Siro
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Siro firmographics
Firmographics- Name
- Siro
- Legal name
- Siro Technologies, Inc.
- Website
- https://siro.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Siro industry classification
Industry- Product category
- Sales Conversation Intelligence
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)
Keywords
Where Siro is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Siro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model providing access to AI conversation intelligence platform including Halftime, Debrief, Ask Siro, and Re-engage features. Priced on a per-seat basis for sales reps with additional tiers for team and enterprise-level deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Per-seat SaaS subscription with quote-based pricing |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
Siro product offering
Product offeringCore offering
Siro builds an AI-powered conversation intelligence platform specifically designed for in-person sales teams. The mobile-based platform records, transcribes, and analyzes face-to-face sales conversations, then delivers real-time AI coaching during appointments (Halftime), post-call analysis (Debrief), AI-powered querying (Ask Siro), and automated follow-up opportunity identification (Re-engage). It integrates with Salesforce CRM and major phone systems to sync conversation data and outcomes into existing sales workflows.
Product overview
Siro is an AI-powered conversation intelligence platform for in-person sales teams. The core product is a mobile app that records, transcribes, and analyzes in-person sales conversations to help sales teams convert real-world interactions into actionable insights. The platform includes a comprehensive suite of coaching and analytics features: the core Siro Sales Coaching Platform provides conversation capture and AI analysis; Halftime delivers real-time coaching during appointments; Debrief Call and Siro Chat provide post-conversation coaching and self-coaching tools; Voice Mode and Roleplay offer hands-free coaching and practice capabilities; Phone Recording extends coverage to phone calls via Five9, Dialpad, 8x8, and Vonage integrations; CRM Integration and DMS Integration (Tekion, CDK, Dealertrack, PBS, Auto/Mate) sync conversation data with business systems; Ask Siro enables natural language querying of conversation data; Re-Engage helps prioritize follow-up on warm leads; and AI Follow-Up Generation automatically creates contextual follow-up messages. The platform is SOC 2 Type II compliant and serves industries including automotive dealerships, home improvement, home services, home builders, telecom, multifamily, senior living, medical aesthetics, and medical devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Siro Sales Coaching Platform An AI-powered conversation intelligence platform for in-person sales teams that records, transcribes, and analyzes face-to-face sales conversations via a mobile app. Provides real-time AI coaching (Halftime), post-call analysis (Debrief), self-coaching chat (Siro Chat), voice mode and roleplay practice, phone call recording ingestion via integrations, CRM/DMS data synchronization, AI-driven querying (Ask Siro), follow-up opportunity identification (Re-engage), AI-generated follow-up messages, and outcome-linked review (Film Room). Sold as a per-seat SaaS subscription to enterprise sales organizations.
Quantifiable outcome
- 36% increase in close rates for customers using the platform
- +3 more outcomes
Companies that use Siro
Customer profileNamed customers14 records
Segments9 records
Ideal customer profiles4 records
Siro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature6 records
Siro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SalesforcecoreStrategic integration partnership announced at Dreamforce 2025, enabling AI-powered in-person sales conversation data to flow directly into Salesforce CRM. The integration provides automatic call logging, AI-generated conversation summaries, and insight capture directly within Salesforce records, enabling sales teams to leverage conversation intelligence without leaving their CRM workflow.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Siro competitors and assessment
Company assessmentDirect peers
- Cresta: Cresta delivers real-time AI coaching and agent assist, primarily for contact centers. Siro's Halftime real-time coaching product is functionally analogous but applied to in-person sales rather than phone support.
- Balto: Balto provides real-time AI agent guidance for phone-based sales and customer service conversations. It is a direct comparable for Siro's Halftime product, although targeted at contact center rather than in-person use cases.
- Rilla: Rilla is the most direct competitor to Siro in in-person sales conversation intelligence, specifically targeting home improvement and field sales. Siro has publicly displaced 60+ Rilla customers, indicating near-identical product positioning and target market.
- Cogito: Cogito delivers real-time AI coaching for customer service and sales agents on phone calls, analyzing behavioral cues. It is a real-time coaching comparable to Siro's Halftime, though primarily phone-based.
Broad incumbents
- Invoca: Invoca provides conversation intelligence for inbound phone calls, with deep integrations into martech stacks. It is a broad incumbent in conversation analytics, parallel to Siro's analytics approach but phone-focused.
- Gong.io: Gong is the leading revenue intelligence platform for B2B sales teams, focused primarily on phone/video call recording and analysis. It is a broader incumbent whose expansion into in-person sales would directly threaten Siro's category lead.
- Observe.AI: Observe.AI is a conversation intelligence platform focused on contact center voice analytics, QA, and coaching. It overlaps with Siro's analytics and coaching capabilities but operates in phone-based rather than in-person sales.
- Outreach: Outreach is a major sales execution platform with conversation intelligence (Kaia) for sales meetings. It is a broad incumbent serving enterprise sales teams, parallel to Siro's enterprise customer profile.
- Salesloft: Salesloft is a leading sales engagement platform with conversation intelligence (Drift) for sales calls. It is a broad incumbent in sales workflow software adjacent to Siro's coaching and analytics features.
- Chorus.ai: Chorus.ai (now part of ZoomInfo) provides conversation intelligence for sales calls, primarily B2B phone/video meetings. As a broad incumbent, it overlaps with Siro's analytics approach but lacks in-person specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Siro social profiles
Digital presenceSiro compliance and trust
Trust signalCompliance1 record
Siro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Siro leadership team
Management profileNumber of profiles
Profiles1 record
Siro funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Siro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Siro
What does Siro do?
Siro builds an AI-powered conversation intelligence platform specifically designed for in-person sales teams. The mobile-based platform records, transcribes, and analyzes face-to-face sales conversations, then delivers real-time AI coaching during appointments (Halftime), post-call analysis (Debrief), AI-powered querying (Ask Siro), and automated follow-up opportunity identification (Re-engage). It integrates with Salesforce CRM and major phone systems to sync conversation data and outcomes into existing sales workflows.
Is Siro a public or private company?
Siro is a private company. It is classified as venture growth investor backed and is currently operating.
When was Siro founded?
Siro was founded in 2020. It employs 11 to 50 people.
Where is Siro based?
Siro is headquartered in New York, United States, in the North America region.
How does Siro make money?
One revenue line is on record: saaS Platform Subscription.
Who are Siro's main competitors?
Direct peers on record are Cresta, Balto, Rilla and Cogito. Broad incumbents are Invoca, Gong.io, Observe.AI, Outreach, Salesloft and Chorus.ai.
Does Siro have an API?
Yes. Siro offers phone system API integration enabling call recording ingestion from existing phone systems including Five9, Dialpad, 8x8, and Vonage without requiring new infrastructure. The API enables coaching tools, consolidated conversation intelligence, and performance feedback for sales teams.
What industry is Siro in?
Siro's product category is Sales Conversation Intelligence. Its primary akta.pro industry code is HDAAAFAH, Audio & Speech Analytics (call analytics, QA, insights). Its NAICS code is 54151 and its SIC code is 7372.