RB2B
RB2B is a U.S.-focused B2B SaaS platform that identifies individual website visitors in real time and delivers their LinkedIn profiles, names, and verified business emails to Slack, Teams, and CRMs. It serves B2B sales, marketing, and RevOps teams via a self-serve PLG motion.
- Company typePrivate
- Founded2023
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RB2B does
RB2B (legal entity: GetEmails, LLC) is a B2B website visitor identification platform that resolves individual people visiting a customer's website in real time and delivers their name, job title, LinkedIn profile, and verified business email into Slack, Microsoft Teams, and downstream tools. The company was founded in 2023 by Adam Robinson (CEO) and Diana Ross (CRO) and publicly launched on March 1, 2024. Its core technology is a proprietary U.S.-based identity graph that combines first- and third-party cookies, device IDs, and IP addresses, paired with a Demandbase reverse-IP partnership that provides global, GDPR-compliant company-level identification. Person-level resolution is ringfenced to U.S. traffic and achieves a 35-45% match rate on the Pro+ plan and 70-80% combined resolution with Demandbase.
The platform is sold primarily through a self-serve product-led growth motion with a 5-minute pixel installation, a free tier offering 150 company-level resolutions per month, a 7-day full-feature trial, and paid Starter and Pro+ plans priced at $79/month and $199/month respectively. An agency/reseller program with 20% sub-account discounts and a Tolt-powered affiliate program paying 20% commission extend distribution without direct sales headcount. The product surface is modular: Hot Leads (ICP-based filtering), Hot Pages (high-intent page tracking), Traffic Insights (demographic/firmographic dashboards), Page Suppression (noise filtering), and native CRM integrations with HubSpot and Salesforce that push visitor data into automated workflows, lead scoring, and email sequences. As of late 2025 the company reported nearly $5M ARR and over 100,000 websites using its pixel. RB2B operates from Austin, Texas, holds SOC2 Type II certification, and is fully CCPA/CPRA compliant.
RB2B firmographics
Firmographics- Name
- RB2B
- Legal name
- GetEmails, LLC
- Website
- https://rb2b.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RB2B is a U.S.-focused B2B SaaS platform that identifies individual website visitors in real time and delivers their LinkedIn profiles, names, and verified business emails to Slack, Teams, and CRMs. It serves B2B sales, marketing, and RevOps teams via a self-serve PLG motion.
- Ownership category
- akta.pro rank
RB2B industry classification
Industry- Product category
- B2B Sales Intelligence
- akta.pro primary industry
- SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning) (FSAGAJAM)
Keywords
Where RB2B is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RB2B business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Credit-Based Plans: Monthly/annual subscription plans based on credit allocation. One credit = one unique person identified and delivered. Plans range from free tier (150 company-level resolutions/month) to paid tiers ($79-$199/month) with person-level identification and higher credit volumes.
- Credit-Based Usage: Credit consumption model where each unique visitor identified consumes one credit. Lower-tier plans offer fewer credits; higher-tier plans offer more resolutions with person-level data quality.
- Agency/Reseller Program: Master/sub account structure with 20% discount for sub-accounts. Revenue sharing with affiliates via Tolt at 20% commission on referred deals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - 150 company-level resolutions/month |
| Subscription | Monthly | Starter - $79/month with 300 resolutions and person-level ID |
| Subscription | Monthly | Pro+ - $199/month with 600 resolutions and 35-45% person-level coverage |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
RB2B product offering
Product offeringCore offering
RB2B is a B2B website visitor identification platform that uses a proprietary identity graph combining first- and third-party cookies, device IDs, and IP addresses to identify individual people visiting a customer's website. It delivers names, job titles, LinkedIn profiles, and verified business emails in real time to Slack, Microsoft Teams, and CRMs (HubSpot, Salesforce). The platform operates on a credit-based subscription model with a free tier and paid plans ranging from $79 to $199 per month.
Product overview
RB2B is a B2B website visitor identification platform built as a single unified product with multiple integrated modules. The core RB2B Platform delivers person-level visitor identification for U.S. website traffic using a proprietary identity graph combining cookies, device IDs, and IP data. This core is supplemented by several sub-products: Hot Leads (ICP-based filtering and routing), Hot Pages (high-intent page tracking), Traffic Insights (visitor analytics dashboard), Page Suppression (noise filtering), and the Demandbase Integration (global company-level ID). The RB2B Academy provides training resources, while the Partner Program enables agency and reseller distribution. All modules share a common credit-based pricing model (Free at $0/month for 150 resolutions, Starter at $79/month for 300 resolutions, Pro at $199/month for 600 resolutions with 35-45% person-level coverage) and deliver data through common integrations including Slack, Teams, Salesforce, HubSpot, Clay, Zapier, and webhooks.
Differentiator
Problem solved
Functional benefit
Products and services
- RB2B Core Platform B2B website visitor identification platform that identifies individual people (not just companies) visiting a customer's website, delivering names, job titles, LinkedIn profiles, and verified business emails in real time. Uses a credit-based pricing model with tiered plans from free (150 company-level resolutions/month) to $199/month (600 credits with 35-45% person-level coverage). Identifies 70-80% of U.S. website traffic at the person level, with global company-level identification via Demandbase partnership.
Quantifiable outcome
- $100K opportunity closed from single identified high-value visitor
- +3 more outcomes
Companies that use RB2B
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
RB2B technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature6 records
RB2B partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and supporting.
- DemandbasecoreStrategic partnership where Demandbase provides reverse-IP lookup network for global (non-US) company-level visitor identification. Combined RB2B + Demandbase achieves 70-80% resolution rate. RB2B handles US person-level ID while Demandbase covers international company-level data with GDPR-compliant consent requirements.
- HubSpotcoreNative CRM integration allowing visitor data to push directly into HubSpot workflows, triggering tasks, updating lead scores, and launching email sequences.
- SalesforcecoreNative CRM integration for pushing visitor identification data into Salesforce, enabling automated workflows and lead management.
- SlackcoreReal-time Slack notifications when qualified visitors hit the website, enabling immediate outreach and alerting sales reps.
- Microsoft TeamscoreReal-time Teams notifications for qualified visitor alerts, similar to Slack integration.
- ZapiermajorIntegration via Zapier enables connecting RB2B visitor data to thousands of other tools for automation workflows.
- ClaymajorIntegration allows enrichment, segmentation, and pushing of visitor data to messaging platforms via Clay.com.
- CookieYessupportingRecommended cookie consent management partner for deploying RB2B pixel. CookieYes geo-targeting allows California-only pixel firing to maximize collection rates.
- ToltsupportingThird-party affiliate platform for managing referral program. RB2B pays 20% commission on referred deals through Tolt.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
RB2B competitors and assessment
Company assessmentBroad incumbents
- Bombora: Intent data provider offering company-level surge data; complementary but overlapping with RB2B in the broader B2B visitor/intent intelligence category.
Direct peers
- 6sense: ABM platform with buyer intent data and account identification; directly comparable visitor/intent intelligence positioning to RB2B at a larger scale.
- Apollo.io: Sales intelligence and prospecting platform with contact data and engagement tools; competes with RB2B on the B2B lead intelligence and outbound workflow layer.
- ZoomInfo: Major B2B contact and intent data platform providing company and contact intelligence with visitor identification capabilities; the closest scaled competitor to RB2B across the buyer-intelligence stack.
- Leadfeeder (Dealfront): Website visitor identification platform (now Dealfront) that resolves visitors to companies via IP lookup; the most direct European-rooted competitor to RB2B's company-level visitor ID.
- Clearbit: B2B identity data provider offering reverse-IP company lookup and visitor enrichment; comparable to RB2B's company-level identification capability and enrichment features.
- Demandbase: ABM platform offering company-level visitor identification; RB2B's strategic partner for global coverage and a directly comparable account-intent solution.
Emerging players
- Visitor Queue: Website visitor identification platform focused on SMBs; comparable feature set to RB2B at lower price points, targeting similar PLG buyers in the same SMB segment.
- Slintel: Buyer intent data platform (now part of 6sense) providing account-level insights; comparable use cases to RB2B's Hot Leads and Hot Pages modules for ICP filtering.
Regional players
- Albacross: European-focused website visitor identification and lead generation platform; comparable capabilities to RB2B but primary geography is EU rather than US, contrasting with RB2B's US-only focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RB2B social profiles
Digital presenceRB2B compliance and trust
Trust signalCompliance4 records
RB2B financial estimates
Financial estimateRevenue estimate
Valuation estimate
RB2B leadership team
Management profileNumber of profiles
Profiles2 records
RB2B funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RB2B M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RB2B
What does RB2B do?
RB2B is a B2B website visitor identification platform that uses a proprietary identity graph combining first- and third-party cookies, device IDs, and IP addresses to identify individual people visiting a customer's website. It delivers names, job titles, LinkedIn profiles, and verified business emails in real time to Slack, Microsoft Teams, and CRMs (HubSpot, Salesforce). The platform operates on a credit-based subscription model with a free tier and paid plans ranging from $79 to $199 per month.
Is RB2B a public or private company?
RB2B is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RB2B founded?
RB2B was founded in 2023. It employs 1 to 10 people.
Where is RB2B based?
RB2B is headquartered in Austin, United States, in the North America region.
How does RB2B make money?
Three revenue lines are on record. Subscription - Credit-Based Plans are the primary driver. The others are credit-Based Usage and agency/Reseller Program.
Who are RB2B's main competitors?
Bombora is listed as a broad incumbent. Direct peers are 6sense, Apollo.io, ZoomInfo, Leadfeeder (Dealfront), Clearbit and Demandbase. Emerging players are Visitor Queue and Slintel. Albacross is listed as a regional player.
Does RB2B have an API?
Yes. RB2B offers a public API accessible through the RB2B Platform, allowing customers to obtain Output Data (visitor identification data including name, title, LinkedIn, business email). Data is obtained solely through the APIs and interfaces provided by RB2B; scraping or bots are prohibited. The API is governed by the Data Services Agreement and supports various integration scenarios including CRM data submission and webhook delivery. Developer documentation is at www.rb2b.com/apis.
What industry is RB2B in?
RB2B's product category is B2B Sales Intelligence. Its primary akta.pro industry code is FSAGAJAM, SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning).