Infinity

Call Analytics Softwareinfinity.co

Company typePrivate
Founded2011
HeadquartersReigate, United Kingdom
Headcount1–10
GTM typeB2B
OfferingSoftware

Infinity firmographics

Firmographics

Name: Infinity
Legal name: Infinity Tracking Limited
Website: https://infinity.co
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Infinity industry classification

Industry

Product category: Call Analytics Software
NAICS: Software Publishers (5132), Advertising Agencies (541810), Telephone Call Centers (56142)
SIC: Services-Prepackaged Software (7372), Telephone Communications (No Radiotelephone) (4813), Services-Advertising (7310)
akta.pro primary industry: Marketing Automation Platforms & Services (BPAFAFAC)
akta.pro secondary industries: Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

Keywords

Call tracking software
Conversation analytics
Call intelligence platform
Marketing attribution SaaS
Speech analytics

Where Infinity is headquartered

Location

Headquarters

HQ city: Reigate
HQ country: United Kingdom
HQ region: Europe

Offices5 records

Markets served

Infinity business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

Subscription-based SaaS: Cloud-based call tracking and analytics platform sold as subscription service with tiered pricing based on call volume and features. Entry point at $199/month for SMB tier.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	SMB starting tier at $199/month
Subscription	Annual	Enterprise custom pricing

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Infinity product offering

Product offering

Core offering

Infinity sells a cloud-based call analytics SaaS platform that connects phone calls to the digital marketing activity that generated them. The platform combines Call Tracking (unique tracking numbers per campaign/visitor), Conversation Analytics (AI speech-to-text, transcription, keyword spotting, agent scorecards), Smart Outcomes (AI-driven PPC bid optimization based on call quality), and Smart Match (call-to-revenue attribution), and is sold on subscription with industry-specific configurations for automotive, financial services, healthcare, insurance, property, and retail sectors.

Product overview

Infinity is a cloud-based call analytics platform consisting of four core integrated products: Call Tracking (which assigns unique numbers to connect marketing campaigns to phone calls), Conversation Analytics (AI-powered speech analytics that monitors and transcribes 100% of calls), Smart Outcomes (AI module that feeds call quality data back to PPC bidding tools for optimization), and Smart Match (call attribution software that connects revenue to marketing activities). The platform offers industry-specific solutions for Automotive, Banks and Financial Services, Healthcare, Insurance, Property, and Retail sectors, as well as functional solutions for Marketers, Sales, Contact Centers, Customer Service, and Compliance teams. In 2021, Infinity acquired ResponseTap to expand inbound conversation capabilities. The platform operates globally across 75+ territories with 45+ native integrations including Google Ads, GA4, Salesforce, HubSpot, and Meta Ads.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

174% YoY uplift in sales from PPC
+14 more outcomes

Companies that use Infinity

Customer profile

Named customers26 records

Segments11 records

Ideal customer profiles4 records

Infinity technology and API

Technology

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature9 records

Infinity partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered major and core.

ResponseTapmajorStrategic or Co-development Partner · 1 January 2021ResponseTap became part of Infinity in 2021, accelerating development plans and expanding inbound conversation capabilities for customers.
GooglecoreTechnology or IntegrationDeep integration with Google Ads and Google Analytics 4 (GA4) for automatic call conversion data sharing. Google Business Partner for search and advertising technology integration.
Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner providing integration to track calls from Facebook and Instagram paid ads. Achieves Meta's rigorous standards for product and service quality.
SalesforcecoreTechnology or IntegrationCRM integration partner allowing call data to flow directly into Salesforce for unified customer view and sales tracking.
HubSpotcoreTechnology or IntegrationMarketing automation and CRM integration with HubSpot for call tracking data synchronization.
AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partner alongside Google Cloud for multi-zone availability and enterprise-grade reliability.
Google CloudcoreTechnology or IntegrationCloud infrastructure partner alongside AWS providing multi-zone availability and enterprise reliability for the Infinity platform.
Digital Marketing AgenciescoreChannel Partner/ Reseller/ DistributorCertified partner program for digital agencies including over 45 technology integrations for bid management, CRM, contact center, and analytics platforms.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Infinity competitors and assessment

Company assessment

Direct peers

Invoca: Direct competitor in AI-powered call tracking and conversation analytics for marketers. Invoca offers near-identical capabilities (call tracking, conversation intelligence, attribution) targeting the same enterprise and agency customers as Infinity, with stronger US presence.
CallRail: Direct competitor in call tracking, conversation intelligence, and marketing attribution. CallRail serves a comparable SMB-to-mid-market customer base with similar feature sets including AI call summaries and form tracking, competing head-to-head especially in the US SMB segment.
Marchex: Public peer in call analytics, conversation intelligence, and marketing attribution. Marchex competes directly with Infinity in verticals like automotive and healthcare, providing AI-driven call insights for sales and marketing teams.

Emerging players

Gong: Adjacent conversation intelligence platform focused on sales calls. While Gong leads in sales conversation analytics rather than marketing attribution, it increasingly competes for the same enterprise buyer and overlaps with Infinity's sales-focused solution bundle.
Observe.AI: Conversation intelligence platform for contact centers with AI-driven call monitoring and agent coaching. Overlaps with Infinity's Conversation Analytics and contact center solution bundle, particularly around QA automation and agent scorecards.
WhatConverts: Smaller call tracking and lead attribution platform targeting marketing agencies and SMBs. Competes in the same SMB/agency channel where Infinity's PLG motion operates, particularly for form and call attribution.

Broad incumbents

RingCentral: Major UCaaS/CCaaS provider offering hosted PBX, contact center, and increasingly analytics capabilities. While broader in scope, RingCentral competes with Infinity's telephony roots and overlaps on contact center speech analytics and call monitoring.
Twilio: Communications platform as a service (CPaaS) that provides telephony infrastructure and APIs. Twilio's Voice and Flex products overlap with Infinity's PBX and call tracking infrastructure, and its Segment unit competes in customer data and attribution.
Genesys: Large CCaaS and customer experience platform with embedded speech analytics and quality management. Overlaps with Infinity's contact center solution and conversation analytics, particularly for large enterprise buyers.
NICE inContact (CXone): Enterprise contact center software suite with analytics, quality monitoring, and compliance features. Competitor to Infinity's enterprise and compliance-focused offerings in regulated verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Infinity compliance and trust

Trust signal

Compliance4 records

Infinity financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Infinity leadership team

Management profile

Number of profiles

Profiles1 record

Infinity funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Infinity M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinity

What does Infinity do?

Is Infinity a public or private company?

Infinity is a private company. It is classified as venture growth investor backed and is currently operating.

When was Infinity founded?

Infinity was founded in 2011. It employs 1 to 10 people.

Where is Infinity based?

Infinity is headquartered in Reigate, United Kingdom, in the Europe region.

How does Infinity make money?

One revenue line is on record: subscription-based SaaS.

Who are Infinity's main competitors?

Direct peers on record are Invoca, CallRail and Marchex. Emerging players are Gong, Observe.AI and WhatConverts. Broad incumbents are RingCentral, Twilio, Genesys and NICE inContact (CXone).

Does Infinity have an API?

Yes. Infinity offers an API that enables developers to send call data to external systems including CRM, analytics, and bidding tools. The API is described as easy-to-use and works alongside 45+ out-of-the-box integrations. Data can be pushed to Google Ads, GA4, HubSpot, Salesforce, and other platforms. No specific API type (REST/GraphQL), auth method, rate limits, versioning, or sandbox availability details are provided in the source material.

What industry is Infinity in?

Infinity's product category is Call Analytics Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 5132 and its SIC code is 7372.