Koala
Koala was a B2B sales intelligence platform that aggregated first-party intent signals and AI-powered scoring to help product-led growth SaaS companies prioritize accounts and automate outreach, before being acqui-hired by Cursor in July 2025.
- Company typePrivate
- Founded2022
- HeadquartersSouth San Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Koala does
Koala, operated as Konfetti, Inc., was a B2B sales intelligence platform that aggregated first-party and third-party buying signals to help product-led growth (PLG) SaaS companies prioritize accounts and automate outreach. Founded in January 2022 in San Francisco by former Segment executives, the platform unified 30+ signal sources and 30+ enrichment data sources, processed approximately 1 billion intent signals annually, and reported visitor deanonymization rates above 75% for PLG customers. Its three core modules were Koala Data (a B2B customer data platform with identity resolution and ICP scoring), Intent Signals (AI-powered detection of surging accounts from web, email, and product usage), and Automations (workflow orchestration with CRM sync, lead routing, and autopilot outreach).
Koala monetized via a tiered SaaS subscription: a Free plan (2 seats, 100 credits/mo), a $200/month Starter tier, a $1,000/month Growth tier with sales engagement platform integrations, and a custom-priced Business tier with dedicated CSM support. The go-to-market was product-led growth with self-serve onboarding, complemented by direct sales for enterprise contracts. Named customers included Vercel, Retool, Segment, Sanity, Mintlify, Hightouch, Deepgram, Statsig, Render, OneSignal, and Verifiable — all PLG-oriented B2B SaaS companies.
The company raised approximately $20 million in total funding, including a $15 million Series A in February 2025 led by CRV with participation from HubSpot Ventures. In July 2025, Cursor (Anysphere) acqui-hired Koala, with the three founders joining Cursor's enterprise readiness team and the sales intelligence platform shut down on September 30, 2025.
Koala firmographics
Firmographics- Name
- Koala
- Legal name
- Konfetti, Inc.
- Website
- https://getkoala.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Koala was a B2B sales intelligence platform that aggregated first-party intent signals and AI-powered scoring to help product-led growth SaaS companies prioritize accounts and automate outreach, before being acqui-hired by Cursor in July 2025.
- Ownership category
- akta.pro rank
Koala industry classification
Industry- Product category
- B2B Sales Intelligence Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industry
- CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Koala is headquartered
LocationHeadquarters
- HQ city
- South San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Koala business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Tiered subscription model with monthly and annual billing options. Plans include Free (limited credits), Starter ($200/mo), Growth ($1,000/mo), and Business (custom pricing). Revenue generated from subscription fees based on seat count and credit usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for new users |
| Subscription | Monthly | Starter plan for early sales automation |
| Subscription | Monthly | Growth plan for scaling sales teams |
| Subscription | Multi-year contract | Business plan with advanced customization |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Koala product offering
Product offeringCore offering
Koala operated a signal-based sales intelligence platform that aggregated 30+ first-party and third-party intent signals (website activity, email clicks, ad engagement, product usage) into a unified B2B customer data platform with identity resolution, ICP scoring, and AI-powered prioritization. Sales and revenue teams used Koala to identify in-market accounts, qualify leads, and trigger automated outbound plays synced to CRM and sales engagement tools, primarily serving PLG B2B SaaS companies.
Product overview
Koala is a signal-based sales intelligence platform for PLG B2B SaaS companies, consisting of three core integrated modules: Koala Data (B2B CDP with identity resolution and ICP scoring), Intent Signals (buying intent detection from web, email, and product usage), and Automations (workflow orchestration with CRM sync and outreach). The platform unifies first-party and third-party signals to help sales teams prioritize accounts, automate playbooks, and accelerate pipeline. Pricing tiers include Free (2 seats, 100 credits), Starter ($200/mo), Growth ($1,000/mo with SEP integrations), and Business (custom enterprise). Koala was acquired by Cursor (Anysphere) in July 2025 and shut down September 30, 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Koala Data B2B customer data platform providing a prospect 360-degree view with identity resolution, company enrichment, and ICP scoring. Automatically tracks page views, manages identity across devices and logged-out-to-logged-in transitions, and maintains prospect-level identity for over 30% of traffic (and over 75% for PLG customers).
- Intent Signals Signal intelligence module that captures website activity, email click-throughs, ads intent, and product usage data. Features AI-powered intent scoring to identify surging accounts and content reports that analyze what converts best.
