HeyMarvin
HeyMarvin (legal entity Equafin Inc.) operates Marvin, an AI-native customer insights platform that centralizes interviews, surveys, and support data, then uses multi-agent AI to deliver cited, evidence-backed answers. It serves UX research, product, design, and marketing teams at enterprises including Microsoft, Best Buy, Sonos, and Honda via SaaS subscriptions with both PLG and enterprise sales motions.
- Company typePrivate
- Founded2022
- HeadquartersOakland, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What HeyMarvin does
HeyMarvin (legal entity Equafin Inc.) is a private, AI-native customer insights platform headquartered in Oakland, California, with additional team presence in San Francisco, Bangalore, and Delhi. Founded in 2022, the company offers Marvin — a unified SaaS platform that centralizes customer research data from interviews, surveys, support tickets, and call recordings into a single repository and applies multi-agent AI to analyze, cross-validate, and cite findings back to source material. Core product modules include Marvin Ask AI (cited semantic search across all research data), Knowledge Hub (central repository with automated PII redaction), AI Moderated Interviews and Live Interviews (research execution with AI notetaking), Analysis Studio (mixed-methods thematic and sentiment analysis), Deep Research (autonomous report generation using expert-built templates), Survey Insights (automated survey analysis), Reporting & Insights, and an Integrations layer spanning 30+ third-party tools plus an MCP server connecting to Claude, ChatGPT, and Copilot.
The platform serves UX research, product management, product marketing, product design, consumer insights, and market research teams, with explicit enterprise targeting (organizations of 501+ employees). Named customers include Microsoft, Best Buy, Morningstar, Honda, Sonos, 7-Eleven, REWE International, Criteo, VistaPrint (Cimpress), Razorpay, Twilio, Field Nation, and Pantheon. Revenue mechanics are SaaS subscription-based, combining a freemium self-serve entry tier with annual and multi-year enterprise contracts featuring custom pricing, dedicated CSM, custom onboarding, and live training. Go-to-market runs two motions in parallel: a product-led growth funnel (free trial, free tier, 4.8/5 ratings on G2 and Capterra) and an enterprise field sales motion under CRO Bill Munroe, appointed June 2025 alongside disclosed 4X ARR growth.
The company is venture-backed with approximately $20.3M disclosed across three funding rounds (2022 seed from Apollo Projects/Fuel Capital et al.; 2024 from Long Journey Ventures; $10M in May 2025 from TriplePoint Capital) and has accumulated a compliance stack unusual for its stage: ISO/IEC 42001 (first company globally), ISO 27001, SOC 2 Type II, HIPAA, and GDPR, alongside strategic partnerships such as the January 2026 Dscout integration. Recent product milestones include the January 2026 launch of Agentic Ask AI as a category-defining agentic search capability for enterprise customer research.
HeyMarvin firmographics
Firmographics- Name
- HeyMarvin
- Legal name
- Equafin Inc.
- Website
- https://heymarvin.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HeyMarvin (legal entity Equafin Inc.) operates Marvin, an AI-native customer insights platform that centralizes interviews, surveys, and support data, then uses multi-agent AI to deliver cited, evidence-backed answers. It serves UX research, product, design, and marketing teams at enterprises including Microsoft, Best Buy, Sonos, and Honda via SaaS subscriptions with both PLG and enterprise sales motions.
- Ownership category
- akta.pro rank
HeyMarvin industry classification
Industry- Product category
- Customer Insights & UX Research Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where HeyMarvin is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
HeyMarvin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: HeyMarvin operates as a SaaS-based research platform with subscription-based pricing. The platform is offered on a free tier and paid subscription plans. Paid subscriptions govern customer access to the HeyMarvin Product, with the legal entity being Equafin Inc. Annual and multi-year billing options indicate enterprise-level deal structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial and free tier available for individual and team evaluation |
| Subscription | Annual | Enterprise paid subscription with custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
HeyMarvin product offering
Product offeringCore offering
HeyMarvin sells the Marvin platform, an AI-native collaborative customer research and insights platform that lets teams centralize qualitative data from interviews, surveys, support tickets, and calls, then analyze it with a multi-agent AI engine to produce source-cited, evidence-backed answers. The offering spans AI-moderated interviews, automatic transcription, automated PII redaction, thematic and sentiment analysis, automated research reports, and distribution of insights to stakeholders through native integrations and an MCP server for AI assistants.
