Givingli
Givingli is a digital-first gifting platform offering consumer personal gifting and Givingli Pro, a B2B corporate gifting product with CRM/HRIS integrations, serving sales, HR, and customer success teams via a freemium-plus-enterprise SaaS model.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Givingli does
Givingli is a digital-first gifting platform founded in 2018 and headquartered in Los Angeles, operating as a Delaware C-corp with 11-50 employees. It runs two product lines: a consumer-facing mobile and web app for personal gifting (occasions, gift cards, customizable greeting cards, Givingli Cash flexible wallet) and Givingli Pro, a B2B corporate gifting platform serving sales, HR, marketing, and customer success teams. The underlying platform enables instant delivery of digital gift cards, branded greeting cards, and cash gifts via email or SMS without physical logistics, supported by a catalog of 300+ brands for consumers and 400+ brands plus experiences for Pro users.
The company's revenue model blends gift card transaction margin (from brand partner agreements on redeemed face value), prepaid Givingli Cash balances that lock in funds with no expiry, and an Enterprise subscription tier sold on custom annual contracts. Givingli Pro is structured as freemium — unlimited seats, no platform or per-gift fees, US-only catalog — with the Enterprise tier adding global catalogs (100+ countries), white-label emails, custom branded cards, SSO/SAML, API access, dedicated success management, and volume discounts. Distribution is dual: a self-serve PLG consumer channel (web + iOS/Android apps with Editor's Choice and 40K+ reviews) and a B2B motion combining self-serve onboarding, demo booking via Calendly, CRM-native integrations (Salesforce, HubSpot, Outreach), HRIS connectors (Workday, BambooHR, Rippling, ADP, Gusto, UKG), and 8,000+ apps via Zapier. Named customers include Amazon, Bristol Myers Squibb, Chick-fil-A, Cleveland Cavaliers, Rippling, Greystar, Revolve, ABC, Our Family Wizard, and Synergy Companies across restaurant, sports, real estate, HR technology, pharmaceutical, media, and energy verticals.
The company has raised approximately $11.86 million in external capital to date: a $4 million seed round led by Seven Seven Six in June 2021 (with Predictive and Yellow), followed by an SEC Form D exempt offering of up to $10 million first sold in August 2022 (with $7.86 million sold as of the filing). It is led by co-founders Nicole Green (CEO) and Ben Green (COO/Co-founder). No revenue figures are publicly disclosed.
Givingli firmographics
Firmographics- Name
- Givingli
- Legal name
- Givingli, Inc.
- Website
- https://givingli.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Givingli is a digital-first gifting platform offering consumer personal gifting and Givingli Pro, a B2B corporate gifting product with CRM/HRIS integrations, serving sales, HR, and customer success teams via a freemium-plus-enterprise SaaS model.
- Ownership category
- akta.pro rank
Givingli industry classification
Industry- Product category
- Digital Gifting Platform
- NAICS
- Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
- akta.pro secondary industries
- Corporate & Client Gifting Programs (HSACANAE), Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ), Gift Returns, Exchanges & Recipient Support (HSACANAM), Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
Keywords
Where Givingli is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Givingli business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Gift Card Transaction Revenue: Givingli earns revenue as the face value of redeemed gift cards flows through the platform. Users pay the gift card face value (e.g., $50 Sephora card purchased at $50), and Givingli retains a portion as margin from brand partner agreements. This is the primary revenue mechanism.
- Enterprise Tier Upsell (Enterprise Plan): The Enterprise tier adds dedicated success management, global gift catalogs, white-label emails, custom branded cards, SSO/SAML, API access, custom integrations, white-glove onboarding, invoicing/POs, and volume discounts — sold on a custom pricing basis to high-volume programs.
- Givingli Cash Prepaid Balance: Users pre-fund a Givingli Cash balance to send multiple gifts without re-entering payment details. Unredeemed gift value rolls back to the balance with no expiry, reducing churn and locking in prepaid funds.
- Seed Funding (Investor Capital): Raised $4 million in seed funding led by Seven Seven Six, with participation from other investors, to expand offerings and partnerships. This represents external capital injection rather than operational revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with unlimited seats and full gifting workflow for US-based teams |
| Subscription | Annual | Custom enterprise tier with global reach, white-label, SSO, API, dedicated support, and volume discounts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Givingli product offering
Product offeringCore offering
Givingli operates a digital-first gifting platform that enables users to send digital gift cards from 300+ brands, customizable greeting cards, and cash gifts via email or SMS. The consumer app targets personal gifting occasions, while Givingli Pro delivers a B2B platform for sales, HR, marketing, and customer success teams with CRM integrations, automated campaign triggers, branded experiences, and analytics.
Product overview
Givingli is a digital gifting platform with two main product lines: the core consumer platform for personal gifting and the Givingli Pro business platform for corporate gifting. The consumer product (Givingli) enables users to send digital gift cards, customizable greeting cards, and items for occasions like birthdays and weddings, featuring a Gift Wallet for managing received gifts. Givingli Pro is the B2B offering with two tiers: a free Pro tier providing unlimited seats, US gift marketplace, automated campaigns, and CRM integrations, and a paid Enterprise tier adding global catalogs, white-label emails, custom APIs, and dedicated support. Key sub-products include Givingli Cash (flexible prepaid balance redeemable at 300+ brands), branded Gift Cards, Cash payouts (Visa/Mastercard to 140+ countries), and Physical Gifts from partner brands. Core feature modules include Automated Campaigns for trigger-based gifting, Brand Kit for full customization, Analytics & ROI Tracking for pipeline attribution, and native CRM integrations with Salesforce, HubSpot, Outreach, and 8,000+ apps via Zapier.
Differentiator
Problem solved
Functional benefit
Brands
- Givingli Pro: Business gifting platform for corporate teams offering automated campaigns, CRM integrations, and branded gifting solutions for sales, HR, and customer success.
Products and services
- Givingli Consumer-facing digital gifting platform that allows individuals to send digital gift cards, customizable greeting cards, and virtual items for birthdays, weddings, holidays, and other personal occasions. Features a Gift Wallet for managing and swapping received gifts.
- Givingli Pro
- Givingli Cash
- Gift Cards
- Cash (Visa/Mastercard)
- Physical Gifts
- Gift Wallet
- Digital Greeting Cards
Quantifiable outcome
- 95%+ gift redemption rate for automated campaigns vs. 50-60% industry average for physical gifts
- +10 more outcomes
Companies that use Givingli
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles5 records
Givingli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability2 records
Feature8 records
Givingli partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Givingli competitors and assessment
Company assessmentDirect peers
- Sendoso: Sendoso is the leading direct mail and gifting platform for B2B sales, marketing, and customer success teams. It is the primary named competitor across Givingli Pro's compare pages and shares the same CRM-integrated, automated-campaign motion targeting SDR, ABM, and CS use cases.
- Reachdesk: Reachdesk is a B2B gifting and direct mail platform with a global catalog and enterprise focus. It overlaps directly with Givingli Pro's enterprise tier on multi-country gifting, CRM integrations, and corporate gifting programs.
- Tremendous: Tremendous is a digital reward and payout platform offering global gift cards, Visa/Mastercard rewards, and charitable donations. It is named explicitly as a Givingli Pro competitor and shares the catalog, compliance, and global-payout positioning.
- Goody: Goody is a B2B gifting platform focused on thoughtful corporate and client gifting with CRM integrations. It competes head-to-head with Givingli Pro on sales and customer success use cases and is named as a direct comparison on the website.
- Giftagram: Giftagram is a corporate gifting platform offering gift cards and physical gifts in North America. It is named in Givingli's competitive set and shares the corporate + consumer-leaning catalog and CRM integrations.
- Postal.io: Postal.io is a B2B direct mail and gifting platform for sales, marketing, and CX teams. It is named as a direct competitor in Givingli's compare pages and shares the CRM-native, multi-channel (physical + digital) gifting approach.
- Giftly: Giftly is a digital gifting platform enabling recipients to choose where funds are spent via a flexible card. It is named as a Givingli Pro competitor and overlaps on the choice-based / flexible-funds gifting experience.
Emerging players
- Snappy Gifts: Snappy is a digital gifting and rewards platform for personal and corporate gifting with a curated catalog. It overlaps with both Givingli's consumer app and Givingli Pro on gift choice, branded experience, and recipient-led redemption.
- Loop & Tie: Loop & Tie is a B2B gifting platform focused on choice-based corporate and client gifting. It competes with Givingli Pro on the choice-based catalog and HR/sales gifting motions for mid-market and enterprise customers.
Broad incumbents
- Blackhawk Network: Blackhawk Network is a large gift card network and payments provider powering prepaid, gift card, and rewards distribution at scale. It is a broad incumbent in the same gift card processing and aggregation layer that underpins Givingli's 300+ brand catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Givingli social profiles
Digital presenceGivingli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Givingli leadership team
Management profileNumber of profiles
Profiles2 records
Givingli funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Givingli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Givingli
What does Givingli do?
Givingli operates a digital-first gifting platform that enables users to send digital gift cards from 300+ brands, customizable greeting cards, and cash gifts via email or SMS. The consumer app targets personal gifting occasions, while Givingli Pro delivers a B2B platform for sales, HR, marketing, and customer success teams with CRM integrations, automated campaign triggers, branded experiences, and analytics.
Is Givingli a public or private company?
Givingli is a private company. It is classified as venture growth investor backed and is currently operating.
When was Givingli founded?
Givingli was founded in 2018. It employs 11 to 50 people.
Where is Givingli based?
Givingli is headquartered in Los Angeles, United States, in the North America region.
How does Givingli make money?
Four revenue lines are on record. Gift Card Transaction Revenue is the primary driver. The others are enterprise Tier Upsell (Enterprise Plan), givingli Cash Prepaid Balance and seed Funding (Investor Capital).
Who are Givingli's main competitors?
Direct peers on record are Sendoso, Reachdesk, Tremendous, Goody, Giftagram, Postal.io and Giftly. Emerging players are Snappy Gifts and Loop & Tie. Blackhawk Network is listed as a broad incumbent.
Does Givingli have an API?
Yes. API access is included with Enterprise tier. The Enterprise tier includes 'API access & custom integrations' as a feature. The platform also supports webhook connections and integrations via Zapier (8,000+ apps). No public-facing API documentation URL is specified in the source material.
What industry is Givingli in?
Givingli's product category is Digital Gifting Platform. Its primary akta.pro industry code is MPAAAIAG, Rewards, Incentives & Gift Card Program Services, with a secondary code of HSACANAE, Corporate & Client Gifting Programs. Its NAICS code is 513191 and its SIC code is 7372.