Treeline
Treeline is an AI-native managed services provider offering an integrated Modern IT Operating System—covering help desk, security, and compliance automation—for venture-backed SMBs and mid-market companies replacing legacy MSPs with software-driven service delivery.
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Treeline does
Treeline is an AI-native managed services provider that offers an integrated Modern IT Operating System to small and mid-market companies, replacing traditional people-centric MSP models with software-driven automation. Founded in 2024 by Peter Doyle (CEO) and Hussain Kader (CTO), the company operates from San Francisco with additional California offices in El Segundo, Garden Grove, and South San Francisco. Treeline serves approximately 200 customers—primarily venture-backed technology firms and growth-stage SMBs—through a unified platform spanning AI-enhanced help desk, identity and SaaS access management, device lifecycle management, endpoint detection and response (EDR), managed detection and response (MDR), compliance-as-a-service for SOC 2 and HIPAA, and fractional CISO advisory.
The platform is built on deep integrations with enterprise infrastructure providers including Okta, Microsoft 365, Google Workspace, CrowdStrike, Fleet, Vanta, and Drata, orchestrated by proprietary AI agents that the company claims augment 98% of routine IT requests. Its workflow engine uses event-driven, code-based configuration (e.g., stack.secure, stack.monitor, stack.comply) to manage identity lifecycle, security posture, and compliance evidence collection. Treeline also operates an MSP Partner Program integrating select managed service providers—Sugarshot, Varsity, and Red Cup IT—into its delivery network, and has completed three MSP acquisitions.
Treeline operates on a quote-based annual subscription model with pricing that scales with customer headcount and service scope. The company sells through a hybrid motion combining field enterprise sales (with BD reps in Austin, Denver, and NYC Metro), an MSP partner channel, and product-led growth via an interactive puzzle demo. Following a September 2024 Form D filing of approximately $25.4 million and a March 2026 Series A of $25 million led by Andreessen Horowitz, with participation from SV Angel and LIQUID 2, Treeline emerged from stealth reporting profitability and 3x projected revenue growth.
Treeline firmographics
Firmographics- Name
- Treeline
- Legal name
- Treeline, Inc.
- Website
- https://treeline.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Treeline is an AI-native managed services provider offering an integrated Modern IT Operating System—covering help desk, security, and compliance automation—for venture-backed SMBs and mid-market companies replacing legacy MSPs with software-driven service delivery.
- Ownership category
- akta.pro rank
Treeline industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Business Service Centers (56143)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industries
- IT Knowledge Management & Service Desk Platforms (HDAEALAH), IT Service Desk & End-User Support (L1/L2) (BPAAACAA), Service Desk & Help Desk Services (BPAEAJAA)
Keywords
Where Treeline is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Treeline business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Managed IT Services Subscription: Recurring subscription model providing AI-powered IT, security, and compliance services. Customers pay for the full-stack IT operating system with 24/7 help desk, security monitoring, and automation capabilities. Revenue is recurring and scales with customer headcount and service scope.
- Compliance-as-a-Service (CaaS): Dedicated compliance service offering including SOC 2 and ISO 27001 readiness engagements, gap assessments, control implementation, audit preparation, and ongoing compliance delivery for customers
- Solution Partner Integration Services: Treeline manages vendor relationships for customers including renewals, escalations, and account management of integrated tools (Fleet, CrowdStrike, Okta, Vanta, etc.) as part of the unified service offering
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full-service IT, Security, and Compliance subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Treeline product offering
Product offeringCore offering
Treeline sells an AI-powered Modern IT Operating System that delivers managed IT, security, and compliance services to growth-stage companies. The platform automates routine IT work such as help desk tickets, employee onboarding, identity and device management, endpoint security monitoring, and compliance evidence collection, with AI agents handling 98% of routine requests. Treeline packages these capabilities as a recurring subscription service, supplemented by an MSP partner program that extends delivery through third-party managed service providers.
Product overview
Treeline offers a unified Modern IT Operating System that combines AI-powered automation with managed IT, security, and compliance services. The core platform integrates AI agents for ticket resolution (targeting 98% automation), automated onboarding workflows, identity management, device lifecycle management, EDR/MDR security services, and compliance-as-a-service offerings. The architecture is built around a proprietary software platform that automates routine processes while keeping humans involved for complex decisions. Treeline also operates an MSP Partner Program that brings managed service providers into their network with access to the AI operating system.
Differentiator
Problem solved
Functional benefit
Products and services
- Modern IT Operating System AI-powered unified platform that automates IT, security, and compliance workflows for growing companies, replacing traditional MSP models with centralized automation and software-driven service delivery.
- AI-Enhanced 24/7 Help Desk AI-powered help desk service that automatically routes requests to the right expert, with workflows and documentation that learn from past fixes to improve resolution over time. AI agents augment 98% of user tickets.
- Identity and SaaS Access Management (IAM)
Quantifiable outcome
- 98% of customer requests automated by AI agents
- +5 more outcomes
Companies that use Treeline
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Treeline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature5 records
Treeline partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- SugarshotcoreOperating partner MSP integrated into the Treeline network. Part of the selective group of leading local MSPs Treeline partners with for delivery and local market presence.
- VarsitycoreOperating partner MSP integrated into the Treeline network. Represents Treeline's strategy of partnering with best-in-class MSP operators in key markets.
- Red Cup ITcoreOperating partner MSP with 15 years in IT specializing in compliance readiness. Co-founded by Dan Le (founder, mentioned on About page). Integrated into Treeline's network of MSP partners.
- MicrosoftcoreKey technology partner integrated into Treeline's operating model. Includes Microsoft 365, Azure cloud infrastructure, and Intune MDM. Relationship built into the operating model from day one, not bolted on.
- Google (Google Workspace)coreGoogle Workspace integrated into Treeline's IT operating system for identity management and productivity tools. Part of the unified platform stack.
- CrowdStrikecoreCrowdStrike Falcon platform integrated for endpoint detection and response (EDR), security monitoring, and threat protection across managed customer environments.
- OktacoreOkta identity and access management integrated for SSO, MFA, user lifecycle automation, and identity governance across customer environments.
- Fleet (FleetDM)coreFleet open-source device management platform used for MDM automation, Osquery, zero-touch provisioning, and policy management at scale.
- VantacoreVanta compliance automation platform integrated for SOC 2 and HIPAA compliance evidence collection, continuous monitoring, and audit preparation.
- DratacoreDrata compliance automation platform integrated alongside Vanta for compliance evidence collection and SOC 2/ISO 27001 readiness support.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Treeline competitors and assessment
Company assessmentEmerging players
- Freshworks: Freshworks offers Freshservice, an ITSM and IT operations management platform with Freddy AI for ticket automation. It overlaps with Treeline's help desk, ticketing, and AI-driven automation value proposition for mid-market IT teams.
- JumpCloud: JumpCloud is a cloud directory and device management platform used by SMBs for identity, SSO, and MDM. It overlaps with Treeline's identity/IAM and device lifecycle capabilities, particularly for companies considering in-house alternatives to an MSP.
- Huntress: Huntress provides managed cybersecurity including EDR, MDR, and security awareness training specifically designed for MSPs and SMBs. It overlaps with Treeline's EDR/MDR offering and competes for the same MSP partner ecosystem.
Direct peers
- NinjaOne: NinjaOne is an AI-powered endpoint management and RMM platform purpose-built for MSPs and IT teams. It directly competes with Treeline's automated device lifecycle, patching, and MSP-facing operating model.
- Atera: Atera provides an AI-powered PSA/RMM platform designed for MSPs and internal IT teams, with per-technician pricing and AI Copilot features. It targets the same SMB and mid-market MSP automation opportunity as Treeline.
- Kaseya: Kaseya is a leading provider of IT management software for MSPs and IT departments, including RMM, PSA, and security products. It competes with Treeline across the MSP automation stack and serves overlapping SMB/mid-market customers.
- SysAid: SysAid provides ITSM and AI-powered service desk software with automated ticket resolution, asset management, and workflow automation. It directly competes with Treeline's AI-enhanced 24/7 help desk and automation capabilities.
- ConnectWise: ConnectWise offers a broad platform of PSA, RMM, security, and automation tools for MSPs and IT teams. It overlaps with Treeline's automation, ticketing, and IT operations capabilities for the same buyer profile.
Others
- Pax8: Pax8 is a cloud distributor that aggregates and curates SaaS solutions for MSPs. It sits in Treeline's ecosystem as a complementary channel for partner MSPs to source the same tools Treeline's platform orchestrates (Microsoft, CrowdStrike, Okta, etc.).
Broad incumbents
- ServiceNow: ServiceNow is a large enterprise platform for ITSM, ESM, and workflow automation. While priced for larger enterprises, its expansion into mid-market and AI agent capabilities creates competitive overlap with Treeline's Modern IT Operating System.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Treeline social profiles
Digital presenceTreeline compliance and trust
Trust signalCompliance1 record
Treeline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treeline leadership team
Management profileNumber of profiles
Profiles4 records
Treeline funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treeline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treeline
What does Treeline do?
Treeline sells an AI-powered Modern IT Operating System that delivers managed IT, security, and compliance services to growth-stage companies. The platform automates routine IT work such as help desk tickets, employee onboarding, identity and device management, endpoint security monitoring, and compliance evidence collection, with AI agents handling 98% of routine requests. Treeline packages these capabilities as a recurring subscription service, supplemented by an MSP partner program that extends delivery through third-party managed service providers.
Is Treeline a public or private company?
Treeline is a private company. It is classified as venture growth investor backed and is currently operating.
When was Treeline founded?
Treeline was founded in 2024. It employs 11 to 50 people.
Where is Treeline based?
Treeline is headquartered in San Francisco, United States, in the North America region.
How does Treeline make money?
Three revenue lines are on record. Managed IT Services Subscription is the primary driver. The others are compliance-as-a-Service (CaaS) and solution Partner Integration Services.
Who are Treeline's main competitors?
Emerging players on record are Freshworks, JumpCloud and Huntress. Direct peers are NinjaOne, Atera, Kaseya, SysAid and ConnectWise. Pax8 is listed as an others. ServiceNow is listed as a broad incumbent.
Does Treeline have an API?
No public API is recorded for Treeline.
What industry is Treeline in?
Treeline's product category is Managed IT Services. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEALAH, IT Knowledge Management & Service Desk Platforms. Its NAICS code is 54151 and its SIC code is 7370.