Lucid Green
Lucid Green provides intelligent QR code (LucidID) tracking, inventory automation, and direct-to-consumer marketing for licensed U.S. cannabis brands, distributors, and retailers.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lucid Green does
Lucid Green is a New York-based, venture-backed private company founded in 2018 that provides an intelligent QR code platform (LucidID) for the U.S. cannabis supply chain. The company's core technology is a dynamic 2D barcode compliant with GS1 Digital Link standards that consolidates compliance labeling, item-level tracking, inventory management, and consumer engagement into a single on-pack identifier, replacing the multiple stickers and manual data entry historically required to move product from manufacturer to retailer. LucidID has been adopted by over 400 cannabis brands across at least 10 U.S. states, with cumulative generation of more than 160 million codes and approximately 800,000 new codes per day as of September 2025.
The platform extends across the full supply chain through a set of integrated modules: LucidSource for brand-side casing and SKU management, LucidRetail for dispensary inventory intake and truck-to-shelf optimization, InventoryAI for automated catalog normalization, CaseID for case-level serialization and recall precision, and Lucid Connect for direct-to-consumer marketing, push notifications, and the BudPoints loyalty program. A consumer-facing LucidID mobile app (rated 4.8 stars on iOS) provides certificate-of-analysis access, product authentication, and rewards. The platform integrates with point-of-sale systems such as Flowhub and with state-mandated seed-to-sale systems (METRC, Biotrack), and Lucid Green has co-developed compliance workflow guides aligned with the New York State Office of Cannabis Management.
Lucid Green monetizes through three primary streams: usage-based per-unit LucidID QR code licensing at approximately $0.02 per code (notably below competitor Metrc's ~$0.10 per-unit cost), tiered SaaS subscriptions for brands and retailers using the management, intake, and analytics tools, and subscription fees for the Lucid Connect direct-to-consumer marketing platform. The company sells primarily through an enterprise field-sales motion targeting cannabis brands, distributors, and multi-state operators, with channel partnerships (notably Kiva Sales and Service) extending distribution. Total disclosed funding is approximately $15 million across 2018–2025, including a $10 million Series B in April 2022 led by Gron Ventures and Gotham Green Partners.
Lucid Green firmographics
Firmographics- Name
- Lucid Green
- Legal name
- Lucid Green Inc.
- Website
- https://lucidgreen.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lucid Green provides intelligent QR code (LucidID) tracking, inventory automation, and direct-to-consumer marketing for licensed U.S. cannabis brands, distributors, and retailers.
- Ownership category
- akta.pro rank
Lucid Green industry classification
Industry- Product category
- Cannabis Supply Chain Software
- akta.pro primary industry
- Cannabis Subscription & Membership Delivery Programs (CRANAGAI)
Keywords
Where Lucid Green is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lucid Green business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Per-unit QR code licensing: Revenue generated from licensing LucidID QR codes on a per-unit basis. Brands pay per QR code generated on their products, with pricing of approximately 2 cents per unit. This is a consumption-based revenue stream tied directly to product volume.
- SaaS platform subscriptions: Platform access fees for brands and retailers using LucidID management tools, retail intake scanning, and analytics dashboards. Delivered as a SaaS product with tiered access.
- Direct-to-consumer marketing (Lucid Connect): Brands pay for direct consumer engagement tools including push notifications, loyalty programs, and targeted marketing campaigns delivered through the LucidID consumer scan experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-unit QR code pricing (LucidID) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Lucid Green product offering
Product offeringCore offering
Lucid Green provides the LucidID platform, an intelligent 2D barcode (QR code) system serving as a cannabis-industry UPC standard for item-level product tracking, compliance labeling, supply chain transparency, and consumer engagement. The platform is sold to licensed cannabis brands, distributors, and retailers, and includes sub-products such as LucidRetail (inventory intake), LucidSource (brand operations), InventoryAI (automated catalog updates), Lucid Connect (DTC marketing with BudPoints loyalty), and a consumer scanning app.
