Pipe Services
Pipe Services is a Bucharest-based developer platform (legal entity Pipe Services S.R.L., DBA Pipe/AddPipe) that provides browser-based audio, video, and screen recording infrastructure delivered via APIs, embed codes, and SDKs. It serves 1,300+ customers across online proctoring, KYC/identity verification, video interviews, user-generated content, and market research use cases.
- Company typePrivate
- Founded2015
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pipe Services does
Pipe Services S.R.L. (operating as Pipe / AddPipe) is a Bucharest, Romania-based developer platform that provides browser-based audio, video, and screen recording infrastructure. The company's core offering is a unified HTML5/JavaScript recording client that uses MediaStream Recording, getUserMedia, and getDisplayMedia standards to capture audio, video, and screen activity from desktop and mobile web browsers, handling the substantial browser- and device-specific edge cases that arise from this fragmented landscape. The platform streams recording data during capture (rather than bulk uploading at session end), processes files through an automatic transcoding pipeline that outputs MP4 with rotation, watermarking, thumbnail/filmstrip generation, and MOOV atom placement for instant playback, and delivers recordings to customer-chosen storage destinations. The product surface is delivered as a platform-plus-modules architecture spanning a Pipe Recording Client, backend processing and storage infrastructure, REST and JavaScript APIs, webhooks, NPM SDKs for JavaScript and React, a WordPress plugin, and use-case-specific modules for online proctoring, KYC/identity verification, video interviews, and user-generated content capture.
The company serves 1,300+ customers across online proctoring, remote identity verification, asynchronous video interviews, user-generated content capture, and research/survey verticals, with named logos spanning education (MIT, Duke University, Newsela), recruitment/HR technology (VidCruiter, eSkill, SmartRecruit, 10K Humans, EnergyTalent, Viddi, Softgarden, Vireup), fintech and KYC (Upstox, Signzy), real estate (Airbnb), and UGC platforms (Memento). Its go-to-market is API-first and product-led: a 14-day free trial with no credit card required feeds a self-service dashboard (dashboard.addpipe.com), supported by HTML/JS embed codes, developer documentation, tutorials, and 25+ native integrations with form builders, CMS platforms, storage providers, and automation platforms like Zapier. Enterprise contracts are available for larger deployments. The revenue model combines tiered subscriptions (Standard, Creator, PRO) starting at $50/month with usage-based pricing per resolution/per minute and storage overage fees of $25/month per 250GB beyond a 1TB complimentary threshold. Pipe operates dual-region infrastructure across the US (AWS N. California, N. Virginia) and EU (Scaleway Amsterdam, plus a newer Germany site), processes roughly 1 million recordings per day as of 2026, and holds SOC 2 Type I attestation and GDPR compliance. The company has not raised external funding, has no disclosed subsidiaries or M&A activity, and operates with a small (1–10 person) dedicated team shipping continuous product updates (55 in 2025, 34 in 2026 as of June).
Pipe Services firmographics
Firmographics- Name
- Pipe Services
- Legal name
- Pipe Services S.R.L.
- Website
- https://addpipe.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pipe Services is a Bucharest-based developer platform (legal entity Pipe Services S.R.L., DBA Pipe/AddPipe) that provides browser-based audio, video, and screen recording infrastructure delivered via APIs, embed codes, and SDKs. It serves 1,300+ customers across online proctoring, KYC/identity verification, video interviews, user-generated content, and market research use cases.
- Ownership category
- akta.pro rank
Pipe Services industry classification
Industry- Product category
- Browser Recording API Platform
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Workflow Orchestration & Automation for Media Processing (Pipelines, Queueing) (MPAHAHAL)
Keywords
Where Pipe Services is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices5 records
Markets served
Pipe Services business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Plans: Tiered subscription model with Standard, Creator, and PRO plans. Pricing scales with recording volume and storage usage. Plans include complimentary storage up to 1TB, with additional storage at $25/month per 250GB beyond that threshold.
