Perkbox

What Perkbox does

Perkbox is a cloud-based employee benefits and rewards SaaS platform founded in 2010 and headquartered in London, with additional offices in Sheffield and a regional presence in Australia. The platform unifies six product modules — Perks (employee discounts and cashback at retail brands), Wellbeing (EAP, Online GP via HealthHero, virtual physiotherapy, confidential Wellbeing Assessments), Employee Rewards (configurable budgets and open-value redemption), Peer-to-peer Recognition (social feed with milestone automation), Culture and Communication (customisable internal comms hub) and Benefits (salary sacrifice schemes including Cycle to Work, Home & Electronics, and EV salary sacrifice via loveelectric). Native iOS and Android apps support deskless and frontline workforces, with HRIS integrations to Personio and Darwin enabling automated employee data synchronisation.

The company sells primarily through an enterprise field-sales motion with quote-based pricing, supplemented by inside-sales handling inbound demo requests and self-serve onboarding once contracts are signed. Revenue is generated through employer platform subscriptions on a recurring basis, plus transaction fees on salary sacrifice and net pay benefit schemes where Perkbox acts as intermediary under HMRC rules. The go-to-market targets HR and people leaders, business leaders, managers and employees, with documented traction in retail, hospitality, healthcare (multiple NHS Foundation Trusts), financial services and manufacturing.

In March 2026, Perkbox combined with employee benefits and wellbeing platform Vivup under a strategic majority investment from US private equity firm Great Hill Partners, with Omni Partners retaining a minority stake. The combined group now serves over 4 million employees across nearly 7,500 organisations in 140 countries, with Vivup CEO Simon Moyle serving as Group CEO and Perkbox CEO Doug Butler as Group Executive Chairman. Perkbox's UK legal entity is SME HCI Limited (company number 05558651), and the group reports GDPR, CCPA and Australian Privacy Act compliance.

Name

Perkbox

Legal name

SME HCI Limited

Website

https://perkbox.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Perkbox is a cloud-based employee benefits and rewards platform combining perks, wellbeing, recognition and salary sacrifice schemes for 7,500+ employers and 4 million+ employees across 140 countries, recently combined with Vivup under Great Hill Partners.

Ownership category

akta.pro rank

Product category

Employee Benefits and Engagement Software

NAICS

Office Administrative Services (5611)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Contractor Benefits & Perks Administration (BPACAGAJ)

akta.pro secondary industry

Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC)

Keywords

• Employee benefits platform
• Employee rewards recognition
• Corporate wellbeing solutions
• Salary sacrifice schemes
• Employee engagement software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employer Platform Subscription: Employers pay a subscription fee to provide employees with access to the Perkbox platform. The benefit provided is access to the platform itself, which employees use to access discounts, offers, recognition, and wellbeing support. Employers are responsible for determining tax reporting treatment of this benefit.
2. Salary Sacrifice Benefits: Products offered through salary sacrifice arrangements such as Cycle to Work, Home & Electronics, and EV salary sacrifice. Employees sacrifice salary to receive benefits, with tax treatment governed by HMRC salary sacrifice/OpRA rules. Perkbox acts as an intermediary facilitating these arrangements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Perkbox operates a cloud-based SaaS platform that consolidates employee perks (discounts and cashback), wellbeing support (EAP, Online GP via HealthHero, virtual physiotherapy), rewards and recognition, culture and communication tools, and salary sacrifice benefits (Cycle to Work, Home & Electronics, EV) into a single unified experience for employers and their employees.

Product overview

Perkbox is a cloud-based global employee benefits and rewards SaaS platform operating on a modular architecture. The core Perkbox Platform unifies Perks (employee discounts and savings), Wellbeing support (EAP, Online GP via HealthHero, wellbeing assessments), Employee Rewards (monetary recognition with configurable budgets), Peer-to-peer Recognition (social feed with milestone automations), Culture and Communication (internal comms hub), and Benefits (salary sacrifice schemes including EV via loveelectric, Cycle to Work, Home & Electronics). Admin features provide reporting, bulk upload, and access controls. Following a March 2026 business combination with Vivup under Great Hill Partners, the combined entity serves over 4 million employees across ~7,500 organisations. The platform is available globally with dedicated operations in the UK and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Vivup: Employee wellbeing, benefits and engagement platform combined under the group structure following the 2026 merger.

Products and services

• Perkbox Platform Cloud-based SaaS platform that unifies employee perks, wellbeing support, rewards, recognition, culture and communication, and benefits administration. Sold to employers on a subscription basis and used by their employees via web and mobile apps.
• Online GP (powered by HealthHero) Virtual general practitioner service delivered through partner HealthHero offering unlimited telephone, video and messaging consultations, virtual physiotherapy, fit notes, private prescriptions and specialist referrals for employees and their dependants.
• Cycle to Work Salary sacrifice scheme allowing employees to acquire bicycles and cycling equipment via payroll deductions, with Perkbox acting as lessor/supplier under HMRC rules.
• Home & Electronics Salary sacrifice scheme for home appliances and consumer electronics including laptops, phones and tablets, deducted through payroll and treated as a Benefit-in-Kind for tax purposes.
• EV Salary Sacrifice (via loveelectric) Electric vehicle salary sacrifice scheme enabling employees to access new and used EVs through monthly payroll instalments, with insurance, servicing, breakdown cover and maintenance included.
• Wellbeing Assessments Confidential clinically validated wellbeing assessment tool covering social and overall wellbeing that delivers personalised insights and practical steps, with responses pseudonymised then anonymised and consent refreshed annually.
• Vivup Platform Employee wellbeing, benefits and engagement platform combined with Perkbox under Great Hill Partners, focused on mental health, wellbeing and family care following acquisitions of The Employee Resilience Company and Work & Life Partners.

Quantifiable outcome

• 89% best-in-class activation rate for Perkbox platform users
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• VivupcoreStrategic or Co-development Partner · 10 March 2026Vivup and Perkbox agreed to combine their businesses under a strategic majority investment from Great Hill Partners. Vivup CEO Simon Moyle serves as Group CEO and Perkbox CEO Doug Butler as Group executive chairman. The combination followed Vivup's acquisitions of The Employee Resilience Company and Work & Life Partners, expanding the group's focus on mental health, wellbeing and family care.
• loveelectriccoreStrategic or Co-development Partner · 12 December 2025Perkbox acquired loveelectric, a UK-based electric vehicle salary sacrifice provider, to integrate EV salary sacrifice and charging solutions into its employee benefits platform. The acquisition aims to improve management of EV benefits for over 1,500 employers and 125,000 employees in the UK. loveelectric offers new and used EVs through monthly payroll instalments with insurance, servicing, breakdown cover and maintenance included.
• HealthHerocoreTechnology or IntegrationPerkbox partners with HealthHero to provide Online GP services to employees. HealthHero provides virtual GP consultations via phone, video, or message with no limit on appointments. Also includes virtual physiotherapy services. The service is available through the Perkbox portal and is confidential - HealthHero does not share patient data with Perkbox or employers. HealthHero holds a CQC overall rating of 'Good'.
• Optima HealthcoreStrategic or Co-development PartnerOptima Health signed a five-year partnership with Perkbox, potentially generating about £6.5 million annually after rollout. Optima Health is an occupational health provider.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reward Gateway: UK-headquartered employee engagement, rewards, and benefits platform that competes directly with Perkbox in the British mid-market and enterprise segment. Operates a similar SaaS model combining discounts, recognition, wellbeing, and communications, and is named alongside Perkbox in FeaturedCustomers' Market Leader tier.
• Benefex: UK-based employee benefits and engagement platform (OneHub, Smile, Hapi) serving mid-market and enterprise employers. Directly competes with Perkbox in the UK employee benefits space, with overlap on discounts, recognition, and total reward statements.
• Achievers: Global employee recognition and rewards platform serving enterprise customers. Direct competitor in the employee recognition category alongside Perkbox, listed in the same FeaturedCustomers Market Leader tier, with comparable functionality around peer recognition and reward redemption.
• Motivosity: Employee recognition and engagement platform serving mid-market companies. Listed alongside Perkbox in FeaturedCustomers' Market Leader tier for employee recognition, with comparable peer-to-peer recognition and rewards functionality.
• Awardco: Employee recognition platform with a strong US enterprise footprint and Amazon Business integration for rewards fulfilment. Direct competitor in recognition, listed in the same FeaturedCustomers Market Leader tier as Perkbox.
• Terryberry: Established employee recognition and rewards provider serving mid-market and enterprise customers globally. Direct competitor in the employee recognition category, named alongside Perkbox in the FeaturedCustomers Market Leader tier.
• Xexec: UK-based employee benefits, rewards, and recognition platform serving mid-market and enterprise employers. Directly competes with Perkbox in the UK employee benefits market with overlapping discount, recognition, and wellbeing offerings.

Broad incumbents

• Workhuman: Large global employee recognition and rewards platform with deep enterprise penetration, particularly in North America. Competes with Perkbox in recognition and rewards; broader portfolio and greater scale make it a broader incumbent threat in cross-border deals.
• Edenred: Global public company offering employee benefits and engagement solutions including prepaid corporate services, gift/incentive platforms, and mobility benefits. Larger, publicly-listed incumbent that competes with Perkbox across corporate benefits and incentives at scale.
• Sodexo Benefits & Rewards: Multinational food facilities and benefits services company with a significant employee benefits and rewards division. Operates across employee vouchers, recognition, and wellbeing, positioning it as a broader incumbent competitor to Perkbox in multinational accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/perkbox
• YouTubeyoutube.com/channel/UCj12NcTuUjDd8ljEuTIXrYQ
• Facebookfacebook.com/perkbox.co.uk
• LinkedInlinkedin.com/company/perkbox
• Instagraminstagram.com/perkbox

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perkbox