TextUs
TextUs is a business SMS platform serving sales, marketing, recruiting, and customer success teams with two-way texting, automated campaigns, CRM/ATS integrations, and AI-powered deliverability and contact scoring capabilities.
- Company typePrivate
- Founded2012
- HeadquartersBoulder, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What TextUs does
TextUs (legal entity Text Us Services, Inc., Delaware) is a business-class SMS messaging platform purpose-built for revenue-generating teams in sales, marketing, customer success, and staffing/recruiting. Founded in 2012 and headquartered in Boulder/Denver, Colorado, the company delivers a Performance SMS platform comprising modular products for two-way conversational messaging, automated drip campaigns, keyword auto-replies, shared team inboxes, analytics, and developer APIs. In 2026 it layered AI capabilities onto this base: Smart Delivery, which analyzes and rewrites messages in real time to optimize deliverability and TCPA/CTIA compliance, and Contact Intelligence 1.0, which scores contacts for outreach prioritization. The platform integrates bi-directionally with Salesforce, HubSpot, Microsoft Dynamics 365, Oracle, Bullhorn, Workday, Greenhouse, SAP SuccessFactors, JobDiva, Symplr, Bluesky, and Zapier, embedding SMS into the systems of record its customers already operate.
The company monetizes through tiered subscriptions (monthly self-serve for small teams, annual enterprise contracts) combined with usage-based per-message charges for SMS and MMS overage, and offers a white-label SKU for SaaS platforms and agencies. It operates a hybrid go-to-market combining enterprise field sales, inside sales for mid-market, and product-led self-serve onboarding for SMB and individual users. Named enterprise customers include Fidelity, Randstad, Cargill, Duracell, Hallmark, Harvard, Barilla, UMassMemorial, and VCA, spanning financial services, staffing, food and agriculture, consumer goods, healthcare, and education verticals. The company has raised approximately $30.25 million across six disclosed funding rounds, including a $22 million Series C in November 2021 led by Eastside Partners and Access Venture Partners.
TextUs firmographics
Firmographics- Name
- TextUs
- Legal name
- Text Us Services, Inc.
- Website
- https://textus.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TextUs is a business SMS platform serving sales, marketing, recruiting, and customer success teams with two-way texting, automated campaigns, CRM/ATS integrations, and AI-powered deliverability and contact scoring capabilities.
- Ownership category
- akta.pro rank
TextUs industry classification
Industry- Product category
- Business SMS Messaging Platform
- NAICS
- Custom Computer Programming Services (541511), Telecommunications (517)
- SIC
- Telegraph & Other Message Communications (4822), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- SMS/RCS Messaging Platforms (BPAMACAF)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Customer Service, Support & Contact Center CRM (HDAEAFAC)
Keywords
Where TextUs is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TextUs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- SMS Messaging Subscriptions: Subscription-based access to the TextUs SMS platform with tiered pricing based on message volume and team size. Fees calculated per SMS message (1 SMS = 1,120 bits or less) with MMS charged at 3x the SMS rate.
- Usage-based Messaging: Overage charges when customers exceed their allocated message limits, billed at per-message rates specified in Order Forms
- Enterprise Licensing: Enterprise agreements with custom pricing for larger organizations requiring dedicated support and advanced features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise tier with custom pricing |
| Usage-based | Pay-as-you-go | Usage-based messaging charges |
| Subscription | Monthly | Self-serve tier for small teams |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
TextUs product offering
Product offeringCore offering
TextUs is a business-class SMS messaging platform purpose-built for revenue and GTM teams, including inside sales, recruiting, marketing, and customer success. It enables two-way conversational texting, automated drip campaigns, AI-powered message optimization, and deep bi-directional integrations with CRMs (Salesforce, HubSpot, Microsoft Dynamics, Oracle) and ATS/HRIS systems (Bullhorn, Greenhouse, Workday, SAP SuccessFactors). The platform delivers 98% open rates, 34.7% average 1:1 response rates, and 90-second average response times.
Product overview
TextUs is a Performance SMS platform offering a unified suite of business texting tools for revenue teams. The core TextUs platform provides SMS messaging capabilities with modules including Campaigns (bulk messaging and drip sequences), Inbox (team collaboration), AI & Automation (Smart Delivery and Contact Intelligence), Keywords (auto-reply triggers), Analytics (performance tracking), and Developer Tools (API access). The White Label SMS add-on enables software platforms to resell branded SMS functionality. The platform integrates with major CRMs (Salesforce, HubSpot, Microsoft Dynamics, Oracle) and ATS/HRIS systems (Bullhorn, Workday, Greenhouse, SAP SuccessFactors) for seamless workflow integration.
Differentiator
Problem solved
Functional benefit
Products and services
- TextUs Performance SMS Platform Core business SMS platform enabling revenue teams (sales, marketing, recruiting, customer success) to send and receive two-way text messages, run automated campaigns, and integrate with CRM/ATS systems. Reports 98% open rates, 34.7% average 1:1 response rates, and 90-second average response times.
- Smart Delivery AI-powered SMS add-on that analyzes messages in real-time, detects deliverability and compliance risks, rewrites flagged messages for compliance, and monitors opt-out rates to maximize inbox placement.
- Contact Intelligence 1.0 AI-powered contact scoring feature that evaluates contacts based on engagement data to help sales and marketing teams prioritize outreach and improve response rates on SMS campaigns.
- White Label SMS White-label SMS solution that enables software platforms and marketing agencies to embed branded SMS messaging capabilities into their own products for resale to end customers.
- Developer Tools (API) Developer API and integration toolkit providing programmatic access to TextUs SMS capabilities for custom integrations, automated workflows, and webhook connectivity.
Quantifiable outcome
- 98% open rates vs 20% for email
- +8 more outcomes
Companies that use TextUs
Customer profileNamed customers9 records
Segments11 records
Ideal customer profiles4 records
TextUs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature7 records
TextUs partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- SalesforcecoreDeep bi-directional integration with Salesforce CRM enabling sales teams to send SMS directly from Salesforce records with automatic conversation logging and CRM attribution
- HubSpotcoreIntegration with HubSpot CRM enabling marketing and sales teams to leverage SMS within HubSpot workflows and automatically log conversations
- BullhorncoreIntegration with Bullhorn ATS for staffing and recruiting teams to text candidates directly from Bullhorn with automatic logging
- WorkdaycoreIntegration with Workday for HR and recruiting workflows including candidate communication and employee engagement
- GreenhousecoreIntegration with Greenhouse ATS enabling recruiting teams to manage SMS candidate communications within their hiring workflows
- SAP SuccessFactorscoreIntegration with SAP SuccessFactors for enterprise HR and recruiting teams to communicate with candidates and employees via two-way SMS with automatic logging to SuccessFactors
- Microsoft DynamicscoreIntegration with Microsoft Dynamics 365 enabling sales, marketing, and HR teams to send and receive SMS directly from Dynamics contact records with automatic logging
- OraclesupportingIntegration with Oracle CRM for enterprise customers managing sales and customer engagement workflows
- ZapiersupportingZapier integration connecting TextUs to thousands of other tools without developer resources, enabling automated workflows across the tech stack
- LaborEdgesupportingCo-marketing partnership with joint webinars on SMS strategies for healthcare staffing, demonstrating combined solution value
- TrackerRMSsupportingJoint webinar partnership exploring how texting drives measurable results for recruiting organizations using TrackerRMS
- StaffingReferralssupportingWebinar partnership examining how texting can expedite the recruitment process with StaffingReferrals customers
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
TextUs competitors and assessment
Company assessmentBroad incumbents
- Twilio: Twilio is a leading communications platform offering Programmable Messaging API and Segment, serving many of the same enterprise sales/marketing use cases as TextUs but as a developer-first platform rather than a revenue-team-focused solution.
- HubSpot: HubSpot's Marketing Hub, Sales Hub, and Service Hub include SMS marketing and conversation tools integrated into its CRM. As a broad incumbent, HubSpot overlaps with TextUs on integrations and increasingly on native SMS functionality.
- Salesforce (Marketing Cloud / Sales Cloud): Salesforce offers MobileConnect, Marketing Cloud SMS, and Sales Cloud messaging capabilities natively. As a broad incumbent and TextUs's deepest integration partner, Salesforce is both an enabler and a potential competitive threat.
Direct peers
- Salesloft: Salesloft is a sales engagement platform with built-in email, calling, and increasingly SMS capabilities targeting the same inside sales and BDR/SDR personas that TextUs serves, making it a direct competitor in revenue-team communication workflows.
- Outreach: Outreach is a sales execution platform offering multi-channel sequencing (email, call, SMS) for enterprise sales teams. Direct overlap with TextUs's primary sales segment and growing SMS functionality makes it a close competitor.
- MessageBird: MessageBird (now Bird) is a global CPaaS platform offering SMS, WhatsApp, and email APIs with a Flow Builder product, directly competing with TextUs in business messaging for marketing, sales, and customer service use cases.
- Attentive: Attentive is an SMS marketing platform purpose-built for e-commerce and consumer brands, offering two-way messaging and AI-driven personalization. Competes with TextUs in the SMS marketing use case, particularly for retail and consumer brand customers.
Emerging players
- Klaviyo: Klaviyo is a customer data and marketing automation platform with strong SMS capabilities for e-commerce and DTC brands. Overlaps with TextUs's marketing segment and represents a newer entrant in B2B SMS via Klaviyo SMS.
- Iterable: Iterable is a cross-channel marketing platform with SMS, push, email, and in-app messaging capabilities. Notable comparable because TextUs's new SVP of Engineering came from Iterable; competes in marketing messaging use cases.
- Sakari: Sakari is a business texting platform with mass texting, two-way conversations, and CRM integrations targeting SMB and mid-market sales and marketing teams. Directly comparable to TextUs on core SMS use cases at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
TextUs social profiles
Digital presenceTextUs compliance and trust
Trust signalCompliance5 records
TextUs financial estimates
Financial estimateRevenue estimate
Valuation estimate
TextUs leadership team
Management profileNumber of profiles
Profiles10 records
TextUs funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TextUs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TextUs
What does TextUs do?
TextUs is a business-class SMS messaging platform purpose-built for revenue and GTM teams, including inside sales, recruiting, marketing, and customer success. It enables two-way conversational texting, automated drip campaigns, AI-powered message optimization, and deep bi-directional integrations with CRMs (Salesforce, HubSpot, Microsoft Dynamics, Oracle) and ATS/HRIS systems (Bullhorn, Greenhouse, Workday, SAP SuccessFactors). The platform delivers 98% open rates, 34.7% average 1:1 response rates, and 90-second average response times.
Is TextUs a public or private company?
TextUs is a private company. It is classified as venture growth investor backed and is currently operating.
When was TextUs founded?
TextUs was founded in 2012. It employs 51 to 100 people.
Where is TextUs based?
TextUs is headquartered in Boulder, United States, in the North America region.
How does TextUs make money?
Three revenue lines are on record. SMS Messaging Subscriptions are the primary driver. The others are usage-based Messaging and enterprise Licensing.
Who are TextUs's main competitors?
Broad incumbents on record are Twilio, HubSpot and Salesforce (Marketing Cloud / Sales Cloud). Direct peers are Salesloft, Outreach, MessageBird and Attentive. Emerging players are Klaviyo, Iterable and Sakari.
Does TextUs have an API?
Yes. TextUs offers Developer Tools as part of its platform, indicating API availability for programmatic access and integration purposes. The platform supports integrations and mentions Zapier connectivity, suggesting API/webhook capabilities exist for third-party connectivity.
What industry is TextUs in?
TextUs's product category is Business SMS Messaging Platform. Its primary akta.pro industry code is BPAMACAF, SMS/RCS Messaging Platforms, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 541511 and its SIC code is 4822.