Plot
Plot is an AI-powered social video intelligence platform that helps enterprise marketing teams track and analyze brand conversations across TikTok, Instagram, and Reddit using multi-modal AI spanning video, audio, and text.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Plot does
Plot is an AI-powered social video intelligence platform that helps enterprise marketing teams understand how their brands are discussed on social video platforms such as TikTok, Instagram, and Reddit. The company was founded in 2022 by Megan Duong (CEO) and Phuoc Phan (CTO) and is headquartered in New York. Its core insight is that roughly 80% of brand mentions on TikTok and Instagram are untagged, meaning traditional text-based social listening misses the majority of relevant conversations; Plot addresses this gap by applying computer vision, audio transcription, and natural language processing to video content directly.
The platform is built on a multi-modal AI architecture that combines perception models with autonomous agents and generative AI to surface insights, automate research workflows, and produce campaign-ready intelligence. The product surface has expanded from the original AI Video Social Listening module into a broader suite that includes Community Hub, Creative Juicebox, Campaign Tracking, Creator Sourcing, Deep Research (with Reddit integration), a Sentiment Analysis Dashboard, and Outbound Analytics. Plot serves enterprise marketing teams across beauty and cosmetics (Fenty Beauty, Benefit Cosmetics), food and beverage (PepsiCo, CAVA, Sweetgreen), financial services (Visa, Mastercard), fashion and retail (Lululemon), and sports and entertainment (Athlos, Angel City FC, LA Golf Club).
Plot operates a B2B enterprise SaaS model, selling subscriptions to brand and marketing teams that need closed-loop measurement of social video performance, creator discovery, and competitive intelligence. The company has reported 3.8x year-over-year ARR growth over an 18-month window and 132% net revenue retention, indicating strong expansion within existing accounts. As of mid-2026 Plot had raised approximately $14M in total funding across a $4.1M seed round in February 2025 (led by Seven Seven Six and Acme Capital) and a $10M seed round in June 2026 (co-led by XYZ Venture Capital and Mischief Ventures).
Plot firmographics
Firmographics- Name
- Plot
- Legal name
- Plot Technologies, Inc.
- Website
- https://plot.so
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plot is an AI-powered social video intelligence platform that helps enterprise marketing teams track and analyze brand conversations across TikTok, Instagram, and Reddit using multi-modal AI spanning video, audio, and text.
- Ownership category
- akta.pro rank
Plot industry classification
Industry- Product category
- Social Video Intelligence Platform
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
Keywords
Where Plot is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS Subscription: Annual subscription model for enterprise marketing teams with dedicated customer success. Pricing is quote-based and built for enterprise teams with custom agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise - Custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Plot product offering
Product offeringCore offering
Plot is an AI-powered social video intelligence platform that analyzes video content across TikTok, Instagram, and YouTube Shorts using multi-modal AI (computer vision, audio transcription, and natural language processing) to detect brand mentions without requiring tags, hashtags, or captions. The platform serves enterprise marketing teams with capabilities including untagged brand mention detection, campaign tracking, creator sourcing, deep consumer research, sentiment analysis, and community management, addressing the approximately 80% of brand mentions on TikTok and Instagram that traditional text-based social listening tools miss.
Product overview
Plot is a social video intelligence platform for enterprise marketing teams, combining a unified core platform with modular AI-powered products. The core offerings include AI Video Social Listening (multi-sensory platform analyzing video content across TikTok, Instagram, and YouTube Shorts), Community Hub (superfan discovery and CRM), and Creative Juicebox (content management). Additional feature modules include Campaign Tracking (performance measurement), Creator Sourcing (AI-powered discovery), Deep Research (consumer research), Sentiment Analysis Dashboard, and Outbound Analytics—all powered by multimodal AI that processes video, audio, image, and text to detect untagged brand mentions and surface consumer insights.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Video Social Listening Multi-sensory social listening platform that analyzes video content across TikTok, Instagram, and YouTube Shorts to detect brand mentions without tags, hashtags, or captions. Uses multi-modal AI to watch, listen to, and read every frame for brand signals, providing 360-degree analysis of consumer conversations.