Product overview
HeyMarvin offers Marvin, an AI-native customer insights platform delivered as a unified platform architecture. The core Marvin platform serves as the central hub connecting multiple specialized modules: Marvin Ask AI (AI-powered search with cited answers), Knowledge Hub (centralized research repository), Research Methods including AI Moderated Interviews and Live Interviews (data collection), Analysis Studio (mixed methods analysis), Reporting & Insights (distribution), Survey Insights (automated survey analysis), Deep Research (autonomous analysis engine), and Integrations (30+ third-party connections including MCP server for AI assistants). The AI Research Assistant serves as a comprehensive wrapper for AI-powered workflows. Together, these products enable organizations to collect feedback, centralize knowledge, analyze findings, and share insights across the entire customer research lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Marvin platform
Quantifiable outcome
- 4X increase in annual recurring revenue (400% growth)
- +8 more outcomes
Companies that use HeyMarvin
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles2 records
HeyMarvin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability10 records
Feature8 records
HeyMarvin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DscoutcoreDscout, a flexible experience research platform, and HeyMarvin announced an integration combining Dscout's AI-powered research execution capabilities with HeyMarvin's collaborative insight management platform. The integration enables research teams to use natural language to explore data, surface cross-study trends, refine survey questions with AI-generated feedback, and automatically sync insights to a central searchable hub. Both companies position the partnership as creating a faster, more connected workflow that allows teams to keep using best-in-class research tools while building an integrated, repeatable research process. The partnership strengthens Dscout's position as an experience research platform with rapidly growing AI capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
HeyMarvin competitors and assessment
Company assessmentDirect peers
- Dovetail: Dovetail is the most direct competitor to HeyMarvin — an AI-powered customer research and insights platform that centralizes interviews, surveys, and feedback for product and UX teams. It is the incumbent Marvin has already displaced at customers like Criteo.
- Sprig: Sprig is an AI-native customer feedback and research platform offering in-product surveys, concept testing, and qualitative analysis for product teams. It overlaps directly with Marvin's AI Moderated Interviews, Survey Insights, and Analysis Studio modules.
- Maze: Maze is a continuous user research platform for product teams that combines prototype testing, surveys, and AI-powered analysis. It competes for the same UX researcher and product manager buyers HeyMarvin targets.
- UserTesting: UserTesting (now part of Forsta) is an enterprise human insight platform that combines video-based usability testing with AI-powered analysis. It competes with Marvin in the enterprise UX research buyer segment with overlapping capabilities around moderated sessions and insight synthesis.
- User Interviews: User Interviews is a research participant recruitment platform that connects product teams with vetted participants for qualitative studies. It overlaps with Marvin's Research Methods module and competes for the same UX and product research budgets.
Broad incumbents
- Qualtrics: Qualtrics is a large enterprise experience management platform spanning surveys, customer XM, employee XM, and product XM. It overlaps with Marvin on survey analysis and consumer insights but is a much broader suite rather than a research-specific tool.
- Pendo: Pendo is a product experience platform combining in-app analytics, user feedback, and product-led onboarding. It already integrates with Marvin for qualitative-over-quantitative workflows and competes in the product feedback and roadmap validation space.
- Medallia: Medallia is an enterprise customer experience and voice-of-customer platform with strong AI-driven text and sentiment analysis. It competes with Marvin in the enterprise consumer-insights and CX research buyer segment, though its focus is broader and more customer-service-adjacent.
Emerging players
- Typeform: Typeform is a conversational form and survey platform with growing AI-powered analysis capabilities. It overlaps with Marvin's Survey Insights module but is more focused on data collection than end-to-end research repository and synthesis.
- Hotjar: Hotjar is a user behavior analytics and feedback tool offering heatmaps, session recordings, and on-site surveys. It is adjacent to Marvin in the UX research workflow and increasingly adding AI synthesis features, competing for the same product and design personas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HeyMarvin social profiles
Digital presenceHeyMarvin compliance and trust
Trust signalCompliance5 records
HeyMarvin financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeyMarvin leadership team
Management profileNumber of profiles
Profiles3 records
HeyMarvin funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeyMarvin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeyMarvin
What does HeyMarvin do?
HeyMarvin sells the Marvin platform, an AI-native collaborative customer research and insights platform that lets teams centralize qualitative data from interviews, surveys, support tickets, and calls, then analyze it with a multi-agent AI engine to produce source-cited, evidence-backed answers. The offering spans AI-moderated interviews, automatic transcription, automated PII redaction, thematic and sentiment analysis, automated research reports, and distribution of insights to stakeholders through native integrations and an MCP server for AI assistants.
Is HeyMarvin a public or private company?
HeyMarvin is a private company. It is classified as venture growth investor backed and is currently operating.
When was HeyMarvin founded?
HeyMarvin was founded in 2022. It employs 101 to 250 people.
Where is HeyMarvin based?
HeyMarvin is headquartered in Oakland, United States, in the North America region.
How does HeyMarvin make money?
One revenue line is on record: saaS Platform Subscription.
Who are HeyMarvin's main competitors?
Direct peers on record are Dovetail, Sprig, Maze, UserTesting and User Interviews. Broad incumbents are Qualtrics, Pendo and Medallia. Emerging players are Typeform and Hotjar.
Does HeyMarvin have an API?
Yes. Open API allows for custom integrations. The platform offers an MCP server integration that enables pushing insights out to AI assistants including Claude, ChatGPT, Copilot, and more. Custom integrations can be built to meet specific enterprise needs.
What industry is HeyMarvin in?
HeyMarvin's product category is Customer Insights & UX Research Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 513210 and its SIC code is 7372.