Privado
Privado (Privado AI) is a Delaware-incorporated software company providing an AI-powered privacy compliance automation platform for enterprise privacy, engineering, and product teams. Its agentic AI platform scans code, websites, mobile apps, and documents to automate GDPR/CCPA assessments and data mapping.
- Company typePrivate
- Founded2020
- HeadquartersDover, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Privado does
Privado (operating as Privado AI) is a Delaware-incorporated software company founded in 2020 that provides an AI-powered privacy compliance automation platform for enterprise organizations. The platform serves privacy teams (privacy officers, privacy engineers, compliance personnel) and engineering/product teams responsible for maintaining GDPR, CCPA, CIPA, VPPA, and other privacy regulation adherence. Named enterprise customers include HP Inc., HERE Technologies, Headspace Health, and Riot Games, and the company self-reports $29.6M in ARR and an $88.8M valuation for 2025 with 51-100 employees.
The Privado AI platform centers on an agentic AI architecture that connects code repositories, websites, mobile apps, third-party SaaS tools, contracts, and documents to deliver continuous privacy compliance monitoring. Core products include the Wren AI privacy analyst agent (autonomous agent that triages risks, populates assessments, and tracks remediation), Agentic Assessments (auto-populates PIAs, DPIAs, and RoPAs from documentation and code), Dynamic Data Maps (continuously updated data inventories built from code, contracts, and system scanning), Web Auditor (real-time website consent monitoring across geographies), App Auditor (iOS/Android compliance scanning after each release), Privacy Code Scanning (source code analysis for personal data processing), Cookie Consent, and Consent Monitoring. The system uses AI agents to simulate user journeys, ingest PRDs/Jira tickets/contracts, and detect consent violations — replacing legacy questionnaire-based assessments with evidence-based, automated monitoring.
Privado operates a hybrid go-to-market combining enterprise sales (with "Request demo" CTAs targeting large organizations) and product-led growth (free website privacy scan and an open-source code scanning tool as top-of-funnel lead magnets). Revenue is generated primarily through annual SaaS subscriptions across Pro and Business tiers; pricing is not publicly disclosed. The company is incorporated as Privado Inc. in Delaware, holds SOC 2 Type II certification, and reports approximately $17.5M raised across funding rounds in 2022 from Emergent Ventures, Insight Venture Management, Peak XV Partners, Together Fund, iSeed, Bossa Invest, and Titan Capital.
Privado firmographics
Firmographics- Name
- Privado
- Legal name
- Privado Inc
- Website
- https://privado.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Privado (Privado AI) is a Delaware-incorporated software company providing an AI-powered privacy compliance automation platform for enterprise privacy, engineering, and product teams. Its agentic AI platform scans code, websites, mobile apps, and documents to automate GDPR/CCPA assessments and data mapping.
- Ownership category
- akta.pro rank
Privado industry classification
Industry- Product category
- Privacy Compliance Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
- akta.pro secondary industries
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE), Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA), AI Privacy Engineering & Data Governance (PII, consent, retention) (HDAAAKAB), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Privado is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Privado business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Software: SaaS subscription model with membership tiers (Pro, Business) providing access to privacy compliance platform including code scanning, web/app auditing, assessments, and data mapping capabilities.
- Platform Access (Trial/Freemium): Free website scan available to demonstrate product value and drive conversion to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription tiers (Pro and Business) with premium support and additional functionality |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Privado product offering
Product offeringCore offering
Privado AI provides a SaaS privacy compliance platform that uses agentic AI to scan code, websites, mobile apps, third-party tools, contracts, and documents to automatically discover personal data flows, populate privacy assessments (PIAs, DPIAs, RoPAs), and monitor real-time compliance with GDPR, CCPA, CIPA, and VPPA. Customers subscribe to Pro or Business tiers with annual billing, and may also access a free website privacy scan.
Product overview
Privado AI is an agentic privacy platform that provides complete personal data visibility and AI-powered automation for privacy compliance. The platform consists of a unified core platform that connects code, websites, mobile apps, third-party apps, contracts, and documents. Key products include: Wren (AI privacy analyst agent), Agentic Assessments (AI-powered PIA/DPIA/RoPA automation), Dynamic Data Maps (real-time data inventory), Web Auditor (website compliance monitoring), App Auditor (mobile app compliance scanning), Privacy Code Scanning (source code analysis), Cookie Consent (consent management banner), and Consent Monitoring (CMP testing and GPC verification). The platform automates manual compliance work through AI agents that analyze documentation, scan code, and simulate user journeys to identify privacy risks.
Differentiator
Problem solved
Functional benefit
Brands
- Wren: AI privacy analyst agent that automates privacy assessments, data mapping, and risk tracking
Products and services
- Wren AI Privacy Agent AI privacy analyst agent that automates privacy compliance workflows by integrating with internal tools (Jira, Confluence, Linear, procurement tools), triaging risks, auto-populating assessments by scanning documentation and code, and tracking remediation progress. Targeted at privacy officers, privacy engineers, and compliance teams.
- Agentic Assessments AI-powered assessment automation that populates PIAs, DPIAs, and RoPAs by analyzing imported documents (product requirement documents, Jira tickets, technical specs, contracts, business proposals) and generating data flow diagrams synced with data maps. For privacy and compliance teams.
- Dynamic Data Maps Real-time data inventory solution that builds continuously updated data maps by scanning first-party software, third-party software, contracts, and documentation to identify personal data elements, third parties, data flows, and purposes of processing. For privacy and compliance teams.
- Web Auditor Real-time website privacy compliance monitoring that scans URLs to verify consent banners, cookies, pixels, and data flows comply with CCPA, CIPA, VPPA, GDPR and other privacy laws across multiple jurisdictions. For marketing, legal, and compliance teams.
- App Auditor Mobile app privacy compliance scanning for iOS and Android that verifies consent banners, SDKs, and data flows comply with CCPA, CIPA, VPPA, GDPR and other privacy laws after each app update. For mobile engineering and compliance teams.
- Privacy Code Scanning Source code analysis solution that scans apps, websites, and backend code to identify personal data processing details including collection, usage, sharing, and storage, generating GDPR RoPA reports and data flow discovery. For engineering and DevSecOps teams.
- Cookie Consent Cookie consent management solution that auto-blocks cookies until user consent, creates preference centers for granular consent, generates geo-targeted banners, and performs automatic monthly scans for GDPR and CCPA compliance. For marketing, legal, and web operations teams.
- Consent Monitoring Consent compliance monitoring solution that tests CMP and GPC setups by simulating user sessions across geographies, recording cookies and network requests, and flagging violations when tracking occurs without proper consent. For privacy and compliance teams.
Quantifiable outcome
- 90% of websites fail at least one privacy compliance test for CCPA or GDPR
- +2 more outcomes
Companies that use Privado
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Privado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature7 records
Privado partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- OneTrustcorePrivado AI integrates with OneTrust, enabling data maps, data inventory, assessments, and risks in OneTrust to be automatically updated with accurate, real-time information from the Privado AI platform.
- SegmentcorePrivado integrates with Segment to track data flows from Segment to downstream third parties. Creates comprehensive records of personal data movement from mobile apps or websites through Segment to downstream third parties such as TikTok and Meta.
- GitHubcoreNative integration with GitHub for code repository scanning and GitHub CI/CD pipeline integration for automated privacy scanning.
- GitLabcoreNative integration with GitLab for code repository scanning, SAST report generation, and GitLab security dashboard integration.
- JiracoreIntegration enabling privacy issues discovered in Privado to be sent directly to Jira boards for tracking and remediation.
- Google Tag ManagercoreIntegration with Google Tag Manager to discover tags, scripts, and associated third parties with whom personal data is shared.
- Azure DevOpscoreAzure Pipeline integration enabling Privado scans to run within CI/CD workflows for automated privacy vulnerability detection.
