Thryv

What Thryv does

Thryv, Inc. (NASDAQ: THRY) is a publicly traded software company headquartered in Carrollton, Texas, that provides an AI-powered SaaS platform serving over 100,000 small and medium-sized businesses across North America and ANZ. The company is executing a deliberate transition from legacy Yellow Pages marketing services to a SaaS-dominant model, with SaaS revenue reaching 70% of total revenue ($116.7M of $167.7M) in Q1 2026 and guiding for full exit from legacy Marketing Services by 2028.

The product portfolio is organized around the unified Thryv Platform and two core software products: Thryv Marketing Center (online visibility, listings management across 30+ directories, reputation, AI review response, social media) and Thryv Business Center (CRM, automation, sales pipeline, payments). Thryv acquired Keap (formerly Infusion Software) for $80M in October 2024, adding CRM and marketing automation capabilities and 15,000 customers. Native integrations span QuickBooks, Stripe, PayPal, Square, Shopify, Mailchimp, HubSpot, Google, Outlook, and Zapier, with ServiceTitan and Jobber integrations supporting the home services vertical. AI features include AI Lead Insights (scoring plus intent/tone tagging), AI Review Response, AI Website Builder with SEO/AEO optimization, CaptionAI, ImageAI, and the multimodal Thryv AI Lead Flow platform launched in April 2026.

The revenue model is subscription SaaS with pricing tiers from $244-$299/month for entry products (Business Center, Marketing Center, Keap) up to $1,475/month for the Accelerate bundled package, plus add-ons like ThryvPay (2.60% + $0.30 per transaction) and Thryv Workforce Center ($49/month + $7/active staff). GTM is hybrid: product-led with a 30-day free trial for Marketing Center, sales-assisted for bundled packages, and a Certified Partner channel offering up to 30% commission. Vertical specialization covers home services, beauty/wellness, healthcare, legal, pet services, and auto services. FY2025 total revenue was $785M with SaaS at $461M (+34% YoY), and the company returned to profitability with $0.3M net income in FY2025.

Name

Thryv

Legal name

Thryv, Inc.

Website

https://thryv.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Thryv (NASDAQ: THRY) is a publicly traded AI-powered SaaS platform serving over 100,000 small businesses across home services, beauty, healthcare, legal, and other verticals in North America and ANZ with marketing, CRM, automation, and payment software, transitioning from legacy Yellow Pages services to a SaaS-dominant model.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. SaaS Subscriptions: Recurring subscription revenue from Thryv Marketing Center, Thryv Business Center, and Keap software platforms. Represents 70% of total company revenue as of Q1 2026. Includes multiple tier offerings from $255/month for Marketing Center to $299/month for Keap to bundled packages up to $1,475/month.
2. Marketing Services (Legacy): Declining legacy segment including print and digital marketing services. Revenue dropped 27.5% year-over-year as the company transitions away from this segment. Expected to continue declining as clients migrate to SaaS platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Thryv provides an AI-powered SaaS platform that helps small and medium-sized businesses (SMBs) get found online, generate and convert leads, manage customer relationships, automate marketing campaigns, process payments, and handle reputation across 30+ online directories. Core software products include Thryv Marketing Center (online visibility and advertising), Thryv Business Center (automation, CRM, and payment processing), and the acquired Keap brand (sales and marketing automation).

Product overview

Thryv is an AI-powered small business marketing and sales platform that has transitioned from legacy Yellow Pages services to a SaaS-focused model. The product portfolio consists of the unified Thryv Platform as the core system, with two main software products: Thryv Marketing Center (for local marketing and advertising with online visibility tools, listings, reputation, and social management) and Thryv Business Center (for automation, CRM, sales follow-up, and payment processing). Thryv also acquired Keap in October 2024 ($80M deal) as a CRM and sales automation brand. The platform includes numerous sub-products and modules including Website Builder, Enhanced Local Listings, Reputation Management, Social Media Management, Pipeline Management, AI Lead Insights, Marketing Automation, ThryvPay, Automated Reviews, CRM, SEO Services, Thryv Leads, Workforce Center, and HIPAA compliance tools. Free tools include AI Digital Marketing Score, Google Review Link Generator, Invoice Generator, and Payment Processing Calculator. The platform serves 100,000+ businesses across 50+ industries including home services, med spa, health and wellness, legal, auto services, and pet services.

Differentiator

Problem solved

Functional benefit

Brands

• Thryv Marketing Center: Online visibility, lead management, and automated sales follow-up platform for small businesses
• Keap
• ThryvPay
• Thryv AI Lead Flow
• Thryv Business Center

Products and services

• Thryv Marketing Center Local marketing and advertising SaaS platform providing online listings management across 30+ directories, reputation management, social media management, website builder, AI lead insights, and analytics; targets SMBs across 50+ industries.
• Thryv Business Center Automation, sales follow-up, and CRM platform offering calendar and appointments, secure client portal, estimates and invoices, payment processing, local online listings, and email and SMS marketing for small businesses.
• Keap Sales and marketing automation platform acquired by Thryv in October 2024. Organizes customer information and automates follow-ups, reminders, and marketing campaigns, including CRM, automation builder, email and text, sales pipeline, landing pages, payments, appointments, and reporting for SMBs.
• Thryv AI Lead Flow AI-powered end-to-end platform combining online visibility tools, lead management, and automated sales follow-ups for small businesses; built on Thryv Marketing Centre and Keap with AI-generated lead summaries, lead scoring, automated routing, and follow-up workflows.
• Thryv Website Builder AI-powered website builder enabling small businesses to create professional websites in ten minutes or less, with 20+ themes, mobile optimization, SEO/AEO features, and no coding required.
• ThryvPay Native online payment processor designed for service-based small businesses offering next-day funding, supporting credit cards, bank transfers, digital wallets, and cash/checks at 2.60% + $0.30 per transaction.
• Thryv Workforce Center Payroll and tax automation product powered by Gusto, helping businesses handle payroll, automate tax filings, and stay compliant, priced at $49/month plus $7 per active staff member.
• Thryv Leads Lead generation tool for discovering and acquiring new leads for small businesses.
• Thryv Secure HIPAA HIPAA-compliant data protection add-on for healthcare businesses to ensure customer data is kept safe and compliant.
• AI Digital Marketing Score Free AI-powered tool analyzing a business's online presence, website SEO, listings, and reviews, providing actionable recommendations for improvement.

Quantifiable outcome

• 64% increase in Google Search visibility when using Thryv software
• +5 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability6 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Keap (Infusion Software, Inc.)coreStrategic or Co-development Partner · 31 October 2024Thryv acquired Keap (formerly Infusion Software) for $80 million in cash in October 2024. The acquisition added over 15,000 customers, an $80+ million revenue base, and 100+ product and engineering personnel. Keap's CRM and marketing automation capabilities were integrated into Thryv's platform, creating a combined base of over 100,000 SaaS subscriptions.
• Yellow Holdings LimitedminorStrategic or Co-development Partner · 4 May 2023Thryv announced acquisition of Yellow Holdings Limited in New Zealand as part of international expansion strategy.
• Grant Thornton LLPminorOthersThryv ratified Grant Thornton LLP as its independent registered public accounting firm for fiscal year 2026 at the June 2026 annual stockholders meeting.
• QuickBookscoreTechnology or IntegrationQuickBooks integration allows seamless sync of financial data between Thryv and QuickBooks accounting software.
• StripecoreTechnology or IntegrationStripe payment processing integration for accepting credit cards and digital payments within Thryv platform.
• PayPalcoreTechnology or IntegrationPayPal payment integration for seamless payment processing.
• SquarecoreTechnology or IntegrationSquare POS and payment integration for in-person and online transactions.
• ShopifycoreTechnology or IntegrationShopify e-commerce integration for online store connectivity.
• MailchimpcoreTechnology or IntegrationEmail marketing integration with Mailchimp for enhanced email campaigns.
• HubSpotcoreTechnology or IntegrationCRM integration with HubSpot for expanded sales and marketing capabilities.
• GooglecoreTechnology or IntegrationGoogle integration including Google Business Profile, Google Calendar, Gmail sync, and Google listings management.
• ZapiercoreTechnology or IntegrationNative Zapier integration allowing connection to thousands of software tools through automated workflows.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HubSpot: HubSpot is a leading CRM and marketing automation platform serving SMBs and mid-market with inbound marketing, sales hub, and service hub products. It directly competes with Thryv's Marketing Center, Business Center, and Keap products in the same SMB customer segment.
• Mailchimp: Mailchimp (owned by Intuit) is a leading email marketing and marketing automation platform for SMBs. It overlaps significantly with Thryv's email campaigns, automation builder, and audience management features, and now includes basic CRM capabilities.
• Zoho: Zoho offers a comprehensive suite of more than 55 business applications targeting SMBs, including Zoho CRM, Campaigns, Books, and Social. Its breadth of SMB-focused business software directly competes with Thryv's all-in-one platform strategy.
• Pipedrive: Pipedrive is a CRM and sales pipeline management platform built for small businesses and sales teams. It competes directly with Thryv's Pipeline Management and CRM features for the same SMB and mid-market customer base.
• Vendasta: Vendasta is an SMB platform that provides marketing, CRM, and business management tools, often sold through agency and reseller partners. Its partner-channel go-to-market closely mirrors Thryv's Certified Partner program and SMB customer base.
• ActiveCampaign: ActiveCampaign is a customer experience automation platform combining email marketing, marketing automation, and CRM for SMBs. It directly competes with Thryv's Marketing Automation, CRM, and AI Lead Insights features.
• Constant Contact: Constant Contact is a digital marketing platform for SMBs offering email marketing, social media, and basic CRM tools. It overlaps with Thryv's email campaigns, social media management, and reputation management features for the same small business audience.

Broad incumbents

• Salesforce: Salesforce is the global CRM leader offering Sales Cloud, Marketing Cloud, and SMB-focused Starter Suite. As a much larger incumbent, Salesforce competes for SMB customers moving upmarket and provides a broader portfolio than Thryv's specialized offerings.

Emerging players

• ServiceTitan: ServiceTitan is a vertical SaaS platform for home services businesses (HVAC, plumbing, electrical), the same core vertical Thryv targets. Thryv's recent ServiceTitan integration indicates adjacent rather than direct competition, but both vie for the same home services tech stack.
• Jobber: Jobber is a field service management platform for home service businesses including HVAC, plumbing, and landscaping. Like ServiceTitan, Jobber serves Thryv's core home services vertical and now integrates with Thryv's marketing automation platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/Thryv
• Facebookfacebook.com/Thryv
• LinkedInlinkedin.com/company/thryvinc
• Instagraminstagram.com/getthryv
• TikToktiktok.com/@getthryv
• Xx.com/thryv

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thryv