Uniqode

What Uniqode does

Uniqode, formerly Beaconstac, is a phygital customer engagement platform that connects physical touchpoints to digital experiences through dynamic QR codes and digital business cards. The company's core products include a QR Code Generator (static and dynamic), a Bulk QR Code Generator with Google Sheets integration, a QR Code API for programmatic generation, QR Code Tracking analytics, a Digital Business Cards solution with Apple/Google Wallet pass support, a Digital Address Book, and Linkpages (no-code landing page builder). The technology stack is hosted on Amazon Web Services with payments via Stripe, and the platform processes over 204 million QR code scans globally with 99.99% uptime. Security architecture includes SOC 2 Type 2, GDPR, HIPAA, and ISO 27001:2022 certifications alongside SSO integrations (Okta, Azure, Auth0), MFA, anomalous scan detection, and SSL/HTTPS protection on all QR code destinations.

The business operates a hybrid go-to-market combining product-led growth (free static QR codes, 14-day free trial, self-serve dashboard) with enterprise direct sales for Fortune 500 buyers via Business+ plans and dedicated account managers. Revenue streams include subscription plans (starting at $9/month basic, $49/month core, custom enterprise), per-seat digital business card pricing ($6/user/month on Team), and add-ons (custom domain at $2,000/domain/year). The customer base spans 50,000+ global businesses across 100+ countries with notable logos including Marriott, Hilton, Nestle, Revlon, Pepsi, Toyota, Amazon, Deloitte Digital, WWF, FedEx, Lionsgate, and Pernod Ricard. Uniqode raised $25 million in Series A funding in January 2023 led by Telescope Partners with participation from Accel, and reports having served 77% of Fortune 500 companies as customers.

Distribution combines self-serve web access for SMBs, an inside sales motion for mid-market, dedicated enterprise sales for Fortune 500, and an integration marketplace spanning Salesforce, HubSpot, Google Analytics, Microsoft Entra ID, Meta Pixel, Google Ads, Zapier, Make, Workato, Slack, Canva, and Stripe. The company is headquartered in New York (575 5th Avenue, NY 10017) with engineering operations in Bangalore, India, and is led by co-founders Sharat Potharaju (CEO) and Ravi Pratap Maddimsetty (CTO).

Name

Uniqode

Legal name

Uniqode Phygital, Inc.

Website

https://uniqode.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Uniqode is a phygital customer engagement platform offering dynamic QR code generation, analytics, digital business cards, and API tools. It serves 50,000+ businesses across 100+ countries, including Fortune 500 brands in hospitality, CPG, healthcare, and retail.

Ownership category

akta.pro rank

Product category

QR Code Management Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

akta.pro secondary industry

Mobile BI (HDAEAMAI)

Keywords

• QR code generator
• Digital business cards
• Phygital engagement platform
• Contactless marketing software
• Mobile marketing SaaS

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. QR Code Subscription Plans: Annual subscription plans for QR code services ranging from free static codes to enterprise plans with advanced features. Paid plans start at $9/month for basic dynamic QR codes.
2. Digital Business Card Subscription: Per-seat subscription model for digital business cards. First card free, additional seats at $6/user/month on Team plan. Business+ plan with custom pricing.
3. Freemium Model: Free tier for static QR codes with unlimited creation. Dynamic QR codes and advanced features require paid subscription.
4. Enterprise Custom Contracts: Business+ plans with invoice billing, custom domain add-ons ($2000/domain/year), and dedicated account management for large enterprise customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Uniqode is a phygital customer engagement SaaS platform that enables businesses to create, brand, manage, and track dynamic and static QR codes, and to deploy branded digital business cards for contactless networking. The platform provides real-time scan analytics, lead capture forms, custom landing pages (Linkpages), bulk generation, SSO-based enterprise controls, and integrations with major CRM, marketing automation, and identity tools.

Product overview

Uniqode is a phygital customer engagement platform offering two core product lines: QR Code solutions and Digital Business Cards. The QR Code platform includes the core QR Code Generator, Dynamic QR Code Generator for real-time content updates, Bulk QR Code Generator for enterprise scale, QR Code API for programmatic access, and QR Code Tracking for analytics. The Digital Business Cards product line includes the core Digital Business Cards platform, Digital Address Book for team contact management, and the Uniqode Cards App for mobile access. Linkpages enables custom landing page destinations for QR code campaigns. The platform is designed for businesses of all sizes from SMBs to Fortune 500 enterprises, with integrations across CRM, analytics, marketing automation, and productivity tools.

Differentiator

Problem solved

Functional benefit

Products and services

• QR Code Generator Flagship QR code creation platform enabling businesses to generate static and dynamic QR codes for marketing, product packaging, customer engagement, and contactless experiences. Supports bulk generation, branding/customization, real-time content edits without reprinting, scan analytics, and integrations with CRM and marketing tools.
• Digital Business Cards Branded digital business card solution for contactless networking. Enables two-way contact sharing via QR code or NFC, Apple/Google Wallet pass support, CRM sync (Salesforce, HubSpot, Microsoft Entra ID), and analytics on every interaction. Works without requiring recipients to download an app.
• QR Code API Programmatic API enabling developers to generate, manage, and track QR codes within their own applications and workflows. Supports bulk operations and webhooks for triggering automated workflows based on platform activities.
• Uniqode Cards App Mobile application for sharing, scanning, and managing Uniqode digital business cards on the go. Targeted at enterprise teams and individual users; no app required for recipients to receive cards.
• Linkpages No-code custom landing page builder that lets businesses create branded micro-destinations, including multi-page experiences, for QR code scan destinations.

Quantifiable outcome

• 200% revenue growth in 2022
• +7 more outcomes

Named customers18 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability1 record

Feature9 records

Partnerships

13 partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationIntegration partner for CRM automation. Users can transfer contacts and automate follow-ups by syncing Uniqode digital business cards with Salesforce.
• HubSpotcoreTechnology or IntegrationIntegration partner for marketing automation. Uniqode connects with HubSpot for lead management and marketing workflow automation.
• GooglecoreTechnology or IntegrationMultiple integrations including Google Analytics for campaign tracking, Google Ads for retargeting, Google Sheets for bulk QR code generation, and Google Workspace for team management.
• MicrosoftcoreTechnology or IntegrationMicrosoft Entra ID (Azure AD) integration for enterprise teams. Allows bulk card creation and automatic updates as employees onboard/offboard. Also uses Microsoft technologies for operations.
• Meta (Facebook)coreTechnology or IntegrationMeta Pixel integration for retargeting. Users can retarget Facebook and Instagram ads to people who scanned QR codes but didn't convert.
• ZapiercoreTechnology or IntegrationIntegration with 5,000+ apps through Zapier automation platform. Enables workflows triggered by QR code scan activities and digital business card interactions.
• StripecoreTechnology or IntegrationPayment service provider for processing subscription plan payments. Stripe handles credit card transactions for paid plans.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider for hosting Uniqode's platform and services.
• OktacoreTechnology or IntegrationSAML single sign-on integration through Okta for enterprise authentication and security.
• Auth0coreTechnology or IntegrationIdentity management platform for SSO integrations alongside Okta and Azure AD.
• Make (formerly Integromat)coreTechnology or IntegrationAutomation platform alternative to Zapier for connecting Uniqode with 5,000+ apps.
• WorkatocoreTechnology or IntegrationEnterprise automation platform for building workflows with Uniqode and other business applications.
• PartnerStackcoreChannel Partner/ Reseller/ DistributorAffiliate program platform managing Uniqode's global partner network. Handles commission tracking, payout processing, and affiliate applications.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flowcode: A consumer-focused dynamic QR code platform offering QR generation, analytics, and retargeting; competes head-on with Uniqode's QR code platform for brand and marketing budgets, especially with enterprise consumer brands.
• QR Tiger: A QR code generator offering static and dynamic QR codes with customization and analytics; competes with Uniqode on core QR code generation and SMB-to-mid-market plans.
• Scanova: A QR code management platform with dynamic codes, analytics, and bulk generation features; a directly comparable enterprise QR code solution with overlapping use cases in marketing, packaging, and retail.
• HiHello: A leading digital business card platform with QR sharing, team management, and CRM integration; directly comparable to Uniqode Cards in the digital business card category.
• Popl: A digital business card and lead capture platform combining physical NFC products with digital profiles and CRM sync; competes with Uniqode in the digital business card and sales networking space.
• Blinq: A digital business card app offering QR-based sharing, team analytics, and CRM integrations; a direct competitor to Uniqode Cards targeting individual professionals and enterprise teams.
• Mobilo: A smart digital business card platform with built-in lead capture, CRM integration, and analytics for field sales teams; directly comparable to Uniqode Cards for enterprise networking use cases.
• Linq: A digital business card and contact management app with QR sharing and team-based features; competes with Uniqode Cards in the SMB and enterprise digital business card market.

Broad incumbents

• Canva: A broad design and visual content platform whose Canva suite includes free QR code generation and design customization; competes with Uniqode on the QR code design and customization layer as part of a much wider creative offering.

Emerging players

• Bitly: A URL shortener and link management platform that has expanded into QR code generation and analytics; partially overlaps with Uniqode on dynamic QR generation but competes more broadly on link management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uniqode
• Instagraminstagram.com/uniqode
• Xx.com/Beaconstac
• Facebookfacebook.com/uniqodehq

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniqode