Sonder

What Sonder does

Sonder is an Australian-headquartered employee care platform that consolidates 24/7 medical, mental health, and personal safety support into a single mobile application for enterprise customers. Founded in 2016 and headquartered in Waterloo, Sydney, with additional offices in Auckland and London, the company positions its offering as a holistic alternative to traditional Employee Assistance Programs (EAPs). The platform's core product is The Sonder App, which delivers an average response time of 10 seconds and routes members through a proprietary Holistic Triage system grounded in the Māori Te Whare Tapa Whā model and the Manchester Triage System for clinical cases. Module-level capabilities include nurse-led medical support with telehealth GP access, multi-tiered mental health support, early-intervention injury management, critical incident and trauma response with on-site psychological first aid responders, and proactive personal safety tools (Check on Me, Track My Journey, Help Alert). A Team Safe module adds real-time shift location visibility for distributed workforces, and a Data and Insights dashboard aggregates DASS-21 screening results, psychosocial hazard trends, and safety engagement metrics across member organizations.

Sonder sells exclusively on an enterprise subscription basis via a direct field-sales motion targeting large organizations across Australia, New Zealand, and the United Kingdom. The pricing model is a fixed, all-inclusive annual fee per organization that covers all employees and their families across medical, mental health, and safety services; pricing is not publicly disclosed. Named customers include Woolworths Group (~220,000 employees), McDonald's, Allianz, IAG, AMP, Australia Post, PwC, Monash University, Mirvac, Pacific National, Arnott's Group, Hays, Charter Hall, HOYTS, TFE Hotels, BINGO Industries, Marley Spoon, Best&Less, Culture Amp, Zip, MYOB, Australian Red Cross, DPV Health, and Guzman y Gomez, spanning retail, hospitality, construction, transportation, manufacturing, finance, education, healthcare, and professional services. Reported outcomes include a 40% average engagement rate (compared with 2-5% for traditional EAPs), a 27% reduction in employee turnover, a 15% reduction in absenteeism, a 26% productivity improvement, and a 56% share of members who would not have sought help without the service. The company is private, has 251-500 employees, has raised approximately USD 245M+ across eight disclosed rounds (notable backers include Fidelity, Inovia Capital, WestCap, Blackbird Ventures, and Seek Investments), and is led by co-founders Craig Cowdrey (CEO), Christopher Marr (CCO), and Peter Burnheim (COO).

Name

Sonder

Legal name

Sonder

Website

https://sonder.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Sonder is an Australian-headquartered employee care platform that delivers 24/7 medical, mental health, and personal safety support through a single mobile app to enterprise customers in Australia, New Zealand, and the United Kingdom across industries including retail, hospitality, construction, finance, and healthcare.

Ownership category

akta.pro rank

Product category

Employee Wellbeing Platform

NAICS

Other Individual and Family Services (624190)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industry

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

Keywords

• Employee wellbeing platform
• Mental health support
• Personal safety services
• Employee assistance program
• Occupational health software

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Subscription: Fixed, all-inclusive annual fee providing access to professional care across medical, mental health and safety services for all employees and their families. Annual contract model with no predetermined outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Sonder operates an enterprise employee wellbeing platform delivered through a single mobile application that provides employees with 24/7 access to medical, mental health, and personal safety support. The service combines in-house nurses, psychologists, safety specialists, and doctors with a proprietary triage system to deliver immediate, multilingual care across Australia, New Zealand, and the UK. Customers purchase an annual enterprise subscription that covers all employees, with family members and dependents included at no additional cost.

