Mother of Fact (DBA NurtureTalk Inc.)

What Mother of Fact (DBA NurtureTalk Inc.) does

Mother of Fact, operating as NurtureTalk Inc., is a digital health platform founded in 2020 (per firmographics) and headquartered in Langdon, New Hampshire, with an operating location in Portland, Maine. The company connects pregnant women and new mothers with credentialed Registered Dietitians (RD/RDN) and International Board Certified Lactation Consultants (IBCLCs) — branded as "Best Feeding Friends" (BFFs) — for on-demand maternal and infant nutrition support. Services are delivered via a telehealth platform with app-based text messaging (built on Spruce Health infrastructure) and include personalized nutrition counseling, breastfeeding and infant feeding guidance, and culturally sensitive educational content for conditions such as gestational diabetes, preeclampsia, PCOS, and postpartum recovery. The platform is currently available in 13 U.S. states and is insurance-covered for patients.

The business operates a hybrid revenue model: subscription-style recurring revenue from insurance-covered telehealth visits and app-based messaging on the consumer side, complemented by a B2B managed services motion where the company partners with health systems and OB/GYN or fertility practices to deliver outsourced nutrition care. The go-to-market combines CEO-led enterprise sales to provider organizations with referral-based patient enrollment, supported by content marketing (blog, podcast) and organic social. Reported operational metrics include 80% weekly patient engagement, a 10% no-show rate, 100% clinic retention, 30x increase in nutrition care access at partner clinics, and a stated $15 ROI for every $1 providers spend on the service.

The company is privately held and has raised a modest disclosed capital base — approximately $530,000 across rounds with StartUp Health, Techstars, The Paragon Group, and The Roux Institute at Northeastern University, plus a $480,000 round in September 2025. The most significant recent strategic action is a December 2025 partnership with SNP Therapeutics integrating precision nutri-genomics (the Genate genetic test) with Mother of Fact's medical nutrition therapy for fertility, pregnancy, and postpartum care. Notable enterprise relationships include Northern Light Health and Eastern Maine Medical Center. Headcount is reported at 1-10 employees, and the company is led by founder and CEO Emily Sylvester, MS, RD, LDN, IBCLC.

Name

Mother of Fact (DBA NurtureTalk Inc.)

Legal name

NurtureTalk Inc.

Website

https://motheroffact.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Mother of Fact is a digital health platform connecting pregnant and postpartum women with credentialed registered dietitians and IBCLCs for on-demand maternal and infant nutrition support via telehealth and app-based messaging. It serves OB/GYN practices, fertility clinics, and health systems in 13 U.S. states.

Ownership category

akta.pro rank

Product category

Maternal and Infant Nutrition Telehealth

NAICS

Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

akta.pro secondary industries

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE), Prenatal, Postpartum & Fertility Nutrition (HSADAFAK), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Telehealth nutrition services
• Maternal health platform
• Lactation consulting
• Prenatal nutrition care
• Postpartum support

Headquarters

HQ city

Sunapee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Telehealth Nutrition Consultations: Insurance-covered virtual visits with registered dietitians for maternal and infant nutrition counseling. Weekly app-based messaging and education. Revenue generated through insurance reimbursement and patient subscriptions.
2. Healthcare Provider Partnerships: B2B partnerships with health systems and clinics where Mother of Fact provides outsourced nutrition care, extending provider impact without adding workload. Providers earn additional revenue through extended patient care relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mother of Fact operates a digital health platform that connects pregnant women and new mothers with credentialed registered dietitians and International Board Certified Lactation Consultants (IBCLCs) for on-demand maternal and infant nutrition support via app-based messaging and telehealth consultations. For healthcare providers and health systems, it offers outsourced nutrition care services that integrate into clinical workflows and extend provider reach without adding staffing overhead.

Product overview

Mother of Fact is a digital health platform offering an integrated suite of maternal and infant nutrition services. The core offering is the Mother of Fact Platform—a messaging and telehealth application that connects women and babies with credentialed registered dietitians and lactation consultants. This is complemented by BFF (Best Feeding Friends) Messaging Service for on-demand text-based support, Telehealth Nutrition Consultations for scheduled virtual visits, and the Maternal Nutrition Impact Estimator for healthcare provider partnerships. The company also produces the Mother of Fact Podcast as an educational resource. Services are insurance-covered and available in select U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Mother of Fact Platform Digital health platform connecting pregnant women and new mothers with credentialed registered dietitians (RDs) and International Board Certified Lactation Consultants (IBCLCs) for on-demand maternal and infant nutrition support via app-based messaging and telehealth consultations.
• Telehealth Nutrition Consultations Virtual visits with registered dietitian nutritionists (RDNs) providing insurance-covered, culturally responsive medical nutrition therapy for fertility, pregnancy, postpartum, and breastfeeding support.
• BFF (Best Feeding Friends) Messaging Service On-demand text-based messaging service connecting mothers with credentialed nutrition experts for personalized infant feeding advice and support, available at any hour.
• Maternal Nutrition Impact Estimator Provider-facing tool that calculates potential revenue, patient satisfaction improvements, and clinical outcomes from integrating Mother of Fact's nutrition care services into a healthcare practice.

Quantifiable outcome

• 20% improvement in premature births and c-sections in at-risk populations
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, minor and major.

• SNP TherapeuticscoreStrategic or Co-development Partner · 3 December 2025Strategic partnership announced December 3, 2025, bringing together precision nutri-genomics and culturally responsive medical nutrition therapy (MNT) for fertility, pregnancy, and postpartum support. SNP Therapeutics' Genate genetic test pairs with Mother of Fact's RDN nutrition counseling. First-of-its-kind integrated solution bringing clinical-grade genetic insights and reimbursable nutrition care into one seamless experience. Partnership includes provider partnerships, clinic bundles, and co-branded education resources.
• AHIMA FoundationminorStrategic or Co-development PartnerAHIMA Foundation is mentioned as a partnering organization as part of Mother of Fact's efforts to address maternal care issues in the US. Partnership details not fully specified.
• Claris HealthminorStrategic or Co-development PartnerClaris Health is mentioned as a partnering organization as part of Mother of Fact's efforts to address maternal care issues in the US. Partnership details not fully specified.
• Northern Light HealthmajorStrategic or Co-development PartnerNorthern Light Health is a healthcare system partner implementing Mother of Fact's nutrition care services. Working with CEO Emily Sylvester and team for product setup and integration into clinical workflows. Associate VP Women's Health Natalia H. provides testimonial praising professional, helpful, organized team approach.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maven Clinic: Well-funded women's and family health virtual care platform offering fertility, pregnancy, postpartum, and pediatric support. Directly comparable to Mother of Fact as a digital health platform serving pregnant and postpartum women with virtual care, but operates at much greater scale across broader use cases.
• Ovia Health: Maternal and family health platform now part of Labcorp, offering fertility, pregnancy, and postpartum digital coaching. Comparable as an enterprise-oriented women's health platform, but operating at much larger scale and integrated into payer and employer benefit programs.
• Kindbody: Women's health company focused on fertility, pregnancy, and gynecology with both virtual and in-person care. Overlaps with Mother of Fact's fertility, pregnancy, and postpartum nutrition offerings, though Kindbody's center of gravity is fertility treatment rather than nutrition.

Direct peers

• Mahmee: Maternal healthcare platform connecting expectant and new parents with care providers, including virtual visits and ongoing support. Highly comparable to Mother of Fact's model of partnering with health systems and providing telehealth-based maternal care, with similar focus on outcomes in at-risk populations.
• Pomelo Care: Virtual maternity care provider offering pregnancy, postpartum, and newborn support through telehealth. Comparable as a B2B-focused maternal telehealth platform selling to health plans and providers, with overlapping outcome-based value propositions in preterm birth and c-section reduction.
• BabyLiveAdvice: Telehealth platform providing pregnancy, postpartum, lactation, and infant feeding support from nurses, lactation consultants, and dietitians. Highly comparable to Mother of Fact's B2B maternal telehealth model selling into health systems and providers.

Emerging players

• Nourish: Telehealth nutrition platform connecting patients with registered dietitians for virtual counseling covered by insurance. Comparable as an insurance-covered telehealth RD platform, though Nourish serves a broader range of conditions rather than specializing in maternal and infant nutrition.
• Zaya Care: Maternal health platform offering pregnancy, postpartum, and pediatric care via vetted specialists including lactation consultants and dietitians. Directly comparable to Mother of Fact's maternal-focused specialist network, though operating more as a marketplace than a managed services partner.
• Solid: Specialty telehealth provider offering registered dietitian consultations with insurance coverage. Comparable business model (insurance-covered RD telehealth), though Solid focuses on multiple specialty areas rather than maternal and infant nutrition specifically.
• LunaJoy Health: Women's telehealth mental health and wellness platform serving fertility, pregnancy, postpartum, and women's mental health needs. Comparable as a women's health telehealth provider, though focused on mental health rather than nutrition care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MotherofFact
• LinkedInlinkedin.com/company/motheroffact
• Instagraminstagram.com/motheroffactapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mother of Fact (DBA NurtureTalk Inc.)