Malomo
Malomo is a post-purchase customer experience platform for Shopify ecommerce brands, offering branded tracking pages, transactional email/SMS notifications, shipment analytics, and returns integration to reduce WISMO tickets and drive repeat purchases.
- Company typePrivate
- Founded2018
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Malomo does
Malomo is a post-purchase customer experience platform built for Shopify and Shopify Plus direct-to-consumer ecommerce brands. Founded in 2018 in Indianapolis, the platform replaces generic carrier tracking pages with fully customizable branded tracking pages hosted on the merchant's storefront, delivers real-time transactional email and SMS shipping notifications, and provides shipment analytics across 200+ customer and order datapoints. Core technology components include a drag-and-drop Shopify Tracking Page Creator, a headless tracking implementation via Malomo.js, a Problem Orders exception-detection module, and deep integrations with Klaviyo (including a pre-built flow template library), Attentive, Postscript, Loop, Yotpo, Rebuy, Gorgias, and Recharge. Malomo monetizes through tiered monthly SaaS subscriptions priced by shipping volume, with quote-based enterprise contracts, a self-serve onboarding motion via the Shopify App Store, and an agency partner program for mid-market implementation reach. The company served thousands of ecommerce brands across beauty, beverages, apparel, cookware, and travel verticals prior to its January 2026 acquisition by Redo, which combined Malomo's tracking capabilities with Redo's returns and exchanges platform into a unified post-purchase offering.
Malomo firmographics
Firmographics- Name
- Malomo
- Legal name
- Malomo, Inc.
- Website
- https://gomalomo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Malomo is a post-purchase customer experience platform for Shopify ecommerce brands, offering branded tracking pages, transactional email/SMS notifications, shipment analytics, and returns integration to reduce WISMO tickets and drive repeat purchases.
- Ownership category
- akta.pro rank
Malomo industry classification
Industry- Product category
- Ecommerce Post-Purchase Experience Software
- akta.pro primary industry
- Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)
Keywords
Where Malomo is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Malomo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Malomo operates on a SaaS subscription model with tiered pricing plans based on shipping volume. The platform offers different plans to match customer needs, with flexible pricing models for brands of various sizes. Billing is described as monthly with automatic credit card charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tiered plans based on shipping volume |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Malomo product offering
Product offeringCore offering
Malomo provides a branded order tracking and analytics SaaS platform for ecommerce brands, enabling fully customizable branded tracking pages that live on the merchant's storefront, transactional email and SMS shipment notifications, and a shipment reporting dashboard. The platform ingests 200+ Shopify datapoints per customer/order to drive segmentation, repeat purchases, and reductions in WISMO support tickets, and integrates deeply with Klaviyo, Loop, Attentive, and other ecommerce tools.
Product overview
Malomo is a post-purchase customer experience platform for ecommerce brands, built around a core Order Tracking Platform. The platform comprises several integrated modules: the Shopify Tracking Page Creator (for drag-and-drop branded page building), Email & SMS Notifications (transactional shipping updates), Shipment Reporting & Analytics (with 200+ customer/order datapoints), Headless Tracking Pages via Malomo.js, Problem Orders (real-time shipping issue alerts), and a first-to-market Loop Integration for returns and exchanges. The platform is deeply integrated with Shopify and Klaviyo and serves over 1,000 ecommerce brands. Malomo was acquired by Redo in February 2026, combining both companies under a unified post-purchase platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Malomo Order Tracking Platform A SaaS post-purchase customer experience platform for ecommerce brands that delivers branded order tracking pages, transactional email and SMS shipment notifications, and shipment analytics to drive repeat purchases, reduce WISMO support tickets, and personalize the post-purchase experience for Shopify and Shopify Plus merchants.
Quantifiable outcome
- 50% reduction in WISMO CX tickets
- +7 more outcomes
Companies that use Malomo
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
Malomo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature6 records
Malomo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, key and flagship.
- Shopify / Shopify PluscorePrimary integration partner. Malomo is deeply integrated into the Shopify ecosystem with a dedicated Shopify Tracking Page Creator, native Shopify Plus support, and the ability to toggle off transactional shipping emails for Shopify Plus merchants. The platform connects to Shopify for order and customer data (200+ datapoints per order).
- KlaviyocoreFirst and deepest Klaviyo integration in post-purchase space with pre-built template library. Malomo passes shipping events (Pre-Transit, In-Transit, Out for Delivery, Delivered, Exceptions) to Klaviyo for transactional email flows. The only Klaviyo partner with pre-built template library of flows.