- Per-Resolution/Per-Minute Usage: Granular pricing per resolution (audio, 320p, 480p, 720p, FullHD, 4k). Price scales with actual usage in a predictable manner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan |
| Subscription | Monthly | PRO Plan |
| Subscription | Monthly | Creator Plan |
| Usage-based | Monthly | Storage Fees |
| Subscription | Multi-year contract | Enterprise Offering |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pipe Services product offering
Product offeringCore offering
Pipe Services provides a browser-based audio, video and screen recording platform delivered through a JavaScript Pipe Recording Client, a backend processing/storage Pipe Infrastructure, and REST, JavaScript and Webhook APIs. The platform is sold to developers and businesses that need to embed reliable in-browser recording (for KYC, video interviews, online proctoring and UGC) without building and maintaining cross-browser MediaRecorder handling, transcoding and storage themselves.
Product overview
Pipe Services provides a browser-based audio, video, and screen recording platform delivered as a unified platform-plus-modules architecture. The core offering consists of the Pipe Recording Client (HTML5/JavaScript client for capturing audio, video, and screen recordings from desktop and mobile browsers), the Pipe Infrastructure (backend processing, transcoding, storage, and playback management), and various developer APIs (REST API, JavaScript Control/Events APIs, and Webhooks). The platform is complemented by free online recording tools (Online Voice/Video/Screen Recorders), developer SDKs (NPM packages for JavaScript and React), and a WordPress plugin. Storage options include complimentary storage (up to 1 TB), Amazon S3, Google Cloud Storage, Cloudflare R2, Dropbox, Box, and SFTP/FTP. The platform supports transcription integrations with Amazon Transcribe, ElevenLabs Scribe, and OpenAI Whisper. Use-case specific solutions include Video Interviews, KYC/Identity Verification, Online Proctoring, and User-Generated Content modules. The platform maintains EU and US processing regions with high uptime via dual availability zones.
Differentiator
Problem solved
Functional benefit
Products and services
- Pipe Recording Client A self-contained JavaScript-based recorder that wraps the browser's MediaStream Recording API (using getUserMedia / getDisplayMedia) to capture audio, video and screen content directly in the user's browser, built for embedding into third-party web applications.
- Pipe Infrastructure Backend processing and storage layer that ingests recordings streamed from the Pipe Recording Client, transcodes them across resolutions and formats, applies watermarking and thumbnail extraction, and persists recordings with configurable storage durations and scheduled deletion.
- Pipe REST API Server-side REST API used by customers to programmatically create, configure and manage Pipe accounts, recordings and processing settings, and to retrieve metadata about stored recordings.
- Pipe JavaScript APIs Browser-side JavaScript APIs (Pipe Control API and Pipe Events API) that let developers embed, configure and react to events from the Pipe Recording Client directly from their web applications.
- Pipe Webhooks Event-driven webhook notifications that customers can subscribe to in order to receive alerts about recording lifecycle events and trigger downstream processing in their own systems.
- Pipe Complimentary Storage Storage offering that lets customers add additional data storage capacity beyond their plan allowance for recordings, on top of the base Pipe Infrastructure storage.
- Pipe WordPress Plugin Official WordPress plugin that enables WordPress site owners to add Pipe-powered audio, video and screen recording to their pages via shortcodes without writing custom integration code.
- @addpipe/pipe-recording-client NPM package NPM package that allows JavaScript and TypeScript developers to install and embed the Pipe Recording Client into web applications via package managers.
- @addpipe/react-pipe-media-recorder React Hook React Hook NPM package that exposes a React-friendly interface for embedding Pipe's MediaRecorder-based recording functionality into React applications.
Quantifiable outcome
- 1300+ customers served globally
- +3 more outcomes
Companies that use Pipe Services
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
Pipe Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
Feature7 records
Pipe Services partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- WordPresscoreNative WordPress plugin allowing users to add Pipe recording functionality to WordPress pages and posts without code.
- ZapiercoreIntegration via Zapier webhooks enabling connections between Pipe recordings and 5000+ Zapier-connected applications for workflow automation.
- Gravity FormscoreNative integration with Gravity Forms allowing video recorder embedding in forms. Supports multiple recorders per form with 2.0 embed code.
- Amazon Web Services (AWS)coreUS1 and US2 storage regions hosted on AWS S3. Files encrypted at rest using Amazon S3-Managed Encryption Keys. Integration supports all AWS regions, canned ACLs, and multipart uploads.
- ScalewaycoreEU2 and EU3 storage regions hosted on Scaleway Object Storage (Amsterdam). Files encrypted at rest using Scaleway Server-Side Encryption with Object Native Encryption (SSE-ONE).
