Curri
Curri is a B2B last-mile logistics marketplace that connects construction and industrial supply shippers with a nationwide network of vetted drivers, offering on-demand delivery, dedicated fleets, and an AI-powered automation platform. It serves enterprise distributors and dealers as well as SMB shippers.
- Company typePrivate
- Founded2017
- HeadquartersVentura, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Curri does
Curri is a B2B last-mile logistics platform that connects shippers of construction and industrial supplies with a nationwide network of vetted drivers and freight carriers. Founded in 2017 and headquartered in Ventura, California, the company offers a unified marketplace structured around three core delivery services — Hotshots (on-demand rush and same-day delivery), Dedicated (recurring truck and driver capacity), and Carrier Management (rate shopping, onboarding, and oversight of third-party carriers) — supplemented by add-on modules including Route Planner, LTL freight, a public API, Fleet Management, and a Loss Assurance Program covering up to $25,000 per delivery.
The platform is differentiated by its Core Intelligence AI fabric, launched in 2024, which deploys four purpose-built agents: Payload Decorator (an LLM cross-referenced against a proprietary OEM parts database to infer weight, dimensions, and packaging for obscure SKUs), Smart Import (multimodal extraction of order data from PDFs, photos, and screenshots), Exceptions Agent (real-time anomaly detection with automated carrier rebooking), and Maya (an always-on AI copilot for drivers and dispatchers across SMS, email, voice, and in-app). The system is trained on millions of booked loads and OEM parts across plumbing, HVAC, electrical, and industrial supply. Distribution occurs through a self-serve web platform (curri.com), iOS and Android mobile apps for shippers and drivers, and a documented enterprise API.
Curri monetizes through a hybrid model: per-shipment transaction fees on delivery services (priced on weight, dimensions, distance, urgency, and accessorials) plus recurring subscription fees for software modules such as Route Planner (licensed per vehicle) and Carrier Management. The company is venture-backed, having raised over $48 million across rounds including a $42 million Series B led by Bessemer Venture Partners in June 2023 and a $10 million strategic investment from Applico Capital in July 2024, with prior participation from Initialized Capital, Brick & Mortar Ventures, Rainfall Ventures, and Santa Barbara Venture Partners. It serves enterprise customers such as Ferguson, Hajoca, United Rentals, Watsco, Johnstone Supply, Winsupply, HOLT CAT, SRS Distribution, and Greentech Renewables alongside a self-serve SMB tail.
Curri firmographics
Firmographics- Name
- Curri
- Legal name
- Curri Inc.
- Website
- https://curri.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Curri is a B2B last-mile logistics marketplace that connects construction and industrial supply shippers with a nationwide network of vetted drivers, offering on-demand delivery, dedicated fleets, and an AI-powered automation platform. It serves enterprise distributors and dealers as well as SMB shippers.
- Ownership category
- akta.pro rank
Curri industry classification
Industry- Product category
- Last-Mile Delivery Logistics
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)
- akta.pro secondary industry
- PUDO Network Aggregators & API Platforms (Multi-Carrier Enablement) (TLAAAMAI)
Keywords
Where Curri is headquartered
LocationHeadquarters
- HQ city
- Ventura
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Curri business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Delivery Transaction Fees: Curri charges shipping fees based on weight, dimensions, content, schedule, distance, urgency of delivery, and other factors. A per-shipment Service Fee is assessed for platform use. Additional charges may apply for accessorial services, toll fees, and processing fees.
- Platform Subscription Fees: Software-as-a-service fees for Platform Features including Route Planner (licensed per vehicle), Carrier Management System, and other software services ordered via Order Form.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | On-demand delivery service with quotes provided per shipment |
| Subscription | Monthly | Platform software features including Route Planner and Carrier Management |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Curri product offering
Product offeringCore offering
Curri operates a B2B last-mile logistics platform and marketplace that connects construction and industrial supply shippers with a nationwide network of vetted drivers and contracted freight carriers. The platform combines on-demand delivery fulfillment (Hotshots and Dedicated fleets) with software modules for route planning, carrier management, rate shopping across multiple LTL carriers, and AI-powered workflow automation under its "Core Intelligence" layer.
Product overview
Curri is a B2B last-mile logistics platform offering a unified marketplace for construction and industrial supply delivery. The platform operates as a platform-plus-modules architecture centered on core delivery services (Hotshots for on-demand/same-day delivery, Dedicated for recurring truck/driver needs, and Carrier Management for third-party carrier oversight) supported by add-on modules including Route Planner (routing optimization), LTL (national freight), Curri API (system integration), Core Intelligence AI (automation and exception handling), Fleet Management, and a Loss Assurance program. The platform connects senders with a nationwide vetted driver network and orchestrates deliveries from single rush shipments to billion-delivery supply chains.
Differentiator
Problem solved
Functional benefit
Brands
- Core Intelligence: AI fabric inside Curri platform - system of dedicated agents that price loads, extract orders, and self-heal exceptions. Includes Payload Decorator, Smart Import, Exceptions Agent, and Maya chatbot.
Products and services
- Hotshots
- Dedicated
- Carrier Management
- Route Planner
- LTL (Less-Than-Truckload) Freight
- Curri API
- Core Intelligence
- Fleet Management
- Loss Assurance Program Shipment protection program offering $100 in cargo coverage per shipment to mitigate loss and damage exposure for Curri customers.
- Gig Driver App Mobile application used by Curri's gig drivers to accept trips, receive manifests, navigate routes, and capture proof of delivery.
Quantifiable outcome
- United Rentals bolstered sales by 20% and boosted operational efficiency
- +1 more outcomes
Companies that use Curri
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Curri technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature8 records
Curri partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreThird-party payment processing service provider handling payments between Curri, shippers, and drivers. Processes payment information, banking details, and tax information for driver payouts and customer billing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Curri competitors and assessment
Company assessmentDirect peers
- GoShare: GoShare is a marketplace connecting shippers with independent drivers and trucks for last-mile delivery of bulky items, including construction supplies and building materials — directly comparable to Curri's hotshot and dedicated offerings.
- Dolly: Dolly operates an on-demand marketplace for large-item and bulky goods delivery (furniture, appliances, building supplies), competing with Curri for last-mile heavy/bulky shipments from retail and contractor customers.
- Lugg: Lugg is an on-demand moving and delivery marketplace using vetted drivers with trucks and vans, serving customers needing same-day delivery of large items — a close functional peer to Curri's on-demand hotshots.
Broad incumbents
- Uber Freight: Uber Freight operates a digital freight marketplace and managed transportation platform at significantly larger scale, with comparable API, capacity sourcing, and carrier management features overlapping Curri's Carrier Management and rate-shopping capabilities.
- Loadsmart: Loadsmart is a digital freight platform offering spot quoting, capacity sourcing, and automated booking across truckload and intermodal — overlapping with Curri's Carrier Management and LTL offerings at a larger scale.
- Convoy: Convoy built a digital freight network connecting shippers with carriers using automated matching and pricing — a historical peer in the digital freight marketplace category, though it wound down core operations in 2023 and is included as a category comparable.
- Bringg: Bringg is a delivery orchestration platform offering dispatcher, driver, and customer-facing apps with route optimization and real-time tracking — comparable to Curri's fleet management and tracking layer, but positioned for enterprise retail and grocery.
- XPO (now part of RXO): RXO operates a digital freight brokerage and last-mile delivery platform with LTL and managed transportation services; one of the carriers explicitly surfaced in Curri's rate-shopping comparison and a structural competitor for shipper wallet share.
Emerging players
- Onfleet: Onfleet provides last-mile delivery management software with route optimization, real-time tracking, and proof of delivery — comparable to Curri's Route Planner and live tracking modules, though Onfleet focuses on software rather than operating its own driver network.
- OptimoRoute: OptimoRoute provides route planning and optimization software for delivery fleets — directly comparable to Curri's Route Planner module as a software-only alternative that competes for the same logistics planning budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Curri social profiles
Digital presenceCurri compliance and trust
Trust signalCompliance1 record
Curri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curri leadership team
Management profileNumber of profiles
Profiles4 records
Curri funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curri
What does Curri do?
Curri operates a B2B last-mile logistics platform and marketplace that connects construction and industrial supply shippers with a nationwide network of vetted drivers and contracted freight carriers. The platform combines on-demand delivery fulfillment (Hotshots and Dedicated fleets) with software modules for route planning, carrier management, rate shopping across multiple LTL carriers, and AI-powered workflow automation under its "Core Intelligence" layer.
Is Curri a public or private company?
Curri is a private company. It is classified as venture growth investor backed and is currently operating.
When was Curri founded?
Curri was founded in 2017. It employs 101 to 250 people.
Where is Curri based?
Curri is headquartered in Ventura, United States, in the North America region.
How does Curri make money?
Two revenue lines are on record. Delivery Transaction Fees are the primary driver. The others are platform Subscription Fees.
Who are Curri's main competitors?
Direct peers on record are GoShare, Dolly and Lugg. Broad incumbents are Uber Freight, Loadsmart, Convoy, Bringg and XPO (now part of RXO). Emerging players are Onfleet and OptimoRoute.
Does Curri have an API?
Yes. Curri's API enables users to book, update, and view deliveries directly from their own systems. The API supports requesting rates, booking new deliveries, managing existing deliveries, and viewing delivery history. Documentation available at docs.curri.com. Developer documentation is at docs.curri.com.
What industry is Curri in?
Curri's product category is Last-Mile Delivery Logistics. Its primary akta.pro industry code is TLAEAJAD, Carrier Sales & Capacity Sourcing Platforms, with a secondary code of TLAAAMAI, PUDO Network Aggregators & API Platforms (Multi-Carrier Enablement). Its NAICS code is 488510 and its SIC code is 4731.