Product overview
Lucid Green operates as a platform company offering the LucidID intelligent QR code system as the core product, supplemented by multiple modules and applications. The platform consists of: LucidID (the intelligent UPC serving as the central product identifier), Lucid Connect (DTC marketing module for direct consumer engagement), LucidRetail (retail operations module for inventory management), LucidSource (brand operations module for supply chain management), the LucidID mobile App (consumer-facing scanning and rewards application with BudPoints loyalty program), and InventoryAI (inventory automation tool). The system enables item-level tracking throughout the cannabis supply chain from seed to consumption, eliminating manual data entry and secondary stickering.
Differentiator
Problem solved
Functional benefit
Brands
- LucidID: The intelligent UPC/QR code platform for cannabis product tracking, compliance, and consumer engagement.
- Lucid Connect
- LucidRetail
- InventoryAI
- BudPoints
Products and services
- LucidID Intelligent QR code system serving as the cannabis industry's UPC standard, providing item-level tracking, supply chain transparency, touchless inventory management, and consumer engagement through a single on-pack code that can be modified at any supply chain step; sold to licensed cannabis brands, distributors, and retailers.
- Lucid Connect Direct-to-consumer marketing platform providing targeted push notifications, education, loyalty programs, and consumer engagement tools for cannabis brands, accessed by consumers when they scan LucidIDs on products.
- LucidID App (Consumer Mobile App) Consumer-facing mobile application for iOS and Android enabling consumers to scan LucidID QR codes, access Certificates of Analysis (COAs), journal their consumption experience, and earn BudPoints rewards; rated 4.8 stars on the iOS App Store.
- LucidRetail Retail operations solution for cannabis dispensaries that enables one-scan CaseID intake, cycle counting, touchless retail inventory, and budtender product information access via LucidID scanning.
- InventoryAI Automated inventory management module that updates retail catalogs with brand-direct data including THC/CBD content, lab results, ingredient lists, and product photos, eliminating manual data entry and aligning brand-retailer product nomenclature.
- LucidSource Mobile Mobile scanning solution for cannabis brands to manage product casing, SKU placement, and supply chain visibility through LucidID scanning workflows.
- Enhanced CaseIDs Serialized case-level identification system linked to individual LucidIDs, enabling case thresholding, casing error detection, and prevention of mispacking mistakes during distribution and retail intake.
- BudPoints Consumer rewards and loyalty program allowing cannabis consumers to earn points by scanning LucidIDs on products, redeemable for discounts and rewards from brands.
Quantifiable outcome
- 60% of consumers who scan LucidID QR codes elect to engage with the brand
- +6 more outcomes
Companies that use Lucid Green
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Lucid Green technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature7 records
Lucid Green partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Autumn BrandsminorIntegration of LucidConnect, an advanced direct-to-consumer marketing platform, for a family-owned, pesticide-free cannabis farm. Focuses on consumer engagement, education, and loyalty programs.
- POSIBLminorUpgrade to ongoing partnership with POSIBL focused on deepening consumer engagement through LucidConnect direct-to-consumer marketing platform.
- Brass KnucklesminorPartnership supporting Brass Knuckles' relaunch into the New York cannabis market, bringing technology and transparency to the New York consumer market.
- Planet 13coreEnterprise supply chain partnership with Planet 13 Holdings Inc., a vertically-integrated multi-state cannabis operator based in Las Vegas, Nevada. Implementation of LucidIDs across Planet 13's brands and retail operations to enhance customer experience and optimize end-to-end supply chain management.
- Kiva Sales and Service (KSS)corePartnership with Kiva Sales and Service, the industry-leading sales and distribution platform offering dispensaries a complete suite of curated cannabis brands. KSS partners with Lucid Green across its portfolio to improve cannabis supply chain through 2D barcode technology.
- POSIBLcoreImplementation of LucidIDs across 14 brand partnerships including Humo, Old Pal, Super Major, Miss Grass, Higgs, Stone Road, and Country Ranch. POSIBL is a Salinas-based cannabis co-manufacturer.
- FlowhubcoreIntegration with Flowhub cannabis POS system. Flowhub retailers can receive and manage LucidIDs directly within their existing workflow, simplifying operations and supporting connected cannabis retail experiences.
- BiotrackcorePartnership supporting comprehensive compliance workflow guides aligned with NYS Office of Cannabis Management guidance. Lucid Green developed compliance workflows in collaboration with Biotrack for licensed manufacturers, distributors, and retailers.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Lucid Green competitors and assessment
Company assessmentDirect peers
- Metrc: State-mandated cannabis seed-to-sale tracking system used by regulators and operators in most U.S. legal states. Direct competitor and counterpart on the regulatory tracking layer; LucidID is explicitly benchmarked against Metrc's Retail ID on cost and capability.
- BioTrackTHC: Government-facing cannabis tracking and inventory system used in multiple U.S. states. Lucid Green has a co-developed compliance workflow partnership with Biotrack, positioning it as an adjacent or complementary player in cannabis compliance.
- Flowhub: Cannabis retail POS and inventory platform with native LucidID integration. Comparable target customer (dispensaries), with overlapping inventory and compliance functionality; integration partner and adjacent competitor in retail tech.
- Treez: Enterprise cannabis retail POS and inventory management platform serving dispensaries and MSOs. Comparable in serving cannabis retailers with operations software that intersects Lucid Green's LucidRetail module.
- Springbig: Cannabis-focused customer loyalty, marketing automation, and SMS/CRM platform. Closest direct competitor to Lucid Connect for DTC marketing spend by cannabis brands; similar end buyer (brand marketing teams) and overlapping feature set.
- Alpine IQ: Cannabis customer data platform and loyalty/CRM provider serving dispensaries and brands. Competes with Lucid Connect for the brand-to-consumer engagement budget and shares the dispensary-buyer overlap.
- Leaf Trade: B2B cannabis wholesale ordering and distribution platform connecting brands, distributors, and retailers. Comparable in digitizing the cannabis B2B supply chain and serving the same brand-distributor-retailer triangle Lucid Green addresses.
Broad incumbents
- Dutchie: Leading cannabis e-commerce, POS, and marketplace platform serving dispensaries and brands across the U.S. Broader incumbent with overlapping retailer relationships and increasingly broader software suite that could overlap LucidRetail.
- Systech (Dover): Enterprise serialization, traceability, and authentication platform used in pharma and other regulated industries. Comparable as an item-level authentication and supply-chain visibility provider that could expand into cannabis given GS1-based architecture overlap with LucidID.
- Akerna (legacy MJ Platform / Metrc-adjacent ERP): Historically a leading cannabis ERP and compliance platform (MJ Freeway, MJ Platform). Comparable as a software suite serving licensed operators across compliance, inventory, and reporting, though the company has substantially restructured.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Lucid Green social profiles
Digital presenceLucid Green compliance and trust
Trust signalCompliance3 records
Lucid Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lucid Green leadership team
Management profileNumber of profiles
Profiles2 records
Lucid Green funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lucid Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lucid Green
What does Lucid Green do?
Lucid Green provides the LucidID platform, an intelligent 2D barcode (QR code) system serving as a cannabis-industry UPC standard for item-level product tracking, compliance labeling, supply chain transparency, and consumer engagement. The platform is sold to licensed cannabis brands, distributors, and retailers, and includes sub-products such as LucidRetail (inventory intake), LucidSource (brand operations), InventoryAI (automated catalog updates), Lucid Connect (DTC marketing with BudPoints loyalty), and a consumer scanning app.
Is Lucid Green a public or private company?
Lucid Green is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lucid Green founded?
Lucid Green was founded in 2018. It employs 11 to 50 people.
Where is Lucid Green based?
Lucid Green is headquartered in New York, United States, in the North America region.
How does Lucid Green make money?
Three revenue lines are on record. Per-unit QR code licensing is the primary driver. The others are saaS platform subscriptions and direct-to-consumer marketing (Lucid Connect).
Who are Lucid Green's main competitors?
Direct peers on record are Metrc, BioTrackTHC, Flowhub, Treez, Springbig, Alpine IQ and Leaf Trade. Broad incumbents are Dutchie, Systech (Dover) and Akerna (legacy MJ Platform / Metrc-adjacent ERP).
Does Lucid Green have an API?
No public API is recorded for Lucid Green.
What industry is Lucid Green in?
Lucid Green's product category is Cannabis Supply Chain Software. Its primary akta.pro industry code is CRANAGAI, Cannabis Subscription & Membership Delivery Programs.