- QualtricscoreIntegration with Qualtrics XM for adding video response capabilities to qualitative research surveys.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Pipe Services competitors and assessment
Company assessmentBroad incumbents
- Vidyard: Video recording and hosting platform for business communications and sales. Overlaps with Pipe in browser-based recording and hosting infrastructure, with broader marketing/video analytics features.
- Loom: Dominant browser-based screen and video recording platform acquired by Atlassian. While primarily end-user focused rather than developer API, Loom is the brand-name incumbent in browser recording and represents the upstream consumer/prosumer segment.
- Vimeo Record: Vimeo's screen and video recording tool, part of a broader video hosting and SaaS platform. Represents the bundled-incumbent alternative with established enterprise distribution but less developer-API focus than Pipe.
- Mux: Video infrastructure platform providing encoding, streaming, and analytics APIs. While primarily focused on playback/streaming rather than capture, Mux is a comparable developer-API-first video platform that could expand upstream into recording.
- Cloudflare Stream: Cloudflare's video streaming and storage product with growing recording capabilities. Comparable as an API-first video infrastructure platform leveraging edge computing, with the backing of a much larger infrastructure vendor.
Emerging players
- Daily.co: Real-time video calling API platform that has expanded into recording capabilities. Comparable as a developer-focused video infrastructure platform with recording, though Daily.co's strength is in real-time versus Pipe's async capture focus.
- Transcend: While focused on privacy/data governance rather than recording, Transcend and Pipe both serve KYC and compliance-driven recording use cases. Comparable as infrastructure for regulated-industry data capture workflows.
Direct peers
- Ziggeo: Direct competitor offering browser-based video recording SDK with transcoding, analytics, and storage. Most apples-to-apples comparison to Pipe's core product, with overlapping customer use cases in HR, education, and UGC.
- CameraTag: Browser-based video recording and capture API serving similar enterprise use cases including proctoring, video interviews, and UGC. Pipe maintains comparison pages against CameraTag, confirming direct competitive overlap.
Others
- RecordRTC: Open-source browser recording library that represents the build-in-house alternative Pipe competes against. Developers weighing build-vs-buy compare Pipe against RecordRTC plus custom infrastructure, making it the closest open-source substitute.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pipe Services social profiles
Digital presencePipe Services compliance and trust
Trust signalCompliance2 records
Pipe Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pipe Services leadership team
Management profileNumber of profiles
Pipe Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pipe Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pipe Services
What does Pipe Services do?
Pipe Services provides a browser-based audio, video and screen recording platform delivered through a JavaScript Pipe Recording Client, a backend processing/storage Pipe Infrastructure, and REST, JavaScript and Webhook APIs. The platform is sold to developers and businesses that need to embed reliable in-browser recording (for KYC, video interviews, online proctoring and UGC) without building and maintaining cross-browser MediaRecorder handling, transcoding and storage themselves.
Is Pipe Services a public or private company?
Pipe Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pipe Services founded?
Pipe Services was founded in 2015. It employs 1 to 10 people.
Where is Pipe Services based?
Pipe Services is headquartered in Bucharest, Romania, in the Europe region.
How does Pipe Services make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are per-Resolution/Per-Minute Usage.
Who are Pipe Services's main competitors?
Broad incumbents on record are Vidyard, Loom, Vimeo Record, Mux and Cloudflare Stream. Emerging players are Daily.co and Transcend. Direct peers are Ziggeo and CameraTag. RecordRTC is listed as an others.
Does Pipe Services have an API?
Yes. Pipe offers a REST API for accessing recordings and account data in JSON format via GET, PUT, and DELETE operations. The platform also provides JavaScript Control API and JavaScript Events API for controlling and responding to events in the recording client. Webhooks are available for responding to Pipe Platform events in real time, server-side. Documentation available at /docs/. NPM packages available: @addpipe/pipe-recording-client and @addpipe/react-pipe-media-recorder for React integration. Developer documentation is at addpipe.com/docs.
What industry is Pipe Services in?
Pipe Services's product category is Browser Recording API Platform. Its primary akta.pro industry code is MPAHAHAL, Workflow Orchestration & Automation for Media Processing (Pipelines, Queueing). Its SIC code is 7370.