revenue line is on record: subscription SaaS.
Who are Promptwatch's main competitors?
Direct peers on record are Peec AI, Profound, Otterly.ai, Scrunch AI, Athena HQ and Knowatoa. Broad incumbents are Semrush, Ahrefs, BrightEdge and Conductor.
Does Promptwatch have an API?
Yes. Promptwatch offers API v2 (REST) for programmatic access to all platform data. Authentication via X-API-Key header. Includes endpoints for prompts, responses, citations, crawler logs, brands, visibility, analytics, content gap analysis, content generation, page tracking, sitemap, site health, personas, actions, tags, projects, and models. A Postman collection is available for testing. MCP (Model Context Protocol) server integration allows connecting Promptwatch data to AI coding tools like Cursor and Claude Desktop. Developer documentation is at promptwatch.com/docs/introduction.
What industry is Promptwatch in?
Promptwatch's product category is AI Visibility and Generative Engine Optimization (GEO) Software. Its primary akta.pro industry code is BPAFADAL, Public Relations Measurement, Analytics & Monitoring, with a secondary code of HDAAACAD, Prompt Engineering, Orchestration & LLMOps Tooling. Its NAICS code is 541910 and its SIC code is 7372.