Treehouse
Treehouse is a software-enabled home electrification platform that uses proprietary computer vision for remote project scoping and delivers end-to-end EV charger, home battery, and electrical panel installations across the continental U.S. via a nationwide licensed electrician network, serving homeowners alongside automotive OEM and utility partners.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Treehouse does
Treehouse is a software-enabled electrification installation platform that manages end-to-end delivery of residential EV charging, home battery backup, multi-family and commercial EV charging, and electrical panel upgrade projects across the continental United States. The company's proprietary virtual scoping technology uses computer vision to analyze homeowner-submitted photos and videos of electrical panels, enabling remote project scoping and delivery of all-inclusive installation quotes within 48 hours without in-person site visits. A nationwide network of licensed, EVITP-certified local electricians executes installations, with Treehouse handling permitting, inspection scheduling, and project management through its internal platform.
Treehouse operates a hybrid business model combining direct-to-consumer digital sales with B2B partnership channels. Residential customers purchase installations via treehouse.pro, selecting from a hardware catalog that includes ChargePoint, Emporia, Tesla, Ford, Wallbox, and Grizzl-E chargers, with project financing available through Wisetack. Enterprise revenue is generated through certified installer relationships and white-label integrations with automotive OEMs (Toyota, Lexus, Ford, GM Energy, Rivian, Tesla), utilities (Xcel Energy, Constellation, Green Mountain Power), hardware manufacturers (ChargePoint, Emporia), and dealers (CarMax, Holman), who earn revenue share on referred installations. The company has raised $26.6M across a 2023 seed round led by Montage Ventures and Trucks Venture Capital and a 2024 Series A led by Flourish Ventures with strategic participation from Eaton.
Treehouse firmographics
Firmographics- Name
- Treehouse
- Legal name
- Treehouse
- Website
- https://treehouse.pro
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Treehouse is a software-enabled home electrification platform that uses proprietary computer vision for remote project scoping and delivers end-to-end EV charger, home battery, and electrical panel installations across the continental U.S. via a nationwide licensed electrician network, serving homeowners alongside automotive OEM and utility partners.
- Ownership category
- akta.pro rank
Treehouse industry classification
Industry- Product category
- Home Electrification Installation Services
- akta.pro primary industry
- EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)
Keywords
Where Treehouse is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Treehouse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Installation Services: Core revenue stream from EV charger, home battery, and electrical installation services. Treehouse manages the complete installation process including permitting and inspection coordination, with licensed electricians performing the physical work. Revenue is recognized per completed installation.
- Hardware Sales: Sale of EV chargers and related equipment (ChargePoint, Emporia, Tesla, Ford, Wallbox, Grizzl-E brands) bundled with installation services. Hardware is stocked by Treehouse and installed during the service visit.
- Partner Revenue Share: Treehouse offers partners the opportunity to earn revenue share on completed installations, creating a multi-sided revenue model where partner companies can monetize their customer referrals.
- Financing Intermediation: Partnership with Wisetack enables Treehouse customers to finance projects up to $25,000. Treehouse facilitates the financing process while receiving referral benefits from lending partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Level 2 EV Charger Installation (Residential) |
| Unit Pricing | Pay-as-you-go | ChargePoint Home Flex (J1772, Hardwired) |
| Unit Pricing | Pay-as-you-go | Emporia Classic J1772 (Black, Hardwired) |
| Unit Pricing | Pay-as-you-go | Emporia Classic NACS (Black, Hardwired) |
| Unit Pricing | Pay-as-you-go | Emporia Pro J1772 (Black, Hardwired) |
| Unit Pricing | Pay-as-you-go | Ford Charge Station Pro |
| Unit Pricing | Pay-as-you-go | Ford Connected Charge Station |
| Unit Pricing | Pay-as-you-go | Tesla Universal Wall Connector |
| Unit Pricing | Pay-as-you-go | Tesla Wall Connector |
| Unit Pricing | Pay-as-you-go | Wallbox Pulsar Plus 48A |
| Unit Pricing | Pay-as-you-go | Grizzl-E Classic |
| Unit Pricing | Pay-as-you-go | Grizzl-E Duo |
| Other | Monthly | Project Financing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Treehouse product offering
Product offeringCore offering
Treehouse is a software-enabled installation service for home electrification, providing Level 2 EV charger installation, home battery backup installation, multi-family and commercial EV charging, and electrical panel/circuit work. The company combines proprietary virtual scoping technology and computer vision with a nationwide network of licensed local electricians to deliver end-to-end project management from quote to inspection. It also resells EV charger hardware from major brands (ChargePoint, Emporia, Tesla, Ford, Wallbox, Grizzl-E) bundled with installation.
Product overview
Treehouse operates as a software-enabled electrification operating system offering a platform of installation services and products. The core offerings include four main service categories: Residential EV Charging Installation (Level 2 home chargers with virtual scoping), Home Battery Backup Installation, Multi-family & Commercial EV Charging, and Electrical Panel & Circuit Work. Treehouse also provides a comprehensive catalog of EV charger hardware products including ChargePoint, Emporia (Classic and Pro variants), Grizzl-E (Classic and Duo), Ford (Charge Station Pro and Connected Charge Station), Tesla (Universal Wall Connector and Wall Connector), and Wallbox (Pulsar Plus 40A and 48A) chargers. The company supports its operations with a Partner API for white-labeled integration and offers Wisetack financing as an add-on payment option. Treehouse positions itself as an end-to-end electrification platform combining licensed electrician services with proprietary technology for virtual project scoping and installation management.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential EV Charging Installation
Quantifiable outcome
- Quotes delivered within 48 hours or less via virtual assessment
- +5 more outcomes
Companies that use Treehouse
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles5 records
Treehouse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Treehouse partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship partnership, core partnership, certified partner, integration partner, partner, financial services partner, technology partner and trade partner.
- Toyota Motor North Americaflagship partnershipToyota partnered with Treehouse to provide streamlined home EV charging installation for Toyota and Lexus BEV and PHEV customers. Treehouse handles quotes, scheduling licensed electricians, and permit filing with upfront quotes delivered in 48 hours or less. All qualifying vehicles come standard with dual-voltage charging capability.
- Constellationcore partnershipConstellation and Treehouse partnered to expand home charging installation services across the U.S. Constellation's technicians support installations primarily in Maryland while Treehouse handles installations outside the region, leveraging automation technology.
- Teslacertified partnerTreehouse is a Tesla Certified Installer for Tesla vehicles, Wall Connectors, and Powerwall products.
- GM Energycertified partnerTreehouse is a GM Energy Certified Installer for GM EV charging products and energy solutions.
- Fordcertified partnerTreehouse is a Ford Certified Installer for Ford electric vehicles and charging stations including the Ford Charge Station Pro and Ford Connected Charge Station.
- Riviancertified partnerTreehouse is a Rivian Certified Installer for Rivian electric vehicles.
- Xcel Energycertified partnerTreehouse is an Xcel Energy Certified Installer for utility-managed EV charging programs.
- CarMaxcertified partnerTreehouse is a CarMax Certified Installer providing EV charging installation services for CarMax customers.
- ChargePointcertified partnerTreehouse is a ChargePoint Certified Installer for ChargePoint EV charging hardware.
- Emporiacertified partnerTreehouse is an Emporia Certified Installer for Emporia EV charging products.
- Green Mountain Powercertified partnerTreehouse is a Green Mountain Power Certified Installer for utility-managed home charging programs.
- Holmancertified partnerTreehouse is a Holman Certified Installer providing EV charging installation services.
- Spruceintegration partnerTreehouse partners with Spruce for home energy management integration.
- Inspiration MobilitypartnerTreehouse partners with Inspiration Mobility for fleet electrification solutions.
- Wisetackfinancial services partnerTreehouse partnered with Wisetack to offer flexible financing options for customers, enabling project financing up to $25,000 with various payment terms.
- Xetechnology partnerTreehouse works with Xeal for EV charging management software integration in multi-family and commercial properties.
- AmpUptechnology partnerTreehouse works with AmpUp for EV charging management software in multi-family and commercial properties.
- EverChargetechnology partnerTreehouse works with EverCharge for EV charging management solutions in multi-family and commercial properties.
- Swtchtechnology partnerTreehouse works with Swtch for EV charging energy management in multi-family and commercial properties.
- GoPowerEVtechnology partnerTreehouse works with GoPowerEV for EV charging solutions in multi-family and commercial properties.
- Affintrade partnerAffin Power is a trade partner in Treehouse's electrical contractor network, providing installation services for EV charging projects.
- Lumisol Electrictrade partnerLumisol Electric is a trade partner in Treehouse's electrical contractor network, providing installation services.
