OpsLevel
OpsLevel is a Toronto-based SaaS Internal Developer Portal that unifies service catalogs, maturity scorecards, automated checks, and developer self-service for enterprise engineering teams, aggregating data from 30+ tools including AWS, Datadog, GitHub, and Kubernetes.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What OpsLevel does
OpsLevel monetizes through annual SaaS subscriptions priced per Service and per User, with overage charges for exceeding contracted limits. Go-to-market is hybrid: enterprise field sales with a "Request a Demo" primary CTA targeting platform engineering, SRE, and engineering leadership buyers, complemented by a product-led self-serve free trial/free signup motion for mid-market teams. The company is fully remote and reports 51-100 employees, with named enterprise customers including Okta, Zapier, Hootsuite, Keller Williams, Marshmallow, ecobee, GoodRx, NerdWallet, OLX, Custom Ink, Prodigy, Hudl, BigPanda, and Super. Total disclosed funding is $20M across a 2020 seed round led by Vertex Ventures and a 2022 Series A led by Threshold Ventures. The company holds SOC 2 Type II certification and reports operational metrics of 21-day average rollout, 98% team adoption, 60% efficiency improvement, and 300% visibility improvement across customer deployments.
OpsLevel firmographics
Firmographics- Name
- OpsLevel
- Legal name
- J/K Labs Inc.
- Website
- https://opslevel.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OpsLevel is a Toronto-based SaaS Internal Developer Portal that unifies service catalogs, maturity scorecards, automated checks, and developer self-service for enterprise engineering teams, aggregating data from 30+ tools including AWS, Datadog, GitHub, and Kubernetes.
- Ownership category
- akta.pro rank
OpsLevel industry classification
Industry- Product category
- Internal Developer Portal (Platform Engineering Software)
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
- akta.pro secondary industry
- Platform Engineering & Internal Developer Platforms (IDP) for Compute (HDABADAI)
Keywords
Where OpsLevel is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
OpsLevel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: OpsLevel operates as a SaaS platform with subscription-based pricing. Customers purchase subscriptions through an Order for each Service created in the Platform and/or User granted access. Pricing is flexible and designed for unique needs, with annual and potentially monthly billing options. Fees are non-cancelable and non-refundable for annual plans, with overage charges for exceeding permitted Service or User counts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based SaaS with per-Service and per-User pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
OpsLevel product offering
Product offeringCore offering
OpsLevel is a SaaS Internal Developer Portal (IDP) that gives engineering organizations a single AI-powered system of record for all software services, APIs, and infrastructure. The platform combines an automated software catalog, service maturity scorecards, developer self-service workflows, campaigns, checks, and an AI engine that enriches catalog data and coordinates org-wide maintenance execution via the Maintenance Agent. It is sold as a fully supported multi-tenant SaaS, primarily to enterprise engineering teams, with subscriptions priced per Service and per User.
Product overview
OpsLevel is an Internal Developer Portal (IDP) platform that unifies engineering tools and teams in a single AI-powered portal. The platform consists of a core set of integrated modules: the Catalog for automated service discovery and management, Scorecards for measuring service maturity, Checks for standards enforcement, and Self-service for developer autonomy. The OpsLevel AI engine powers knowledge retrieval and catalog enrichment across integrated tools. A key differentiator is the Maintenance Agent sub-product, which extends the platform to execute code maintenance across affected repositories organization-wide. The company also offers Tidra AI as a separate sub-brand for AI-driven code change implementation. The platform is built on a GraphQL API and supports extensive third-party integrations across monitoring, security, CI/CD, and cloud infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Tidra AI: AI coding agent for both implementation and coordination of code changes across an organization. Handles configuration changes, dependency & framework upgrades, and security & compliance.
Quantifiable outcome
- 21 days to full rollout
- +5 more outcomes
Companies that use OpsLevel
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
OpsLevel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability5 records
Feature10 records
OpsLevel partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core.
- AWS (Amazon Web Services)coreAWS is listed as a cloud partner of OpsLevel. The partnership provides customers with full context of their AWS infrastructure in one software catalog, enabling developers to see how AWS resources are operating across all AWS accounts in relation to their services. Infrastructure objects are pulled into OpsLevel's software catalog via integrations with AWS.
- PagerDutycorePagerDuty is listed as a key integration partner, enabling OpsLevel to pull incident and on-call data into the service catalog and provide teams with actionable data from PagerDuty on their team homepages.
- DatadogcoreDatadog is listed as a key integration partner, with OpsLevel pulling observability and monitoring data from Datadog into the software catalog and team homepages.
- SnykcoreSnyk is listed as a key integration partner, with OpsLevel checking for security vulnerabilities and pulling Snyk scan results into the service catalog.
- GitHubcoreGitHub is listed as a key integration partner, enabling OpsLevel to automatically detect and import repositories, code metadata, and GitHub Advanced Security data into the software catalog.
- GitLabcoreGitLab is listed as a key integration partner, enabling OpsLevel to automatically detect and import repositories and CI/CD pipeline data into the software catalog.
- JiracoreJira is listed as a key integration partner, with OpsLevel pulling project and issue tracking data to enrich the service catalog.
- TerraformcoreTerraform is listed as a key integration partner, with OpsLevel providing infrastructure-as-code visibility and Terraform state file integration for the software catalog.
- KubernetescoreKubernetes is listed as a key integration with the OpsLevel Kubernetes Syncer that automatically detects and catalogs services running in Kubernetes clusters.
- OktacoreOkta is listed as a key integration partner supporting SAML SSO and identity management for OpsLevel user authentication.
- ServiceNowcoreServiceNow is listed as a key integration partner, with OpsLevel integrating with ServiceNow for incident management and ITSM workflows.
- SlackcoreSlack is listed as a key integration partner, enabling OpsLevel to send actionable developer notifications and team updates directly to Slack channels.
- Google Cloud Platform (GCP)coreGoogle Cloud Platform is listed as a key integration partner, with OpsLevel pulling GCP infrastructure data into the software catalog.
- Microsoft AzurecoreMicrosoft Azure is listed as a key integration partner, with OpsLevel pulling Azure infrastructure data into the software catalog.
- VeracodecoreVeracode is listed as a key integration partner for application security scanning data integrated into the OpsLevel software catalog.
- SonarQubecoreSonarQube is listed as a key integration partner for code quality and static analysis data integrated into the OpsLevel software catalog.
- SonatypecoreSonatype is listed as a key integration partner for software supply chain security and dependency management data integrated into the OpsLevel software catalog.
- StackHawkcoreStackHawk is listed as a key integration partner for dynamic application security testing (DAST) data integrated into the OpsLevel software catalog.
- SentrycoreSentry is listed as a key integration partner for error monitoring and application performance data integrated into the OpsLevel software catalog.
- New ReliccoreNew Relic is listed as a key integration partner for observability and APM data integrated into the OpsLevel software catalog.
- Octopus DeploycoreOctopus Deploy is listed as a key integration partner for deployment automation data integrated into the OpsLevel software catalog.
- LaceworkcoreLacework is listed as a key integration partner for cloud security platform data integrated into the OpsLevel software catalog.
- Prometheus Alert ManagercorePrometheus Alert Manager is listed as a key integration partner for monitoring and alerting data integrated into the OpsLevel software catalog.
- Prisma Cloud (Palo Alto Networks)corePrisma Cloud is listed as a key integration partner for cloud security posture management data integrated into the OpsLevel software catalog.
- OpsgeniecoreOpsgenie is listed as a key integration partner for on-call and alerting management data integrated into the OpsLevel software catalog.
- Ping IdentitycorePing Identity is listed as a key integration partner for identity management and SSO data integrated into the OpsLevel software catalog.
- OneLogincoreOneLogin is listed as a key integration partner for SSO and identity management data integrated into the OpsLevel software catalog.
- Incident.iocoreIncident.io is listed as a key integration partner for incident management data integrated into the OpsLevel software catalog.
- RootlycoreRootly is listed as a key integration partner for incident management and on-call data integrated into the OpsLevel software catalog.
- FireHydrantcoreFireHydrant is listed as a key integration partner for incident management and site reliability data integrated into the OpsLevel software catalog.
- Sumo LogiccoreSumo Logic is listed as a key integration partner for log management and security analytics data integrated into the OpsLevel software catalog.
- RollbarcoreRollbar is listed as a key integration partner for error tracking and application monitoring data integrated into the OpsLevel software catalog.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
OpsLevel competitors and assessment
Company assessmentDirect peers
- Backstage (Spotify): Spotify's open-source Internal Developer Portal and OpsLevel's most frequently cited direct competitor. Both target platform engineering teams building service catalogs and developer portals, with Backstage being a free, DIY alternative and OpsLevel positioning on managed SaaS support.
- Cortex: Cortex is an internal developer portal that competes directly with OpsLevel on service catalog, scorecards, and standards enforcement for engineering organizations. OpsLevel maintains a dedicated comparison page against Cortex.
- Port: Port is an internal developer portal focused on service catalogs, scorecards, and self-service actions — a direct, head-to-head competitor to OpsLevel with overlapping feature sets and similar enterprise ICP.
Broad incumbents
- Atlassian Compass: Atlassian Compass is an enterprise developer portal bundled into the broader Atlassian ecosystem (Jira, Confluence, Bitbucket). It overlaps OpsLevel on service catalog and software health features but benefits from incumbent distribution within Atlassian customers.
- ServiceNow: ServiceNow is a broad enterprise platform whose ITSM and ITOM offerings increasingly overlap with developer portal and platform engineering use cases. OpsLevel integrates with ServiceNow for incident management and ITSM workflows.
- Datadog: Datadog is a leading observability platform whose data powers much of OpsLevel's catalog enrichment. While not a direct IDP, Datadog's expanding developer experience and APM capabilities create competitive overlap with adjacent platform engineering workflows.
- GitHub: GitHub is both an integration partner (OpsLevel pulls repository metadata from GitHub) and a broad incumbent whose expanding developer platform features could overlap with parts of the IDP value chain.
Emerging players
- LinearB: LinearB focuses on engineering productivity, workflow automation, and developer metrics — partially overlapping with OpsLevel's Scorecards and engineering leadership reporting use cases.
- Jellyfish: Jellyfish is an engineering management platform that provides engineering leaders with software quality and team performance visibility — overlapping with OpsLevel's Scorecards and engineering leadership dashboards.
- Waydev: Waydev provides engineering analytics and productivity insights targeting engineering leaders, with partial overlap on engineering health metrics and reporting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OpsLevel social profiles
Digital presenceOpsLevel compliance and trust
Trust signalCompliance1 record
OpsLevel financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpsLevel leadership team
Management profileNumber of profiles
Profiles2 records
OpsLevel funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpsLevel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpsLevel
What does OpsLevel do?
OpsLevel is a SaaS Internal Developer Portal (IDP) that gives engineering organizations a single AI-powered system of record for all software services, APIs, and infrastructure. The platform combines an automated software catalog, service maturity scorecards, developer self-service workflows, campaigns, checks, and an AI engine that enriches catalog data and coordinates org-wide maintenance execution via the Maintenance Agent. It is sold as a fully supported multi-tenant SaaS, primarily to enterprise engineering teams, with subscriptions priced per Service and per User.
Is OpsLevel a public or private company?
OpsLevel is a private company. It is classified as venture growth investor backed and is currently operating.
When was OpsLevel founded?
OpsLevel was founded in 2018. It employs 51 to 100 people.
Where is OpsLevel based?
OpsLevel is headquartered in Toronto, Canada, in the North America region.
How does OpsLevel make money?
One revenue line is on record: saaS Subscription.
Who are OpsLevel's main competitors?
Direct peers on record are Backstage (Spotify), Cortex and Port. Broad incumbents are Atlassian Compass, ServiceNow, Datadog and GitHub. Emerging players are LinearB, Jellyfish and Waydev.
Does OpsLevel have an API?
Yes. OpsLevel offers a GraphQL API that enables developers to programmatically manage services, teams, scorecards, checks, and integrations. The API supports config-as-code for syncing services, dependencies, git repos, and teams. Documentation is available at docs.opslevel.com. Additionally, OpsLevel CLI is offered for terminal-based operations. Developer documentation is at docs.opslevel.com/docs.
What industry is OpsLevel in?
OpsLevel's product category is Internal Developer Portal (Platform Engineering Software). Its primary akta.pro industry code is BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP), with a secondary code of HDABADAI, Platform Engineering & Internal Developer Platforms (IDP) for Compute. Its NAICS code is 513210 and its SIC code is 7372.