UserGems
UserGems is an AI-powered B2B sales intelligence platform that combines 30+ native buying signals with a proprietary Gem-E AI agent to help enterprise sales, ABM, and RevOps teams identify and convert in-market buyers through automated, multi-channel outbound campaigns.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What UserGems does
UserGems is an AI-powered B2B sales intelligence platform that serves enterprise revenue teams, including sales, account-based marketing (ABM), revenue operations, and customer success functions. The company captures 30+ native buying signals—job changes, contact-level intent, website visits, M&A activity, and hiring—and combines them with CRM, call transcripts, and product usage data to identify specific buyers most likely to purchase. Its proprietary Gem-E AI agent analyzes 600+ signals, learns from each customer's closed-won history, and orchestrates personalized outbound and ABM campaigns across email, advertising, and CRM channels. A 2025 MCP integration extends the platform into Claude and ChatGPT as a callable AI brain for GTM execution.
The platform integrates natively with Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, Gong Engage, and major ad platforms (LinkedIn, Meta, Google Ads), and offers an API plus Chrome extension for deeper workflow embedding. Founded in 2015 in San Francisco by Austrian twin brothers Christian and Stephan Kletzl, UserGems has approximately 100 employees and is backed by Craft Ventures, Battery Ventures, Tiger Global, and Uncork Capital following a $20 million Series A in 2021 that brought total funding to $22.4 million. The company holds SOC 2 Type 2 certification and operates GDPR- and CCPA-compliant data practices.
UserGems monetizes exclusively through annual SaaS subscriptions ranging from $33,000 (Core) to $120,000 (Elite), with mandatory one-time implementation fees of $3,000–$10,000, and sells via direct enterprise sales without a self-serve entry point. It is differentiated against ZoomInfo and 6sense by focusing on contact-level signals rather than company-level data and by offering transparent, editable AI scoring rather than black-box outputs. Named customers span email security (Mimecast), sales engagement (Sendoso, Outreach, Salesloft), learning management (Docebo, WorkRamp), data security (CrowdStrike), revenue intelligence (Gong), and financial planning (Planful), among others, with documented outcomes including 47x median pipeline ROI and 11x median revenue ROI.
UserGems firmographics
Firmographics- Name
- UserGems
- Legal name
- ShelfFlip, Inc.
- Website
- https://usergems.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UserGems is an AI-powered B2B sales intelligence platform that combines 30+ native buying signals with a proprietary Gem-E AI agent to help enterprise sales, ABM, and RevOps teams identify and convert in-market buyers through automated, multi-channel outbound campaigns.
- Ownership category
- akta.pro rank
UserGems industry classification
Industry- Product category
- Sales Intelligence Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
Keywords
Where UserGems is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UserGems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Annual subscription pricing with four tiers ranging from Core ($33,000/year) to Elite ($120,000/year), plus one-time implementation fees of $3,000-$10,000 depending on plan
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core tier - Entry-level signal-based GTM platform |
| Subscription | Annual | Elite tier - Full-featured enterprise platform |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
UserGems product offering
Product offeringCore offering
UserGems is an AI-powered B2B sales intelligence and outbound orchestration platform that captures buying signals from contact movements, hiring trends, and intent data, scores contacts and accounts, and deploys AI agents (Gem-E) to automate personalized multi-channel sales and ABM campaigns. The platform is sold as a tiered subscription to sales and marketing teams that need a contact-level signal engine for outbound prospecting, account prioritization, and pipeline generation.
Product overview
UserGems is an AI-powered B2B sales intelligence platform positioned as 'The AI Command Center for Outbound and ABM.' The platform uses a unified architecture consisting of: the core UserGems Platform that orchestrates signals, scoring, and AI agents; Gem-E (the primary AI agent for automating outbound and ABM campaigns); UserGems MCP (Model Context Protocol integration for connecting to Claude and ChatGPT); Signals (30+ native buying signals including job changes, intent, website visits, M&A, and hiring); Scoring (custom AI scoring built on each company's sales history); Account & Contact Discovery (buying group identification); Personalization (AI-generated personalized outreach); Workflows (orchestration for automated campaigns); and Advertising (signal-based ad audience management). Additional offerings include Meeting Assistant (calendar-to-Salesforce sync) and UserGems API. The platform integrates natively with major CRMs (Salesforce, HubSpot, Dynamics), sales engagement tools (Outreach, Salesloft, Gong Engage), and advertising platforms (LinkedIn, Meta, Google Ads). The median pipeline ROI reported is 47x in pipeline and 11x in revenue generated.
Differentiator
Problem solved
Functional benefit
Products and services
- UserGems Platform Tiered subscription SaaS that captures 600+ buying signals from contact movements, hiring, funding, and intent data; scores contacts and accounts; and orchestrates personalized outbound and ABM campaigns. Sold to B2B sales and marketing teams in SaaS and enterprise technology companies.
- Gem-E AI Agent AI agent that automates outbound and ABM campaigns, analyzing 600+ signals and learning from closed-won patterns to recommend next-best-actions, build audiences, generate personalized messaging, and route tasks across sales and marketing systems. Targets B2B revenue teams.
- UserGems MCP Model Context Protocol integration that connects UserGems data and capabilities into AI assistants like Claude and ChatGPT, allowing users to build and run GTM campaigns through natural-language prompts. Targeted at B2B sales operations and RevOps teams.
- UserGems API Developer-facing REST API that exposes UserGems' contact, account, signal, and scoring data for integration into CRM, MAP, and custom internal systems. Sold to RevOps, data, and engineering teams at B2B customers.
- Meeting Assistant Add-on module that turns the user's calendar into an extension of Salesforce by automatically capturing meetings, contacts, and engagement signals for use in workflows and reporting. Sold to B2B sales and RevOps users.
Quantifiable outcome
- 47X pipeline ROI median, 11X revenue ROI median
- +4 more outcomes
Companies that use UserGems
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
UserGems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability9 records
Feature6 records
UserGems partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SalesloftcoreOfficial integration and partnership announced. Salesloft Rhythm integration enables signal-based workflows within Salesloft platform.
- GongcoreIntegration with Gong Engage for call tracking and analysis. Gong MCP available to pull call transcripts for research and messaging within UserGems workflows.
- OutreachcoreNative integration with Outreach sales engagement platform for sequence enrollment and campaign execution.
- HubSpotcoreNative CRM integration with HubSpot alongside Salesforce and Dynamics. Works with HubSpot marketing automation.
- SendosocoreSendoso MCP integration enables personalized gift triggering mid-campaign for high-scoring contacts. Joint customer campaigns documented.
- LeanDatacorePartnership to simplify turning job changes into revenue through CRM optimization. Joint integration go-to-market.
- CatalystminorPartnership providing Champion Tracking capabilities to customers through joint integration.
- SalesforcecorePrimary CRM integration. Reps can see signals and Closed Lost insights directly in Salesforce. Gem-E creates and enriches records.
- SnowflakeminorFeatured on Brains of GTM podcast episode discussing AI plays driving pipeline.
- CordialminorFeatured on Brains of GTM podcast episode discussing AI plays driving pipeline.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
UserGems competitors and assessment
Company assessmentBroad incumbents
- Outreach: Outreach is a sales engagement platform with deep CRM and AI integrations; it is both a UserGems integration partner and a competitor for some workflow orchestration budgets. Its Kaia AI and sequence capabilities overlap with parts of Gem-E's outreach generation.
- Bombora: Bombora is a B2B intent data provider whose company-level surge data is used across the ABM ecosystem. Its signals layer overlaps with UserGems' intent signal offering, though Bombora focuses on data and not on the orchestration or AI agent layer.
- LinkedIn Sales Navigator: LinkedIn Sales Navigator is the incumbent social-selling and prospecting tool used by enterprise revenue teams and explicitly named by UserGems as a competitor in its comparison content. It overlaps on contact-level signals and outbound targeting but lacks UserGems' AI orchestration.
- Demandbase: Demandbase is an established ABM platform offering account identification, intent data, advertising, and sales engagement. It serves the same ABM and revenue team buyers as UserGems, but as a broader incumbent suite rather than a signal-first specialist.
Direct peers
- 6sense: 6sense is a leading ABM and intent data platform and a named UserGems competitor in displacement content and comparison pages. Both platforms target revenue teams with buying-signal capture, account prioritization, and orchestrated campaigns across channels.
- ZoomInfo: ZoomInfo is the dominant B2B sales intelligence and contact data platform, directly comparable to UserGems' signal-based outbound and ABM offering. UserGems explicitly positions against ZoomInfo on contact-level signals versus company-level intent and on transparent AI scoring versus black-box approaches.
- Apollo.io: Apollo.io is an AI-powered sales intelligence and engagement platform with contact data, intent signals, and sequence automation. UserGems compares itself directly against Apollo in SEO content and targets the same SDR and RevOps buyer.
- Cognism: Cognism is a B2B sales intelligence platform offering contact data, intent signals, and sales engagement workflows. It targets the same European and North American enterprise sales and marketing buyers as UserGems with a comparable signal-plus-outbound proposition.
- Clay: Clay is an AI-powered data enrichment and outbound platform that lets revenue teams combine signals and run personalized campaigns, overlapping directly with UserGems' signal-based outbound and ABM use cases. UserGems names Clay as a comparison competitor on its website.
Emerging players
- Lusha: Lusha is a B2B contact and company data platform with intent and prospecting features serving SDR and RevOps teams. It competes for the same mid-market and enterprise signal-based prospecting budgets as UserGems but is more focused on contact data than orchestration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UserGems social profiles
Digital presenceUserGems compliance and trust
Trust signalCompliance3 records
UserGems financial estimates
Financial estimateRevenue estimate
Valuation estimate
UserGems leadership team
Management profileNumber of profiles
Profiles5 records
UserGems funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UserGems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UserGems
What does UserGems do?
UserGems is an AI-powered B2B sales intelligence and outbound orchestration platform that captures buying signals from contact movements, hiring trends, and intent data, scores contacts and accounts, and deploys AI agents (Gem-E) to automate personalized multi-channel sales and ABM campaigns. The platform is sold as a tiered subscription to sales and marketing teams that need a contact-level signal engine for outbound prospecting, account prioritization, and pipeline generation.
Is UserGems a public or private company?
UserGems is a private company. It is classified as venture growth investor backed and is currently operating.
When was UserGems founded?
UserGems was founded in 2015. It employs 51 to 100 people.
Where is UserGems based?
UserGems is headquartered in San Francisco, United States, in the North America region.
How does UserGems make money?
One revenue line is on record: subscription SaaS.
Who are UserGems's main competitors?
Broad incumbents on record are Outreach, Bombora, LinkedIn Sales Navigator and Demandbase. Direct peers are 6sense, ZoomInfo, Apollo.io, Cognism and Clay. Lusha is listed as an emerging player.
Does UserGems have an API?
Yes. UserGems offers an API product. The sitemap lists '/product/api' as a dedicated product page, indicating a public or partner-facing API exists. Specific details about API type (REST, GraphQL, webhooks), authentication method, rate limits, and documentation URL are not specified in the provided sources. The MCP (Model Context Protocol) integration allows connecting to AI interfaces like Claude and ChatGPT to build and run GTM campaigns.
What industry is UserGems in?
UserGems's product category is Sales Intelligence Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAFAKAG, Account-Based Marketing (ABM) Services. Its NAICS code is 541511 and its SIC code is 7372.