Prismfly
Prismfly is a Dallas-based DTC ecommerce agency founded in 2020 that delivers conversion rate optimization, Shopify Plus development, design, and lifecycle marketing services to mid-market and enterprise direct-to-consumer brands via month-to-month retainer engagements.
- Company typePrivate
- Founded2020
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Prismfly does
Prismfly is a Dallas-headquartered, privately held direct-to-consumer ecommerce agency founded in October 2020 by brothers Yusuf and Yaseen Shurbaji. The firm specializes in conversion rate optimization for Shopify-based merchants and operates four integrated service pillars — Conversion Rate Optimization, Shopify Plus Development, Design & Branding, and Lifecycle Marketing — delivered through month-to-month retainer and project engagements, with budget tiers captured at $75k–$200k+ per client per year.
The company's underlying technology stack is Shopify Plus-centric, supported by Klaviyo for email and SMS, Figma for design, and Asana, Slack, and Google Meet for delivery coordination. Prismfly layers proprietary workflows on top of this stack: an internal A/B testing and experimentation framework, an ecommerce CRO roadmap management tool, a CDP/CRM setup methodology for lifecycle marketing, and a List Hygiene Tool launched in December 2024 starting at $60/month. Its technology ecosystem includes partnerships and integrations with Shopify Plus, Recharge, Klaviyo, Attentive, BigCommerce, FullStory, Hotjar, Intelligems, and Littledata, among others.
Prismfly makes money primarily through professional services — quote-based retainers and scoped projects — supplemented by a small but growing set of lower-friction monthly subscriptions (List Hygiene from $60/month, SEO from $1,000/month). It reaches mid-market and enterprise DTC brands through consultative direct sales, with discovery calls booked via website contact forms, and through a referral channel driven by Shopify Plus, Recharge, and Klaviyo partnerships. The company's clientele includes Primal Kitchen, Princess Polly, Simple Modern, Dr. Squatch, Lashify, Built Bars, Aqua Lung, and others across fashion, beauty, food and beverage, fitness, and home goods. The firm has no disclosed institutional funding and remains founder-controlled, with reported revenue tripling year-over-year as of December 2022 and 60% year-over-year team growth in January 2023.
Prismfly firmographics
Firmographics- Name
- Prismfly
- Legal name
- Prismfly
- Website
- https://prismfly.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prismfly is a Dallas-based DTC ecommerce agency founded in 2020 that delivers conversion rate optimization, Shopify Plus development, design, and lifecycle marketing services to mid-market and enterprise direct-to-consumer brands via month-to-month retainer engagements.
- Ownership category
- akta.pro rank
Prismfly industry classification
Industry- Product category
- Ecommerce Optimization Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Customer Journey Orchestration & Campaign Management (BPAFAFAF), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where Prismfly is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Prismfly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Professional Services — Retainer & Project Engagements: Month-to-month retainer engagements and scoped project work covering CRO, Shopify development, design, and lifecycle marketing services. Average client retention extends well beyond one year. Pricing tiers based on service scope and client revenue/budget level ($75k–$200k+ annual budget range).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | List Hygiene tool — email list cleaning and optimization service |
| Subscription | Monthly | SEO & Content Marketing service |
| Other | Monthly | Full-service ecommerce engagement (CRO, Development, Design, Lifecycle) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Prismfly product offering
Product offeringCore offering
Prismfly is a professional services agency that delivers revenue growth for direct-to-consumer (DTC) ecommerce brands through four integrated service pillars: Conversion Rate Optimization (CRO), Shopify Plus Development, Design & Branding, and Lifecycle Marketing. The agency runs A/B testing, builds and migrates Shopify Plus storefronts, designs conversion-focused landing pages, and manages personalized email and SMS retention campaigns on retainer and project engagements.
Product overview
Prismfly is an award-winning DTC ecommerce agency offering a portfolio of specialized service lines rather than a unified software product. The core offering consists of four integrated service pillars: Conversion Rate Optimization (CRO) Services, Shopify Plus Development Services, Design & Branding Services, and Lifecycle Marketing Services. These are supplemented by add-on tools and services including a List Hygiene Tool (launched December 2024) and SEO & Content Marketing Services. The service model operates on a month-to-month basis and is delivered by a team of CRO, development, design, and lifecycle marketing specialists who work as an integrated extension of each client's team.
Differentiator
Problem solved
Functional benefit
Products and services
- Conversion Rate Optimization (CRO) Services A turn-key optimization service that identifies revenue opportunities and drives measurable improvements through A/B testing, personalization, customer research, and data-driven experimentation roadmaps for DTC ecommerce brands.
- Shopify Plus Development Services Custom development services for building scalable, high-performing Shopify Plus storefronts, including migrations, custom themes, system integrations, site speed optimization, and ADA accessibility compliance.
- Design & Branding Services Conversion-driven ecommerce design services encompassing full redesigns, landing pages, brand identity, style guides, UI elements, and user experience optimization backed by usability testing.
- Lifecycle Marketing Services Retention-focused service building hyper-personalized automated email and SMS campaigns, including flows (welcome, cart abandonment, post-purchase), CRM/CDP setup, segmentation, loyalty programs, and comprehensive reporting.
- List Hygiene Tool A standalone subscription tool that cleans and optimizes email lists, improving deliverability, reducing bounce rates, lowering email platform costs, and ensuring compliance.
- SEO & Content Marketing Services Organic traffic and brand visibility services including keyword research, content strategy, AI search optimization, on-page SEO, technical audits, and ongoing performance reporting. Starting at $1,000/month.
Quantifiable outcome
- 29x average engagement ROI across CRO programs
- +6 more outcomes
Companies that use Prismfly
Customer profileNamed customers33 records
Segments1 record
Ideal customer profiles1 record
Prismfly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature4 records
Prismfly partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- RechargecoreAwarded Premier Partner Status (February 2022) and later Top Agency Award 'Amplify' (May 2024) by Recharge, the leading subscription commerce platform. Prismfly helps DTC brands implement and optimize Recharge subscription and bundling solutions.
- Shopify PluscoreFirst CRO-focused Certified Shopify Plus Partner (December 2021). Provides preferred positioning with Shopify Plus merchants seeking CRO, development, and design services. Shopify recognized Prismfly as Notable Emerging Partner in 2022.
- KlaviyocorePrimary email and SMS marketing platform partner. Prismfly offers lifecycle marketing services centered on Klaviyo, including CDP/CRM setup, segmentation, flows, and campaign automation. Multiple blog articles authored by Prismfly team members are published on Klaviyo's platform (e.g., SMS marketing platform evaluation article, December 2025).
- BiddycominorAgency partner listed on Prismfly's Partners page. Biddyco is a social and Facebook advertising agency managing ad campaigns, retargeting, and YouTube ads.
- Impressive DigitalminorAgency partner listed on Prismfly's Partners page. Impressive Digital is a leading digital marketing agency based in Austin helping businesses grow and boost revenue.
- MuteSixminorAgency partner listed on Prismfly's Partners page. MuteSix is an award-winning, full-funnel performance marketing agency.
- Power DigitalminorAgency partner listed on Prismfly's Partners page. Power Digital is a growth marketing firm fueled by technology and driven by consultative marketers, creatives, analysts, and technologists.
- GR0minorAgency partner listed on Prismfly's Partners page. GR0 is a digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer startups.
- Sandhill DigitalminorAgency partner listed on Prismfly's Partners page. Sandhill Digital is a performance marketing agency scaling brands with cross-platform, data-driven strategies and best-in-class creative.
- Fat Earth MediaminorAgency partner listed on Prismfly's Partners page. Fat Earth Media is a digital marketing agency with a soft spot for mission-driven brands.
- Within Inc.minorAgency partner listed on Prismfly's Partners page. Within Inc. supplies global technical, engineering, marketing, and design talent to help companies meet their targets.
- AdQudrantminorAgency partner listed on Prismfly's Partners page. AdQudrant is a digital marketing agency blending creativity with measurement and attribution to help brands stay profitable while scaling.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Prismfly competitors and assessment
Company assessmentEmerging players
- Smartrr: Smartrr is a subscription commerce platform for Shopify that Prismfly's Recharge partnership work competes/overlaps with — adjacent competitor in the subscription commerce tooling layer that Prismfly helps brands implement.
- Soona: Soona is a creative content and ecommerce creative services platform serving DTC brands with product photography, video, and ad creative — adjacent to Prismfly's design services with partial overlap in ecommerce creative production.
Broad incumbents
- Hawke Media: Hawke Media is a broader DTC growth marketing agency offering paid media, retention, creative, and CRO services to ecommerce brands — overlapping with Prismfly's lifecycle and CRO offerings but with a wider service portfolio.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency offering paid media, CRO, and lifecycle services to ecommerce and B2B brands — comparable as a digital agency serving similar mid-market segments.
Direct peers
- Electric Eye: Electric Eye is a Shopify Plus design and CRO agency serving DTC brands with conversion-focused storefront design and development — closely overlapping Prismfly's CRO + Shopify Plus Development + Design pillars.
- Common Thread Collective: Common Thread Collective is a DTC growth agency combining paid media, CRO, and creative for ecommerce brands — a direct competitor in the mid-market/enterprise DTC growth agency space.
- Conversion Sciences: Conversion Sciences is a dedicated conversion rate optimization agency serving ecommerce and B2B brands with A/B testing, personalization, and experimentation services — directly comparable to Prismfly's core CRO offering.
- The Good (thegood.com): The Good is a Shopify Plus agency specializing in design, development, and CRO for DTC and lifestyle brands — a direct competitor to Prismfly for enterprise Shopify Plus retainer engagements.
- BlueSwitch: BlueSwitch is a Shopify Plus agency offering design, development, and CRO services to DTC brands — overlapping directly with Prismfly's Shopify Plus development and CRO service lines.
- Swarm (formerly Hivebrite): Swarm is a Shopify-focused agency providing CRO, design, and development for DTC brands — a direct peer in Shopify Plus CRO retainers targeting similar enterprise client profiles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prismfly social profiles
Digital presencePrismfly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prismfly leadership team
Management profileNumber of profiles
Profiles6 records
Prismfly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prismfly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prismfly
What does Prismfly do?
Prismfly is a professional services agency that delivers revenue growth for direct-to-consumer (DTC) ecommerce brands through four integrated service pillars: Conversion Rate Optimization (CRO), Shopify Plus Development, Design & Branding, and Lifecycle Marketing. The agency runs A/B testing, builds and migrates Shopify Plus storefronts, designs conversion-focused landing pages, and manages personalized email and SMS retention campaigns on retainer and project engagements.
Is Prismfly a public or private company?
Prismfly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prismfly founded?
Prismfly was founded in 2020. It employs 11 to 50 people.
Where is Prismfly based?
Prismfly is headquartered in Dallas, United States, in the North America region.
How does Prismfly make money?
One revenue line is on record: professional Services — Retainer & Project Engagements.
Who are Prismfly's main competitors?
Emerging players on record are Smartrr and Soona. Broad incumbents are Hawke Media and Disruptive Advertising. Direct peers are Electric Eye, Common Thread Collective, Conversion Sciences, The Good (thegood.com), BlueSwitch and Swarm (formerly Hivebrite).
Does Prismfly have an API?
No public API is recorded for Prismfly.
What industry is Prismfly in?
Prismfly's product category is Ecommerce Optimization Services. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 541810 and its SIC code is 7311.