Bundled
Bundled is a subscription management platform that acts as a purchasing agent for consumers, aggregating streaming, wellness, and productivity subscriptions into curated bundles with one login, consolidated billing, and volume-based member pricing. It also operates a B2B Workplace benefits product for employers and a distribution channel for subscription providers.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Bundled does
Bundled Global Inc. is a Delaware-incorporated, private subscription management platform founded in 2024 that operates as a purchasing agent for consumers, aggregating demand across streaming, wellness, productivity, news, and lifestyle subscription services into curated bundles sold at volume-based member pricing. The core technology consists of Bundled-controlled payment instruments and Bundled-issued email aliases, which allow Bundled to create and manage member accounts at each provider in the member's name while keeping personal payment data and primary emails private. The product surface includes the consumer Bundled membership (50,000+ cumulative signups, invite-only waitlist, single login and consolidated billing, no-click cancellations, auto-cancel trials, Bundled Price Guarantee), the LevelUP Rewards tier program, the Bundled Workplace B2B benefits product with HRIS/SSO integrations, and a Bundled for Partners distribution channel for subscription providers.
The company monetizes through recurring monthly bundle membership fees paid by consumers and through enterprise subscription benefits contracts paid by employers, supplemented by negotiated margin between volume-rate partner agreements and member pricing. Bundled targets three customer segments: U.S. households managing multiple digital subscriptions, enterprise HR/People Ops teams seeking employee lifestyle benefits, and subscription service providers seeking low-CAC distribution. Distribution combines direct-to-consumer website, invite-only referral funnel, PR-driven earned media, content/SEO marketing, and enterprise direct sales supported by SOC 2 Type II compliance (in progress) and CCPA adherence.
Operationally, Bundled runs with a 1–10 person team distributed across three continents, supported by founders PD Dixit (CEO) and Shruti Krishnagiri (CTO), and has raised approximately $320,000 to date across a Beta University round (April 2025) and a Techstars round (September 2025). Stated customer outcomes include 38% average member savings, 2.8X retention vs. unbundled customers, 99.8% customer satisfaction, and press coverage in Business Insider, Forbes, TechCrunch, The New York Times, and Wired.
Bundled firmographics
Firmographics- Name
- Bundled
- Legal name
- Bundled Global Inc.
- Website
- https://gobundled.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bundled is a subscription management platform that acts as a purchasing agent for consumers, aggregating streaming, wellness, and productivity subscriptions into curated bundles with one login, consolidated billing, and volume-based member pricing. It also operates a B2B Workplace benefits product for employers and a distribution channel for subscription providers.
- Ownership category
- akta.pro rank
Bundled industry classification
Industry- Product category
- Subscription Management Platform
- NAICS
- Software Publishers (5132)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
- akta.pro secondary industry
- Subscription Box & Membership-first DTC (CRAFACAN)
Keywords
Where Bundled is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bundled business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bundle Membership Fees: Bundled charges a single all-in bundle price covering what Bundled pays providers for underlying services, Bundled's platform and operations costs, and applicable margin. Members pay one monthly charge for their entire bundle of subscriptions.
- Workplace/B2B Subscriptions: Enterprise employers pay for subscription benefits packages for employees through the Workplace product. Companies get curated bundles of popular subscriptions (streaming, wellness, productivity) subsidized through the platform with HRIS integration and reporting.
- Partner Revenue Share: Bundled enters volume-based purchasing agreements with subscription service providers. By aggregating member demand, Bundled negotiates better pricing and earns margin between negotiated volume rates and retail member pricing. Partner Services with direct commercial arrangements may have different economics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom bundles with member pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Bundled product offering
Product offeringCore offering
Bundled is an all-in-one subscription management platform that acts as a purchasing agent for consumers, creating and managing accounts at multiple subscription providers (Netflix, Disney+, Hulu, Peacock, Spotify, Calm, Headspace, Notion, etc.) in the member's name. Members pick or build a bundle, receive a single login and a single monthly bill, and access risk-free trials, no-click cancellations, auto-cancel trial protection, and LevelUP rewards points.
Product overview
Bundled is a subscription management platform that operates as a purchasing agent, consolidating multiple subscription services into curated bundles with one login, one monthly bill, and member pricing that is typically 30-40% below retail. The core platform is complemented by LevelUP Rewards, a tiered loyalty program; Bundled Workplace, a B2B employee benefits product; and Bundled for Partners, a B2B distribution channel for subscription providers. Interactive tools including a Savings Calculator and Family Plan Calculator help users evaluate subscription costs. The platform emphasizes privacy through Bundled-controlled payment instruments and email aliases, and offers features including risk-free trials, automated cancellation management, and continuous account optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Bundled Core Platform All-in-one consumer subscription management platform that acts as a purchasing agent, creating and managing member accounts at multiple subscription providers in the member's name and providing one login, member pricing (up to 70% off retail), risk-free trials, no-click cancellations, and automated subscription optimization across streaming, wellness, and productivity services.
- LevelUP Rewards Tier-based loyalty program (Basic, Silver, Gold, Platinum, Diamond) rewarding members with 1-10 points per $1 on eligible spend depending on tier, with perks including extended trials, priority support, early access to new partners, and flash sale access.
- Bundled Workplace B2B subscription benefits platform for employers enabling companies to offer employee subscription subsidies across entertainment, wellness, and productivity categories, with HRIS integration (Workday, Rippling, BambooHR, ADP, Gusto), SSO support (Okta, Azure AD, Google Workspace, JumpCloud), reporting, and $1.40-$1.70 of value per $1 spent.
- Bundled for Partners B2B partnership program enabling subscription service providers (streaming, wellness, productivity, news, gaming, lifestyle) to gain distribution through Bundled's curated bundles with volume-based purchasing agreements, 94% six-month retention, and improved LTV/CAC economics versus direct-to-consumer channels.
- Savings Calculator Interactive web tool that allows users to select their current subscriptions and calculate how much they could save by bundling with Bundled, including a comparison to peer spending benchmarks.
- Family Plan Calculator Interactive web tool comparing 14 popular U.S. family plans side by side, showing per-person cost, break-even headcount, and the point at which a family tier beats individual subscriptions.
Quantifiable outcome
- Members save 38% on average on their subscriptions by bundling
- +3 more outcomes
Companies that use Bundled
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Bundled technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
Bundled partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- WorkdaycoreHRIS integration partner for the Bundled Workplace product. Enables HR data synchronization and automated provisioning for enterprise customers.
- RipplingcoreHRIS integration partner for the Bundled Workplace product. Enables HR data synchronization and automated provisioning for enterprise customers.
- BambooHRcoreHRIS integration partner for the Bundled Workplace product. Enables HR data synchronization and automated provisioning for enterprise customers.
- ADPcoreHRIS integration partner for the Bundled Workplace product. Enables HR data synchronization and automated provisioning for enterprise customers.
- GustocoreHRIS integration partner for the Bundled Workplace product. Enables HR data synchronization and automated provisioning for enterprise customers.
- OktacoreSSO integration partner supporting SAML 2.0 and OIDC for enterprise customers. Enables single sign-on authentication for Bundled Workplace.
- Azure ADcoreSSO integration partner supporting SAML 2.0 and OIDC for enterprise customers. Enables single sign-on authentication for Bundled Workplace.
- Google WorkspacecoreSSO integration partner supporting SAML 2.0 and OIDC for enterprise customers. Enables single sign-on authentication for Bundled Workplace.
- JumpCloudcoreSSO integration partner supporting SAML 2.0 and OIDC for enterprise customers. Enables single sign-on authentication for Bundled Workplace.
- StripecorePayment infrastructure partner. Stripe is a PCI DSS Level 1 acquirer, providing payment processing for Bundled's subscription billing.
- PlaidcoreFinancial data integration partner. SOC 2 Type II partner for secure financial data handling.
- Subscription Service Providers (Streaming/Wellness/Productivity)coreBundled partners with streaming (Netflix, Disney+, Hulu, Peacock, Spotify), wellness (Calm, Headspace, BetterHelp, Strava, ClassPass), productivity (Notion, Linear, ChatGPT Plus, Audible, LinkedIn Learning), and other subscription services. Bundled commits to volume-based purchasing at mutually agreed pricing and bundles services in curated packages distributed through employer benefit programs and consumer memberships. 0+ active subscription partners across six categories.
