Rewind
Rewind Software Inc. is a private Ottawa-based SaaS data resilience company that provides automated backup, item-level recovery, and failover-ready protection for 13+ cloud platforms (Shopify, BigCommerce, Klaviyo, Mailchimp, GitHub, Jira, Confluence, Bitbucket, Azure DevOps, Miro, monday.com, Trello, QuickBooks Online, Okta, and Microsoft Entra ID) to 25,000+ organizations ranging from SMB merchants to large enterprises.
- Company typePrivate
- Founded2015
- HeadquartersOttawa, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Rewind does
Rewind Software Inc. is a privately held Ottawa-based SaaS data resilience company founded in 2015 that provides automated daily backup and rapid item-level recovery for more than 13 cloud platforms across eCommerce (Shopify, BigCommerce, Klaviyo, Mailchimp), software development (GitHub, Jira, Confluence, Bitbucket, Azure DevOps, Miro), productivity (monday.com, Trello), accounting (QuickBooks Online), and — in Early Access — identity (Okta, Microsoft Entra ID). Its core technology is a cloud-native multi-tenant backup platform built on Amazon Web Services, offering 365-day retention, AES-256 encryption, TLS 1.2, granular parent-child-aware item-level restore, cloud sync to Azure Blob / Amazon S3 / Google Cloud Platform, and an Enterprise Engine with Bring Your Own Key, Bring Your Own Storage, role-based access control, configurable retention up to 99 years, and integrated notifications into Zendesk, PagerDuty, Datadog, ServiceNow, and OpsGenie. The flagship technical differentiator is Hot Standby for Jira, a continuously synchronized parallel standby instance providing near-zero RTO / 24-hour RPO failover against AI-scale or production-instance disasters.
Rewind operates a hybrid go-to-market combining product-led self-serve free trials across all product lines, marketplace listings on Atlassian, Shopify, BigCommerce, monday.com, GitHub, QuickBooks, and AWS, inside sales for mid-market, and a direct enterprise field-sales motion for custom multi-year contracts. Revenue is generated primarily through subscription billing (per-seat for GitHub/Jira/Confluence/Bitbucket/Azure DevOps/Miro, per-unit for Shopify/BigCommerce/Trello/QuickBooks, freemium for Klaviyo/Mailchimp), with a $99/month Protection Suite upsell on Shopify and $25K+ annual enterprise contracts anchoring the upper end of pricing. The customer base of 25,000+ organizations spans SMBs (e.g., Rx Smart Gear, Whisker Seeker, Calmwaters Cloud Accounting) through mid-market (Moomin, Knix, Paula's Choice, Matics, Groupe La Centrale, W3C) to enterprise (Mercado Libre, Abbott, Syngenta, Costain, Lutron, Dr. Martens, Sonos, HarperCollins, Hasbro, NYU, Carta), with 7.4 PB of customer data and 154 billion files under management.
The company has raised approximately $80 million across a $15M Series A (January 2021, led by Inovia Capital) and a $65M Series B (September 2021, led by Insight Partners), with strategic backing from Atlassian Ventures and is recognized as Deloitte Technology Fast 50 Companies to Watch (2019, 2022), Deloitte Fast 500 (2022), G2 High Performer (multi-period), BigCommerce Tech Partner of the Year (2019), BigCommerce Merchant's Choice Award (2021), Cloud Awards Best Cloud DR/Business Continuity Solution (2020-21), and Globe and Mail Canada's Top Growing Companies (2020, 2022). Headcount is 101-250, with offices in Ottawa (HQ) and Toronto, Canada.
Rewind firmographics
Firmographics- Name
- Rewind
- Legal name
- Rewind Software Inc.
- Website
- https://rewind.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rewind Software Inc. is a private Ottawa-based SaaS data resilience company that provides automated backup, item-level recovery, and failover-ready protection for 13+ cloud platforms (Shopify, BigCommerce, Klaviyo, Mailchimp, GitHub, Jira, Confluence, Bitbucket, Azure DevOps, Miro, monday.com, Trello, QuickBooks Online, Okta, and Microsoft Entra ID) to 25,000+ organizations ranging from SMB merchants to large enterprises.
- Ownership category
- akta.pro rank
Where Rewind is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Rewind business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS backup subscriptions: Recurring monthly or annual subscription revenue from automated daily backup and recovery products across Shopify, BigCommerce, GitHub, Jira, Confluence, Bitbucket, Azure DevOps, Trello, monday.com, Miro, Klaviyo, Mailchimp, and QuickBooks Online. Plans are month-to-month recurring with usage-based or per-unit components.
- Freemium tier revenue (Klaviyo, Mailchimp, early-access products): Free Early Access tiers offered for newer products (Klaviyo, Mailchimp, Okta, MS Entra ID) to drive adoption and feedback, with paid plans introduced after 90+ days' notice.
- Protection Suite (Shopify) — premium tier add-on: Premium $99/month Shopify add-on bundling 24/7 Monitor, Alerts, and Staging products on top of base Backups, driving land-and-expand upsell.
- Usage-based per-file / per-user / per-active-profile pricing: Per-unit pricing dimensions: per QuickBooks file ($16/file/month), per GitHub user, per Jira user, per Confluence user, per Bitbucket user, per Azure DevOps user, per Miro user, per Trello board, per Klaviyo active profile, per BigCommerce order tier, per Mailchimp contact tier.
- Channel/partner-sourced revenue: Revenue sourced through Solution Partner and eCommerce Agency channels serving Atlassian, GitHub, monday.com, Shopify, BigCommerce, Klaviyo, and Mailchimp customers.
- Enterprise Engine contracts: Custom multi-year enterprise contracts with direct invoicing, AWS Marketplace private offers, and tailored payment terms for large customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shopify Backup + Restore $19/mo (scales by monthly orders); Protection Suite $99/mo |
| Unit Pricing | Monthly | BigCommerce tiered by order volume: Pro $45, Business $69 (multi-store), Plus $119, Growth $169, Enterprise $349 |
| Per seat | Annual | GitHub Individual $14/mo; Pro $4/user/mo (up to 99 users); Enterprise $400 for 100+ users ($2.70/user/mo+) |
| Per seat | Annual | Jira Standard $4/user/mo; Advanced $5.20/user/mo annual; monthly Advanced $80 base |
| Per seat | Annual | Confluence Standard $3/user/mo; Advanced $3.90/user/mo annual |
| Per seat | Monthly | Bitbucket Pro $2/user/mo; 3000+ users custom |
| Per seat | Monthly | Azure DevOps Professional $198 (up to 50 users) or $8.94/user/mo; 3K+ users custom |
| Per seat | Monthly | Miro Professional $3/user/mo; 3000+ users custom |
| Per seat | Monthly | monday.com Pro $20/month minimum (up to 10 users) |
| Unit Pricing | Monthly | Trello Basic $1/board/month ($5 USD minimum) |
| Freemium | Monthly | Klaviyo Free; Pro $6.75 (included with Shopify/BigCommerce backups) |
| Freemium | Monthly | Mailchimp Free; Pro $4 (included with Shopify/BigCommerce backups) |
| Unit Pricing | Monthly | QuickBooks Online Flex $16/file/month |
Go-to-market motion6 records
Distribution channels11 records
Marketing channels10 records
Rewind product offering
Product offeringCore offering
Rewind provides an automated, cloud-native SaaS data backup and recovery platform that backs up and restores account-level data inside third-party SaaS applications. It covers ecommerce (Shopify, BigCommerce, Klaviyo, Mailchimp), software development (GitHub, Jira, Confluence, Bitbucket, Azure DevOps, Miro), accounting (QuickBooks Online), productivity (monday.com, Trello), and IT/security (Okta, Microsoft Entra ID) workloads, with self-serve, enterprise, and channel sales motions.
Differentiator
Problem solved
Functional benefit
Brands
- Rewind Protection Suite: A Shopify-focused suite combining Rewind Backups, Rewind Monitor, Rewind Staging, and Rewind Alerts to provide comprehensive store protection.
