iDO
iDO is an Official Asana Solutions Partner operating as a brand of JBRS Consulting, providing Asana license resale, consulting and implementation services, and proprietary AI-enabled tools to enterprises across EMEA and North America.
- Company typePrivate
- Founded2021
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What iDO does
iDO (stylized as i.DO) is an Official Asana Solutions Partner operating as a brand of JBRS Consulting, founded by former Asana clients and employees who became certified experts. The company provides a three-pillar offering: Asana license resale (sold at standard Asana pricing with bundled partner benefits while maintaining the direct customer-Asana relationship), professional consulting and implementation services (deployment, optimization, audits, workshops, basic and advanced training, and follow-up Q&A sessions delivered as hourly or structured packages), and custom developments through iDO Tools (a dozen proprietary extensions and automations extending Asana's native functionality, accessible via tools.ido-clarity.com). The team serves organizations across EMEA and North America, with presence in France, Canada, Italy, and the United States, delivered in English, French, and Italian. iDO positions itself as a one-stop Asana partner combining licensing, expert consulting, and proprietary tooling.
The business model blends subscription/recurring revenue (license resale), professional services (consulting and training), and licensing/royalties (custom tools). Go-to-market is sales-led, combining direct consultation and demo booking with community-led demand generation through active Asana Community Forum participation (Bastien Siebman is the #1 contributor), monthly newsletters, free ebooks, webinars, and in-person events such as the May 2025 'Augmented Work' event in Montreal co-created with Unito. Customer segments are horizontal (all industries and sizes) with documented vertical depth in marketing teams, operations/COO leaders, and a newly emerging AI-augmented teams segment supported by AI Teammates and AI Studio configuration services launched in 2025-2026. The named client roster includes Chanel, Accor, Publicis Groupe, Veolia, iliad, LongChamp, Motul, Betclic, Armacell, Koesio, Too Good To Go, the Canadian Olympic Committee, Ville de Montréal, a French government ministry, and Criterion Development Partners (USA), with self-reported service to 'hundreds of businesses' worldwide. The core technical architecture is built on Asana's platform with proprietary extensions layered on top and integrations with Google Drive, SharePoint, and Slack.
iDO firmographics
Firmographics- Name
- iDO
- Legal name
- JBRS Consulting
- Website
- https://ido-clarity.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iDO is an Official Asana Solutions Partner operating as a brand of JBRS Consulting, providing Asana license resale, consulting and implementation services, and proprietary AI-enabled tools to enterprises across EMEA and North America.
- Ownership category
- akta.pro rank
iDO industry classification
Industry- Product category
- Work Management Consulting
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (513210)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where iDO is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
iDO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Asana License Resale: iDO is an Official Asana Reseller, purchasing and reselling Asana licenses to customers at the same price Asana charges while bundling partner benefits. Maintains the direct customer relationship with Asana while providing local partner support.
- Professional Services (Consulting and Implementation): Consulting services including Asana deployment, optimization, audits, workshops, basic and advanced training, and follow-up Q&A sessions. Offered as hourly packages or structured engagement packages.
- Custom Developments and Tools: Custom developments, scripts, and tools that extend Asana's functionality and integrate it with other solutions. iDO Tools platform offers supplementary Asana enhancements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Asana Licenses with Added Benefits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
iDO product offering
Product offeringCore offering
iDO is an Official Asana Solutions Partner that resells Asana licenses, delivers consulting and implementation services (deployment, audits, workshops, training), and builds custom tools, automations, and AI integrations that extend the Asana work management platform. The firm bundles licenses, expert advisory, and proprietary extensions as a single-package offering for organizations deploying Asana at scale.
Product overview
iDO is an Official Asana Solutions Partner offering a comprehensive ecosystem centered on the Asana work management platform. The portfolio includes three core pillars: (1) Asana Licenses sold through official resale with added partner benefits, (2) Consulting and Implementation Services covering deployment, optimization, process design, and change management, and (3) iDO Tools comprising custom developments, automations, and Asana extensions. Supporting resources include the iDO Blog with Asana insights, free educational ebooks, and a monthly newsletter. The company specializes in extending Asana through AI capabilities including AI Teammates (autonomous agents) and AI Studio integrations, serving organizations across industries and sizes globally as a leading Asana partner in France.
Differentiator
Problem solved
Functional benefit
Brands
- iDO Tools: Tools and automations to extend Asana's functionality, available at tools.ido-clarity.com
Products and services
- Asana Licenses
Quantifiable outcome
- 40% reduction in meeting prep time for Weekly Team meetings
- +3 more outcomes
Companies that use iDO
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
iDO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature3 records
iDO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AsanacoreiDO is an Official Asana Solutions Partner, the highest tier of partnership, authorized for license resale, consulting services, and implementation. Asana's partner program provides iDO with lead referrals, co-marketing, and access to new features and training. iDO maintains a direct relationship with Asana while serving as the local expert partner for customers.
- UnitominorUnito co-created the 'Augmented Work' event with iDO in Montreal on May 13, 2025. Unito is a workflow synchronization platform that integrates with Asana. The event brought together iDO clients, prospects, and subject matter experts for a day focused on augmented work and AI integration in Asana workflows.
- JBRS Consulting (Parent Company)corei.DO is a brand of JBRS Consulting. JBRS Consulting is the parent legal entity under which the iDO brand operates as an Asana Solutions Partner.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
iDO competitors and assessment
Company assessmentEmerging players
- ClickUp: Fast-growing all-in-one work platform competing with Asana, increasingly signing on implementation partners. Overlaps with iDO's targeting of mid-market and enterprise buyers looking for a unified work OS.
- Tray.io: Integration and workflow automation platform used to extend SaaS tools like Asana, with an emerging partner ecosystem. Adjacent competitor for the 'extend Asana with automation' use case that iDO's tools and consulting address.
- Workato: Workflow automation and integration platform with strong AI and iPaaS capabilities. Comparable to iDO on the workflow automation and AI-augmented work layer, though Workato is a product company whereas iDO is a services partner.
Broad incumbents
- Wrike: Enterprise work management platform (now part of Citrix) with a certified consultant/SI partner program. Comparable in offering scope to Asana and to iDO's deployment / consulting motion.
- Atlassian (Trello / Jira): Owner of Trello and Jira — adjacent work and project management platforms that compete with Asana for the same enterprise customers. Atlassian's Solution Partner program is the closest analog to Asana's Solutions Partner program in structure and go-to-market.
- Deloitte Digital: Big Four digital consulting arm delivering large-scale enterprise SaaS implementations and AI transformation work. Increasingly competing for the same enterprise work-management modernization mandates iDO serves.
- Monday.com: Competing SaaS work management platform with its own global partner ecosystem (monday.com Partners). Many of the same enterprise buyers evaluating Asana also evaluate Monday, making its partner ecosystem structurally comparable to iDO's.
- Asana: The work management platform that iDO resells, implements, and extends. Asana is iDO's core ecosystem anchor and the company against which iDO's value-add (consulting, custom tooling, AI configuration) is layered.
- Smartsheet: Enterprise work management platform competing directly with Asana, also supported by a certified partner network of consultancies that deliver implementations, training, and custom solutions.
- Slalom: Global consulting firm that delivers enterprise SaaS implementations across work management, CRM, and cloud platforms. Comparable to iDO at the upper end of enterprise Asana deployments and a likely competitor on larger RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iDO social profiles
Digital presenceiDO financial estimates
Financial estimateRevenue estimate
Valuation estimate
iDO leadership team
Management profileNumber of profiles
Profiles4 records
iDO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iDO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iDO
What does iDO do?
iDO is an Official Asana Solutions Partner that resells Asana licenses, delivers consulting and implementation services (deployment, audits, workshops, training), and builds custom tools, automations, and AI integrations that extend the Asana work management platform. The firm bundles licenses, expert advisory, and proprietary extensions as a single-package offering for organizations deploying Asana at scale.
Is iDO a public or private company?
iDO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iDO founded?
iDO was founded in 2021. It employs 11 to 50 people.
Where is iDO based?
iDO is headquartered in Lyon, France, in the Europe region.
How does iDO make money?
Three revenue lines are on record. Asana License Resale is the primary driver. The others are professional Services (Consulting and Implementation) and custom Developments and Tools.
Who are iDO's main competitors?
Emerging players on record are ClickUp, Tray.io and Workato. Broad incumbents are Wrike, Atlassian (Trello / Jira), Deloitte Digital, Monday.com, Asana, Smartsheet and Slalom.
Does iDO have an API?
No public API is recorded for iDO.
What industry is iDO in?
iDO's product category is Work Management Consulting. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 541511 and its SIC code is 7371.