- Community Hub CRM-style platform for discovering superfans, connecting teams, and building brand loyalty. Features AI creator insights, milestone tracking for personalization, cross-team activity tracking, and past brand partnership transparency for enterprise marketing teams.
- Creative Juicebox Content management and collaboration tool for saving ideas, links, and social assets, available on desktop and mobile (iOS app) with SMS/text functionality. Enables team collaboration and asset distribution for social media teams.
Quantifiable outcome
- 30-50% lift in untagged UGC mentions for brands like Benefit Cosmetics
- +5 more outcomes
Companies that use Plot
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles2 records
Plot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature7 records
Plot partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Plot competitors and assessment
Company assessmentDirect peers
- Brandwatch: Enterprise social listening and consumer intelligence platform that aggregates and analyzes social media conversations for brand and marketing teams. Highly comparable to Plot's core social listening offering, though historically more text-focused and now extending into visual analysis.
- Talkwalker: AI-powered consumer intelligence and social listening platform used by enterprise brands to monitor brand mentions, sentiment, and trends across social channels. Direct competitor in the brand-mention and sentiment analysis category that Plot serves.
- Dash Hudson: Visual marketing and social intelligence platform built for brands with a heavy presence on Instagram, TikTok, and YouTube. Directly comparable to Plot in its video-era focus on visual content analysis for enterprise marketers.
- Tubular Labs: Video intelligence and audience analytics platform providing social video measurement for brands and publishers. Closely aligned with Plot's video social listening category and analytics-first positioning.
- ListenFirst: Social media analytics platform focused on measuring brand performance across earned, owned, and paid media. Comparable to Plot in delivering marketing intelligence to enterprise brand teams.
Broad incumbents
- Sprinklr: Public, enterprise-grade customer experience management platform with a social media listening and analytics suite. Competes with Plot in enterprise social intelligence but operates across a much broader CX/marketing portfolio.
- Sprout Social: Public social media management platform with publishing, engagement, and listening capabilities used by enterprise marketing teams. Overlaps with Plot's social listening and analytics workflows but as part of a wider suite.
- Emplifi: Customer experience and social media management platform with social listening, analytics, and influencer marketing tools. Competes broadly with Plot across enterprise social intelligence workflows.
- Meltwater: Public media and social intelligence company offering enterprise social listening, brand monitoring, and consumer insights. Serves the same marketing-intelligence buyer as Plot at a larger scale and broader scope.
Emerging players
- CreatorIQ: Enterprise creator marketing platform used by brands to discover, manage, and measure influencer campaigns. Overlaps with Plot's Creator Sourcing and campaign measurement capabilities, particularly for influencer-led marketing teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Plot social profiles
Digital presencePlot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plot leadership team
Management profileNumber of profiles
Profiles2 records
Plot funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plot
What does Plot do?
Plot is an AI-powered social video intelligence platform that analyzes video content across TikTok, Instagram, and YouTube Shorts using multi-modal AI (computer vision, audio transcription, and natural language processing) to detect brand mentions without requiring tags, hashtags, or captions. The platform serves enterprise marketing teams with capabilities including untagged brand mention detection, campaign tracking, creator sourcing, deep consumer research, sentiment analysis, and community management, addressing the approximately 80% of brand mentions on TikTok and Instagram that traditional text-based social listening tools miss.
Is Plot a public or private company?
Plot is a private company. It is classified as venture growth investor backed and is currently operating.
When was Plot founded?
Plot was founded in 2022. It employs 1 to 10 people.
Where is Plot based?
Plot is headquartered in New York, United States, in the North America region.
How does Plot make money?
One revenue line is on record: enterprise SaaS Subscription.
Who are Plot's main competitors?
Direct peers on record are Brandwatch, Talkwalker, Dash Hudson, Tubular Labs and ListenFirst. Broad incumbents are Sprinklr, Sprout Social, Emplifi and Meltwater. CreatorIQ is listed as an emerging player.
Does Plot have an API?
No public API is recorded for Plot.
What industry is Plot in?
Plot's product category is Social Video Intelligence Platform. Its primary akta.pro industry code is MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling). Its NAICS code is 541910 and its SIC code is 7310.