- Hot Standby for Jira
- Rewind Enterprise Engine
Products and services
- Rewind Backups for Shopify Automated daily backup and granular on-demand restore of Shopify store data including products, variants, images, metafields, custom collections, customers, orders, themes, pages, blogs, and metaobjects for ecommerce merchants and brands.
- Rewind Protection Suite for Shopify Premium Shopify add-on suite that combines Rewind Backups with 24/7 Monitor, Alerts, and Staging products to provide comprehensive store protection and proactive incident response for Shopify merchants.
- Rewind Backups for BigCommerce Automated daily backup and granular on-demand restore of BigCommerce store data including products, images, descriptions, themes, pages, orders, and customer lists for ecommerce merchants running on BigCommerce.
- Rewind Backups for Klaviyo Automated daily backup and restore of Klaviyo marketing automation data including profiles, lists, flows, campaigns, templates, segments, and tags with one-year retention.
- Rewind Backups for Mailchimp Automated daily backup and restore of Mailchimp marketing data including audiences, automations, campaign folders, contacts, files, file folders, and landing pages with 365-day retention.
- Rewind Backups for GitHub Nightly automated backup and on-demand restore of GitHub repositories, projects, labels, milestones, pull requests, and metadata with Git LFS support, verified by GitHub and listed on GitHub Marketplace.
- Rewind Backups for Jira Daily backup and point-in-time restore of Jira Software, Work Management, and Service Management data including work items, spaces, workflows, boards, epics, dashboards, sprints, and assets with 365-day versioning, RBAC, BYOK/BYOS, and compliance features for Atlassian Cloud customers.
- Rewind Backups for Jira Service Management Daily automated backup and restore support for Jira Service Management data including Assets and schemas, covered under the Rewind Backups for Jira Cloud app.
- Rewind Backups for Confluence Daily backup and restore of Confluence Cloud pages, spaces, blog posts, attachments, templates, and themes with unlimited cloud storage in Rewind Vault and 365-day retention.
- Rewind Backups for Bitbucket Automated daily backup and on-demand restore of Bitbucket Cloud workspace metadata, projects, repositories, branches, issues, pull requests, commits, deployments, branch restrictions, pipelines, milestones, artifacts, and versions with mirrored clone exports.
- Rewind Backups for Azure DevOps Daily incremental backup of Azure DevOps organizations, repositories, repository metadata, refs, pipelines, and pull requests with 365-day retention, on-demand backups, and SAML-based SSO support.
- Rewind Backups for Miro Automated daily backup of Miro Enterprise boards including board members, board items, images, app cards, documents, shapes, sticky notes, text, teams, and embeds with 365-day retention.
- Rewind Backups for QuickBooks Online Daily comprehensive backup and item-level restore of QuickBooks Online client files including 15+ transaction types and 10+ list types such as bills, invoices, journal entries, accounts, customers, and vendors with 365-day version history.
- Rewind Backups for monday.com Automated daily and on-demand backup of monday.com workspaces, items, sub-items, and columns with 365-day retention, RBAC, SSO, and customer-managed encryption (BYOK) on the enterprise plan.
- Rewind Backups for Trello Continuous backup and on-demand recovery of Trello boards at the board, card, list, or attachment level, covering cards, custom fields, labels, checklists, and attachments with unlimited version history.
- Rewind Backups for Okta Automated daily backup and restore of the Okta Workforce Identity Cloud tenant with restore support, international data residency, SSO, audit log, and planned cloud sync to AWS, Azure, or GCP.
- Rewind Backups for Microsoft Entra ID Automated backup and restore support for Microsoft Entra ID (formerly Azure Active Directory) tenant with audit log, SSO, and international data residency.
- Rewind Enterprise Engine Centralized enterprise governance platform for failover-ready SaaS data resilience, providing configurable retention, infrastructure sovereignty (BYOS with AWS S3, BYOK with AWS KMS), cross-instance restore, RBAC, audit logs, Vault Search, and integrated notifications routed into Zendesk, PagerDuty, Datadog, ServiceNow, or OpsGenie for all DevOps and Productivity integrations.
