Clearbit

What Clearbit does

Clearbit (legal entity APIHub, Inc. dba Clearbit) is a B2B marketing data engine founded in 2014 and headquartered in San Francisco. The company built a data infrastructure layer around proprietary 'Clearbit Indexers' that aggregate public web data, licensed third-party datasets, customer-contributed data, and LLM-powered processing to produce standardized company and contact profiles with 100+ attributes spanning firmographics, technographics, corporate hierarchies, normalized roles/seniorities, and IP-intelligence signals. Its product portfolio historically included Data Enrichment, Buyer Intent (IP-to-company identification), Lead Scoring & Routing, Dynamic Form Shortening, Clearbit Prospector, Clearbit Capture, and public APIs (Company Enrichment, Name to Domain, Logo); primary use cases served B2B sales, marketing, and RevOps teams needing CRM record enrichment, anonymous visitor identification, form conversion optimization, and ICP-based lead prioritization.

In December 2023, HubSpot acquired Clearbit for approximately $400-450 million. At INBOUND 2024, the product was rebranded as Breeze Intelligence and folded into HubSpot's CRM as the platform's B2B data enrichment and buyer-intent layer. Post-acquisition, basic contact and company enrichment is included free with all paid HubSpot Starter+ subscriptions, while advanced capabilities such as Buyer Intent and Smart Properties consume HubSpot Credits on a usage-based monthly basis with no rollover. Standalone Clearbit free tools were discontinued on April 30, 2025 (Free Platform, Weekly Visitor Report, Clearbit Connect, TAM Calculator, free Slack integration), and the public Logo API is scheduled for sunset on December 1, 2025. Clearbit no longer operates as an independent commercial entity: it is now a wholly-owned sub-brand and product line within HubSpot, distributed exclusively through HubSpot's ecosystem, and certified under SOC 2 Type 2, GDPR, CCPA, and the EU-U.S./Swiss/U.K. Data Privacy Frameworks.

Name

Clearbit

Legal name

APIHub, Inc. dba Clearbit

Website

https://clearbit.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

51–100 employees

Short description

Clearbit, founded in 2014, builds a B2B data enrichment engine using proprietary Clearbit Indexers and LLMs to deliver 100+ standardized company and contact attributes, IP-intelligence buyer intent signals, and lead scoring. Acquired by HubSpot in December 2023 for ~$400-450M and rebranded as Breeze Intelligence, it now serves HubSpot's sales, marketing, and RevOps customers exclusively within HubSpot's CRM ecosystem.

Ownership category

akta.pro rank

Product category

B2B Data Enrichment & Sales Intelligence

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

akta.pro primary industry

Data Quality, Monitoring & Observability (uptime, latency, reconciliation) (FSAGACAL)

Keywords

• B2B data enrichment
• Lead scoring routing
• Buyer intent signals
• CRM data enrichment
• Firmographic company data

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. HubSpot Subscription Tied Data Enrichment: Following the December 2023 HubSpot acquisition, Clearbit (now Breeze Intelligence) is bundled into HubSpot's subscription tiers. Basic contact and company enrichment is included free with all paid HubSpot Starter+ seats. Advanced features like Buyer Intent and Smart Properties consume HubSpot Credits from a monthly pool with no rollover.
2. Acquisition Value: HubSpot acquired Clearbit for approximately $400-450 million in September 2024, representing the primary exit value for Clearbit investors and stakeholders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Clearbit is a B2B data engine that gathers public web data, proprietary data, and LLM-processed information to produce standardized company and contact data sets. It enriches CRM records with 100+ attributes, scores and routes leads in real time, identifies anonymous website visitors through IP intelligence, and shortens forms via dynamic enrichment. Since the December 2023 HubSpot acquisition, the product is distributed exclusively as Breeze Intelligence within HubSpot's CRM ecosystem.

Product overview

Clearbit is a B2B marketing data engine that was acquired by HubSpot in December 2023 and rebranded as Breeze Intelligence in September 2024. The product portfolio centers on data enrichment for leads, contacts, and accounts, combined with real-time buyer intent identification and lead scoring capabilities. Following the acquisition, Clearbit operates exclusively within HubSpot's CRM ecosystem, offering enrichment, buyer intent signals, lead routing, and form optimization as integrated modules. The core offering includes the Company Enrichment API, Person Enrichment data, IP Intelligence for anonymous visitor identification, and Dynamic Form Shortening. Legacy standalone products like Clearbit Connect (browser extension) and the free Logo API have been sunset or are being discontinued (Logo API sunset December 2025).

Differentiator

Problem solved

Functional benefit

Brands

• Breeze Intelligence: Clearbit's post-acquisition product rebranded as Breeze Intelligence, offering data enrichment, form shortening, and buyer intent features integrated within HubSpot's ecosystem.

Quantifiable outcome

• 33% increase in pipeline generation
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• HubSpotflagshipStrategic or Co-development Partner · 1 December 2023HubSpot acquired Clearbit in December 2023 and rebranded it as Breeze Intelligence at INBOUND 2024. Clearbit is now fully integrated into HubSpot's CRM ecosystem as its B2B data enrichment layer, with basic enrichment included in all paid HubSpot Starter+ tiers and advanced features available via HubSpot Credits.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ZoomInfo: ZoomInfo is the largest independent B2B contact and company data platform, offering firmographic, technographic, and intent data. It directly competes with Clearbit's data enrichment and buyer-intent capabilities across the broader market (beyond HubSpot's ecosystem).
• Apollo.io: Apollo.io combines a B2B contact database with sales engagement tooling, offering enrichment, prospecting, and intent data. It targets the same GTM buyer as Clearbit with a freemium-led, horizontal go-to-market motion.
• 6sense: 6sense is a leading account-based marketing platform built on proprietary intent data and AI-driven account identification. Its buyer-intent and anonymous-visitor identification capabilities are directly comparable to Clearbit's IP intelligence layer.
• Cognism: Cognism provides B2B sales intelligence and contact data with a focus on EMEA and compliant, GDPR-aligned data. It overlaps with Clearbit Prospector and Person Enrichment for outbound sales teams globally.
• Lusha: Lusha is a B2B contact and company data platform commonly used by SDRs and sales teams for prospecting. It competes directly with Clearbit's contact enrichment and browser-extension style data capture use cases.
• LeadIQ: LeadIQ provides B2B prospecting data and sales workflow tooling, including a Chrome extension similar to Clearbit Capture. It targets the same sales-led GTM buyer with comparable enrichment and contact data products.
• Bombora: Bombora is the leading independent provider of company-survey-based intent data, commonly layered into ABM platforms. Its intent signals are a directly comparable alternative to Clearbit's IP-based buyer-intent product.

Broad incumbents

• Demandbase: Demandbase is an established ABM and account intelligence platform combining firmographic data, intent, and advertising. Its broader GTM and advertising stack overlaps with Clearbit's enrichment and intent modules.
• Salesforce (Data Cloud / ZoomInfo partnership): Salesforce is the dominant CRM that Clearbit's HubSpot ecosystem excludes, and Salesforce bundles third-party B2B data (historically via ZoomInfo/Jigsaw). It represents the broader incumbent ecosystem Clearbit no longer competes in directly.

Emerging players

• Adapt (by Sendspark): Adapt.io is a B2B contact and company data provider offering prospecting and enrichment APIs. It is an emerging alternative to Clearbit for mid-market sales teams seeking API-driven enrichment outside of HubSpot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/clearbit
• GitHubgithub.com/Clearbit
• Facebookfacebook.com/clearbitinc
• LinkedInlinkedin.com/company/clearbit

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clearbit