Product overview

Sonder is a holistic employee care platform providing a single unified app entry point for 24/7 medical, mental health, and personal safety support. The platform is built around a core mobile application (The Sonder App) supplemented by multiple integrated modules: Wellbeing Resource Hub for self-serve content and DASS-21 assessments, Holistic Triage for clinical routing using the Te Whare Tapa Whā model, Critical Incident and Trauma Support with psychological first aid and on-site responders, Medical Support with nurse-led triage and GP telehealth, Injury Management for early workplace intervention, Mental Health Support spanning counselling and clinical psychology, Personal Safety Support featuring Check on Me, Track My Journey, and Help Alert tools, Manager Support for people leaders, Team Safe for workforce shift visibility, Data and Insights for organizational reporting, and Sonder Whistleblower for confidential misconduct reporting. Sonder also offers a TreviPay-powered B2B billing add-on. The platform targets employers across Australia, New Zealand, and the UK, with industry-specific solutions for retail, hospitality, construction, healthcare, education, financial services, and public sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Sonder Employee Wellbeing Platform

Quantifiable outcome

• 27% reduction in employee churn
• +9 more outcomes

Named customers26 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered minor.

• WFI (WFI Insurance)minorStrategic or Co-development Partner · 24 June 2026WFI announced partnership with Sonder to provide 24/7 mental health and safety services for farming communities across Australia as part of WFI's mental health support initiative for farmers facing pressures from weather and economic challenges.
• ReFreshminorStrategic or Co-development Partner · 18 February 2026ReFresh, a Sydney-based workplace compliance software startup, partnered with Sonder and Deel within five months of raising pre-seed funding to address Australia's psychosocial safety reforms requiring employers to manage psychological health risks.
• DeelminorStrategic or Co-development Partner · 18 February 2026Global HR platform Deel partnered with ReFresh and Sonder to offer integrated workplace compliance and employee wellbeing solutions addressing Australia's new psychosocial safety regulations.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lyra Health: Lyra Health is a leading global B2B mental health and wellbeing platform offering therapy, coaching, medication management, and self-care to employees via enterprise contracts. Directly comparable to Sonder in subscription-based virtual care delivery to large employers, though with greater scale in the US.
• Modern Health: Modern Health is a B2B mental wellbeing platform combining therapy, coaching, and self-guided content for enterprise customers. Closely comparable to Sonder in subscription-based virtual mental health delivery and global enterprise GTM motion.
• Spring Health: Spring Health provides precision mental health benefits including therapy, coaching, medication, and wellness tools to enterprise employees. Directly comparable to Sonder as a subscription-based B2B mental health and wellbeing platform targeting large employers.
• Headspace Health: Headspace Health offers a B2B mental health and mindfulness platform including therapy, coaching, and the consumer Headspace app for enterprises. Comparable to Sonder in delivering subscription-based mental wellbeing content and clinical services to employee populations.
• Calm Business: Calm Business extends the consumer Calm meditation app into B2B subscriptions for employer wellbeing programs. Comparable to Sonder's content-led wellbeing resource hub but narrower in scope (mindfulness vs. holistic medical/mental/safety).

Broad incumbents

• TELUS Health: TELUS Health (including LifeWorks and Akira by TELUS Health) is a global health and wellbeing provider offering EAP, mental health, virtual care, and occupational health to employers. Comparable to Sonder as a broad incumbent offering overlapping EAP and virtual care capabilities across multiple geographies.
• Evernorth Health Services: Evernorth is Cigna's health services portfolio including traditional EAP, behavioural health, and pharmacy benefits for large employer clients. A broad incumbent that competes with Sonder for enterprise wellbeing budgets though without Sonder's integrated personal safety and trauma response modules.
• Optum Wellbeing: Optum (UnitedHealth Group) provides EAP, behavioural health, and virtual care services as part of a broad health services portfolio to enterprise clients. A broad incumbent alternative for large employers comparing traditional EAP vendors against holistic platforms like Sonder.

Emerging players

• Wysa: Wysa is an AI-driven mental health chatbot and self-care platform sold to employers and health plans. Comparable to Sonder as an emerging B2B digital mental wellbeing solution, though narrower in clinical scope and lacking personal safety capabilities.
• Meru Health: Meru Health offers digital mental health programs combining therapist-led treatment, biofeedback, and peer support to enterprise and health plan customers. An emerging peer with partial overlap to Sonder's mental health support module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sonder-employee-wellbeing
• LinkedInlinkedin.com/company/sondersafe
• Facebookfacebook.com/sonderau

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonder