MARKT-PILOT

What MARKT-PILOT does

MARKT-PILOT GmbH is an AI-driven SaaS company that develops software to optimize machine manufacturers' spare parts business through market-driven pricing. Founded in April 2020 by Tobias Rieker and Amin Oumhamdi in Esslingen, Germany, the company now operates from Stuttgart, Chicago, and Stockholm with over 150 employees representing 30+ nationalities. The company targets industrial OEMs managing large spare parts portfolios (50,000 to 1 million+ SKUs) across agriculture, construction, machine tooling, packaging, and industrial equipment sectors, serving more than 200 enterprise customers including Hitachi, Okuma, Kärcher, OPTIMA, and Andritz.

The product portfolio centers on MP ONE™, launched in February 2026, which unifies three integrated engines: the Intelligence Engine aggregates real-time competitor and market data across global and regional sources with AI-powered cross-reference matching; the Decision Engine converts market intelligence into concrete pricing actions supporting cost-plus, market-based, attribute-based, and custom models with full traceability; and the Performance Engine measures the financial impact of every pricing decision with executive dashboards and drill-down capabilities. The platform builds on two prior products, PRICERADAR (market intelligence) launched prior to 2022, and PRICEGUIDE (automated price recommendations) launched October 2023. Reported customer outcomes include 13-18x ROI in year one, 4-5% revenue lift on Revenue Under Management, and over $200 million in additional revenue generated for customers.

MARKT-PILOT operates a SaaS subscription model with quote-based enterprise pricing across three configurable global packages, with PRICEGUIDE requiring the Professional tier and PRICERADAR as a prerequisite. The go-to-market combines direct enterprise field sales with dedicated regional leaders for EU and North America, supported by flagship proprietary events (PARTS SUMMIT in Frankfurt, PARTS FORUM in Chicago), industry trade show presence, and partnerships with consulting firms (Horváth, Advyce & Company) and industry associations (VDMA, AEM, AMT). The company has raised approximately €46.2 million across a €6.2 million seed round from Capnamic in April 2022 and a $43 million Series A led by Insight Partners in April 2024. Management is led by co-CEOs Dr. Martin Ruth and Stephen Fauth alongside founder Tobias Rieker. The company holds ISO 27001 certification and maintains GDPR-compliant data infrastructure based in Germany.

Name

MARKT-PILOT

Legal name

MARKT-PILOT GmbH

Website

https://markt-pilot.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

MARKT-PILOT is an AI-driven SaaS platform that helps industrial manufacturers optimize spare parts pricing through real-time market intelligence, automated recommendations, and performance tracking. It serves 200+ enterprise manufacturers across agriculture, construction, machine tooling, and packaging sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Esslingen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Pricing Performance Platform): MARKT-PILOT operates as a SaaS company offering subscription-based access to its MP ONE platform, PRICERADAR, and PRICEGUIDE products. Pricing is tiered by package (Professional tier required for PRICEGUIDE), with regional access options. The platform is available globally in three configurable options.
2. Professional Services & Implementation: The company provides implementation support, onboarding, and consultation services alongside its software platform, including structured 5-step onboarding process and case study-driven product demonstrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

MARKT-PILOT develops and sells a SaaS Pricing Performance platform (MP ONE) for industrial manufacturers' spare parts business. The platform combines three integrated engines — an Intelligence Engine for real-time competitor and market data, a Decision Engine for pricing operations and workflows, and a Performance Engine for tracking revenue and margin outcomes — and is delivered alongside the standalone market-research product PRICERADAR and the automated price-recommendation product PRICEGUIDE. Target customers are machine and equipment OEMs managing spare parts portfolios of 50,000 to 1 million+ SKUs.

Product overview

MARKT-PILOT offers a unified Pricing Performance platform architecture centered on MP ONE™, which incorporates three integrated engines: the Intelligence Engine for aggregating internal (ERP, CRM, CPQ) and external market data at SKU level, the Decision Engine for pricing operations and price book management, and the Performance Engine for revenue and margin tracking. The product portfolio includes two standalone SaaS platforms — PRICERADAR for market price research and competitive intelligence, and PRICEGUIDE for automated, market-oriented price recommendations built on PRICERADAR data. All solutions target industrial manufacturers in the agricultural, construction, machine tooling, and packaging sectors managing large spare parts portfolios. The company serves over 200 industrial manufacturer clients.

Differentiator

Problem solved

Functional benefit

Brands

• MP ONE: The first Pricing Performance platform for industrial manufacturers that unifies market intelligence, pricing decisions, and performance measurement.
• PRICERADAR
• PRICEGUIDE

Products and services

• MP ONE™ The first unified Pricing Performance platform for industrial manufacturers, combining three engines — Intelligence Engine (market intelligence), Decision Engine (pricing operations and price books), and Performance Engine (revenue and margin tracking) — in a single continuous system for managing large spare parts portfolios of 50,000 to 1 million+ SKUs.
• PRICERADAR Market price research platform that gives industrial manufacturers access to comprehensive, current, and structured market data for spare parts at the individual SKU level, with AI-powered cross-reference matching across brands and suppliers and full parts history tracking.
• PRICEGUIDE Automated, market-oriented price recommendation engine built on PRICERADAR market data, using a value-driver logic to generate validated sales price recommendations and revenue simulations for each spare part, enabling pricing managers to confirm, reject, or adjust recommendations at the individual part level.

Quantifiable outcome

• 13-18x Return on Investment in year one (direct financial impact vs total cost of ownership)
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• VDMA (Verband Deutscher Maschinen- und Anlagenbau)coreStrategic or Co-development PartnerVDMA is a trade association representing more than 3,400 German and European machine and plant engineering companies. MARKT-PILOT is a member of VDMA and actively participates in VDMA events and drives joint activities with the association and its members.
• AEM (Association of Equipment Manufacturers)coreStrategic or Co-development PartnerAEM is an international trade association for equipment manufacturers. MARKT-PILOT is a partner, leveraging the association's network to reach industrial manufacturers.
• AMT (Association For Manufacturing Technology)coreStrategic or Co-development PartnerAMT is a trade association for manufacturing technology companies. MARKT-PILOT partners with AMT to reach machine tooling manufacturers.
• HorváthcoreImplementation/ SI/ Consulting PartnerHorváth is a management consulting firm with deep expertise in pricing. The firm co-hosts webinars with MARKT-PILOT on spare parts pricing topics and provides implementation consulting to manufacturing clients using MARKT-PILOT's platform.
• Advyce & CompanyminorImplementation/ SI/ Consulting PartnerConsulting partner within the MARKT-PILOT Partner Network, providing advisory services to manufacturing clients.
• CopperbergminorGTM or Marketing PartnerPartner in the MARKT-PILOT Partner Network, providing go-to-market collaboration in the after-sales ecosystem.
• German AcceleratorminorStrategic or Co-development PartnerGerman Accelerator supports German startups in international markets. MARKT-PILOT partnered with German Accelerator as part of its North America expansion.
• GründermotorminorStrategic or Co-development PartnerGründermotor is a startup support initiative. MARKT-PILOT is a partner, leveraging the network for startup ecosystem connections.
• GründESminorStrategic or Co-development PartnerStartup ecosystem partner within the MARKT-PILOT Partner Network.
• KVD (der Serviceverband)minorStrategic or Co-development PartnerKVD is a service association in Germany. MARKT-PILOT is a partner, collaborating on events and industry initiatives related to after-sales service.

Scale indicators9 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Flintfox: Flintfox provides pricing and trade promotion optimization software for manufacturers and distributors, with comparable price management capabilities to MARKT-PILOT's Decision Engine.
• Keelvar: Keelvar offers AI-driven pricing and sourcing optimization, focused on procurement and B2B sourcing. It overlaps with MARKT-PILOT in pricing intelligence for industrial customers and is an emerging player in the space.
• Syncron: Syncron provides after-sales service and spare parts optimization software for manufacturers, overlapping with MARKT-PILOT's industrial after-sales focus. It is a partial competitor addressing adjacent parts of the aftermarket value chain.
• ToolsGroup: ToolsGroup offers AI-driven supply chain planning and price optimization software for manufacturers and retailers, intersecting with MARKT-PILOT's pricing performance positioning for industrial customers.
• RELEX Solutions: RELEX Solutions provides unified retail and supply chain planning, including pricing and promotion optimization. It overlaps with MARKT-PILOT in AI-driven pricing for industrial and consumer goods manufacturers and distributors.

Direct peers

• PROS Holdings: PROS provides AI-powered pricing optimization and revenue management software for B2B and industrial customers. It is the most comparable public-market peer in dynamic pricing software, serving manufacturers and distributors globally.
• Vendavo: Vendavo offers B2B price optimization and management software specifically targeted at industrial manufacturers and distributors, directly competing with MARKT-PILOT in the same customer base and use case.
• Pricefx: Pricefx is a SaaS pricing platform serving manufacturers, distributors, and other B2B industries with price optimization, management, and analytics capabilities, directly comparable to MARKT-PILOT's pricing software offering.
• Zilliant: Zilliant delivers AI-driven pricing and sales optimization software for B2B manufacturers and distributors. Its price management and optimization capabilities directly overlap with MARKT-PILOT's MP ONE platform.
• Competera: Competera provides AI-powered pricing optimization for retail and B2B companies. While more retail-focused, its pricing engine technology and recommendation capabilities are analogous to PRICEGUIDE and the Decision Engine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMHRibBdAaCo958rl2ElS8g
• LinkedInlinkedin.com/company/markt-pilot
• Instagraminstagram.com/markt_pilot_crew
• Xx.com/IncMarkt
• Facebookfacebook.com/marktpilotus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARKT-PILOT