- Bella Electrictrade partnerBella Electric is a trade partner in Treehouse's electrical contractor network, providing installation services.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Treehouse competitors and assessment
Company assessmentDirect peers
- Qmerit: Qmerit operates the largest North American network of certified electricians for EV charger and electrification installation, with a software platform for scoping and partner enablement. It is the closest direct competitor to Treehouse, serving many of the same OEM and utility partners with a similar white-labeled, nationwide installation-as-a-service model.
- EverCharge: EverCharge provides turnkey EV charging hardware and installation for multi-family and commercial properties. Treehouse lists EverCharge as a technology partner in its multi-family vertical, but EverCharge also competes head-on with Treehouse in the property manager / commercial segment.
Emerging players
- ChargePoint: ChargePoint is a major EV charging hardware vendor and a Treehouse certified-installer partner. It is also an emerging competitor on the residential side, selling chargers directly and partnering with installers — overlapping with Treehouse on the home charging product set.
- Span: Span builds smart electrical panels that enable managed home electrification, including EV charging, solar, and battery integration. Span is adjacent rather than directly competitive — Treehouse installs the panel upgrades Span relies on — but both are racing to own the orchestration layer for the electrified home.
- Sealed: Sealed is a home electrification platform focused on heat pumps, insulation, and electrical upgrades, with a project management layer connecting homeowners to contractors. Like Treehouse, Sealed packages electrification retrofits with software-driven scoping and contractor coordination, and targets overlapping utility and homeowner segments.
- Arcadia: Arcadia is a clean-energy data and community-solar platform with utility integrations. While not an installer, Arcadia competes for the same utility-channel relationships and software layer of the residential electrification stack, and is comparable as a "platform behind electrification programs."
Others
- Wallbox: Wallbox is an EV charger hardware vendor whose Pulsar Plus product is sold and installed by Treehouse. Wallbox is a hardware partner rather than direct competitor today, but its expansion into installation services and energy management makes it a relevant adjacent peer.
- Emporia: Emporia makes EV chargers and home energy monitors, and is a Treehouse certified installer partner. Emporia is comparable as an adjacent hardware+software player in residential electrification, though it does not run an installer network.
- Spruce: Spruce is a home energy management platform for utilities and homeowners, and an integration partner of Treehouse. Spruce competes for the utility software layer that could route electrification projects and rebates, making it an adjacent ecosystem peer.
- Bidgely: Bidgely provides AI-driven home energy disaggregation and analytics for utilities and consumers. While not an installer, Bidgely is comparable as an enabling software layer for residential electrification programs that utilities use alongside partners like Treehouse.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Treehouse social profiles
Digital presenceTreehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treehouse leadership team
Management profileNumber of profiles
Profiles2 records
Treehouse funding detail
Funding detailFunding overview
Funding rounds3 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treehouse
What does Treehouse do?
Treehouse is a software-enabled installation service for home electrification, providing Level 2 EV charger installation, home battery backup installation, multi-family and commercial EV charging, and electrical panel/circuit work. The company combines proprietary virtual scoping technology and computer vision with a nationwide network of licensed local electricians to deliver end-to-end project management from quote to inspection. It also resells EV charger hardware from major brands (ChargePoint, Emporia, Tesla, Ford, Wallbox, Grizzl-E) bundled with installation.
Is Treehouse a public or private company?
Treehouse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Treehouse founded?
Treehouse was founded in 2021. It employs 11 to 50 people.
Where is Treehouse based?
Treehouse is headquartered in San Francisco, United States, in the North America region.
How does Treehouse make money?
Four revenue lines are on record. Installation Services are the primary driver. The others are hardware Sales, partner Revenue Share and financing Intermediation.
Who are Treehouse's main competitors?
Direct peers on record are Qmerit and EverCharge. Emerging players are ChargePoint, Span, Sealed and Arcadia. Others are Wallbox, Emporia, Spruce and Bidgely.
Does Treehouse have an API?
Yes. Treehouse offers an API for predictive project pricing and automatic project creation, enabling partners to integrate seamlessly into their customer journey. The API is designed for business partners to integrate Treehouse's installation services into their own platforms, allowing for streamlined project scoping and quote generation.
What industry is Treehouse in?
Treehouse's product category is Home Electrification Installation Services. Its primary akta.pro industry code is TLAKAMAE, EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet).