Brij
Brij (BRIJ, Inc.) is a New York-based, AI-powered omnichannel marketing platform that helps consumer brands capture verified first-party data from anonymous retail and marketplace buyers via QR-triggered experiences, then routes those identities into ad-platform conversion APIs (Meta, TikTok, Google, Walmart Connect) and CRMs such as Klaviyo. It serves 150+ CPG brands across food & beverage, beauty, wellness, electronics, and apparel.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Brij does
Brij (BRIJ, Inc.) is a New York-based, seed-stage software company that operates an AI-powered omnichannel marketing platform for consumer brands selling through retail and online marketplaces. Its core function is to convert anonymous retail and marketplace buyers into known customer profiles by capturing first-party data through QR-code-triggered experiences such as rebates, sweepstakes, warranty registration, and product registration flows. The platform serves 150+ consumer brands across food and beverage, beauty, wellness, electronics, home, apparel, and emerging THC/CBD categories, with named enterprise customers including Heineken, Sapporo, Skullcandy, and Black + Decker, alongside mid-market and startup customers such as Quip, Momofuku, Feastables, Sacheu Beauty, and Highpour.
The underlying technology combines an agentic AI engine (processing structured scan/registration/receipt data, NLP-parsed receipt text, and computer-vision-generated branded QR codes) with a no-code drag-and-drop experience builder, a proprietary serialization engine that enforces one-to-one QR/discount code validation, and a Conversions API event-routing layer. The Conversions API layer captures verified buyer identity, applies SHA-256 hashing to PII before data leaves Brij infrastructure, and pipes offline conversion events to Meta CAPI, TikTok Events API, Google Offline Conversion Import, and Walmart Connect, with stated performance metrics of 99.7% match rate and 287ms routing latency. The platform reports over 5,000 downstream integrations and serves 2M+ consumer experiences per month.
Brij's business model is a hybrid of recurring subscription (monthly or annual auto-billed via Stripe per its Terms of Service) plus a usage-based monetization layer referenced in third-party coverage at up to $150 per verified retail-buyer profile captured. Go-to-market is sales-led (Book a Demo CTA, dedicated demo page) with complementary Tech Partner and Agency Partner channels, a customer referral program ($1,000 per converted brand after 90 days), and a free self-serve Designer QR Code Generator as a top-of-funnel PLG surface. The company is venture-backed, having closed an oversubscribed $8 million seed round in June 2025 led by Bright Pixel Capital and CEAS Investments, following earlier rounds of $1.25M (2021) and $2.65M (2023).
Brij firmographics
Firmographics- Name
- Brij
- Legal name
- BRIJ, Inc.
- Website
- https://brij.it
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brij (BRIJ, Inc.) is a New York-based, AI-powered omnichannel marketing platform that helps consumer brands capture verified first-party data from anonymous retail and marketplace buyers via QR-triggered experiences, then routes those identities into ad-platform conversion APIs (Meta, TikTok, Google, Walmart Connect) and CRMs such as Klaviyo. It serves 150+ CPG brands across food & beverage, beauty, wellness, electronics, and apparel.
- Ownership category
- akta.pro rank
Brij industry classification
Industry- Product category
- Omnichannel Marketing Software for Consumer Brands
- NAICS
- All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
- akta.pro secondary industry
- Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)
Keywords
Where Brij is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brij business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brij Subscription (automatically renewing): Brij's terms of service describe a Subscription Plan with recurring payments (monthly or annual) automatically charged via Stripe to a valid payment method. Invoices are issued on the agreed billing cycle (typically monthly or annually) and clients may cancel with at least 30 days' written notice before the next billing cycle; prepaid refunds are at Brij's discretion. BRIJ may adjust pricing with 15 days' prior written notice.
- Usage/value-based monetization of captured profiles: Article reference (Livingston Daily, June 24 2025) cites revenue of up to $150 per profile collected, indicating that pricing/value scales with the volume of verified retail buyer profiles captured and routed through Brij experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription Plan (recurring; quoted terms) — pricing not publicly listed |
| Usage-based | Pay-as-you-go | Usage-tied component — up to $150 per profile collected |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Brij product offering
Product offeringCore offering
Brij sells an AI-powered omnichannel marketing platform that helps consumer brands turn anonymous retail and marketplace buyers into known customer profiles by capturing first-party data through QR-triggered digital experiences (rebates, sweepstakes, warranty registration, dynamic content, serialization management), then routing verified offline conversion events to Meta, TikTok, Google, and Walmart ad platforms and syncing the same identities into CRMs like Klaviyo, Attentive, Postscript, Shopify, and Salesforce.
