What Invenda Group does

Invenda Group AG is a Swiss technology company founded in 2017 and headquartered in Alpnach, Switzerland, that builds an integrated smart vending and digital-out-of-home (DOOH) advertising platform. The company's product stack centers on the Luna cloud platform for device management, analytics, and campaign control; Titan smart vending hardware and Vulcan upgrade kits for the physical machine layer; Tapp as a consumer mobile wallet; Atlas as the advertising and monetization module; Stars, Mapp, and Sapp as analytics, maintenance, and operations modules; and Lyra as the integration API connecting to payment systems (Adyen), audience measurement (Quividi), and programmatic DOOH demand (Yazle, SSPs/DSPs). IoT connectivity is delivered via cellular data, enabling over-the-air software updates, remote diagnostics, AI-driven personalization, and predictive maintenance on deployed fleets.

The company sells to four primary buyer segments — consumer brands (notably Mars Wrigley and Coca-Cola), vending operators (Selecta, Valora, Diggi24, SimplixSolutions), location owners, and vending machine manufacturers — through direct enterprise sales supplemented by operator and OEM/channel partnerships. Its revenue model combines SaaS subscriptions, hardware sales, DOOH advertising monetization across 4,500+ screens, payment transaction fees via Adyen, and professional services, with B2B quote-based pricing on annual cadences. The business operates across 22 countries with offices in Switzerland, Germany, the United Kingdom, the United States (Middletown, Delaware), Serbia (Novi Sad, hosting Invenda Vending engineering), and Hong Kong, and has delivered 7,500+ screens globally.

Invenda is privately held and venture-backed, having raised approximately $33 million across three rounds between 2021 and 2023, with a $19 million Series B in March 2023 led by Point Break Capital Management alongside Mutschler Ventures AG, On Holding, and Trumid. Customers and partners report quantified outcomes including approximately 30% higher revenue per machine, 20–40% reduction in service visits, 15–25% basket-size lift from AI recommendations, and around $150+ monthly advertising revenue per machine in high-traffic locations, alongside a 26% sales lift for an energy-drink brand during a DOOH campaign. The company is led by CEO Anton von Rueden, with Bjoern Schuster appointed as COO in August 2025 to accelerate global expansion.

Name

Invenda Group

Legal name

Invenda Group AG

Website

https://invendagroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Invenda Group is a Swiss technology company that builds an integrated smart vending and DOOH advertising platform combining IoT hardware, cloud software (Luna), and AI-driven personalization to serve vending operators, consumer brands, location owners, and manufacturers across 22 countries.

Ownership category

akta.pro rank

Product category

Automated Retail Technology

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Media Representatives (541840)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Smart vending machines
• Automated retail platform
• DOOH advertising network
• IoT vending software
• Connected retail hardware

Headquarters

HQ city

Alpnach

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions (SaaS): Cloud-based Luna platform licensed as a recurring subscription to vending operators and enterprise customers for device management, analytics, and campaign control.
2. Hardware Sales: Sale of Titan smart vending machines, smart kiosks, digital signage, and Vulcan upgrade kits to operators, brands, and manufacturers.
3. DOOH Advertising Revenue: Monetization of 4,500+ smart vending screens through direct ad sales, programmatic advertising via SSPs, and brand partnerships. Operators and location owners share in advertising revenue. Approximately $150+ per machine monthly in high-traffic locations.
4. Transaction Fees: Revenue from payment processing on smart vending transactions, including mobile wallet, card, and crypto payments facilitated through Adyen partnership.
5. Professional Services: Customer success program, onboarding, training, technical support, and consulting services delivered as part of service level agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Invenda Group is a Swiss software company that sells a cloud-based automated retail platform combining proprietary IoT hardware (smart vending machines and digital screens), a SaaS management platform (Luna), upgrade kits for legacy machines (Vulcan), a consumer mobile wallet (Tapp), a DOOH advertising module (Atlas), and an integration API (Lyra). Its offerings enable vending operators, consumer brands, location owners, and manufacturers to deploy connected, data-driven automated retail and monetize screen-based advertising.

Product overview

Invenda Group operates as a modular automated retail technology platform combining hardware and software solutions. The core Luna platform serves as the central hub for device management, analytics, and campaign control, while Titan hardware and Vulcan upgrade kits provide the physical vending infrastructure. The ecosystem is complemented by specialized modules including Tapp (mobile wallet), Atlas (advertising), Stars (analytics), Lyra API (integrations), Sapp (fleet management), and Mapp (maintenance). This platform-plus-modules architecture enables consumer brands, vending operators, location owners, and manufacturers to deploy connected smart vending solutions with digital advertising and payment capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Luna: Automated Retail Platform for device management, analytics, and campaign control
• Tapp
• Lyra API
• Atlas
• Titan
• Vulcan
• Stars
• Mapp
• Sapp

Products and services

• Luna Automated Retail Platform Cloud-based SaaS platform for managing fleets of smart vending devices — providing remote device management, real-time monitoring, inventory and planogram control, dynamic pricing, predictive maintenance, analytics, and campaign management for vending operators and enterprise customers.
• Titan Hardware Systems Smart vending machines, retail cabinets, and intelligent screens with IoT connectivity and presence-detection displays sold as hardware to vending operators, consumer brands, location owners, and manufacturers.
• Vulcan Upgrade Kits Retrofit hardware kits sold to vending machine manufacturers and operators that convert traditional vending machines into intelligent, IoT-connected devices capable of running Invenda's software and analytics stack.
• Tapp Vending Wallet App Consumer mobile wallet application enabling vending payments, loyalty program integration, QR/mobile/crypto transactions, gamification, and direct re-marketing for vending operators and consumer brands.
• Atlas Advertising Module / DOOH Network Digital out-of-home advertising module and global screen network enabling direct and programmatic ad sales, audience measurement, demographic targeting, and campaign management across Invenda's 4,500+ smart vending screens for brands, media buyers, and operators.
• Lyra API Developer API that connects Invenda's vending platform with VMS platforms, payment processors, and third-party tools, enabling ecosystem partners and operators to automate and integrate Invenda-powered machines.

Quantifiable outcome

• +30% higher revenue per machine for vending operators
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• YazlecoreTechnology or Integration · 17 October 2023Invenda and Yazle formed a strategic partnership for programmatic DOOH advertising, enabling automated ad buying on Invenda's smart vending screen network through Yazle's programmatic platform.
• QuividicoreTechnology or Integration · 13 September 2023Invenda partnered with Quividi to deliver high-fidelity audience impressions to smart vending machines. Quividi's audience measurement technology integrates with Invenda's DOOH network to provide verified impression counts and demographic data, enabling premium CPM rates for advertisers.
• AdyencoreTechnology or Integration · 4 May 2023Invenda Group partnered with Adyen to integrate its payment technology into Invenda Wallet (Tapp) and the Internet of Retail ecosystem. The partnership follows Invenda's $19M Series B funding and aims to develop comprehensive digital payments and data-driven retail experiences across smart vending machines.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nayax: Nayax is a publicly listed global provider of IoT, payment, and telemetry solutions for unattended retail, including vending machines and kiosks. It directly competes with Invenda's Luna platform, Titan hardware, and Tapp wallet across the same operator and OEM customer base.
• Cantaloupe: Cantaloupe (formerly USA Technologies) is a US-listed provider of cloud-based, mobile payment and telemetry solutions for vending, micro-markets, and self-service retail. It competes head-on with Invenda's Luna SaaS and Titan hardware in the US market and at large operator accounts.
• 365 Retail Markets: 365 Retail Markets provides smart vending, micro-market, and self-checkout solutions with integrated payments and IoT management. It competes with Invenda's platform-plus-modules architecture for the same enterprise vending operator and location-owner customers.
• Vendon: Vendon is a European provider of telemetry and management software for vending and coffee machines. It directly overlaps with Invenda's Luna platform for operators and serves a similar SMB-to-mid-market operator base, especially across DACH and CEE.

Emerging players

• PayRange: PayRange offers mobile payment and IoT retrofit solutions for vending machines and amusement devices. It overlaps with Invenda's Tapp wallet and Vulcan retrofit kit on the consumer-payment and machine-modernization use cases, particularly for smaller operators.
• Cubic Telecom: Cubic Telecom provides global cellular IoT connectivity for connected machines, including retail and vending deployments. It is adjacent to Invenda's cellular-connected Titan hardware and could be a substitute or partner for the connectivity layer of the platform.
• Apriva: Apriva provides payment processing and integration solutions for unattended retail, including vending and kiosks. It is comparable to Invenda's Tapp wallet and Lyra API integrations, focused on US payment acceptance rather than full-stack vending management.

Broad incumbents

• Broadsign: Broadsign is an established DOOH CMS and supply-side platform serving global out-of-home networks. It is broadly comparable to Invenda's Atlas module for ad inventory management and programmatic DOOH, though focused on traditional OOH rather than vending screens.
• Vistar Media: Vistar Media is a leading programmatic DOOH ad-tech platform connecting media owners with DSP demand. It competes with Atlas on the programmatic monetization side and serves as a complementary SSP partner, comparable in role to Invenda's Yazle integration.
• Ingenico (Worldline): Worldline/Ingenico is a large global payments acceptance provider serving unattended retail and vending. It overlaps with the payment-processing component of Invenda's Tapp wallet and competes indirectly via its Telium POS terminals deployed in vending hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InvendaGroupAG
• LinkedInlinkedin.com/company/invenda-group-ag
• Xx.com/invendagroupag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invenda Group