ShipHawk
ShipHawk is a cloud-based WMS and TMS provider founded in 2012, selling fulfillment and multi-carrier shipping software to mid-market and enterprise manufacturers, distributors, and D2C brands integrated with major ERP platforms.
- Company typePrivate
- Founded2012
- HeadquartersSanta Barbara, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ShipHawk does
ShipHawk (legal entity Hawk Applications Corp., incorporated in Delaware) is a cloud-based fulfillment software provider founded in October 2012 by Jeremy Bodenhamer and headquartered in Santa Barbara, California, with an engineering office in Kyiv, Ukraine opened in May 2015. The company sells a combined Warehouse Management System (WMS) and Transportation Management System (TMS) to mid-market and enterprise shippers — primarily manufacturers, distributors, wine retailers, and direct-to-consumer brands — who operate on major ERP platforms. Its platform is distinguished by operating outside the customer's ERP by design, with proprietary algorithms for cartonization (Smart Packing), multi-carrier rating across parcel, LTL, and full-truckload, and a Dynamic Rules Engine that lets non-technical users automate fulfillment and rating decisions.
The technology stack centers on RESTful APIs, native ERP connectors (NetSuite, Acumatica, Infor, Microsoft Dynamics, Sage, SAP), and certified carrier integrations (FedEx, UPS, USPS via Pitney Bowes/Endicia, DHL eCommerce). Modular products include Pick Optimization, Cycle Count, ShipHawk Dimensioner hardware, Freight & Parcel Audit, In-Cart Rating, and Shipping Data & Analytics. ShipHawk monetizes through recurring license subscriptions, parcel and freight transaction allotments with overage fees, usage-based rating fees ($0.005 per rate above a 7:1 ratio), connector fees, and $225/hour professional services, with pricing quoted rather than publicly disclosed.
The go-to-market is consultative and demo-driven, targeting enterprise and mid-market buyers via direct sales, ERP partner channels, and content marketing. The company has cumulatively raised approximately $37.5 million across multiple equity rounds between 2013 and 2021 (most recently a $17M Series 2 led by PeakSpan Capital, plus a Bridge Bank debt facility), has 51-100 employees, and is privately held under founder-CEO Jeremy Bodenhamer. Notable enterprise customers include JOOLA, Spyderco, Silver Oak Cellars, La Sportiva, and Ergomotion, with documented outcomes of up to 400% throughput improvement and 13-25% shipping cost reductions.
ShipHawk firmographics
Firmographics- Name
- ShipHawk
- Legal name
- Hawk Applications Corp.
- Website
- https://shiphawk.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ShipHawk is a cloud-based WMS and TMS provider founded in 2012, selling fulfillment and multi-carrier shipping software to mid-market and enterprise manufacturers, distributors, and D2C brands integrated with major ERP platforms.
- Ownership category
- akta.pro rank
ShipHawk industry classification
Industry- Product category
- Warehouse and Shipping Management Software
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Parcel & Multi-Carrier Shipping TMS (TLAEAAAG)
- akta.pro secondary industries
- Carrier/Ship-From TMS (Shipper-Facing Execution) (TLAEAAAA), Fulfillment Execution & Task Management (Pick/Pack/Ship) (TLAEACAD)
Keywords
Where ShipHawk is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ShipHawk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- License Subscription Fee: Recurring subscription fee for access to the ShipHawk platform for the term of the license. Includes access to core WMS and/or shipping software functionality.
- Parcel Transaction Fees: Fees applied when creating new parcel shipments. Customers purchase monthly or yearly allotments of transactions with overage charges for exceeding allotment.
- Freight Transaction Fees: Fees applied when creating new freight (LTL/FTL) shipments. Similar allotment structure to parcel fees with overage charges.
- Connector Fees: Fees for adding connectors not specified in initial Service Order Form or for reimplementing connectors after initial implementation sign-off.
- Rating Fees: Applied when Rate-to-Shipment Ratio exceeds 7 rates to 1 shipment. $0.005 per rate request for in-cart rates, shopping-cart rates, and external-facing rates.
- Professional Services: Custom development at $225/hour, Time & Materials at $225/hour, and on-site travel at 50% of standard rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Plan with customized SLAs and pricing |
| Subscription | Monthly | Parcel Transaction Allotment |
| Subscription | Monthly | Freight Transaction Allotment |
| Usage-based | Monthly | Rating Services |
| Other | Multi-year contract | Professional Services and Custom Development |
| Freemium | Monthly | Sandbox Account |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ShipHawk product offering
Product offeringCore offering
ShipHawk sells a cloud-based Warehouse Management System (WMS) and Transportation Management System (TMS) that automates multi-carrier parcel, LTL, and full-truckload shipping for ERP-connected mid-market and enterprise companies. The platform combines proprietary Smart Packing cartonization, real-time multi-carrier rating, a configurable Dynamic Rules Engine, and native integrations with major ERPs (NetSuite, Acumatica, Infor, Microsoft Dynamics, Sage, SAP) and carriers (FedEx, UPS, USPS, DHL).
Product overview
ShipHawk offers a unified fulfillment management platform combining Warehouse Management System (WMS) and Advanced Shipping (TMS) capabilities. The platform operates as a modular architecture where the WMS and TMS can be deployed together for end-to-end fulfillment or as standalone products integrated with existing ERP systems. Core modules include Smart Packing for cartonization, In-Cart Rating for eCommerce, Shipping Rate Optimization for multi-carrier rate shopping, Freight & Parcel Audit for cost recovery, ShipHawk Dimensioner for physical measurement, and Shipping Data & Analytics for operational insights. The platform integrates natively with major ERP systems (NetSuite, Acumatica, Infor, Microsoft Dynamics, Sage, SAP) and major parcel/freight carriers (FedEx, UPS, USPS, DHL). The Dynamic Rules Engine provides configurable automation for fulfillment and rating decisions. The platform processes orders up to 5x faster, reduces shipping costs up to 25%, and automates warehouse operations for high-growth companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Warehouse Management System (WMS) Cloud-based warehouse management system providing real-time inventory management, order release, picking optimization, cycle counting, cross-docking, and wave order batching, with multi-site support and license-plate managed distribution for mid-market and enterprise shippers.
- Advanced Shipping Software (TMS) Transportation management system providing multi-carrier rating for parcel, LTL, and full-truckload shipping, automating carrier selection, rate shopping, label generation, and shipment documentation for eCommerce and ERP-connected shippers.
- Smart Packing (Cartonization) Automated cartonization software that selects the right box or pallet for parcel and LTL orders using a proprietary algorithm analyzing item dimensions and weights to minimize material and shipping costs.
- Shipping Rate Optimization Multi-carrier rate comparison engine that identifies the best shipping rates and services to meet customer SLA requirements while optimizing cost, comparing carriers and service levels in real time.
- In-Cart Rating Real-time shipping rate display in shopping cart checkout that shows accurate shipping costs to eCommerce shoppers before order completion to increase conversion and prevent under-charging on shipping.
- Freight & Parcel Audit Shipping cost analytics and reconciliation service providing visibility into freight spending across carriers and enabling audit and recovery of shipping cost overcharges.
- ShipHawk Dimensioner Physical dimensioning hardware and software integration that captures package dimensions automatically to enable accurate weight and size verification for rating and inventory management.
- Shipping Data & Analytics Reporting and analytics dashboard providing visibility into shipping performance, carrier performance, cost trends, and fulfillment metrics for data-driven shipping operations decisions.
- Dynamic Rules Engine Configurable rules engine that automates shipping decisions without IT involvement using Smart Fulfillment Controls and Smart Rating Controls with 'if this, then that' automation for carrier selection, service levels, and fulfillment routing.
- Shipping API Developer-friendly RESTful APIs enabling integration of shipping functionality into custom applications, shopping carts, and ERP systems, supporting rates, shipment creation, tracking, and label generation with 99.5% monthly uptime SLA.
- Pick Optimization Adaptive omni-channel picking software that minimizes travel and material handling while maximizing inventory accuracy, supporting wave order batching and dynamic replenishment.
- Cycle Count Real-time cycle counting functionality supporting various counting methods that enables continuous inventory accuracy verification without halting warehouse operations.
Quantifiable outcome
- Process orders up to 5x faster
- +6 more outcomes
Companies that use ShipHawk
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
ShipHawk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature5 records
ShipHawk partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Oracle NetSuitecoreNetSuite SuiteApp integration providing WMS and shipping functionality natively within NetSuite. ShipHawk offers dedicated WMS for NetSuite and Shipping for NetSuite products with seamless bidirectional data sync.
- AcumaticacoreNative integration with Acumatica ERP for warehouse management and shipping automation. Dedicated product pages for WMS for Acumatica and Shipping for Acumatica.
- InforcoreIntegration with Infor ERP systems for warehouse management and shipping. Dedicated solutions for Infor WMS and shipping.
- Microsoft DynamicscoreIntegration with Microsoft Dynamics 365 for WMS and shipping software. Dedicated solutions for Dynamics 365 WMS and shipping.
- SagecoreIntegration with Sage ERP (Sage X3/Sage 300) for warehouse management and shipping solutions.
- SAPcoreIntegration with SAP ERP systems for warehouse management and shipping software.
- FedExcoreFedEx Web Services integration certified as FedEx Compatible solution. Multi-carrier rating and label generation capabilities.
- UPScoreUPS Web Services integration certified as UPS Ready solution. Rate shopping and shipping label generation.
- USPScoreUSPS integration via Pitney Bowes and Endicia. Access to commercial USPS rates and label generation.
- DHL eCommercecoreDHL eCommerce integration for international and domestic shipping solutions.
- ShopifycoreShopify App integration for eCommerce shipping automation. In-cart rating and order synchronization.
- AmazoncoreAmazon integration including FBA support and Amazon Web Services infrastructure connectivity.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
ShipHawk competitors and assessment
Company assessmentDirect peers
- ShipStation: ShipStation is a direct competitor in multi-carrier parcel shipping software for SMB and mid-market eCommerce shippers. Both ShipHawk and ShipStation offer multi-carrier rating, label generation, and ERP/order management integrations, but ShipStation skews to smaller shippers while ShipHawk targets complex mid-market and enterprise.
- Shippo: Shippo provides multi-carrier shipping APIs and a dashboard for eCommerce merchants. Like ShipHawk, it supports major carriers (USPS, UPS, FedEx, DHL), offers rate shopping, and targets eCommerce platforms—overlapping with ShipHawk's in-cart rating and multi-carrier shipping core.
- ShipHero: ShipHero offers a cloud WMS with built-in multi-carrier shipping for eCommerce and DTC brands. It overlaps with ShipHawk on warehouse management and shipping automation, particularly for NetSuite and Shopify customers—a shared core ICP.
Broad incumbents
- Descartes Systems Group: Descartes is a broad logistics technology incumbent offering TMS, WMS, and global trade compliance. Its Visual Compliance, Descartes CustomsInfo, and transportation management suite overlap with ShipHawk's TMS capabilities but serve much larger enterprise and global customers.
- Manhattan Associates: Manhattan Associates provides enterprise WMS, TMS, and supply chain commerce solutions. Its Manhattan Active WM and TMS overlap with ShipHawk's warehouse and shipping capabilities, but Manhattan's footprint and pricing target large-enterprise retailers and 3PLs.
- Blue Yonder (formerly JDA): Blue Yonder offers a comprehensive supply chain platform including WMS, TMS, and order management. Its solutions overlap with ShipHawk's WMS and TMS for large enterprises, but at a much higher scale and price point.
- Körber / K.Motion Warehouse Management: Körber offers WMS and supply chain execution software for mid-market and enterprise. Its warehouse management and integrated logistics capabilities compete with ShipHawk's WMS for ERP-integrated mid-market shippers.
Emerging players
- Fishbowl Inventory: Fishbowl provides inventory and warehouse management software that integrates with QuickBooks and other ERPs. It overlaps with ShipHawk's WMS for SMB and lower mid-market customers, though it lacks ShipHawk's deep ERP-suite integrations and multi-carrier shipping depth.
- Cin7 (now Cin7 Core / Omni): Cin7 offers cloud inventory management with shipping integrations for product sellers. It overlaps with ShipHawk's WMS and shipping capabilities for SMB and lower mid-market eCommerce and wholesale shippers, but with a broader inventory-centric scope.
- EasyPost: EasyPost provides a shipping API for multi-carrier rating, label generation, and tracking—directly comparable to ShipHawk's shipping API and multi-carrier rating engine. EasyPost targets developers and platform integrators, whereas ShipHawk wraps similar APIs in a more user-facing WMS/TMS product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ShipHawk social profiles
Digital presenceShipHawk financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShipHawk leadership team
Management profileNumber of profiles
Profiles9 records
ShipHawk funding detail
Funding detailFunding overview
Funding rounds7 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShipHawk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShipHawk
What does ShipHawk do?
ShipHawk sells a cloud-based Warehouse Management System (WMS) and Transportation Management System (TMS) that automates multi-carrier parcel, LTL, and full-truckload shipping for ERP-connected mid-market and enterprise companies. The platform combines proprietary Smart Packing cartonization, real-time multi-carrier rating, a configurable Dynamic Rules Engine, and native integrations with major ERPs (NetSuite, Acumatica, Infor, Microsoft Dynamics, Sage, SAP) and carriers (FedEx, UPS, USPS, DHL).
Is ShipHawk a public or private company?
ShipHawk is a private company. It is classified as venture growth investor backed and is currently operating.
When was ShipHawk founded?
ShipHawk was founded in 2012. It employs 51 to 100 people.
Where is ShipHawk based?
ShipHawk is headquartered in Santa Barbara, United States, in the North America region.
How does ShipHawk make money?
Six revenue lines are on record. License Subscription Fee is the primary driver. The others are parcel Transaction Fees, freight Transaction Fees, connector Fees, rating Fees and professional Services.
Who are ShipHawk's main competitors?
Direct peers on record are ShipStation, Shippo and ShipHero. Broad incumbents are Descartes Systems Group, Manhattan Associates, Blue Yonder (formerly JDA) and Körber / K.Motion Warehouse Management. Emerging players are Fishbowl Inventory, Cin7 (now Cin7 Core / Omni) and EasyPost.
Does ShipHawk have an API?
Yes. ShipHawk offers RESTful APIs for shipping, rates, shipment, and tracking functions. The API enables developers to automate order fulfillment, integrate with shopping carts, ERPs, and carrier systems. API documentation is available at docs.shiphawk.com and https://shiphawk.atlassian.net/wiki/spaces/HELP/pages/396492855/Shipping. The API SLA guarantees 99.5% monthly uptime, with scheduled maintenance typically on Tuesday evenings from 21:00 Pacific for up to 6 hours. Service credits of 5% of monthly subscription fee per hour of downtime (up to 100%) are provided for SLA breaches. Sandbox account access is included during implementation and 30 days post-launch at no additional charge. Developer documentation is at docs.shiphawk.com/#overview.
What industry is ShipHawk in?
ShipHawk's product category is Warehouse and Shipping Management Software. Its primary akta.pro industry code is TLAEAAAG, Parcel & Multi-Carrier Shipping TMS, with a secondary code of TLAEAAAA, Carrier/Ship-From TMS (Shipper-Facing Execution). Its NAICS code is 488510 and its SIC code is 4731.