IdentifAI
- Company typePrivate
- Founded2024
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
IdentifAI firmographics
Firmographics- Name
- IdentifAI
- Legal name
- IdentifAI Labs S.P.A.
- Website
- https://identifai.net/
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
IdentifAI industry classification
Industry- Product category
- Deepfake Detection Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
- akta.pro secondary industries
- AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC), AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA)
Keywords
Where IdentifAI is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
IdentifAI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise API Licensing: IdentifAI generates revenue through enterprise API licensing where organizations pay to integrate deepfake detection into their existing workflows. Pricing is quote-based, likely tiered by volume of assets processed. The company processes millions of assets daily for enterprise clients.
- Platform Subscriptions: The company offers its detection platform (Web App, Agent, API) as subscription-based services. Organizations subscribe to access the technology for content verification, fraud prevention, and identity verification use cases.
- OEM/Embedded Licensing: IdentifAI technology is embedded into partner products and platforms (F-Secure's Scam Protection Suite, Tinexta Infocert's identity verification, carrier infrastructure) through OEM/whitelabel agreements, generating licensing revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing - custom quote-based tiers |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
IdentifAI product offering
Product offeringCore offering
IdentifAI designs and trains proprietary (de)generative AI models that detect synthetic and AI-generated content across images, video, and audio in real time. The platform is delivered via a Web App, an enterprise-scale API, and an autonomous Agent for live video call verification, with specialized models (REVELIO V Plus, REVELIO Face II, ETHER/Quiet, Heatmap/Arde) running on the company's Kubernetes-based Atlas infrastructure.
Product overview
IdentifAI offers a unified enterprise deepfake detection platform providing real-time AI detection of AI-generated and manipulated content across images, video, audio, and voice. The platform comprises three main delivery mechanisms: the Web App for direct content verification, the API for developer integration at enterprise scale processing millions of assets daily, and the Agent for real-time video call authentication. The detection technology is powered by specialized de-generative models including REVELIO V Plus (video/image detection at 99.8% accuracy), REVELIO Face II (face manipulation detection at 99.5% accuracy), ETHER/Quiet (voice cloning detection at 91.83% accuracy), and Heatmap/Arde (document forensic analysis). The platform supports six industry verticals: Enterprise & Security, Banking & Finance, Insurance, KYC & Identity, Telecoms, and Media & Broadcast. Performance metrics include 98.8% detection accuracy, sub-2-second asset processing, zero data retention, and GDPR compliance by architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- identifAI Platform (Web App) Web-based platform enabling organizations, governments, and industries to verify whether audio, images, or video content has been generated by AI or created by humans. Operates through a four-step process (upload, select analysis, confirm, get results) and is available to enterprise customers alongside IdentifAI's API and Agent offerings.
- identifAI API Agentic API that detects whether content is human-crafted or AI-generated at scale. Designed for developer integration into onboarding, fraud detection, intelligence tools, browsers, and ecommerce platforms, processing millions of items daily with sub-half-second response times, zero data retention, and optional on-premises deployment.
- identifAI Agent Real-time deepfake detection agent for video calls and meetings on Zoom, Google Meet, and Microsoft Teams. Authenticates callers and detects synthetic manipulations during live videoconferencing, with a unified portal for configuration, live monitoring, and report analysis.
- REVELIO V Plus Next-generation AI model for detecting fully AI-generated images and videos. Achieves 99.8% detection accuracy with 100% artificial precision and 99.9% artificial recall, recognizes 15 new generators, and processes millions of assets daily at sub-half-second speed.
- REVELIO Face II Advanced face-manipulation and face-swap detection model. Detects synthetic avatars, cloned presenters, and camera injection attacks with 99.5% detection accuracy and 93.8% artificial precision.
- ETHER (Quiet) Voice deepfake detection model for synthetic and cloned voice in live calls and recordings. Achieves 91.83% detection accuracy with sub-half-second processing and no perceptible latency, targeting telecoms, call centres, and enterprise deployments.
- Heatmap / Arde Pixel-level forensic analysis for document and evidence manipulation detection. Identifies inpainted or manipulated images, altered supporting documents, forged invoices, falsified medical records, and pixel-level tampering in contracts and financial documents.
Quantifiable outcome
- 67% fraud reduction for enterprise clients
- +6 more outcomes
Companies that use IdentifAI
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles6 records
IdentifAI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature7 records
IdentifAI partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, secondary and major.
- F-SecurecoreF-Secure integrated IdentifAI's deepfake detection technology into its Scam Protection Suite, adding real-time detection of AI-generated images, video, and voice. The partnership targets digital service providers globally through F-Secure's Embedded portfolio, combining IdentifAI's specialist detection with F-Secure's network of over 200 service-provider partners.
- Alto IntelligencesecondaryStrategic partnership to join forces against AI-generated threats. Combines capabilities to address the escalating deepfake threat landscape.
- Claim ExpertcoreStrategic alliance to combat digital fraud in the insurance sector. Claim Expert integrates IdentifAI's deepfake detection into its anti-fraud operations spanning the entire policy lifecycle from underwriting to claims management, addressing a 19% increase in deepfake incidents in Q1 2025.
- Tinexta InfocertcorePartnership to deploy AI-based deepfake detection in remote identity verification processes. Integration allows Tinexta Infocert to verify authenticity of images and videos during digital onboarding, flagging synthetic identities created through generative AI.
- KPMGcoreStrategic partnership combining KPMG's global consulting authority with IdentifAI's specialized AI detection technology. Enables organizations to pursue digital innovation while addressing AI-driven threats through real-time, actionable protection.
- AmTrust AssicurazionicorePartnership to tackle the rise of digital fraud for insurance companies and their clients. Sets a new standard for insurance security against deepfakes, moving beyond loss compensation to active fraud prevention.
- LutechmajorCollaboration to bring deepfake detection to media sector. Broadcasters, corporations, and public institutions can leverage solutions for content reliability, operational efficiency, and long-term credibility.
- ACS GroupmajorACS brings IdentifAI to Local Public Administrations so schools can empower students with critical skills to distinguish reality from illusion. Strengthened operational confidence and risk reduction.
- Tampieri GroupsecondaryEnterprise deepfake detection partnership enabling employees to submit suspicious audio or images for verification. Versatile tool integrated into daily workflows for operational security.
- HavantsecondaryEnhanced SmartEX with AI capable of detecting manipulated content. Native integration strengthens controls on expense receipts, detecting AI-generated or manipulated expense documentation.
- TrustElevatemajorPartnership for age verification and content authenticity. Combines platform age band identification without compromising privacy with content authenticity verification.
- Razorthorn SecuritysecondaryPartnership to help organisations stay ahead of the deepfake threat. Operational cybersecurity capabilities combined with detection technology.
- ExperianmajorIntegration with Experian's fraud prevention and KYC platforms. Combines IdentifAI's deepfake detection with Experian's identity verification capabilities.
- NamirialsecondaryIntegration with Namirial's digital identity and electronic signature solutions for enhanced verification.
- InfoCertmajorPartnership to protect digital identities. InfoCert integrates IdentifAI for enhanced security layer in certification and identity services.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
IdentifAI competitors and assessment
Company assessmentDirect peers
- Sensity AI: Pioneer deepfake detection vendor offering AI forensics for visual, audio, and document manipulation. Targets enterprise and government customers with similar use cases (fraud, identity, disinformation) and competes head-to-head for analyst recognition (Gartner, Forrester).
- Optic (AI or Not): AI-generated content detection service for images, video, and audio. Direct at-scale API competitor serving enterprise fraud, KYC, and media verification use cases similar to IdentifAI's verticals.
- Reality Defender: US-based deepfake detection platform offering real-time multimodal detection (image, video, audio) via API and enterprise dashboard. Most direct competitor in the deepfake detection category, targeting similar BFSI, government, and media enterprise customers.
- Hive: AI-generated content detection platform with API-first delivery for images, video, and text. Direct competitor offering similar enterprise detection-as-a-service, including provenance and synthetic media identification.
- DeepMedia: Deepfake detection platform offering multilingual detection across faces, voice, and video. Competes directly with IdentifAI in the multimodal detection space and serves similar enterprise and government customers.
Emerging players
- Resemble AI (Detect): Voice AI company with a dedicated deepfake voice detection offering. Overlaps specifically with IdentifAI's ETHER voice model and serves similar enterprise, telecom, and call-center use cases.
- Sentinel (Truepic): Content authenticity and provenance platform with C2PA-aligned tooling. Adjacent competitor in the media verification and content integrity space, increasingly bundled with detection capabilities.
- DuckDuckGoose: European deepfake detection startup based in the Netherlands, focused on AI-generated image and video detection. Geographic and product overlap with IdentifAI in EU enterprise and government markets.
Broad incumbents
- Microsoft Azure AI Content Safety: Cloud hyperscaler offering AI content safety and detection APIs as part of its Azure AI platform. Major incumbent threat with bundled pricing, distribution scale, and underlying model access advantages over specialist vendors like IdentifAI.
- Pindrop: Voice fraud and authentication platform with deepfake voice detection. Larger incumbent in voice security serving banks and call centers; competes with IdentifAI's ETHER voice model but with broader fraud-prevention portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
IdentifAI social profiles
Digital presenceIdentifAI compliance and trust
Trust signalCompliance2 records
IdentifAI financial estimates
Financial estimateRevenue estimate
Valuation estimate
IdentifAI leadership team
Management profileNumber of profiles
Profiles11 records
IdentifAI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IdentifAI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IdentifAI
What does IdentifAI do?
IdentifAI designs and trains proprietary (de)generative AI models that detect synthetic and AI-generated content across images, video, and audio in real time. The platform is delivered via a Web App, an enterprise-scale API, and an autonomous Agent for live video call verification, with specialized models (REVELIO V Plus, REVELIO Face II, ETHER/Quiet, Heatmap/Arde) running on the company's Kubernetes-based Atlas infrastructure.
Is IdentifAI a public or private company?
IdentifAI is a private company. It is classified as venture growth investor backed and is currently operating.
When was IdentifAI founded?
IdentifAI was founded in 2024. It employs 11 to 50 people.
Where is IdentifAI based?
IdentifAI is headquartered in Milano, Italy, in the Europe region.
How does IdentifAI make money?
Three revenue lines are on record. Enterprise API Licensing is the primary driver. The others are platform Subscriptions and OEM/Embedded Licensing.
Who are IdentifAI's main competitors?
Direct peers on record are Sensity AI, Optic (AI or Not), Reality Defender, Hive and DeepMedia. Emerging players are Resemble AI (Detect), Sentinel (Truepic) and DuckDuckGoose. Broad incumbents are Microsoft Azure AI Content Safety and Pindrop.
Does IdentifAI have an API?
Yes. An Agentic tool that quickly and accurately detects whether content is human crafted or AI generated. Scalable to millions of items daily, fully customizable, and ideal for onboarding, fraud detection, intelligence tools, browsers, and Ecommerce platforms. Provides sub-half-second processing per asset with zero data retention, GDPR compliant by design, and supports on-premises deployment. Documentation available at https://docs.identifai.net/introduction. Developer documentation is at docs.identifai.net/introduction.
What industry is IdentifAI in?
IdentifAI's product category is Deepfake Detection Software. Its primary akta.pro industry code is HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII), with a secondary code of HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety). Its NAICS code is 5132 and its SIC code is 7372.