Product overview
Brij offers a single unified AI-powered omnichannel marketing platform (the Brij Omnichannel Marketing Platform) plus a portfolio of named modules and activation surfaces that compose that platform. The core platform turns anonymous retail and marketplace buyers into known customer profiles by capturing first-party data through incentive-led digital experiences (Rebates, Sweepstakes, Warranty Registration, Food Testing/AB 899, Dynamic Content, Serialization Management, Customer Insights, Product Packaging, In-Store Displays, Advertising & OOH, Social Ads, Email Marketing, Webapp Experiences, Digital Hubs, Dynamic Links, Geotargeting, and A/B Testing). Captured profiles are then analyzed in Brij Analytics and Customer Insights, and activated downstream via Power Growth (Brij AdTech) — which forwards verified offline conversions to Meta CAPI, TikTok Events API, Google Offline Conversions, and Walmart Connect — and via Drive LTV, which syncs profiles into CRMs such as Klaviyo, Attentive, Postscript, Shopify, and Salesforce. Adjacent offerings include the Designer QR Code Generator (free public tool), the Brij + Bazaarvoice integration for product review syndication, the Knowledge Center / Support portal, and The Omnichannel Marketer Podcast.
Differentiator
Problem solved
Functional benefit
Products and services
- Brij Omnichannel Marketing Platform Core AI-powered omnichannel marketing platform that helps consumer brands turn anonymous retail and marketplace buyers into known customer profiles by capturing first-party data through QR/scan-triggered experiences and activating it downstream in ad platforms and CRMs.
- AI-Powered Rebates Module that drives retail velocity by routing consumers from Meta ads, billboards, email/SMS lists, and POS displays directly to digital rebate flows where they text receipts to Brij's AI concierge for fast Venmo payouts.
- Warranty Registration One-tap product registration module that captures first-party data and enables serialized warranty validation with built-in immediate upsell and CRM/Klaviyo sync.
- Sweepstakes Sweepstakes campaign module that captures high-converting first- and zero-party data (names, emails, receipts, shopping preferences) through prize-driven user flows.
- Food Testing and AB 899 Compliance Compliance module that helps brands stay compliant with the latest food testing regulations, including California AB 899 requirements.
- Dynamic Content Module that lets brands share brand stories, set-up videos, tutorials, recipes, surveys, and other content via Brij's AI-powered no-code drag-and-drop builder with no designers or engineers required.
- Serialization Management Serialization module that combats grey market sales and counterfeits through product verification and secure serialized discount codes, with one-to-one code validation to prevent misuse.
- Customer Insights Insights module that unlocks deep customer intelligence to drive personalized engagement, loyalty, and revenue from offline customers based on captured scan, registration, and receipt data.
- Brij Analytics Analytics module that drives revenue and refines marketing with verified online and in-store purchase insights, tracking campaigns and generating dashboards from first-party data.
- Power Growth (Brij AdTech) Ad-tech activation module that sends offline buyer data to Meta CAPI, Google Offline Conversions, and TikTok Events API for audience creation, lookalikes, and attribution to lower CAC and lift ROAS.
- Drive LTV Retention module that builds the CRM and automates personalized marketing (email, SMS, reorder, subscription) to drive customer lifetime value from newly identified retail buyers.
- Designer QR Code Generator Free public tool for generating fully branded, designer-style QR codes (rather than black-and-white squares) for use in Brij experiences and broader marketing.
- Brij + Bazaarvoice Integration Integration that embeds Bazaarvoice's product review submission flow directly into Brij experiences (rebates, sweepstakes, registration), routing reviews to Bazaarvoice for automatic retailer syndication.
- Meta Omnichannel Ads Integration Integration that sends verified offline conversion events from Brij experiences as 'Purchase' events labeled 'physical_store' to Meta to enable Meta's "Website and In-Store Sales" optimization and improve Offline Data Quality scores.
Companies that use Brij
Customer profileNamed customers37 records
Segments10 records
Ideal customer profiles3 records
Brij technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability13 records
Feature8 records
Brij partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- Meta (Meta Platforms)flagshipDirect Conversions API (CAPI) integration with Meta for routing verified offline purchase events; powers Meta Omnichannel Ads (launched April 2025) with offline action_source labeling and improved Offline Data Quality scores.
- TikTokflagshipDirect integration with TikTok Events API for sending verified offline conversions to power Smart+ campaigns and expand audience seed lists with retail/marketplace buyer data.
- Google AdsflagshipIntegration with Google Ads via Enhanced Conversions and Offline Conversion Import for Performance Max, Smart Bidding, and Customer Match audiences.
- Walmart ConnectcoreIntegration with Walmart's retail media network (Walmart Connect) via offline events, feeding Sponsored Search and Display with verified retail purchase data.
- ShopifyflagshipNative e-commerce platform integration allowing Brij to capture customer profiles across Shopify sales channels and offer seamless checkout.
- KlaviyoflagshipESP integration used to send captured retail/marketplace buyer profiles directly into Klaviyo flows for retention, education and repurchase campaigns (e.g., Momofuku, Highpour, Quip, Sacheu Beauty).
- AttentivecoreSMS marketing platform integration; captured profiles sync into Attentive for personalized SMS retention flows.
- PostscriptcoreSMS marketing platform integration; captured profiles sync into Postscript for personalized SMS retention flows.
- SalesforcecoreE-commerce/CRM platform integration listed under Brij's "We Play Nice With Your Tech Stack" integrations.
- ZapiercoreListed as an integration partner enabling 5,000+ additional tool connections per Brij's homepage claim.
- BazaarvoicecoreBrij–Bazaarvoice integration (announced Feb 3, 2026) lets brands embed Bazaarvoice's review-submission flow directly into Brij experiences; reviews then flow automatically into Bazaarvoice for syndication across retailer sites (Local Hive Honey saw a 33% lift in review capture in 30 days).
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Brij competitors and assessment
Company assessmentDirect peers
- Bluecore: Bluecore is a retail marketing platform that uses first-party data and shopper behavior to power personalized email/SMS and retail-media campaigns — directly comparable to Brij's Drive LTV module that syncs verified retail buyer profiles into Klaviyo/Attentive/Postscript.
- Jebbit: Jebbit powers zero-party data capture via interactive brand experiences (quizzes, sweepstakes, product registration) for enterprise marketers, closely matching Brij's sweepstakes and registration modules on the acquisition side.
- Punchh: Punchh is a digital loyalty and engagement platform purpose-built for physical retail chains, comparable to Brij's in-store QR activation, shopper marketing and retail data capture use cases.
- Scanbuy: Scanbuy is a QR-code and mobile marketing platform that connects physical products to digital experiences for CPG brands — directly overlapping with Brij's core QR-driven product registration, rebates and sweepstakes flows.
- Snipp Interactive: Snipp is a receipt-processing and shopper-marketing platform with CPG rebates and sweepstakes modules — overlapping directly with Brij's AI-powered rebate concierge and receipt verification flows.
- Eagle Eye: Eagle Eye is a retail personalization and loyalty platform that bridges online, in-store and offline customer data for grocers and omnichannel retailers, comparable to Brij's offline-to-online identity resolution and retail-media integrations.
Broad incumbents
- Attentive: Attentive is a leading SMS marketing platform for consumer brands and another downstream Brij integration; its scale and brand relationships make it a credible adjacent competitor in retail-buyer CRM activation.
- Yotpo: Yotpo is an established DTC marketing platform spanning reviews, loyalty, SMS and subscriptions for consumer brands — a broader incumbent whose reviews and SMS offerings overlap with Brij's Bazaarvoice-integrated review capture and CRM sync modules.
- Klaviyo: Klaviyo is the dominant DTC email/SMS marketing automation platform and a primary downstream integration for Brij; it could natively add QR-triggered scan capture and become a direct competitor to Brij's Drive LTV module.
Emerging players
- Beabloo: Beabloo is an in-store analytics and digital signage platform for physical retail that captures shopper behavior via sensors and screens — an adjacent emerging player in offline-to-online customer data capture for retailers and CPG brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Brij social profiles
Digital presenceBrij compliance and trust
Trust signalCompliance5 records
Brij financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brij leadership team
Management profileNumber of profiles
Profiles2 records
Brij subsidiaries and ownership
Company hierarchySubsidiaries10 records
Brij funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brij M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brij
What does Brij do?
Brij sells an AI-powered omnichannel marketing platform that helps consumer brands turn anonymous retail and marketplace buyers into known customer profiles by capturing first-party data through QR-triggered digital experiences (rebates, sweepstakes, warranty registration, dynamic content, serialization management), then routing verified offline conversion events to Meta, TikTok, Google, and Walmart ad platforms and syncing the same identities into CRMs like Klaviyo, Attentive, Postscript, Shopify, and Salesforce.
Is Brij a public or private company?
Brij is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brij founded?
Brij was founded in 2021. It employs 1 to 10 people.
Where is Brij based?
Brij is headquartered in New York, United States, in the North America region.
How does Brij make money?
Two revenue lines are on record. Brij Subscription (automatically renewing) is the primary driver. The others are usage/value-based monetization of captured profiles.
Who are Brij's main competitors?
Direct peers on record are Bluecore, Jebbit, Punchh, Scanbuy, Snipp Interactive and Eagle Eye. Broad incumbents are Attentive, Yotpo and Klaviyo. Beabloo is listed as an emerging player.
Does Brij have an API?
Yes. Brij exposes a server-side event endpoint (illustrated as POST /events/, accepting brij_event.json payloads with event_name, event_id, event_time, action_source, hashed user_data, and custom_data fields). The API is used to send verified offline conversion events to ad platforms (Meta Conversions API, TikTok Events API, Google Offline Conversion Import, Walmart Connect offline events). PII (email, phone) is SHA-256 hashed in transit before leaving Brij infrastructure. Setup is handled by Brij for partner brands; on typical onboarding (2 weeks), 1 week is used to go live capturing retail data and 1 week for ad platform integration.
What industry is Brij in?
Brij's product category is Omnichannel Marketing Software for Consumer Brands. Its primary akta.pro industry code is MPACAFAF, Creator Commerce & Affiliate Monetization Platforms, with a secondary code of BPAMAGAG, Digital Goods, Subscriptions & Gift Card Marketplaces. Its NAICS code is 45999 and its SIC code is 5900.