- AWScoreAWS CodeBuild and CodePipeline integration enabling automated privacy scanning within AWS CI/CD environments.
- JenkinscoreJenkins pipeline integration enabling automated privacy scanning within Jenkins CI/CD workflows using Docker container.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Privado competitors and assessment
Company assessmentDirect peers
- OneTrust: OneTrust is the largest enterprise privacy, consent, and data governance platform. Privado explicitly integrates with OneTrust and competes for the same privacy engineering, consent, and RoPA automation budgets.
- Securiti: Securiti offers a unified data privacy, governance, and AI security platform with consent management, data mapping, and DPIA automation. Directly competes with Privado across enterprise privacy and emerging AI governance use cases.
- BigID: BigID provides data discovery, privacy, and AI governance capabilities including data mapping and DSAR automation. Targets the same privacy engineering and data intelligence buyer as Privado.
- TrustArc: TrustArc is a long-standing privacy compliance and consent management provider. Overlaps with Privado on consent monitoring, RoPA/PIA workflows, and enterprise privacy program management.
- Osano: Osano is a privacy and consent management platform covering cookie consent, DSAR, and vendor risk. Competes with Privado on consent monitoring and broader privacy program automation for mid-market and enterprise.
- DataGrail: DataGrail focuses on privacy request automation, data mapping, and consent management with an emphasis on developer-friendly integrations. Direct competitor in automated privacy operations and RoPA/DSAR workflows.
- Didomi: Didomi provides consent management and privacy orchestration primarily for European enterprises. Overlaps with Privado on consent monitoring and global privacy regulation support.
- Usercentrics: Usercentrics is a consent management platform with strong European presence, offering CMP, preference management, and compliance tooling. Comparable to Privado's Consent Monitoring and Web Auditor capabilities.
Broad incumbents
- Collibra: Collibra is a broader data intelligence and governance platform that includes privacy and consent use cases. Competes for the same enterprise data governance buyer and increasingly for AI governance budgets.
Emerging players
- Ethyca: Ethyca (now part of Socket) built developer-centric privacy engineering tooling with automated data mapping and DSAR infrastructure. Closely aligned with Privado's developer-first, code-centric approach to privacy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Privado social profiles
Digital presencePrivado compliance and trust
Trust signalCompliance1 record
Privado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Privado leadership team
Management profileNumber of profiles
Profiles4 records
Privado funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Privado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Privado
What does Privado do?
Privado AI provides a SaaS privacy compliance platform that uses agentic AI to scan code, websites, mobile apps, third-party tools, contracts, and documents to automatically discover personal data flows, populate privacy assessments (PIAs, DPIAs, RoPAs), and monitor real-time compliance with GDPR, CCPA, CIPA, and VPPA. Customers subscribe to Pro or Business tiers with annual billing, and may also access a free website privacy scan.
Is Privado a public or private company?
Privado is a private company. It is classified as venture growth investor backed and is currently operating.
When was Privado founded?
Privado was founded in 2020. It employs 51 to 100 people.
Where is Privado based?
Privado is headquartered in Dover, United States, in the North America region.
How does Privado make money?
Two revenue lines are on record. Subscription Software is the primary driver. The others are platform Access (Trial/Freemium).
Who are Privado's main competitors?
Direct peers on record are OneTrust, Securiti, BigID, TrustArc, Osano, DataGrail, Didomi and Usercentrics. Collibra is listed as a broad incumbent. Ethyca is listed as an emerging player.
Does Privado have an API?
Yes. Privado offers CI/CD API tokens that enable integration with development pipelines. These tokens are used to authenticate Privado scans in CI/CD environments such as Jenkins, Azure Pipeline, and AWS CodeBuild, allowing automated privacy scanning within software development workflows.
What industry is Privado in?
Privado's product category is Privacy Compliance Software. Its primary akta.pro industry code is HDADAFAH, Privacy Management (Consent, DSAR, RoPA), with a secondary code of HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies). Its NAICS code is 513210 and its SIC code is 7372.