Bird Canada
Bird Canada operates the exclusive Canadian licensee of Bird Global's shared micromobility platform, deploying e-scooters and e-bikes across 30+ cities in 5 provinces. It serves urban residents, university students, and municipal governments via a mobile app, with pay-per-ride and subscription revenue.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bird Canada does
Bird Canada Inc. is the exclusive Canadian licensee of Bird Global's shared micromobility platform, operating electric scooter and e-bike rental services in 30+ cities across Ontario, Alberta, British Columbia, Quebec, and Saskatchewan. Founded in 2018 and headquartered in Toronto with 51–100 employees, the company claims over 60% of total micromobility vehicles deployed across Canada, with operational milestones of 3 million+ lifetime trips and 8 million+ kilometers traveled since inception (through November 2022). The business is privately held with Canadian management and Canadian institutional investors, and a proposed merger with Bird Global (NYSE: BRDS) was announced in December 2022 alongside approximately $32 million in new financing ($4 million funded at announcement).
The core technology stack comprises in-house designed vehicles (Bird Three, BirdFour with swappable batteries, and Bird Bike) featuring the industry's only IP68-rated battery, autonomous emergency braking, real-time fault detection, skid detection, smart sidewalk protection, and geofencing-based community safety zones. A mobile app (iOS and Android) serves as the sole customer access interface, with Google ARCore used for end-of-ride vehicle location and QR-code-based unlocking. Revenue is generated through two streams: pay-per-minute rentals (with a $100 daily maximum) and subscription products (Bird Plus flat-rate subscription plus 3-day, weekly, and monthly ride passes). Customer demand is split between B2C end users (urban residents, university students) and B2G municipal and university partners, with multi-year exclusive or sole-source permits (e.g., Penticton, Parc Jean-Drapeau, Calgary Transit) anchoring B2B revenue stability.
Distribution occurs entirely through municipal and university partnerships, the mobile app, and organic social channels, with no physical retail presence. Recent strategic activity has emphasized geographic expansion (Kamloops and Penticton in March 2026; Mississauga, Surrey, Cranbrook, Lethbridge in 2024), transit-anchored mobility integration (Calgary Transit partnership effective May 2026), and product-line diversification (BirdFour swappable batteries, Bird Bike bikeshare). The company operates as Bird Global's original and most successful platform partner, a structural relationship that both confers exclusive territorial rights and creates dependency on the parent brand and vehicle supply.
Bird Canada firmographics
Firmographics- Name
- Bird Canada
- Legal name
- Bird Canada Inc.
- Website
- https://birdcanada.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bird Canada operates the exclusive Canadian licensee of Bird Global's shared micromobility platform, deploying e-scooters and e-bikes across 30+ cities in 5 provinces. It serves urban residents, university students, and municipal governments via a mobile app, with pay-per-ride and subscription revenue.
- Ownership category
- akta.pro rank
Bird Canada industry classification
Industry- Product category
- Shared Micro-Mobility Services
- NAICS
- Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Ride-Hailing with Integrated Micromobility (Bikes/Scooters in App) (THADADAK)
Keywords
Where Bird Canada is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Bird Canada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pay-Per-Ride: Users pay per minute for e-scooter and e-bike rentals, including unlock fees, time-based charges, and applicable taxes. Maximum day charge is $100.
- Subscription Passes: Bird Plus flat-rate subscription offering predictable pricing with one low recurring fee for flat-rate rides. Also available: 3-Day, Weekly, and Monthly Pass options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay As You Go - Pay Per Minute |
| Subscription | Monthly | Ride Passes |
| Subscription | Monthly | Bird Plus Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bird Canada product offering
Product offeringCore offering
Bird Canada operates a shared micro-mobility platform providing electric scooter (e-scooter) and electric bike (e-bike) rentals across more than 30 Canadian cities. Users locate, unlock, and pay for vehicles through the Bird Canada mobile app using QR code scanning, with access offered via pay-per-ride or subscription passes (including Bird Plus). The fleet is deployed through partnerships with municipalities and universities, with proprietary vehicles featuring IP68-rated batteries, autonomous emergency braking, smart sidewalk protection, and real-time fault detection.
Product overview
Bird Canada operates a unified micro-mobility platform offering electric scooter and e-bike rental services across 30+ Canadian cities. The core offering consists of the Bird Canada mobile app serving as the access and control interface, paired with two primary vehicle types: Bird e-scooters (available in Three and Four generations with swappable batteries) and Bird e-bikes for longer-distance travel. Additional modules include Bird Plus subscription for flat-rate pricing and On-Campus Service for university deployments. The platform is complemented by safety features like smart sidewalk protection, autonomous emergency braking, and real-time fault detection.
Differentiator
Problem solved
Functional benefit
Brands
- BirdFour: Latest swappable battery vehicle model deployed in Canadian cities
- Bird Bike
- Bird Three
Products and services
- Bird E-Scooter Sharing Shared electric kick scooter rental service available in 30+ Canadian cities, accessed via the Bird Canada mobile app. Vehicles feature IP68-rated batteries, autonomous emergency braking, real-time fault detection, and smart sidewalk protection.
- Bird E-Bike Sharing Shared electric bicycle rental service offered alongside e-scooters in select Canadian cities, providing a longer-distance sustainable mobility option for commuters and visitors.
- Bird Plus Subscription Flat-rate monthly subscription offering members predictable pricing for rides with one recurring fee. Members receive flat-rate rides and ride passes.
- On-Campus Micro-Mobility Service University-specific micro-mobility deployment at select campuses across Canada including Calgary, Edmonton, Ottawa, and Windsor, offering e-scooters and e-bikes with exclusive student pricing.
Quantifiable outcome
- Over 3 million trips and 8 million kilometers traveled since inception
- +4 more outcomes
Companies that use Bird Canada
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Bird Canada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature10 records
Bird Canada partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor, flagship and core.
- One Tree PlantedminorStrategic partnership announced on Earth Day 2023 for tree planting to amplify sustainability impact across Canada.
- Bird GlobalflagshipBird Global announced a proposed merger with Bird Canada along with approximately $32 million in new financing, $4 million of which was already funded. Bird Canada is Bird Global's original and most successful platform partner.
- Calgary TransitcoreFive-year permit partnership providing free 10-minute e-scooter and e-bike trips at select Calgary Transit stations, starting May 15, 2026. Expands on a 2023 pilot program with dedicated parking.
- Société du parc Jean-DrapeaucoreExclusive partnership for e-scooter deployment at Parc Jean-Drapeau in Montreal during summer 2023, deploying up to 200 e-scooters available from July 1 to November 15, 2023.
- City of KamloopscorePartnership with City of Kamloops for shared e-scooter and e-bike deployment with 255 e-scooters and 45 e-bikes.
- City of MississaugacorePartnership for micromobility program launch with 450 BirdFour e-scooters and 150 Bird e-bikes, including the latest Swappable Battery Vehicles.
- City of ReginacoreLaunched e-scooter program in June 2023 with 250 e-scooters deployed across Downtown Regina and Warehouse District.
- City of PentictoncoreTwo-year exclusive contract awarded in Fall 2025 for e-scooter and e-bike service launching March 30, 2026 with up to 350 e-vehicles. Marked Bird Canada's third city in Okanagan region.
- City of LethbridgecorePartnership for re-launch of e-scooter and e-bike program for 2024 season.
- City of CranbrookcoreNew transportation option for residents and visitors with e-scooter pilot program launched summer 2024.
- City of SurreycorePartnership for e-scooter and e-bike deployment as part of Earth Day 2024 expansion.
- University of CalgarycoreOn-campus e-scooter and e-bike service for students with exclusive student pricing.
- University of EdmontoncoreOn-campus e-scooter and e-bike service for students with exclusive student pricing.
- University of OttawacoreOn-campus e-scooter and e-bike service for students with exclusive student pricing.
- University of WindsorcoreOn-campus e-scooter and e-bike service for students with exclusive student pricing.
- Alberta Legislature CommitteeminorAlberta legislature committee exploring corporate agreements with e-scooter providers including Bird Canada to allow politicians to expense e-scooter rides for work purposes.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Bird Canada competitors and assessment
Company assessmentRegional players
- PBSC Urban Solutions (BIXI): PBSC operates the BIXI bike-share network in major Canadian cities including Montreal and Toronto. It is a regional peer in Canadian shared micromobility, particularly in bikeshare, competing for the same urban transit integrations.
Direct peers
- Spin (Tritium): Spin operates shared e-scooters and e-bikes in cities and universities across North America with a municipal-permit model. It is a direct competitor to Bird Canada in shared urban and campus micromobility.
- Tier Mobility: Tier operates shared e-scooters and e-bikes across European and other cities under municipal permits with a similar app-based platform. It is a direct peer in shared urban micromobility, focused on sustainable transport.
- Lime: Lime operates one of the largest shared e-scooter and e-bike platforms globally with a similar app-based, geofenced, municipal-permit-driven model. It is the most direct global competitor to Bird Canada's offering and target market.
- Neuron Mobility: Neuron operates shared e-scooters in cities across Australia, Canada (e.g., Kelowna), and other markets using a municipal partnership model with safety-focused vehicles. It directly competes with Bird Canada for Canadian municipal contracts.
Emerging players
- Helbiz / Micromobility.com: Micromobility.com (formerly Helbiz) operates shared e-scooters and e-bikes across multiple markets, overlapping with Bird Canada in shared urban mobility and competing for similar municipal deployments.
- Veo: Veo provides shared e-scooters and e-bikes with a focus on suburban and university markets, often through exclusive partnerships. It overlaps with Bird Canada's university campus deployments and mid-size city strategy.
Broad incumbents
- Uber: Uber offers shared bikes and scooters (via Jump historically and Lime partnership) alongside its global rideshare and mobility platform. As a broad incumbent, it competes for urban mobility share and municipal partnerships.
- Bird Global: Bird Global is the NYSE-listed parent and platform licensor of Bird Canada, operating shared e-scooters internationally. It shares the same vehicle technology, brand, and operating model, and is the licensor under which Bird Canada runs in Canada.
- Lyft: Lyft operates shared bikes and scooters (formerly Lyft Bikes) in North American cities alongside its rideshare business. It is a broader incumbent competing for the same municipal micromobility contracts as Bird Canada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bird Canada social profiles
Digital presenceBird Canada compliance and trust
Trust signalCompliance4 records
Bird Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bird Canada leadership team
Management profileNumber of profiles
Profiles2 records
Bird Canada funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bird Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bird Canada
What does Bird Canada do?
Bird Canada operates a shared micro-mobility platform providing electric scooter (e-scooter) and electric bike (e-bike) rentals across more than 30 Canadian cities. Users locate, unlock, and pay for vehicles through the Bird Canada mobile app using QR code scanning, with access offered via pay-per-ride or subscription passes (including Bird Plus). The fleet is deployed through partnerships with municipalities and universities, with proprietary vehicles featuring IP68-rated batteries, autonomous emergency braking, smart sidewalk protection, and real-time fault detection.
Is Bird Canada a public or private company?
Bird Canada is a private company. It is classified as corporate owned and is currently operating.
When was Bird Canada founded?
Bird Canada was founded in 2018. It employs 51 to 100 people.
Where is Bird Canada based?
Bird Canada is headquartered in Toronto, Canada, in the North America region.
How does Bird Canada make money?
Two revenue lines are on record. Pay-Per-Ride is the primary driver. The others are subscription Passes.
Who are Bird Canada's main competitors?
PBSC Urban Solutions (BIXI) is listed as a regional player. Direct peers are Spin (Tritium), Tier Mobility, Lime and Neuron Mobility. Emerging players are Helbiz / Micromobility.com and Veo. Broad incumbents are Uber, Bird Global and Lyft.
Does Bird Canada have an API?
No public API is recorded for Bird Canada.
What industry is Bird Canada in?
Bird Canada's product category is Shared Micro-Mobility Services. Its primary akta.pro industry code is THADADAK, Ride-Hailing with Integrated Micromobility (Bikes/Scooters in App). Its NAICS code is 53211 and its SIC code is 7510.