Headspace

What Headspace does

Headspace is a digital mental health platform founded in 2010 by Andy Puddicombe and Richard Pierson, offering meditation, mindfulness, sleep content, AI-powered support, text-based mental health coaching, and insurance-reimbursed online therapy through a single mobile app and web platform. The core product is the Headspace app, which provides 1,000+ guided meditations and expert-led programs, sleepcasts, the CBT for Anxiety & Depression program, and the Ebb AI companion (a proprietary empathetic conversational chatbot supporting text and voice). The company extends into clinical services through board-certified mental health coaches and licensed therapists, and into hardware via the co-branded RENPHO Eyeris Zen Eye Massager launched at CES 2026.

Headspace operates a multi-channel go-to-market combining a direct-to-consumer freemium subscription model (14-day trial, monthly/annual/family/student plans, HSA/FSA eligibility via Sika Health) with an enterprise B2B motion under Headspace for Work, serving 4,000+ organizations including Google, LinkedIn, Adobe, BMO, HSBC, and Bain & Co., and over 20% of Fortune 500 firms. The company is also accessible via 90+ insurance networks, a flagship distribution partnership with Cigna Healthcare covering 7 million members beginning January 2026, and integrations with Apple Watch, Apple Health, Amazon Echo Kids, and RENPHO hardware.

The business generated an estimated $500-600M ARR in 2024 per third-party analysis and was valued at approximately $3 billion at the August 2021 merger with Ginger that formed Headspace Health. Subsequent capital actions include a $105 million senior debt facility from Oxford Finance in July 2023 and three acquisitions (Supertalk AI in 2025; Shine in 2022; Sayana in 2022 with closing details emerging in 2026), plus the April 2026 acquisition of Inflow for an estimated $60-80 million. The company is cited as a potential 2026 IPO candidate alongside competitor Spring Health, and participates in the CMS ACCESS Model, positioning it for outcome-aligned Medicare reimbursement for chronic behavioral health conditions.

Name

Headspace

Legal name

Headspace Inc.

Website

https://www.headspace.com/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Headspace is a digital mental health platform offering meditation, mindfulness, sleep content, AI companionship via Ebb, mental health coaching, and insurance-accepted online therapy to 2.8 million paying consumers, 4,000+ enterprise organizations, and 7 million Cigna Healthcare members.

Ownership category

akta.pro rank

Product category

Digital Mental Health Platform

NAICS

Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Digital mental health
• Meditation app
• Online therapy
• AI mental health
• Corporate wellness

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consumer App Subscriptions: Annual and monthly subscription plans for individual consumers accessing the Headspace meditation, sleep, and mindfulness app, with a 14-day free trial and conversion to paid tiers. Also includes family plans, student plans, and gift subscriptions. HSA/FSA eligible for US residents.
2. B2B Corporate Wellness (Headspace for Work): Enterprise licensing agreements with employers, health plans, and consultants providing population-wide mental health benefits to employees and members. Serves over 20% of Fortune 500 firms and 4,000+ organizations. Includes EAP replacement, comprehensive mental health care, and meditation/mindfulness modules.
3. Online Therapy: Video therapy sessions with licensed therapists, accepted across 90+ insurance providers at session costs as low as $0 with insurance. Therapy is integrated into the Headspace app alongside meditation and coaching, creating a hybrid model with recurring subscription and transactional therapy revenue.
4. Mental Health Coaching Subscription: Monthly subscription at $99.99/month for 3 text-based coaching sessions per month with board-certified mental health coaches, with promotional pricing at 50% off the first month. Sessions don't carry over month-to-month.
5. Hardware Product Partnership (Eyeris Zen): Revenue from co-branded hardware product (Eyeris Zen Eye Massager) developed with RENPHO, priced at $129.99 globally through RENPHO's website and authorized retailers — a product licensing and co-branding arrangement.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Headspace operates a digital mental health platform providing guided meditation, mindfulness, sleep, and CBT-based content through a mobile app and web platform available on iOS, Android, Apple Watch, and web. The company offers integrated clinical services including video-based online therapy with licensed therapists (accepted by 90+ insurance providers) and text-based mental health coaching with board-certified coaches. Its proprietary Ebb AI Companion delivers empathetic conversational mental health support via text or voice, and Headspace for Work serves B2B enterprise clients including employers, health plans, and consultants with EAP replacement and population wellness programs.

Product overview

Headspace operates as a comprehensive mental health platform offering a unified ecosystem of digital wellness products. The core offering is the Headspace mobile app (available on iOS, Android, Apple Watch, and web), which provides meditation, mindfulness, and sleep content alongside AI-powered support through Ebb. The platform extends to clinical services including Online Therapy (video sessions with licensed therapists accepting insurance) and Mental Health Coaching (text-based 1-on-1 coaching). For enterprise clients, Headspace for Work provides B2B corporate wellness solutions. Key differentiating products include Ebb (AI conversational companion), Sleep Resources (sleepcasts and bedtime meditations), CBT for Anxiety & Depression Program (clinical-grade CBT), and Mindful Families (parenting and kids content). The platform also includes hardware collaborations like the RENPHO Eyeris Zen Eye Massager and content partnerships with brands like CoComelon.

Differentiator

Problem solved

Functional benefit

Products and services

• Headspace App Flagship mobile and web application offering 1,000+ guided meditations, expert-led courses, sleep resources, and access to the Ebb AI companion, online therapy, and mental health coaching for individual subscribers.
• Ebb AI Companion Empathetic conversational AI companion available to paid members that supports text and voice mental health self-reflection, provides personalized content recommendations, and routes users to crisis support with proprietary safety-by-design systems.
• Online Therapy Video therapy sessions with licensed therapists accepting 90+ insurance providers, with personalized therapist matching, flexible scheduling, and integration into the Headspace app alongside meditation and coaching content.
• Mental Health Coaching Text-based 1-on-1 coaching with board-certified mental health coaches trained in CBT, ACT, and other evidence-based modalities, with three sessions per month at $99.99/month.
• Headspace for Work Enterprise mental health platform for employers, health plans, and consultants offering full EAP replacement, comprehensive mental health care (Headspace Care), and meditation/mindfulness modules for population-wide workforce benefits.
• RENPHO x Headspace Eyeris Zen Eye Massager Co-branded wellness hardware device combining RENPHO's physical eye massager technology with heat therapy, compression, and nine integrated Headspace guided meditation tracks, sold for $129.99 globally.

Quantifiable outcome

• 12% decrease in stress after 10 days of Headspace use
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Care.comcoreGTM or Marketing Partner · 18 February 2026Headspace partnered with Care.com on National Caregivers Day (Feb 20) to address caregiver burnout. Care.com funded free lifetime Headspace subscriptions for new members and released 10 exclusive micro-mindfulness content pieces designed for quick respites during caregiving moments. The partnership also included a 20% discount on new recurring plans through Feb 25 and two free mindfulness sessions on YouTube.
• RENPHOminorOEM/ Whitelabel/ Licensing Partner · 5 January 2026RENPHO and Headspace launched the Eyeris Zen Eye Massager at CES 2026, combining RENPHO's relaxation technology (heat therapy, compression, calming audio) with nine integrated Headspace meditation tracks. The device is priced at $129.99 and available globally starting February 1, 2026 through RENPHO's official website and authorized retailers. The collaboration targets consumers seeking integrated physical and mental wellness solutions.
• PVOLVEminorGTM or Marketing Partner · 5 January 2026PVOLVE partnered with Headspace for a New Year's campaign featuring Jennifer Aniston, offering 30 days of free Headspace app access and a four-week New Year's Challenge starting January 5th. The partnership targets fitness-focused consumers seeking holistic wellness combining physical exercise and mental mindfulness.
• Cigna HealthcareflagshipGTM or Marketing Partner · 12 November 2025Cigna Healthcare partnered with Headspace to provide digital mental health support to over 7 million members starting January 1, 2026. The collaboration offers meditation, sleep aids, and AI companions as an industry-first initiative focused on early intervention and preventative mental health care. This is part of Cigna's broader effort to improve behavioral health outcomes and reduce workplace stress and burnout.
• CoComelonminorStrategic or Co-development Partner · 23 October 2025CoComelon and Headspace launched the 'Wiggle to Wind Down' podcast and new bedtime products to help parents manage kids' bedtime routines. The partnership targets families with young children, providing child-friendly mindfulness and sleep content. A dedicated CoComelon homepage section on headspace.com features the Wiggle to Wind Down collection alongside Headspace's Mindful Families Collection.
• Amazon (Echo Kids / Sleep Studio)minorOEM/ Whitelabel/ Licensing Partner · 3 April 2025Headspace content is integrated into Amazon's Sleep Studio feature for Echo Kids devices, giving children access to a curated library of sleep-focused content including guided meditations, soundscapes, and stories. Parents set up sleep schedules through the Amazon Kids Parent Dashboard, after which the Echo device automatically plays content approximately 30 minutes before bedtime.
• Shine (acquisition)coreStrategic or Co-development Partner · 8 September 2022Headspace Health acquired the wellness app Shine in September 2022. Shine was a meditation and wellness app focused on communities of color and underserved populations, with this acquisition expanding Headspace Health's reach into new demographic segments and reinforcing its position in the broader digital mental health market.
• SayanacoreStrategic or Co-development Partner · 1 January 2022Headspace Health acquired AI-driven mental health and wellness company Sayana in 2022 (with announcement detail emerging in 2026 reporting). Sayana, founded in 2018 and backed by Y Combinator in 2020, developed AI-powered self-care and sleep apps using chat-based sessions and mood tracking. Sayana founder and CEO Sergey Fayfer joined Headspace Health along with the engineering and design team, supporting Headspace Health's strategy to build the world's most comprehensive mental health and wellbeing platform.
• Ginger (Merger)flagshipStrategic or Co-development Partner · 1 January 2021Headspace Inc. merged with on-demand mental health platform Ginger in August 2021 to form Headspace Health, with a combined valuation of approximately $3 billion. The merger combined Headspace's meditation and mindfulness content with Ginger's on-demand mental health coaching and therapy services, creating an integrated mental health platform serving both consumer and enterprise markets.

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Calm: Calm is the closest direct competitor to Headspace in consumer meditation, sleep, and mindfulness apps, also expanding into B2B with Calm Business and into clinical care via the Calm Health platform. Both compete head-to-head for paid downloads, family plans, and enterprise wellness contracts.
• Spring Health: Spring Health is a leading enterprise mental health benefit platform serving employers and payers with therapy, coaching, and psychiatry. Both are cited as 2026 IPO candidates competing for the same Fortune 500 EAP budget.
• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy network, offering licensed therapist matching and subscription plans similar to Headspace's online therapy product. Both target similar consumer demographics with insurance-reimbursed or cash-pay therapy sessions.
• Lyra Health: Lyra Health is a B2B mental health benefits provider offering therapy, coaching, and psychiatry to enterprise customers. Lyra competes directly with Headspace for Work for the same employer mental health benefit budget.
• Modern Health: Modern Health is a global mental health platform combining self-service content, coaching, therapy, and EAP services for employers and payers. It overlaps with Headspace's hybrid consumer-plus-enterprise-plus-payer model in both buyer segments and feature set.
• Talkspace: Talkspace is an online therapy and psychiatry platform serving both consumers via subscriptions and enterprise customers via B2B contracts. Both companies are frequently compared as direct competitors in virtual therapy, with overlapping insurance networks and employer clients.
• Calm Health: Calm Health is Calm's clinical-grade platform offering mental health programs through employers and providers, directly competing with Headspace's CBT for Anxiety & Depression program and broader therapy/coaching stack in payer and provider channels.

Emerging players

• Wysa: Wysa is an AI-driven conversational mental wellness chatbot with an enterprise channel targeting health plans and employers, overlapping directly with Headspace's Ebb AI companion strategy. It represents the emerging AI-first peer in the same conversational mental health category.
• Sondermind: Sondermind is an in-network online therapy and psychiatry provider serving individuals and enterprise partners, with a regional and payer-network focus overlapping with Headspace's insurance-accepted therapy offering across multiple U.S. states.

Others

• Ginger (now Headspace): Ginger merged with Headspace in 2021 to form Headspace Health, combining on-demand coaching and therapy with Headspace's mindfulness content. Included as a peer for historical comparability since the Ginger combined entity defines Headspace Health's current clinical offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/headspace-meditation-limited
• Xx.com/Headspace
• Facebookfacebook.com/Headspace

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds12 records

Investors27 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headspace