Quantifiable outcome
- 7.4 PB of customer data stored; 154 billion files stored; 86 TB backed up per week; 800M files backed up per week
- +8 more outcomes
Companies that use Rewind
Customer profileNamed customers38 records
Segments6 records
Ideal customer profiles4 records
Rewind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
Feature9 records
Rewind partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- AtlassianflagshipRewind is a Silver Marketplace Partner in the Atlassian Marketplace Partner Program for Jira Cloud, Confluence, Bitbucket, and Jira Service Management apps. The company is 'Backed by Atlassian Ventures', per the Ventures logo displayed on product pages. The Atlassian Marketplace surpassed $4 billion in lifetime sales by late January 2024, indicating the scale of the channel.
- GitHubflagshipRewind Backups for GitHub is 'Verified by GitHub' and listed on the GitHub Marketplace as 'Backhub'. Used by W3C and Mercado Libre (13,000+ repositories).
- ShopifyflagshipShopify Plus Certified App Program member. Backups for Shopify and Protection Suite for Shopify listed at apps.shopify.com/backup. Customers include Olaplex, Moomin, Whisker Seeker, SeaMonster Studios, Rx Smart Gear, Knix, and others.
- BigCommerceflagshipBigCommerce Tech Partner of the Year 2019; BigCommerce Merchant's Choice Award 2021. Rewind Backups for BigCommerce is integrated into the BigCommerce ecosystem.
- monday.comflagshipRewind Backups for monday.com is listed on the monday.com marketplace (listing 10000793). Used by Sonos, NYU, Staples Canada, HarperCollins, and Hasbro.
- Amazon Web Services (AWS)flagshipRewind is 'Built on AWS' and available in the AWS Marketplace for Jira, Confluence, Bitbucket, GitHub, Azure DevOps, and monday.com. Private offers available. AWS KMS used for BYOK; AWS S3 used for BYOS.
- QuickBooks / IntuitcoreQuickBooks Business Affiliate. Rewind Backups for QuickBooks Online listed on QuickBooks Online App Store (4.6/5 rating). Customers include Bookco Virtual Accounting, Calmwaters Cloud Accounting, Ignite Spot Accounting Services, Finario, Parasoft, Spiegler-Blevins, Soucy.
- KlaviyocoreRewind Backups for Klaviyo backs up profiles, lists, flows, campaigns, templates, segments, and tags. Klaviyo Pro plan ($6.75) included free with all Shopify or BigCommerce backup plans.
- MailchimpcoreRewind Backups for Mailchimp protects audiences, automations, campaign folders, contacts, files, file folders, and landing pages. Pro plan ($4) included free with all Shopify or BigCommerce backup plans.
- MirocoreRewind Backups for Miro covers board members, board items, images, app cards, documents, shapes, sticky notes, text, teams, and embeds. Integrates exclusively with Miro Enterprise plan.
- OktacoreRewind Backups for Okta is in Early Access. Provides automated cloud backups of the Okta tenant with restore support, international data residency, SSO, audit log, and upcoming cloud sync to AWS, Azure, or GCP.
- Microsoft Entra ID (formerly Azure Active Directory)coreRewind Backups for Microsoft Entra ID is in Early Access. Provides automated backups of the Entra ID tenant with audit log, SSO, and international data residency.
- CatworkxminorFeatured Solution Partner of Rewind. Atlassian/GitHub/monday.com consultancy that resells and refers Rewind to its clients.
- BlueswitchminorFeatured Solution Partner of Rewind.
- MumoSystemsminorFeatured Solution Partner of Rewind.
- DomaineminorFeatured Solution Partner of Rewind.
- JodocusminorFeatured Solution Partner of Rewind.
- ehouseminorFeatured Solution Partner of Rewind.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Rewind competitors and assessment
Company assessmentDirect peers
- OwnBackup: OwnBackup provides automated backup and recovery for SaaS platforms (Salesforce, Microsoft 365, Google Workspace) and is a direct strategic peer — same business model, similar product category, and a similar target buyer (enterprise customers needing SaaS data resilience).
- CloudAlly: CloudAlly offers cloud-to-cloud backup for Microsoft 365, Google Workspace, Salesforce, and other SaaS platforms. It competes head-to-head with Rewind in the same SMB-to-enterprise backup category.
- Spanning: Spanning (owned by Kaseya) provides SaaS backup for Microsoft 365, Google Workspace, Salesforce, and Dynamics 365. Direct peer in the cloud-to-cloud backup category with a similar product-led and partner-led go-to-market.
- HYCU: HYCU provides purpose-built backup and recovery for SaaS, cloud, and on-prem data, including Microsoft 365, Google Workspace, Salesforce, and Azure. It is a direct peer in the cloud-to-cloud backup category with a comparable enterprise focus.
- Keepit: Keepit is a cloud-to-cloud backup vendor covering Microsoft 365, Google Workspace, Salesforce, and Azure AD/Entra ID. It overlaps with Rewind across productivity and identity backup, with a comparable focus on compliance and data residency.
- Backupify (by Kaseya): Backupify (now part of Kaseya via Spanning) provides automated backup for Google Workspace, Microsoft 365, and Salesforce. A direct peer in the SaaS backup category with similar product, target market, and business model.
- Clumio: Clumio is a cloud-native backup service built on AWS covering Microsoft 365, Salesforce, and AWS workloads. It is a direct peer in cloud-native SaaS backup with similar architecture and enterprise focus.
Broad incumbents
- Druva: Druva is a cloud-native data protection platform covering SaaS, endpoints, and data center workloads. It overlaps Rewind in SaaS backup (Microsoft 365, Google Workspace, Salesforce) but operates as a broader incumbent with a wider portfolio and larger sales force.
- Veeam: Veeam is the largest independent data-protection vendor and has expanded from virtual/physical workloads into SaaS (Microsoft 365) and cloud-native backup. It is a broad incumbent that competes with Rewind in the enterprise segment, especially for Atlassian-adjacent customers.
Emerging players
- GitProtect: GitProtect provides backup and DR for GitHub, GitLab, Bitbucket, and Azure DevOps, directly competing with Rewind in the developer backup category. It is a more specialized emerging player with narrower platform coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rewind social profiles
Digital presenceRewind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rewind leadership team
Management profileNumber of profiles
Profiles5 records
Rewind funding detail
Funding detailFunding overview
Funding rounds5 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rewind M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rewind
What does Rewind do?
Rewind provides an automated, cloud-native SaaS data backup and recovery platform that backs up and restores account-level data inside third-party SaaS applications. It covers ecommerce (Shopify, BigCommerce, Klaviyo, Mailchimp), software development (GitHub, Jira, Confluence, Bitbucket, Azure DevOps, Miro), accounting (QuickBooks Online), productivity (monday.com, Trello), and IT/security (Okta, Microsoft Entra ID) workloads, with self-serve, enterprise, and channel sales motions.
Is Rewind a public or private company?
Rewind is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rewind founded?
Rewind was founded in 2015. It employs 101 to 250 people.
Where is Rewind based?
Rewind is headquartered in Ottawa, Canada, in the North America region.
How does Rewind make money?
Six revenue lines are on record. SaaS backup subscriptions are the primary driver. The others are freemium tier revenue (Klaviyo, Mailchimp, early-access products), protection Suite (Shopify) — premium tier add-on, usage-based per-file / per-user / per-active-profile pricing, channel/partner-sourced revenue and enterprise Engine contracts.
Who are Rewind's main competitors?
Direct peers on record are OwnBackup, CloudAlly, Spanning, HYCU, Keepit, Backupify (by Kaseya) and Clumio. Broad incumbents are Druva and Veeam. GitProtect is listed as an emerging player.
Does Rewind have an API?
No public API is recorded for Rewind.