- AttentivekeySMS integration partner for transactional SMS notifications. Brands use Attentive for SMS flows triggered by shipping events.
- LoopkeyFirst and only provider in post-purchase space to integrate with Loop for tracking and personalizing returns and exchanges. Enables brands to extend branded tracking experience to the returns process.
- YotpokeyIntegration partner for Yotpo loyalty and SMS marketing platform, enabling post-purchase customer engagement through Yotpo programs.
- RebuykeyIntegration for dynamic product recommendations displayed on tracking pages, enabling upsell and cross-sell opportunities post-purchase.
- PostscriptkeySMS marketing integration partner for transactional shipping notifications via SMS, complementing email notifications.
- GorgiaskeyCustomer support platform integration allowing brands to provide support directly on tracking pages, reducing WISMO tickets.
- RechargekeySubscription platform integration helping brands segment subscriber vs non-subscriber customers and personalize post-purchase experiences for subscription fulfillment.
- RedoflagshipRedo acquired Malomo in January 2026. The combined entity offers a unified post-purchase platform integrating tracking, returns, exchanges, and conversion optimization. Redo committed to continue investing in Malomo's core product and team as part of building a comprehensive post-purchase customer experience platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Malomo competitors and assessment
Company assessmentDirect peers
- Narvar: Direct competitor in branded post-purchase experience and shipment tracking for retailers. Narvar serves larger enterprise and global brands and is explicitly called out by Malomo as a primary competitor.
- AfterShip: Direct competitor in shipment tracking and post-purchase notifications. AfterShip operates globally with a broader carrier network, including a public-facing tracking portal that competes with branded tracking pages.
- Wonderment: Direct competitor focused on Shopify-branded shipment tracking and proactive delivery notifications. Explicitly named by Malomo as a comparison target with overlap in Shopify-native tracking.
- Loop: Direct competitor in post-purchase, specifically returns and exchanges. Now a sister company to Malomo under Redo's ownership after the January 2026 acquisition, making the prior Malomo-Loop integration an internal capability.
- Route: Direct competitor offering shipment tracking plus package protection for ecommerce brands. Comparable Shopify App Store positioning and similar post-purchase value proposition for DTC merchants.
- ClickPost: Direct competitor in multi-carrier shipment tracking and notifications, with overlap in branded tracking pages and analytics for ecommerce merchants.
Emerging players
- Returnly: Adjacent competitor focused on returns and exchanges for apparel and DTC brands. Comparable post-purchase category but narrower than Malomo's tracking-led offering.
Broad incumbents
- Shippo: Broader shipping platform offering label printing, rate shopping, and tracking. Competes indirectly where merchants choose a multi-feature shipping platform over a dedicated tracking layer.
- EasyPost: Shipping API platform for ecommerce with tracking as one capability among many. Competes indirectly as an infrastructure layer that could absorb branded tracking functionality.
Others
- Klaviyo: Core integration partner for transactional email flows and a broader ecommerce marketing platform. Klaviyo could expand into native branded tracking, making it both Malomo's largest distribution partner and a potential future competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Malomo social profiles
Digital presenceMalomo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Malomo leadership team
Management profileNumber of profiles
Profiles3 records
Malomo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Malomo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Malomo
What does Malomo do?
Malomo provides a branded order tracking and analytics SaaS platform for ecommerce brands, enabling fully customizable branded tracking pages that live on the merchant's storefront, transactional email and SMS shipment notifications, and a shipment reporting dashboard. The platform ingests 200+ Shopify datapoints per customer/order to drive segmentation, repeat purchases, and reductions in WISMO support tickets, and integrates deeply with Klaviyo, Loop, Attentive, and other ecommerce tools.
Is Malomo a public or private company?
Malomo is a private company. It is classified as corporate owned and is currently acquired.
When was Malomo founded?
Malomo was founded in 2018. It employs 11 to 50 people.
Where is Malomo based?
Malomo is headquartered in Indianapolis, United States, in the North America region.
How does Malomo make money?
One revenue line is on record: saaS Subscription.
Who are Malomo's main competitors?
Direct peers on record are Narvar, AfterShip, Wonderment, Loop, Route and ClickPost. Returnly is listed as an emerging player. Broad incumbents are Shippo and EasyPost. Klaviyo is listed as an others.
Does Malomo have an API?
No public API is recorded for Malomo.
What industry is Malomo in?
Malomo's product category is Ecommerce Post-Purchase Experience Software. Its primary akta.pro industry code is CRAFANAJ, Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio).