Greater Than

What Greater Than does

Greater Than AB is a Stockholm-based AI company founded in 2004 (listed on Nasdaq First North Growth Market since March 17, 2017 under ticker GREAT.SE) that builds predictive analytics for driver behavior, crash probability, and climate impact. Its proprietary pattern AI technology, called DriverDNA, is a self-learning neural-style pattern recognition model trained on more than 20 years of real-world GPS driving data drawn from 106 countries, 1,600 cities, and over 7 billion driver patterns. The platform's two core products are the Crash Probability Score (a 1–15 predictive risk score based on full-trip behavioral patterns) and the Climate Impact Score (real-time quantification of driver influence on energy consumption and CO2 emissions), delivered via a single REST API and accompanied by dashboards, an AI Coach, Analytics Reports, and an ESG Compliance Package aimed at CSRD reporting.

Greater Than generates revenue primarily through SaaS subscriptions billed per user per month with no long-term commitment, technology licensing to OEMs (including a Honda agreement to power a crash risk map launching in Japan in 2026 with gradual global rollout), white-label and embedded app integrations with insurance and mobility partners (e.g., Tryg Sidekick, DKG Fuse Fleet, KINTO Warikan, Smart Eye AIS, Waylens, Geotab), and a co-developed SaaS benchmark with the FIA called the FIA Driver Safety Index. Its customer base spans motor insurers, automotive OEMs, fleet operators, telematics providers, the FIA federation (covering 80 million+ members across 245 organizations in 146 countries), and end drivers reached through partner apps.

The company has a global footprint with offices in Stockholm, Brussels, London, Palo Alto, Singapore, and Tokyo, and disclosed FY2025 net sales of 5.7 MSEK against an operating loss of 46.6 MSEK. To fund execution on its commercial pipeline, Greater Than raised approximately 82 MSEK via a directed share issue and subsequent repair issue in late 2025, and secured a 15 MSEK related-party shareholder loan facility announced in June 2026.

Name

Greater Than

Legal name

Greater Than AB

Website

https://greaterthan.eu

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Greater Than AB is a Stockholm-based AI company that provides predictive driver risk and climate impact analytics via its patented DriverDNA pattern AI. Serving motor insurers, automotive OEMs, fleet operators, and the FIA, with global operations across six offices.

Ownership category

akta.pro rank

Product category

Driver risk intelligence software

akta.pro primary industry

Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI)

akta.pro secondary industries

Driver Behavior Scoring & Coaching Platforms (TLAEANAB), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

Keywords

• Driver risk analytics
• Telematics intelligence
• Crash probability scoring
• Usage-based insurance
• Fleet climate scoring

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Greater Than operates on a SaaS model with no long-term commitment. Customers pay for AI analysis on a per-user per-month basis. Additional analytics, dashboards and services are also billed per user per month in most cases.
2. Technology Licensing: Greater Than licenses its underlying AI technology to OEMs such as Honda (crash risk map solution for the Japanese market, with global rollout), generating royalties/fees that scale progressively with customer adoption.
3. White-Label App & Embedded Solutions: The company develops white-label applications and embeds its risk intelligence into partner platforms (e.g., Fuse Fleet, Sidekick by Tryg, Warikan KINTO, Smart Eye AIS, Waylens video telematics), monetizing per user/driver/per month through partner agreements.
4. FIA Driver Safety Index (DSI) Partnership: Subscription-based SaaS jointly delivered with the FIA, allowing organizations worldwide to assess and benchmark driver risk across geographies and industries.
5. Professional Services & Custom Integrations: Greater Than provides additional services beyond core AI analysis, including custom dashboards, ESG Compliance Packages, Analytics Reports, white-label app development and API/iFrame integrations for partners wanting to build their own visualization modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Greater Than sells a cloud-based AI risk intelligence platform that converts GPS driving data into per-trip predictive insights, primarily through two core scores: the Crash Probability Score (a 1-15 driver risk metric) and the Climate Impact Score (a real-time driver-attributable CO2/energy metric). These scores are delivered via a single REST API and are embedded into partners' insurance, fleet, telematics and OEM offerings to enable usage-based pricing, driver coaching and ESG reporting.

Product overview

Greater Than offers a cloud-based AI risk intelligence platform for road safety and climate impact, centered on two core predictive scores — the Crash Probability Score and the Climate Impact Score — and augmented by an ecosystem of dashboards, tools, and compliance modules. The Crash Probability Score serves as the foundation for the Crash Probability Dashboard (visual risk analytics and trends), Crash Probability Tool (hands-on risk mitigation), Crash Probability Hub (centralized risk management and action), and AI Coach (behavior-based driver feedback). The Climate Impact Score is supported by the Climate Impact Dashboard and Analytics Reports. The ESG Compliance Package wraps both scores for CSRD sustainability reporting. Greater Than's AI is delivered to customers and partners via a single REST API (documented at docs.greaterthan.eu) and is embedded into external products including the FIA Smart Driving Challenge app, the FIA Driver Safety Index, Honda's Crash Risk Map solution, DKG Insurance Group's Fuse Fleet platform, Tryg Norway's Sidekick app, KINTO's Warikan KINTO app, and Smart Eye's AIS driver monitoring system. Greater Than also offers solutions for reduce road crashes, control risk, insurance pricing, reduce climate impact, optimize telematics data, and ESG reporting.

Differentiator

Problem solved

Functional benefit

Brands

• FIA Smart Driving Challenge (FIA SDC): The FIA SDC is the world's only challenge that unites all road users and encourages smart, safe, eco-friendly driving. Powered by Greater Than's AI, launched 2019 by the FIA in collaboration with Greater Than.

Products and services

• Crash Probability Score A predictive, data-driven driver risk score (1-15 scale) that converts GPS driving data into crash probability based on full-trip behavioral patterns, used by motor insurers for usage-based pricing, by fleets for driver risk management, and by partners for GPS data monetization.
• Climate Impact Score A real-time sustainability score quantifying the driver influence on energy consumption and CO2 emissions across any vehicle type, fuel type or geography, available using only GPS data and used for eco-driving programs, emissions reduction and ESG reporting.
• Crash Probability Dashboard A visual analytics dashboard showing crash probability trends, risk analytics and progress monitoring for organizations managing driver risk at scale.
• Crash Probability Tool A hands-on tool for predicting crash probability and taking action on risk mitigation, designed for proactive driver safety management.
• Crash Probability Hub A centralized risk management and action hub that combines the Crash Probability Score, Climate Impact Score, ESG reporting, driver communication, gamification and claims analysis to visualize, understand and reduce driver risk.
• AI Coach A behavior-based feedback tool that delivers AI-driven coaching to drivers based on their Crash Probability Score, supporting driver risk management, training and behavior-change programs.
• Analytics Reports Summary reports providing analytics, trends and progress tracking of crash probability or climate impact for fleet and driver risk management.
• Climate Impact Dashboard A visual analytics dashboard showing driver climate impact trends and progress to support sustainability management and emissions reduction programs.
• ESG Compliance Package A compliance solution that wraps Greater Than's crash probability and climate impact insights for Corporate Sustainability Reporting Directive (CSRD) reporting obligations.
• Enerfy Global API A REST API that converts GPS driving data into predictive crash probability and climate impact insights, accessed via a single API key and Enerfy Global account, with iFrame/SDK options for partners building their own visualization.
• FIA Smart Driving Challenge (FIA SDC) A co-developed global gamified consumer app and challenge that uses Greater Than's AI to measure driver climate impact and crash probability across participating countries, delivered in partnership with the FIA.
• FIA Driver Safety Index (DSI)

Quantifiable outcome

• FIA SDC 2025 participants achieved 9% reduction in CO2 emissions/battery usage and 37.5% lower risk levels than average drivers across 97 countries.
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature7 records

Partnerships

14 partnerships are on record, tiered flagship, core, minor and mid.

• HondaflagshipOEM/ Whitelabel/ Licensing Partner · 24 February 2026Greater Than signed a licensing agreement with Honda to power the automaker's crash risk map solution, following a successful research and development collaboration. The solution uses AI analysis of anonymized data from Honda's Connected Car Program to visualize crash probability and risk patterns across road stretches. Product planned for launch in Japan in 2026, with gradual rollout to additional markets; Honda oversees sales and marketing while Greater Than provides the technology.
• DKG Insurance GroupcoreChannel Partner/ Reseller/ Distributor · 9 December 2025Greater Than and DKG Insurance Group extended their partnership to 2028 to continue delivering AI-powered benefits to Australian fleet customers through the Fuse Fleet platform. The collaboration has helped reduce collision frequency by ~50% for fleets since Fuse Fleet's 2022 launch, with the renewed agreement also covering ESG reporting features.
• FNCA Sweden ABminorImplementation/ SI/ Consulting Partner · 4 November 2025FNCA Sweden AB serves as Greater Than's Certified Adviser on the Nasdaq First North Growth Market, monitoring compliance with First North GM rules. FNCA also handles investor relations contact communications.
• Smart EyecoreTechnology or Integration · 20 June 2025Greater Than's crash probability scoring is integrated into Smart Eye's AIS driver monitoring system, an aftermarket solution for commercial vehicles. The collaboration also produced research showing ~10% average crash risk reduction immediately following Advanced Driver Distraction Warning (ADDW) alerts. Smart Eye is a leading DMS provider (>40% market share) serving NASA, Boeing, GM, BMW and others.
• WaylensmidTechnology or Integration · 1 December 2024Greater Than integrated its AI risk intelligence into Waylens' AI video telematics platform, creating a combined solution for fleets and insurers that pairs video clip categorization with crash probability predictions. Waylens originated from MIT Media Lab and is headquartered in Waltham, MA.
• KINTO (Toyota)coreStrategic or Co-development Partner · 1 March 2020Greater Than co-developed the Warikan KINTO app with Toyota's mobility arm KINTO Japan, enabling peer-to-peer car sharing via cost-splitting, calendar booking, chat and driver star ratings. KINTO operates in 34 countries with a fleet of more than 162,000 vehicles.
• FIA (Fédération Internationale de l'Automobile)flagshipStrategic or Co-development Partner · 1 January 2018FIA chose Greater Than's platform as the global benchmark for driver safety, launching the FIA Smart Driving Challenge in 2018-2019 and the FIA Driver Safety Index (DSI) SaaS in October 2025. The 10+ year partnership powers both consumer apps and enterprise risk benchmarking, with 97 countries participating in 2025 and 245 FIA member organizations.
• Tryg NorwaycoreChannel Partner/ Reseller/ Distributor · 1 January 2018Greater Than and Tryg Norway co-developed Sidekick, an app-based dynamic insurance product for young drivers (18-30) launched in 2018, with up to 30% deductible reductions for safe driving. Extended to EVs in 2022, leveraging Norway's position as the world's largest EV market. Tryg is the largest non-life insurer in Scandinavia with 4,400 employees and 4M+ customers.
• NavisafmidChannel Partner/ Reseller/ DistributorNavisaf (Colombia) is a major reseller integrating Greater Than's data-agnostic AI risk intelligence into fleet safety offerings across Latin America and the Caribbean. Navisaf serves a diverse customer base with mixed telematics systems, enabling crash prediction across fleets in the region.
• Zurich InsurancemidChannel Partner/ Reseller/ DistributorZurich Insurance is displayed as a customer/partner logo on Greater Than's homepage and investor relations page, indicating an existing relationship in leveraging Greater Than's driver risk intelligence for insurance applications.
• StellantismidOEM/ Whitelabel/ Licensing PartnerStellantis is listed as a customer/partner logo on Greater Than's investor relations page. Greater Than's Climate Impact Score is referenced as being used by Stellantis Japan for sustainability and emissions intelligence.
• MSIGmidChannel Partner/ Reseller/ DistributorMSIG (Mitsui Sumitomo Insurance Group) is displayed as a customer/partner logo on Greater Than's investor relations page, indicating an insurance partnership relationship.
• GeotabmidTechnology or IntegrationGeotab is referenced as a customer/partner logo on Greater Than's homepage and investor relations page, indicating integration with the Geotab telematics ecosystem for fleet risk insights.
• Moderna FörsäkringarminorStrategic or Co-development PartnerGreater Than entered an exclusive joint venture with Moderna Försäkringar to offer its own insurance product based on Greater Than's crash probability insights (referenced in the company's 2017 timeline).

Scale indicators14 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Cambridge Mobile Telematics: Leading mobile telematics and driver behavior analytics provider for insurers and fleets. Direct competitor in behavior-based insurance scoring and crash risk prediction, serving similar insurance and mobility customers with smartphone-derived GPS data.
• Octo Telematics (Verizon Connect): Telematics and AI-driven driver risk analytics for the insurance industry, now part of Verizon. Competes head-to-head with Greater Than on usage-based insurance, crash probability scoring, and fleet risk scoring for motor insurers globally.
• The Floow: UK-based telematics analytics company providing driver behavior scoring for insurers and fleets. Closely comparable to Greater Than's Crash Probability Score in serving motor insurers with predictive risk intelligence.
• Arity: Allstate-owned mobility data and analytics platform turning driving behavior into risk insights for insurers and fleets. Directly comparable in applying large-scale driving data to insurance pricing and risk selection.
• Sentiance: AI platform for mobility behavior detection and risk scoring from smartphone sensor data. Direct peer in producing driver risk intelligence for insurance, mobility, and connected-car use cases.
• Zendrive: Mobile data and AI platform measuring driver behavior for insurance and fleet safety. Overlaps with Greater Than's per-trip crash probability analytics and white-label driver scoring offerings.
• IMS (Insurance & Mobility Solutions): Provider of mileage-based and behavior-based insurance solutions for insurers and governments. Comparable to Greater Than in enabling UBI programs through telematics data and risk scoring.
• TrueMotion: Mobile telematics platform scoring driving behavior for insurance discount programs. Direct competitor in smartphone-derived driver risk scoring for usage-based insurance.

Broad incumbents

• LexisNexis Risk Solutions: Large incumbent data and analytics provider to the insurance industry, offering telematics and driving behavior data products. Competes indirectly as a broader-scope supplier of insurance-grade driver risk data.
• SmartDrive (Omnitracs / Solera): Video-based and analytics-driven fleet safety platform serving commercial fleets. Adjacent to Greater Than's fleet risk and crash probability products, addressing overlapping fleet customers with broader telematics suites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/GreaterThan
• LinkedInlinkedin.com/company/greater-than-ab
• Xx.com/greaterthan_ab
• Facebookfacebook.com/greater-than-159794830704310

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Than