What Purchasely does

Purchasely is a Paris-based B2B SaaS company that provides a unified in-app subscription management and monetization platform for mobile and connected-TV app developers. The platform targets product, growth, and marketing teams at consumer and media-facing apps that build revenue on subscription, in-app purchase, or hybrid models, with named enterprise customers including TomTom, BBC, The Times, Le Monde, Headspace, Wattpad, Busuu, PhotoRoom, and Molotov, alongside a broader roster of mid-market publishers in dating, health, education, navigation, streaming, and creative tools.

The platform is built on three integrated technical components: native iOS and Android SDKs embedded in client applications, a web-based Purchasely Console (back office) for catalogue configuration and business dashboards, and the Purchasely Cloud Platform, which validates receipts issued by Apple App Store, Google Play, Huawei AppGallery, and Amazon App Store and pushes real-time subscriber lifecycle events to client back-ends via Webhooks. On top of this base, the company offers a portfolio of no-code product modules — a Screen Composer (Paywall Builder), Flows for multi-screen lifecycle orchestration, Experimentation for A/B testing, Personalization (Target Audience) for segmentation-driven offers, and a Retention module for programmatic win-back campaigns — plus a documented security and privacy program covering SOC 2 Type II, GDPR, CCPA, and COPPA with EU data residency on AWS.

Purchasely monetizes primarily through a recurring SaaS subscription priced on Monthly Average User (MAU) — the number of distinct devices that start the client's application at least once per calendar month — billed monthly in advance and contracted per Order Form, with quote-based pricing rather than public list rates. A 'Book a consultancy' monetization-advisory service complements the platform subscription. Distribution is anchored on a direct sales motion supported by a self-serve evaluation path, a public Partner Directory of implementation consultants and agencies, and SDK-level distribution through the four major mobile app stores. The company is registered as a French SAS headquartered in Paris, has 11-50 employees, and has raised €1.8M in disclosed seed funding (June 2021) from Stride.VC and Kima Ventures.

Name

Purchasely

Legal name

PURCHASELY SAS

Website

https://purchasely.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Purchasely provides a unified in-app subscription management and monetization platform for mobile and connected-TV app developers, combining native iOS/Android SDKs with a no-code web console and cloud-based receipt validation across major app stores, serving enterprise and mid-market publishers across media, health, education, navigation, and entertainment verticals globally.

Ownership category

akta.pro rank

Product category

Mobile App Monetization Software

NAICS

Software Publishers (5132), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

Keywords

• In-app subscription management
• Mobile app monetization
• Paywall builder software
• Subscription analytics platform
• App store SDK integration

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. SaaS subscription (MAU-based pricing): Recurring SaaS subscription billed in advance; pricing metric is Monthly Average User (MAU) — the number of distinct devices on which the client application was started at least once during a calendar month, as recorded by the SDK. Term of agreement is set per Order Form.
2. Consultancy / services for in-app monetization: Monetization consultancy engagements (booked via "Book a consultancy" CTA) to advise clients on conversion optimization and revenue strategy alongside the platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Purchasely provides a unified in-app subscription management and app monetization platform sold as a single integrated solution composed of three core technical components: native iOS and Android SDKs embedded in client apps, a web-based Purchasely Console (back office) for product and journey configuration, and the Purchasely Cloud Platform that validates receipts from the App Store, Google Play, Huawei AppGallery, and Amazon App Store and delivers real-time subscriber lifecycle events to client back-ends via Webhooks. On top of this stack, Purchasely markets a portfolio of no-code modules — Screen Composer (Paywall Builder), Flows, Onboarding Flows, Experimentation (A/B Testing), Personalization (Target Audience), and Retention (Programmatic Funnel Engagement) — and sells accompanying monetization consultancy engagements.

