What Cirface does

Cirface is a Toronto-based professional services firm operating exclusively as an Asana Platinum Solutions Partner, the highest tier of Asana's partner program. The company delivers consulting, implementation, training, migration, and ongoing support services for organizations adopting or optimizing the Asana work management platform. Its core service portfolio spans Asana Optimization (workflow redesign and custom system building), Asana AI Studio (AI-powered workflow automation using Asana's native AI capabilities), tiered training (basic, advanced, executive visibility), monthly support retainers, Asana Audits, license resale (up to 15% discount), and migration services from competing platforms including Smartsheet, Monday.com, Trello, Wrike, and Airtable using a proprietary migration tool. Cirface also develops bespoke technical assets, notably a custom workflow engine integrating Twilio API and Azure Cloud Functions, which was built for healthcare client My Health Direct to automate appointment notifications.

The company's go-to-market is sales-led and consultative, targeting mid-market and enterprise clients through discovery calls, audit phases, and structured 9+ week implementation engagements spanning build, pilot, rollout, and training. Revenue is generated through project-based professional services fees, tiered one-time training packages, recurring monthly support retainers, and annual Asana license resale. Cirface serves approximately 100+ companies and manages around 1,000 Asana seats, with named enterprise customers spanning sports (MLB), events (Eventbrite), real estate (Cadillac Fairview, RBC), technology (Neo4j, Parakeeto), CPG (UPPAbaby), franchise (Radiance Holdings), healthcare marketing (Growthpharm, My Health Direct), and HR education (AIHR, Yokel Local). The company was founded by Marquis Murray, a business process consultant with 15+ years of experience who previously founded and exited an Inbound Marketing Agency and Ditto (acquired after two years). Cirface is privately held, founder-owned, and operates primarily across North America with no disclosed external funding.

Name

Cirface

Legal name

Cirface

Website

https://cirface.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Cirface is a Toronto-based Asana Platinum Solutions Partner that delivers consulting, implementation, AI Studio workflow design, migration, training, and ongoing support services to mid-market and enterprise clients adopting or optimizing the Asana work management platform across North America.

Ownership category

akta.pro rank

Product category

Asana Consulting and Implementation Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

Keywords

• Asana consulting services
• Workflow automation consulting
• Project management implementation
• Asana license reselling
• Platform migration services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services - Implementation & Consulting: Hands-on Asana implementation, workflow design, optimization, and consulting engagements. Revenue generated through project-based fees structured around discovery, audit, build, and rollout phases typically spanning 9+ weeks.
2. Training Services: Asana training and onboarding services offered as packages including basic, advanced, and executive visibility training tiers based on team needs.
3. Ongoing Support Plans: Monthly support retainer plans providing set hours of guidance, consulting, admin help, and workflow improvements each month. Provides recurring revenue from existing clients.
4. Asana License Resale: As a Platinum Solutions Partner, Cirface manages Asana licenses for 100+ companies with approximately 1,000 seats. They offer up to 15% off licenses through their partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Cirface sells and delivers Asana-focused consulting, implementation, training, support, license resale, and migration services. Engagements use a structured 9+ week methodology (discovery, audit, pilot, rollout, training) to deploy Asana AI Studio workflows, custom dashboards, intake forms, and integrations for marketing, operations, sales, finance, IT, PMO, and HR teams. The firm also resells Asana licenses at up to 15% off and runs proprietary migration projects from competing platforms such as Smartsheet, Monday.com, Trello, Wrike, and Airtable.

Product overview

Cirface is an Asana Platinum Solutions Partner offering consulting, implementation, and training services focused exclusively on the Asana platform. The company does not sell a standalone software product; instead, it delivers professional services that help organizations set up, optimize, and scale their use of Asana. The core service portfolio includes Asana Optimization (workflow redesign and custom system building), Asana AI Studio (AI-powered workflow automation using Asana's native AI capabilities), Asana Training and Onboarding, Ongoing Support plans, Asana Audits, Asana Licenses (with up to 15% discount), and Asana Migration Services (using a proprietary migration tool to move from Smartsheet, Monday.com, Trello, Wrike, Airtable, and other platforms). The company also offers department-specific solution offerings including Content and Creative Requests, Campaign and Event Management, Marketing and Content Calendar, Operations, Sales, Finance, IT, PMO/Portfolio Management, and HR workflows. Additional offerings include a Custom Workflow Engine (proprietary tool built for healthcare clients), the Cirface Help Center knowledge base, Asana Templates resource library, and free Asana Webinars.

