Trayd
Trayd is a New York-based vertical SaaS platform that consolidates HR, payroll, scheduling, field labor tracking, certified payroll compliance, and real-time job costing into a unified back-office operating system for mid-market specialty trade contractors in union, prevailing wage, and multi-state environments.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trayd does
Trayd is a New York-based vertical SaaS company founded in 2021 by Anna Berger (CEO) and Cara Kessler (CTO) that operates a unified back-office operating system for mid-market specialty trade contractors. The platform consolidates HR and people management, scheduling and dispatch, field labor tracking, construction payroll, certified payroll and prevailing wage compliance, and real-time job costing into a single data layer. Trayd's product is differentiated by native union logic (wage cards by local, automatic 6- and 12-month rate updates, fringe benefit and union dues handling), proactive compliance enforcement that catches wage and classification errors before payroll runs, OCR-based capture of worker certifications, geo-location clock-in, and direct integration with Elation Systems, eMars, LCPtracker, eComply, and New York State and City electronic certified payroll submission portals. The platform also connects to major construction ERPs including Sage 100 Contractor, Sage 300 CRE, Sage Intacct, QuickBooks, NetSuite, Vista/Viewpoint, and CMiC for job costing data flow.
The product is delivered through six module suites — HR and People Management, Scheduling and Dispatch, Field and Labor Tracking, Payroll, Compliance, and Job Costing — fronted by dedicated Worker and Foreman mobile apps with multilingual support across 11+ languages and bilingual in-house English/Spanish support. Trayd sells exclusively through a demo-led, quote-based direct sales motion with regional AEs covering NYC Metro and the Southeast supported by BDRs; pricing is not publicly disclosed. The company reports 600% year-over-year revenue growth since founding, "hundreds of contractors" served across the United States, and a 31x productivity gain reducing average weekly payroll processing time from 14 hours to 27 minutes. Trayd is venture-backed, with $15 million in disclosed funding across a 2023 pre-seed/seed, a $4.5 million seed in February 2025 led by Suffolk Technologies, and a $10 million Series A in March 2026 led by White Star Capital with participation from Suffolk Technologies, Y Combinator, and RXR.
Trayd firmographics
Firmographics- Name
- Trayd
- Legal name
- Trayd Inc.
- Website
- https://buildtrayd.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trayd is a New York-based vertical SaaS platform that consolidates HR, payroll, scheduling, field labor tracking, certified payroll compliance, and real-time job costing into a unified back-office operating system for mid-market specialty trade contractors in union, prevailing wage, and multi-state environments.
- Ownership category
- akta.pro rank
Trayd industry classification
Industry- Product category
- Construction Payroll & Workforce Management Software
- NAICS
- Payroll Services (541214), Material Handling Equipment Manufacturing (33392)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment, Nec (3569)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
Keywords
Where Trayd is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trayd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Recurring SaaS revenue from the unified back-office operating system covering payroll, HR, scheduling, field tracking, compliance, and job costing. Pricing is quote-based and not publicly disclosed; sales are conducted via demo requests rather than self-serve sign-up. Trayd has achieved 600% year-over-year revenue growth since its 2021 founding, indicating strong land-and-expand momentum within trade contractor accounts.
- Vertical SaaS vs Generic Payroll Differentiation: Trayd positions itself against generic payroll providers (ADP, QuickBooks Payroll) and other construction-specific platforms (Miter, Foundation, Sage). Revenue is concentrated in mid-market specialty trade contractors where the platform's native union, prevailing wage, and certified payroll capabilities justify premium pricing relative to generic alternatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based SaaS subscription with demo-led sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Trayd product offering
Product offeringCore offering
Trayd is a back-office operating system for specialty trade contractors that unifies HR, payroll, compliance, and job costing into a single cloud-based platform. It manages weekly payroll cycles, prevailing wage and union requirements, certified payroll reporting (e.g., Davis-Bacon / WH-347), and time tracking for construction field workers. The product is purpose-built to replace the fragmented spreadsheets, generic payroll tools, and disconnected prevailing wage databases that specialty trade contractors typically rely on to run payroll and workforce administration.
Product overview
Trayd is delivered as a single unified construction back-office platform rather than a platform-plus-separate-product architecture. Its modules are organized into six functional suites that share one workforce, payroll, and compliance data layer: HR and People Management (Onboarding, Benefits, Approvals, Forms), Scheduling and Dispatch (Scheduling, Crew Communication, Equipment Scheduling), Field and Labor Tracking (Worker App, Foreman App, Daily Shift Report), Payroll (Construction Payroll, Reporting), Compliance (Automated Certified Payroll, Union & Complex Rate Management), and Job Costing (Real-time Job Costing). Time and activity captured in the field by the Worker App, Foreman App, and Daily Shift Report flows directly into Construction Payroll and Payroll Reporting, which in turn feed Automated Certified Payroll for prevailing wage submissions and Real-time Job Costing for project financial visibility. Benefits and Approvals keep employee records aligned with payroll deductions, while Scheduling, Crew Communication, and Equipment Scheduling coordinate crews and resources against the same jobs and cost codes. Trayd is headquartered in New York City and was founded in 2021 by Anna Berger (CEO) and Cara Kessler (CTO).
Differentiator
Problem solved
Functional benefit
Products and services
- Trayd Platform
- Certified Payroll Reporting
- Job Costing
- Union & Multi-Rate Payroll
Quantifiable outcome
- Reduces weekly payroll processing time from 14 hours to 27 minutes (31x productivity gain)
- +4 more outcomes
Companies that use Trayd
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Trayd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature7 records
Trayd partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- Built by BuilderscoreTrayd joined the Built by Builders founder-led construction tech network in October 2025 alongside SmartPM and BuildVision. The network offers peer learning, shared credibility, and cross-promotion among construction tech founders. Trayd also participates in Built by Builders webinars (e.g., the 2026 outlook panel).