Product overview

Purchasely is a unified in-app subscription management and app monetization platform offered as a single integrated solution composed of three core technical components — the iOS and Android SDKs, the Purchasely Console (back-office web app), and the Purchasely Cloud Platform — on top of which Purchasely markets a portfolio of no-code product modules: Screen Composer (Paywall Builder) for designing paywalls, Flows for orchestrating multi-screen in-app user journeys (including the dedicated Onboarding Flows product), Experimentation (A/B Testing) for paywall and price testing, Personalization (Target Audience) for segmentation-driven offers, and Retention (Programmatic Funnel Engagement) for lifecycle and win-back campaigns, all served through a Security & Privacy program certified to SOC 2 Type II and aligned with GDPR, COPPA, and CCPA.

Differentiator

Problem solved

Functional benefit

Products and services

• Purchasely In-App Subscription Management Platform Unified in-app subscription management and app monetization platform sold as a single integrated solution to mobile app developers and publishers; combines native iOS and Android SDKs, the Purchasely Console, and the Purchasely Cloud Platform to enable paywalls, in-app purchases, receipt validation across App Store, Google Play, Huawei AppGallery and Amazon App Store, and real-time Webhook-based lifecycle event delivery to client back-ends.
• Screen Composer (Paywall Builder) No-code UI builder that lets app teams design, configure, preview and deploy paywall screens and in-app screens without engineering support, supporting multiple presentations per subscription and designed for product, growth and marketing teams at subscription-based mobile app companies.
• Flows No-code orchestration tool that links multiple in-app screens into a single user journey, enabling experimentation with different approaches (benefit-oriented, feature-oriented, progressive onboarding) and lifecycle campaigns for onboarding, engagement, retention and monetization.
• Onboarding Flows Onboarding-specific Flows product that helps mobile app teams connect download to "Aha! moment" with multi-screen onboarding experiences, including benefit-, feature- and progressive-oriented variants, with deep links and segmentation.
• Experimentation (A/B Testing) No-code A/B and multivariate testing module for paywalls, prices, onboarding flows, retention campaigns and prompt designs, enabling structured in-app experiments with clear success metrics for product and growth teams.
• Personalization (Target Audience) Targeting and personalization module that segments users by onboarding progress, paywall interactions, subscription intent, location, device, language and app version to customize in-app flows and offers.
• Retention (Programmatic Funnel Engagement) Programmatic lifecycle engagement module that automates retention and win-back campaigns, pre-setting funnel efforts to reduce churn and drive upgrades across the user lifecycle.
• Security & Privacy Center Security and privacy program for the Purchasely platform, including SOC 2 Type II certification, GDPR, COPPA and CCPA compliance, and a public Trust Center for handling client subscriber data.
• Monetization Consultancy Services Monetization consultancy engagements advising mobile app clients on conversion optimization and revenue strategy, sold alongside the SaaS platform via the homepage "Book a consultancy" CTA.
• Roast My Screen (Figma Plugin) Figma plugin for reviewing app screens, identifying design issues and improving app UX before development.

Quantifiable outcome

• Up to 30% conversion lift through personalized in-app journeys
• +3 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core infrastructure partner, core platform partner, secondary platform partner, core vendor partner, operational vendor partner and core distribution partner.

• Amazon Web Services (AWS)core infrastructure partnerTechnology or IntegrationAWS is the host partner for Purchasely's services, with servers located in the European Union to meet data-residency requirements; also named as a sub-contractor for Personal Data processing in the Privacy Policy.
• Apple (App Store)core platform partnerTechnology or IntegrationApple is a payment partner for purchases and subscriptions on the App Store; the Purchasely Cloud Platform validates Apple-issued receipts and exposes subscription lifecycle events to client back-ends via Webhooks.
• Google (Play Store)core platform partnerTechnology or IntegrationGoogle is a payment partner for purchases and subscriptions on the Play Store; Purchasely validates Google Play receipts and routes Google Play subscription events to client back-ends.
• Huawei (AppGallery)core platform partnerTechnology or IntegrationHuawei is a payment partner for purchases and subscriptions on the Huawei AppGallery; Purchasely supports receipt validation and subscription flows for Huawei's app store.
• Amazon (App Store)secondary platform partnerTechnology or IntegrationAmazon is a non-exhaustive payment partner for purchases and subscriptions on the Amazon App Store, completing Purchasely's multi-store coverage.
• Hubspotcore vendor partnerTechnology or IntegrationHubspot (Hubspot France, Paris) acts as a sub-contractor for Personal Data processing tied to performance of the Agreement, including email, billing, support and engagement data.
• Intercomcore vendor partnerTechnology or Integration
• Sentry Softwareoperational vendor partnerTechnology or IntegrationSentry Software (Puteaux, France) is a sub-contractor used by Purchasely for Service Console access control processing.
• User Pilotoperational vendor partnerTechnology or IntegrationUser Pilot (Dublin, Ireland) is a sub-contractor used by Purchasely to process aggregated and anonymized data for the performance, improvement and promotion of the Services.
• OVH Cloudcore infrastructure partnerTechnology or IntegrationOVH Cloud (2 rue Kellermann, 59100 Roubaix, France) is the server hosting provider for the Purchasely website, as disclosed in the Legal Notice.
• Docusignoperational vendor partnerTechnology or IntegrationDocusign (eIDAS-compliant) is used for the electronic signature of the Agreement and Order Forms between Purchasely and its Clients.
• Purchasely Partner Directory (consultants & agencies)core distribution partnerChannel Partner/ Reseller/ DistributorPublic partner directory (purchasely.partnerpage.io/growth) of consultants and agencies that implement and co-sell Purchasely solutions to clients, supporting the company's channel-led growth motion.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RevenueCat: RevenueCat is the leading subscription management and paywall A/B testing platform for mobile apps, offering SDK-based receipt validation, web billing, charts and experiments. It directly competes with Purchasely for the same subscription app buyer persona across iOS and Android.
• Adapty: Adapty provides an SDK and no-code paywall builder for in-app subscriptions with A/B testing, analytics and web-to-app flows. It targets the same growth and product teams as Purchasely and competes head-to-head on price and feature parity.
• Qonversion: Qonversion is a subscription monetization platform offering paywalls, A/B testing, analytics and refund management for iOS and Android. It is a directly comparable SMB/mid-market alternative to Purchasely in the no-code paywall space.
• Glassfy: Glassfy is an in-app subscription and paywall management SDK with cross-platform receipt validation and server-side notifications. It competes directly with Purchasely in the indie-to-mid-market developer segment.

Emerging players

• Superwall: Superwall is a paywall builder for iOS and Android apps that focuses on no-code paywall creation and A/B testing. It overlaps with Purchasely's Screen Composer and Experimentation modules and is emerging as a low-cost alternative for smaller teams.
• Optimizely: Optimizely is a digital experimentation and personalization platform with web and increasingly in-app testing capabilities. It is an emerging comparable for Purchasely's Experimentation and Personalization products in larger enterprise accounts.
• Apphud: Apphud is a subscription analytics and paywall A/B testing platform for iOS and Android apps. It overlaps with Purchasely's analytics, A/B testing and receipt validation features and is a relevant emerging player in the same SMB/mid-market segment.

Broad incumbents

• Stripe: Stripe's mobile SDK, Stripe Billing and Stripe Tax offer subscription billing and payment infrastructure that overlaps at the receipt and subscription lifecycle layer. As a broad incumbent, Stripe does not specialize in no-code paywalls or app-store-native flows, but its scale and developer mindshare make it a structural competitor.
• Braze: Braze is a broader customer engagement and lifecycle marketing platform with in-app messaging, personalization and experimentation capabilities. It competes with Purchasely's Retention and Personalization modules at the lifecycle layer even though it does not own subscription receipt validation.
• AppLovin: AppLovin is a large monetization and marketing platform for app publishers through AXON, SparkLabs and its ad mediation stack. While focused on ad monetization, its expansion into subscription and user-acquisition tooling makes it a broad incumbent in app revenue optimization adjacent to Purchasely's territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/purchaselycom
• LinkedInlinkedin.com/company/purchasely

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purchasely