- Automations Workflow automation platform enabling signal-based selling on autopilot. Features trigger-based plays, Slack alerts, automated outbound sequencing, lead routing (round robin, territory, CRM owner), and CRM sync, with reported 75% open rates and 10-15% reply rates on automated follow-up.
Quantifiable outcome
- 75% open rates and 10-15% reply rates on autopilot outreach
- +2 more outcomes
Companies that use Koala
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Koala technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature5 records
Koala partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cursor (Anysphere)flagshipCursor acquired Koala in July 2025 as an acqui-hire. Koala's three founders joined Cursor's enterprise readiness team. Koala shut down on September 30, 2025. Transaction details not disclosed.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Koala competitors and assessment
Company assessmentDirect peers
- RB2B: RB2B provides B2B website visitor deanonymization and person-level identification for sales teams, with a strong PLG-SaaS customer base. It is the closest direct comparable to Koala's identity resolution and intent-scoring product, targeting the same ICP and use cases.
- Warmly: Warmly offers B2B deanonymization, intent signal aggregation, and AI-driven account prioritization for sales teams. It overlaps directly with Koala's Koala Data and Intent Signals modules and serves a similar PLG-leaning SaaS buyer.
- Pocus: Pocus is a product-led sales platform that helps B2B SaaS companies identify, score, and convert high-intent product users into pipeline. It targets the same PLG SaaS buyer as Koala and addresses overlapping use cases around play automation and signal-driven outreach.
- UserGems: UserGems is a signal-based selling platform that surfaces buying signals from existing customers, champions, and anonymous visitors to drive outbound. It is comparable to Koala in category (signal-based selling) and in serving mid-market and enterprise B2B SaaS sales teams.
- Clay: Clay is a data enrichment and outbound workflow platform popular with PLG and developer-led SaaS companies. It overlaps with Koala on enrichment, waterfall data, and AI-assisted lead research, and competes for the same RevOps and growth buyer.
Broad incumbents
- 6sense: 6sense is a leading intent data and ABM platform serving enterprise B2B sales and marketing teams. It operates in the same intent-and-account-prioritization category as Koala but at significantly greater scale, broader ICP coverage, and with deeper enterprise distribution.
- Demandbase: Demandbase is an established ABM and account-intelligence platform with proprietary intent data and advertising capabilities. It overlaps with Koala's intent-scoring and account-prioritization functionality as part of a much broader enterprise marketing and sales offering.
- Bombora: Bombora is a third-party B2B intent data provider whose Company Surge data is consumed across the sales intelligence ecosystem, including by platforms like Koala. It operates upstream in the same intent data category but as a data co-op rather than a direct end-user application.
- Apollo.io: Apollo.io is a sales intelligence and engagement platform combining a large B2B contact database with sequencing and outreach tooling. It competes with Koala on enrichment, prioritization, and outreach automation, but at a much broader scale and price point across SMB and mid-market.
- ZoomInfo: ZoomInfo is the largest sales intelligence and B2B data platform, with intent, contact, and account data at global enterprise scale. It competes with Koala across enrichment and account prioritization as part of a much broader sales and marketing suite aimed at enterprise buyers.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Koala social profiles
Digital presenceKoala compliance and trust
Trust signalCompliance1 record
Koala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koala leadership team
Management profileNumber of profiles
Koala funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koala
What does Koala do?
Koala operated a signal-based sales intelligence platform that aggregated 30+ first-party and third-party intent signals (website activity, email clicks, ad engagement, product usage) into a unified B2B customer data platform with identity resolution, ICP scoring, and AI-powered prioritization. Sales and revenue teams used Koala to identify in-market accounts, qualify leads, and trigger automated outbound plays synced to CRM and sales engagement tools, primarily serving PLG B2B SaaS companies.
Is Koala a public or private company?
Koala is a private company. It is classified as corporate owned and is currently acquired.
When was Koala founded?
Koala was founded in 2022. It employs 11 to 50 people.
Where is Koala based?
Koala is headquartered in South San Francisco, United States, in the North America region.
How does Koala make money?
One revenue line is on record: saaS Subscription.
Who are Koala's main competitors?
Direct peers on record are RB2B, Warmly, Pocus, UserGems and Clay. Broad incumbents are 6sense, Demandbase, Bombora, Apollo.io and ZoomInfo.
Does Koala have an API?
No public API is recorded for Koala.
What industry is Koala in?
Koala's product category is B2B Sales Intelligence Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAJ, CRM Data Quality, Enrichment & CDP-Adjacent CRM. Its NAICS code is 541810 and its SIC code is 7372.