Superwall
Superwall is a paywall experimentation platform that lets mobile app developers create, A/B test, and deploy in-app subscription paywalls without code releases. It serves 10,000+ iOS, Android, Flutter, and React Native apps across diverse verticals via open-source SDKs and a usage-based pricing model.
- Company typePrivate
- Founded2021
- HeadquartersClaymont, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Superwall does
Superwall is a mobile app paywall experimentation platform that lets iOS, Android, Flutter, React Native, Expo, and Unity developers create, test, and deploy in-app subscription paywalls without shipping new app releases. The product is built around open-source native SDKs that integrate in roughly two lines of code, a no-code drag-and-drop Paywall Editor, a library of 200+ paywall templates, a placement-based architecture for remote feature gating, and an A/B testing engine with sticky user assignments. An AI Demand Score model, trained on over 1 billion paywall interactions, provides real-time pricing recommendations and is gated to the Scale pricing tier, alongside AI Audience Gen and AI-powered localization. The platform also offers Flows for multi-step onboarding, web paywalls, app-to-web checkout via Stripe, churn and revenue analytics, and integrations with RevenueCat, Firebase, Customer.io, Discord, Facebook Pixel, Figma, and others.
The company monetizes through a tiered subscription model: a free Indie plan up to $10k Monthly Active Revenue (MAR), Startup at $49/month, Scale at $199/month, and custom Enterprise pricing, with a 1% of MAR usage-based fee on all paid tiers. Go-to-market is product-led growth through self-serve signup and free-tier adoption, supplemented by sales-assisted enterprise motions. Superwall reports 10,000+ apps and 100K+ active paywalls processing over $100M in monthly subscription revenue on behalf of customers, with named users including Photoroom, Citizen, Mojo, Yubo, Backbone, Lifesum, Cal AI, Opal, NGL, CoinStats, Planner 5D, and New York Magazine. Headquartered in Claymont, Delaware, the company was founded in 2021, was part of Y Combinator's Summer 2021 batch, and is led by co-founders Jake Mor (CEO) and Brian Anglin (CTO). The company raised a $4.2M seed round in February 2024 and has shipped continuous product updates into January 2026, including SOC 2 Type II, GDPR, and CCPA compliance certifications.
Superwall firmographics
Firmographics- Name
- Superwall
- Legal name
- Superwall
- Website
- https://superwall.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superwall is a paywall experimentation platform that lets mobile app developers create, A/B test, and deploy in-app subscription paywalls without code releases. It serves 10,000+ iOS, Android, Flutter, and React Native apps across diverse verticals via open-source SDKs and a usage-based pricing model.
- Ownership category
- akta.pro rank
Where Superwall is headquartered
LocationHeadquarters
- HQ city
- Claymont
- HQ country
- United States
- HQ region
- North America
Markets served
Superwall business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS (Platform Fee): Tiered subscription model with monthly/annual platform fees. Plans include Indie (free up to $10k MAR, then 1% of MAR), Startup ($49/month + 1% MAR), Scale ($199/month + 1% MAR), and Enterprise (custom flat-rate pricing). Revenue scales with customer usage.
- Usage-Based Revenue Share: 1% of Monthly Active Revenue (MAR) fee on Indie, Startup, and Scale plans. This creates alignment between Superwall's success and customer revenue performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for indie developers with basic features up to $10k MAR |
| Subscription | Monthly | Mid-tier plan with surveys, localization, and AI-powered features |
| Subscription | Monthly | Advanced plan with dedicated support, AI demand score, and refund protection |
| Subscription | Multi-year contract | Custom enterprise pricing with full implementation and support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Superwall product offering
Product offeringCore offering
Superwall provides a paywall experimentation and monetization platform for mobile applications, delivered through open-source SDKs (iOS, Android, Flutter, React Native, Expo, Unity, Capacitor) that integrate with two lines of code. The platform enables no-code paywall creation, A/B testing, audience targeting, AI-driven pricing optimization, and real-time subscription revenue and churn analytics, serving indie developers through to enterprise publishers.
Product overview
Superwall is a unified paywall experimentation platform for mobile apps that combines no-code paywall creation, A/B testing, and business analytics. The platform integrates via lightweight SDKs (iOS, Android, Flutter, Expo, React Native, Unity) with just 2 lines of code. Core offerings include the drag-and-drop Paywall Editor, over 200 free Template Gallery designs, AI Pricing with Demand Score for conversion optimization, and comprehensive analytics dashboards. The platform processes $100M+ monthly revenue across 1B+ paywall views for 10,000+ apps. Pricing tiers range from free (Indie) to custom enterprise solutions, with features like Flows for multi-step onboarding, Web Paywalls, Subscriber Churn Analytics, Refund Protection, and the newly launched Figma Plugin for design-to-paywall workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Superwall Platform Core paywall experimentation and monetization platform for mobile applications, providing no-code paywall creation, A/B testing, AI-driven pricing, and real-time subscription analytics across iOS, Android, and web.
- iOS SDK Native Swift SDK enabling iOS app developers to integrate Superwall paywall experimentation, audience targeting, and subscription analytics into their iOS applications.
- Android SDK Native Kotlin SDK enabling Android app developers to integrate Superwall paywall experimentation, audience targeting, and subscription analytics into their Android applications.
- Flutter SDK Cross-platform Dart SDK enabling Flutter app developers to integrate Superwall paywall experimentation and subscription analytics across iOS and Android from a single codebase.
- Expo SDK React Native SDK tailored for Expo-managed mobile app workflows, allowing developers to integrate Superwall paywall infrastructure using Expo's tooling.
- React Native SDK SDK enabling React Native developers to integrate Superwall paywall experimentation and subscription monetization into React Native-based mobile applications.
- Unity SDK SDK enabling Unity game developers to integrate Superwall paywall experimentation and subscription monetization into games built on the Unity engine.
- Capacitor SDK (Community) Community SDK built in partnership with Capawesome providing Superwall integration for Capacitor-based mobile applications through the @capawesome/capacitor-superwall plugin.
- Superwall Figma Plugin Figma plugin enabling designers to import their Figma designs directly into Superwall's paywall editor with one click, preserving layer hierarchy and Auto Layout structure.
- Superwall Public API Public REST API and webhook system that lets developers programmatically interact with Superwall's paywall platform, integrate event notifications, and support Model Context Protocol (MCP) workflows.
Quantifiable outcome
- 50%+ conversion uplift reported by AI Demand Score users
- +3 more outcomes
Companies that use Superwall
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Superwall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature8 records
Superwall partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Firebase (Google)coreFirebase integration automatically sends subscription and payment events to Firebase Analytics using Google Analytics 4 Measurement Protocol, enabling customers to track subscription performance within their existing analytics stack.
- Customer.iocoreIntegration with Customer.io for setup guide and event tracking configuration, allowing customers to leverage Superwall subscription events in their customer communication workflows.
- Facebook PixelcoreConversion tracking integration for ad campaigns, allowing customers to measure the effectiveness of their advertising by tracking Superwall subscription conversions through Facebook Pixel.
- RevenueCatcoreDeep integration partnership with RevenueCat for in-app subscription management. Superwall SDK documentation includes comprehensive guides for using RevenueCat as a purchase controller, enabling customers to use both platforms together for subscription management and paywall experimentation.
- FigmacoreFigma plugin allowing designers to import their Figma designs directly into Superwall's paywall editor with one click, preserving layer hierarchy and Auto Layout structure.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Superwall competitors and assessment
Company assessmentDirect peers
- RevenueCat: RevenueCat is the leading subscription management and paywall infrastructure platform for mobile apps, offering SDKs across iOS/Android/Flutter/React Native and direct integration with Superwall. Both companies serve app developers with subscription monetization tooling and have co-marketed integration partnerships, making them the closest direct competitor.
- Adapty: Adapty is a paywall A/B testing and subscription analytics platform that competes head-to-head with Superwall on paywall experimentation, conversion optimization, and subscription analytics for mobile apps. Both target indie developers through PLG motions and compete on analytics dashboards and ML-driven pricing recommendations.
- Glassfy: Glassfy provides in-app subscription infrastructure including paywall management, server-side receipt validation, and analytics — directly overlapping with Superwall's offering for mobile app developers. The platforms compete on SDK simplicity and pricing for SMB app publishers.
- Qonversion: Qonversion offers subscription analytics, paywall management, and revenue optimization tools for mobile apps, with a similar PLG approach and developer-tooling positioning. It competes directly with Superwall in the indie/SMB paywall experimentation segment.
- Purchasely: Purchasely is a mobile subscription and paywall platform providing no-code paywall builders, A/B testing, and storefront management for iOS/Android apps. It overlaps with Superwall on paywall experimentation and subscription monetization workflows.
Broad incumbents
- Apple StoreKit: Apple's StoreKit and native subscription APIs are the underlying infrastructure that all paywall platforms including Superwall rely on. While not a direct commercial competitor, Apple's first-party tooling and any changes to subscription APIs represent a structural incumbency that shapes the entire mobile subscription ecosystem Superwall operates in.
- Mixpanel: Mixpanel is a leading product analytics platform used by mobile app teams for conversion funnel analysis, cohort tracking, and experimentation — overlapping with Superwall's analytics capabilities. While Mixpanel does not build paywalls, its analytics layer competes for share of wallet within growth teams that also evaluate Superwall.
- Amplitude: Amplitude is a broad product analytics platform offering funnel analysis, cohort retention, and experimentation features used by mobile app growth teams. It overlaps with Superwall's analytics and A/B testing capabilities as part of a larger analytics portfolio.
- Stripe: Stripe is a global payments platform with mobile SDKs and web checkout that Superwall integrates with for direct payment collection. As a broader payments incumbent, Stripe represents both a critical partner and a potential competitor if it expanded deeper into subscription lifecycle tooling.
Emerging players
- Nami ML: Nami ML is an emerging paywall and subscription platform focused on Apple ecosystem features like App Store In-App Events and paywall personalization. It represents a newer entrant competing with Superwall specifically on iOS-native paywall capabilities and personalization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Superwall social profiles
Digital presenceSuperwall compliance and trust
Trust signalCompliance3 records
Superwall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superwall leadership team
Management profileNumber of profiles
Profiles3 records
Superwall funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superwall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superwall
What does Superwall do?
Superwall provides a paywall experimentation and monetization platform for mobile applications, delivered through open-source SDKs (iOS, Android, Flutter, React Native, Expo, Unity, Capacitor) that integrate with two lines of code. The platform enables no-code paywall creation, A/B testing, audience targeting, AI-driven pricing optimization, and real-time subscription revenue and churn analytics, serving indie developers through to enterprise publishers.
Is Superwall a public or private company?
Superwall is a private company. It is classified as venture growth investor backed and is currently operating.
When was Superwall founded?
Superwall was founded in 2021. It employs 11 to 50 people.
Where is Superwall based?
Superwall is headquartered in Claymont, United States, in the North America region.
How does Superwall make money?
Two revenue lines are on record. Subscription SaaS (Platform Fee) is the primary driver. The others are usage-Based Revenue Share.
Who are Superwall's main competitors?
Direct peers on record are RevenueCat, Adapty, Glassfy, Qonversion and Purchasely. Broad incumbents are Apple StoreKit, Mixpanel, Amplitude and Stripe. Nami ML is listed as an emerging player.
Does Superwall have an API?
Yes. Superwall provides a public API for developers to interact with the platform. The API documentation is available at api.superwall.com/docs. The platform also offers a webhooks system for real-time event notifications and supports MCP (Model Context Protocol) integration for AI-ready workflows, as mentioned in the vibe coding documentation. Developer documentation is at api.superwall.com/docs.