- Sage (Sage 100 Contractor, Sage 300 CRE, Sage Intacct)flagshipTrayd integrates with Sage 100 Contractor, Sage 300 CRE, and Sage Intacct for job costing and ERP data flow. Integration ensures payroll and labor cost data flows into construction accounting systems without manual re-entry. Documented in M. O'Connor Contracting case study for Sage Intacct adoption.
- QuickBookscoreTrayd integrates with QuickBooks so payroll and job costing data flows into the financial system without manual re-entry. Real-time job costing supports all major ERPs including QuickBooks.
- NetSuitecoreTrayd integrates with NetSuite for accounting data flow. Listed among major accounting platforms supported for fully burdened job costing.
- Vista (Viewpoint)coreTrayd integrates with Vista (Viewpoint) construction ERP. Trayd's contact page specifically references Viewpoint alongside Sage, QuickBooks, and CMiC for real-time job costing with major ERPs.
- CMiCcoreTrayd supports integration with CMiC construction ERP for real-time job costing, listed alongside Sage, QuickBooks, and Viewpoint on the company's contact page.
- Elation SystemscoreTrayd supports direct certified payroll submission to Elation Systems as part of its automated compliance reporting workflow. Elation is one of the major certified payroll compliance platforms serving federal and state-funded projects.
- eMarscoreTrayd supports direct certified payroll submission to eMars as part of its automated compliance reporting workflow for federal and state prevailing wage projects.
- LCPtrackercoreTrayd supports direct certified payroll submission to LCPtracker as part of its automated compliance reporting workflow. LCPtracker is widely used by state and federal agencies for prevailing wage compliance.
- eComplycoreTrayd supports direct certified payroll submission to eComply as part of its automated compliance reporting workflow for prevailing wage projects.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Trayd competitors and assessment
Company assessmentDirect peers
- Miter: Miter is a vertical SaaS platform built specifically for construction contractors, covering payroll, HR, time tracking, and compliance. Trayd names Miter explicitly in its comparison content, and both compete for the same specialty trade contractor mid-market segment with similar union and prevailing-wage positioning.
- Foundation Software: Foundation Software provides construction-specific accounting, payroll, and project management for contractors, with deep prevailing wage and union capabilities. It is the long-standing incumbent in the same niche Trayd targets and is named in Trayd's competitor comparison content.
- Knowify: Knowify provides construction job costing, project management, and accounting software for specialty trade and remodeling contractors. It overlaps with Trayd on contractor back-office workflows including time tracking, payroll, and job costing for small and mid-market trades.
- JobTread: JobTread offers an end-to-end construction business management platform covering estimating, project management, scheduling, and financials for small and mid-sized contractors. It targets a similar specialty contractor buyer profile as Trayd, particularly below the union/prevailing-wage segment.
Broad incumbents
- Procore: Procore is the broadest construction management platform, covering project management, financials, and field operations for general and specialty contractors. Although it competes less directly on payroll depth, it represents a credible alternative for mid-market contractors consolidating back-office and field workflows on a single platform.
- Sage 100 Contractor / Sage 300 CRE: Sage's construction ERP products (Sage 100 Contractor and Sage 300 CRE) are widely deployed construction accounting and job-costing platforms. Trayd integrates with Sage as a partner but also competes for the payroll and certified payroll workload on top of those ERPs.
- ADP: ADP is the dominant horizontal payroll and HR provider and is explicitly called out in Trayd's comparison content. It serves as the benchmark 'generic payroll' incumbent Trayd positions against on price, compliance depth, and construction-specific features.
- Paychex: Paychex is a large horizontal payroll and HR provider with strong penetration in small and mid-market businesses, including construction. Trayd positions against Paychex on union, prevailing wage, and certified payroll automation depth.
- QuickBooks Payroll (Intuit): QuickBooks Payroll is the most common payroll entry point for small construction contractors. Trayd contrasts itself against QuickBooks Payroll on construction-specific compliance, job costing, and union logic, and integrates with QuickBooks Online for downstream accounting.
Emerging players
- CrewChief: CrewChief is an emerging construction operations platform focused on field execution, time tracking, and crew management for trade contractors. It overlaps with Trayd's field tracking and scheduling modules but has less depth on payroll and certified compliance today.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Trayd social profiles
Digital presenceTrayd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trayd leadership team
Management profileNumber of profiles
Profiles2 records
Trayd funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trayd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trayd
What does Trayd do?
Trayd is a back-office operating system for specialty trade contractors that unifies HR, payroll, compliance, and job costing into a single cloud-based platform. It manages weekly payroll cycles, prevailing wage and union requirements, certified payroll reporting (e.g., Davis-Bacon / WH-347), and time tracking for construction field workers. The product is purpose-built to replace the fragmented spreadsheets, generic payroll tools, and disconnected prevailing wage databases that specialty trade contractors typically rely on to run payroll and workforce administration.
Is Trayd a public or private company?
Trayd is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trayd founded?
Trayd was founded in 2021. It employs 11 to 50 people.
Where is Trayd based?
Trayd is headquartered in New York, United States, in the North America region.
How does Trayd make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are vertical SaaS vs Generic Payroll Differentiation.
Who are Trayd's main competitors?
Direct peers on record are Miter, Foundation Software, Knowify and JobTread. Broad incumbents are Procore, Sage 100 Contractor / Sage 300 CRE, ADP, Paychex and QuickBooks Payroll (Intuit). CrewChief is listed as an emerging player.
Does Trayd have an API?
No public API is recorded for Trayd.
What industry is Trayd in?
Trayd's product category is Construction Payroll & Workforce Management Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 541214 and its SIC code is 3550.