RevenueCat

What RevenueCat does

RevenueCat is a subscription management platform that provides app developers with a unified purchase backend and growth toolkit across iOS (StoreKit), Android (Google Play), web (Stripe), and Smart TV platforms including Roku and Amazon Appstore. The platform automates receipt validation, server notifications, and platform-specific API updates, and layers on growth tooling including a remote-configurable paywall editor, A/B experimentation, audience segmentation, predictive cohort analytics, web-to-app funnels, automated refund handling, and a conversational AI agent (Rico) accessible via dashboard and Model Context Protocol server. As of 2025–2026, RevenueCat is used by 111,000+ apps, processes 3B+ API requests daily, and has handled $14B+ in cumulative subscription volume. Named customers span consumer AI (ChatGPT), photo/video (VSCO, Photoroom, Pixery Labs, Pixelcut), finance (CardPointers), health (The Tapping Solution), and streaming/entertainment (Dipsea).

The company operates a freemium-plus-transaction-fee revenue model: the platform is free up to $2,500 in Monthly Tracked Revenue (MTR), after which customers pay 1% of MTR for the core platform, with growth tools (paywalls, funnels, experiments) also available à la carte at 1% on conversions attributed to those tools. An enterprise tier offers custom pricing, volume discounts, and dedicated support for high-volume customers. RevenueCat was founded in 2017, is incorporated in Delaware with principal operations in Brandon, Florida, and is privately held. As of May 2025 it had raised $100 million cumulatively across six funding rounds, most recently a $50 million Series C led by Bain Capital Ventures at a $500 million post-money valuation. In September 2024 RevenueCat acquired Dipsea, a subscription audiobook app, to serve as an internal product testbed.

RevenueCat's go-to-market combines product-led growth (self-serve SDK adoption, freemium tier, open-source SDKs across 10+ frameworks) with community-led growth (SubClub podcast, App Growth Annual Conference, developer forums, State of Subscription Apps annual report covering 115,000+ apps) and a targeted enterprise field-sales motion for high-volume customers. The company is expanding beyond its core subscription-app base into mobile gaming (via a Virtual Currency feature) and web billing, while positioning itself as an AI-accessible subscription layer through Rico and the MCP server. Leadership includes CEO and co-founder Jacob Eiting and CTO and co-founder Miguel Carranza; the company has publicly expressed long-term aspirations toward a public offering.

Name

RevenueCat

Legal name

RevenueCat, Inc.

Website

https://revenuecat.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

RevenueCat is a subscription management platform providing unified purchase infrastructure, receipt validation, paywall tools, and growth analytics across iOS, Android, web, and Smart TV for app developers, priced via a freemium model charging 1% of monthly tracked revenue above $2,500.

Ownership category

akta.pro rank

Product category

Subscription Management Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

akta.pro secondary industry

Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

Keywords

• Subscription management
• In-app purchases
• Mobile app monetization
• Receipt validation
• Paywall optimization

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Subscription (Pro Plan): RevenueCat charges 1% of Monthly Tracked Revenue (MTR) once customers exceed $2,500 in MTR. Free tier up to $2,500 MTR enables self-serve acquisition with revenue conversion upon scale.
2. Growth Tools (A la Carte): Customers can use Growth Tools (Paywalls, web-to-app Funnels, A/B testing) with their own IAP infrastructure and pay only 1% on conversions from tools used.
3. Enterprise Custom Pricing: Custom pricing and usage terms for high transaction volume apps with complex business models or unique operational requirements, including volume discounts and dedicated support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

RevenueCat provides a unified subscription backend-in-a-box for mobile and web apps, automating purchase setup and receipt validation across Apple StoreKit, Google Play, Smart TV, and web platforms. The platform delivers growth tools including configurable paywalls, A/B testing (Experiments), audience segmentation (Targeting), predictive analytics, and customer support automation. Pricing is based on Monthly Tracked Revenue (MTR), with a free tier up to $2,500 MTR and 1% of MTR above that threshold, plus a standalone Growth Tools offering available to customers using their own IAP infrastructure.

Product overview

RevenueCat is a unified subscription management platform that provides a backend-in-a-box for consumer app monetization. The core platform offers cross-platform purchase infrastructure (iOS, Android, web, Smart TV), unified customer data management, and revenue analytics. The product portfolio centers on the core subscription infrastructure (RevenueCat Platform) complemented by growth tools including Paywalls (remotely configurable paywall templates with A/B testing), Experiments (pricing and paywall optimization), Targeting (audience segmentation), Charts & Analytics (40+ metrics with predictive LTV), Customer Center (self-serve support), and Customer Management. Recent expansions include Web Billing (Stripe integration for web subscriptions), AI Agent (conversational subscription management via Rico), Daily Payouts, and Web-to-App Funnels. The ecosystem includes the Sub Club Podcast community, State of Subscription Apps annual research report, and customer case studies. RevenueCat supports native integrations with Apple App Store, Google Play, Amazon, Paddle, Stripe, and Braze, with SDKs available for 10+ platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• RevenueCat Platform (Core Subscription Backend)
• Growth Tools (Paywalls, Experiments, Targeting, Funnels)
• Web Billing
• AI Agent (Rico)
• RevenueCat MCP Server
• RevenueCat Codegen Gradle Plugin for Android

Quantifiable outcome

• Pixery Labs saved 6,000+ engineering hours per year with RevenueCat
• +6 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and supporting.

• DipseaflagshipStrategic or Co-development Partner · 30 September 2024RevenueCat acquired Dipsea, a subscription-based app known for spicy audiobooks. The acquisition aims to enhance RevenueCat's platform by providing a real-world test environment and sharing best practices with the community. Dipsea reduced refund rates by 36% using RevenueCat's automated refund handling.
• StripecoreTechnology or IntegrationRevenueCat integrates with Stripe for web billing and payment processing. Customers use their own Stripe account for RevenueCat Billing services.
• BrazecoreTechnology or IntegrationIntegration partner for customer messaging and lifecycle campaigns. VSCO and The Tapping Solution use the RevenueCat-Braze integration for winback and upgrade messaging.
• ApplecoreTechnology or IntegrationRevenueCat provides integration with Apple StoreKit, App Store Connect, and Apple Search Ads for subscription apps on iOS.
• GooglecoreTechnology or IntegrationRevenueCat provides integration with Google Play Billing and Google Play Console for Android subscription apps.
• Bolt.newsupportingGTM or Marketing PartnerBolt.new hackathon partnership where RevenueCat is listed as a prize sponsor alongside Anthropic's Claude Sonnet 4, Supabase, and Netlify.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is a sub-processor used for cloud infrastructure hosting, running production systems, and storing/ processing data.
• SnowflakecoreTechnology or IntegrationSnowflake is a sub-processor used as a cloud data warehouse for storing and analyzing data to support reporting, analytics, and business insights.
• OpenAIsupportingTechnology or IntegrationOpenAI OpCo, LLC is listed as an AI service provider sub-processor used to power product features requiring automated analysis or content generation.
• AnthropicsupportingTechnology or IntegrationAnthropic, PBC is listed as an AI service provider sub-processor used to power product features requiring automated analysis or content generation.
• CloudFlaresupportingTechnology or IntegrationContent delivery and security service used to serve user requests, cache content, and protect services from network attacks.
• SentrysupportingTechnology or IntegrationError monitoring service used to track, alert, and diagnose application errors to support system reliability and issue resolution.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stripe Billing: Stripe Billing provides subscription billing infrastructure across web and mobile, with RevenueCat already integrated as a partner. It is a broader incumbent whose web-first subscription capabilities could compete with RevenueCat's expanding Web Billing product.
• Chargebee: Chargebee is an established subscription billing and revenue management platform serving SaaS and consumer subscription businesses broadly, representing a larger incumbent expanding into similar subscription infrastructure territory.
• Recurly: Recurly provides subscription billing and management for digital businesses, representing a broader incumbent that competes for the same subscription-management dollar across web and mobile use cases.
• AppLovin: AppLovin is a major mobile monetization and marketing platform with deep app developer relationships, offering competing tools for app growth, monetization, and analytics at much greater scale.

Direct peers

• Superwall: Superwall offers paywall A/B testing and subscription infrastructure tools for iOS developers, overlapping with RevenueCat's Paywalls and Experiments products for the indie developer segment.
• Glassfy: Glassfy offers a subscription management SDK for iOS, Android, and React Native apps with cross-platform receipt validation and analytics, targeting the same developer audience as RevenueCat.
• Purchasely: Purchasely provides in-app subscription management and paywall infrastructure for mobile apps, with deep StoreKit and Google Play Billing integrations directly comparable to RevenueCat's core platform.
• Qonversion: Qonversion provides subscription analytics, paywall management, and in-app purchase infrastructure for mobile apps, competing head-to-head with RevenueCat for indie developers and growth-stage subscription apps.
• Adapty: Adapty is a direct competitor offering subscription management infrastructure for iOS and Android apps with paywall A/B testing, analytics, and refund handling — closely aligned with RevenueCat's core offering for app developers.

Emerging players

• Singular: Singular is a marketing attribution and analytics platform with growing subscription app focus, intersecting with RevenueCat's analytics and attribution capabilities for growth marketers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/revenuecat
• GitHubgithub.com/RevenueCat
• Facebookfacebook.com/RevenueCat
• LinkedInlinkedin.com/company/revenuecat

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RevenueCat