- Fortune 500 EmployerscoreEnterprise distribution channel for Bundled Workplace subscription benefits. Fortune 500 employers offer Bundled subscriptions as employee lifestyle benefits, providing volume-funded membership with high retention rates.
- National Property ManagersminorDistribution channel for Bundled Everyday Essentials bundle (delivery, rideshare, grocery, errand-running platforms) distributed through large property management companies.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Bundled competitors and assessment
Company assessmentDirect peers
- Rocket Money: Subscription management and bill negotiation service for consumers. The most direct competitor in subscription management; Bundled explicitly differentiates from Rocket Money on privacy positioning and on not charging a fee to cancel subscriptions.
- Trim: Subscription cancellation and bill negotiation service. Directly comparable in subscription management use case, and cited by Bundled as a named competitor on the privacy/fees dimension.
- Hiatus: Subscription management and tracking app for consumers. Direct peer with an overlapping target market of subscription-heavy households and a similar cancellation/savings value proposition.
- PocketGuard: Personal finance app with subscription tracking and management features. Comparable consumer subscription management use case with an overlapping value proposition of saving money on recurring charges.
Broad incumbents
- Apple One: Apple's bundle of Apple services (Apple Music, Apple TV+, iCloud, Arcade, Fitness+). Competes at the bundling layer rather than management, but addresses the same consumer pain point of multiple recurring subscriptions.
- Amazon Prime: Broad subscription bundle spanning video, music, shipping, and third-party channels. Sets the consumer expectation of a single subscription that covers many services — effectively the 'Costco' benchmark Bundled positions against.
Emerging players
- Verizon +play: Wireless carrier-led subscription bundling hub that lets Verizon customers add streaming and other subscriptions to their bill. Represents the telecom-driven bundling threat that could disintermediate third-party bundlers.
- Comcast StreamSaver: Cable operator's streaming bundle (Netflix, Apple TV+, Peacock) sold to broadband subscribers. Demonstrates provider-direct bundling of the same streaming services Bundled aggregates, raising the substitution risk.
- T-Mobile Netflix on Us: Carrier-funded streaming bundles that include Netflix free with eligible mobile plans. Illustrates how telecom distribution can substitute for third-party bundlers via carrier subsidy rather than consumer-paid membership.
- Disney+/Hulu/Max Bundle: Provider-direct bundle of competing streaming services from Disney, Hulu, and Warner Bros. Discovery. Represents the broader threat of provider self-bundling that could undercut third-party aggregators like Bundled on price.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Bundled social profiles
Digital presenceBundled compliance and trust
Trust signalCompliance3 records
Bundled financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bundled leadership team
Management profileNumber of profiles
Profiles2 records
Bundled funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bundled M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bundled
What does Bundled do?
Bundled is an all-in-one subscription management platform that acts as a purchasing agent for consumers, creating and managing accounts at multiple subscription providers (Netflix, Disney+, Hulu, Peacock, Spotify, Calm, Headspace, Notion, etc.) in the member's name. Members pick or build a bundle, receive a single login and a single monthly bill, and access risk-free trials, no-click cancellations, auto-cancel trial protection, and LevelUP rewards points.
Is Bundled a public or private company?
Bundled is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bundled founded?
Bundled was founded in 2024. It employs 1 to 10 people.
Where is Bundled based?
Bundled is headquartered in New York, United States, in the North America region.
How does Bundled make money?
Three revenue lines are on record. Bundle Membership Fees are the primary driver. The others are workplace/B2B Subscriptions and partner Revenue Share.
Who are Bundled's main competitors?
Direct peers on record are Rocket Money, Trim, Hiatus and PocketGuard. Broad incumbents are Apple One and Amazon Prime. Emerging players are Verizon +play, Comcast StreamSaver, T-Mobile Netflix on Us and Disney+/Hulu/Max Bundle.
Does Bundled have an API?
No public API is recorded for Bundled.
What industry is Bundled in?
Bundled's product category is Subscription Management Platform. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions, with a secondary code of CRAFACAN, Subscription Box & Membership-first DTC. Its NAICS code is 5132 and its SIC code is 5961.