Differentiator

Problem solved

Functional benefit

Products and services

• Asana Optimization Hands-on consulting engagement to improve Asana workflows, build custom systems, and create processes for teams. Includes workflow redesign, custom field setup, template creation, and process standardization delivered through a structured discovery, audit, build, pilot, and rollout methodology.
• Asana AI Studio Implementation Design and build AI Studio workflows within Asana that reduce manual work, improve decision-making, and keep work moving through intelligent task routing and automation. Targeted at teams that want intelligent systems built in Asana.
• Asana Training and Onboarding Basic, advanced, and executive visibility training programs tailored to team needs, including live demos, hands-on training sessions, and detailed documentation to ensure proficiency in Asana workflows. Sold as tiered packages on a one-time billing cadence.
• Ongoing Asana Support Monthly support plans providing continued access to expert Asana help, including guidance, consulting, admin assistance, and workflow improvements, delivered as a subscription-style recurring engagement.
• Asana Audits Expert assessment of a client's Asana setup to identify gaps, inefficiencies, and improvement opportunities, including written recommendations for practical optimizations.
• Asana License Resale Assistance with Asana plan selection, provisioning support, and licensing procurement. Cirface offers up to 15% off Asana licenses through its Platinum Solutions Partner status and manages approximately 1,000 seats across 100+ companies.
• Asana Migration Services Migration of projects from tools such as Smartsheet, Monday.com, Trello, Wrike, Airtable, or another Asana workspace into Asana using a proprietary migration tool and a process built for speed and accuracy, including post-migration integration setup with Slack, Jira, and related tools.
• Custom Workflow Engine Proprietary custom workflow automation developed for healthcare clients (including My Health Direct) integrating with the Twilio API and Azure Cloud Functions to manage automated appointment notification campaigns and call flow at scale.

Quantifiable outcome

• Migrated 200 projects from Wrike to Asana in 4 weeks for Major League Baseball marketing team
• +3 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• AsanacoreChannel Partner/ Reseller/ DistributorCirface is an Asana Platinum Solutions Partner, the highest tier of Asana's partner program. This partnership enables them to resell Asana licenses with up to 15% discounts, access beta features, receive co-marketing support, and deliver certified implementation services. The partnership is central to Cirface's entire business model.
• SlacksupportingTechnology or IntegrationSlack integration with Asana enables real-time notifications, task creation from Slack messages, and cross-team collaboration without switching platforms. Cirface implements this integration as part of their workflow automation engagements.
• JirasupportingTechnology or IntegrationJira integration facilitates better tracking and management of development tasks, linking them with marketing activities in Asana. Implemented for cross-functional teams needing coordinated project management.
• Google GmailsupportingTechnology or IntegrationAsana's Gmail integration allows users to convert emails directly into Asana tasks, attach emails as comments to tasks, and manage workflow from within Gmail. Cirface implements this for clients transitioning from email-centric processes.
• Microsoft TeamssupportingTechnology or IntegrationAsana-Microsoft Teams integration enables task creation from Teams conversations, viewing Asana data within Teams, receiving tailored notifications, and creating tasks during meetings. Cirface implements this for Teams-centric organizations.
• TwiliosupportingTechnology or IntegrationTwilio API integration enables automated call initiation and cloud-based communication workflows. Used by Cirface for healthcare client communication automation projects, including custom batch processing capabilities developed in collaboration with Twilio.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ClickUp: Fast-growing, all-in-one work platform positioned as a lower-cost alternative to Asana and Monday.com. Increasingly attracting the mid-market and SMB segment Cirface serves, with its own partner ecosystem that may compete for migration work.

Broad incumbents

• Smartsheet: Direct competitor to Asana in the work management category. Cirface explicitly migrates clients away from Smartsheet, making it the closest platform substitute and a key competitor for the same enterprise project-management budgets.
• Planview: Enterprise work and portfolio management platform with PMO and strategic planning capabilities that overlap with Cirface's Asana Portfolio and Workload offerings. Targets the same enterprise PMO buyer that Cirface serves through Asana implementations.
• Slalom: Large global consulting firm with an active Asana Solutions Partner practice delivering similar implementation, migration, and transformation services. Materially comparable in service capabilities but operates across many other platforms and functions.
• Wrike: Enterprise work management platform competing for the same project management budgets. Notably, MLB migrated from Wrike to Asana via Cirface, illustrating the direct competitive dynamic between these platforms and the displacement consulting opportunity.
• Airtable: Low-code work management platform that Cirface actively migrates clients away from (e.g., UPPAbaby). A direct alternative for marketing and operations teams evaluating Asana, with overlapping use cases in content planning and workflow automation.
• Monday.com: Competing work management platform that Cirface migrates clients away from. Operates at similar scale and target customer as Asana, and runs its own partner ecosystem that competes with Cirface for migration and implementation spend.
• Atlassian (Trello / Jira): Owner of Trello and Jira, two adjacent work management platforms with deep enterprise penetration. Competes for the same project and workflow management budgets as Asana and supports a large partner ecosystem of implementation consultancies.

Others

• Workato: Enterprise integration and workflow automation platform that Cirface deploys alongside Asana. An enabling technology partner rather than a competitor, but adjacent in the workflow automation stack and increasingly bundled into Cirface's enterprise implementations.

Direct peers

• RightStar Management: Asana Platinum Solutions Partner providing enterprise implementation, migration, and training services. Compares directly to Cirface in service mix, partner tier, and target customer (mid-market to enterprise Asana buyers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/marquismurray
• Xx.com/cirface
• Facebookfacebook.com/cirfaceco
• LinkedInlinkedin.com/company/cirface

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirface