Planned Parenthood Direct, Inc.
Planned Parenthood Direct is a 501(c)(3) telehealth platform operating a mobile app that delivers birth control, emergency contraception, UTI and herpes treatment, and medication abortion to individual patients across 46 states plus D.C., fulfillment through mail order, pharmacy pickup, or affiliate referrals.
- Company typePrivate
- Founded-
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Planned Parenthood Direct, Inc. does
Planned Parenthood Direct, Inc. is a 501(c)(3) non-profit telehealth operator that delivers reproductive healthcare services through a dedicated mobile application. The platform enables patients to obtain birth control, emergency contraception, treatment for UTIs and herpes, and medication abortion, with fulfillment options spanning mail order, pharmacy pickup, and in-person referral to Planned Parenthood health centers. It is offered across 46 states plus Washington D.C. and integrates Spot On, a period-tracking sub-brand, alongside a separate plannedparenthooddirect.shop retail channel. A previously offered at-home STI testing service is temporarily paused as of the reporting period.
The company is operationally built on a partnership with the Planned Parenthood affiliate network, which supplies clinicians, handles health-center referrals, and provides fulfillment infrastructure. This affiliate linkage is the structural backbone of the platform and would be costly and slow for any competitor to replicate. The platform holds HIPAA Business Associate and TRUSTe privacy certifications, an important compliance posture given the sensitivity of reproductive health data and the state-level patchwork of telehealth, pharmacy, and abortion regulations that govern its 46-state footprint.
The business model is direct-to-consumer and transaction-based: patients pay per telehealth encounter and associated prescriptions, with additional flows routed to insurance, public funding programs (via the affiliate network), or out-of-pocket pharmacy pickup. The 28-employee Wilmington, Delaware–based entity was founded in 2023 and discloses no funding rounds, investor base, or revenue figures. There are no AI, machine learning, or data-flywheel capabilities referenced in the available material; clinical decisions appear to be clinician-mediated rather than automated.
Planned Parenthood Direct, Inc. firmographics
Firmographics- Name
- Planned Parenthood Direct, Inc.
- Legal name
- Planned Parenthood Direct
- Website
- https://plannedparenthooddirect.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Planned Parenthood Direct is a 501(c)(3) telehealth platform operating a mobile app that delivers birth control, emergency contraception, UTI and herpes treatment, and medication abortion to individual patients across 46 states plus D.C., fulfillment through mail order, pharmacy pickup, or affiliate referrals.
- Ownership category
- akta.pro rank
Planned Parenthood Direct, Inc. industry classification
Industry- Product category
- Telehealth Reproductive Health Services
- NAICS
- Family Planning Centers (621410)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)
- akta.pro secondary industries
- Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC), Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)
Keywords
Where Planned Parenthood Direct, Inc. is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Planned Parenthood Direct, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Clinical Visit Fees: Charges for telehealth consultation services, starting at $0 for some services in certain states, with pharmacy pickup visits ranging from $25-$40
- Medication Sales: Sale of birth control pills ($20-$30/pack), ella emergency contraception (starts at $80), and abortion pills ($200-$600). Includes automatic refill subscriptions for ongoing birth control needs.
- Insurance Billing: Accepts insurance for certain prescriptions sent to local pharmacies, with support for Medicaid in California, Washington State, Minnesota, and Wisconsin. Insurance not accepted for abortion pill by mail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Birth Control Pills by Mail |
| Unit Pricing | Pay-as-you-go | Birth Control at Pharmacy Pickup |
| Unit Pricing | Pay-as-you-go | Emergency Contraception (ella) |
| Unit Pricing | Pay-as-you-go | Abortion Pill |
| Unit Pricing | Pay-as-you-go | UTI Treatment |
| Unit Pricing | Pay-as-you-go | Herpes Treatment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Planned Parenthood Direct, Inc. product offering
Product offeringCore offering
Planned Parenthood Direct is a mobile telehealth platform that delivers reproductive healthcare directly to consumers. Patients select a service in the PPDirect app, complete a health questionnaire, and a clinician reviews and approves the request. Medications are either shipped to the patient's home in plain, padded envelopes or sent to a local pharmacy for pickup. The platform offers birth control (pill, patch, ring), prescription emergency contraception (ella), UTI antibiotic treatment, herpes treatment (episodic and suppressive), and medication abortion up to 10 weeks of pregnancy, with services available across 46 states and Washington, D.C.
Product overview
Planned Parenthood Direct is a telehealth platform operated as a 501(c)(3) nonprofit that connects patients with clinicians for virtual healthcare services. The primary offering is the PPDirect mobile app, which provides multiple clinical services: birth control (pill, patch, ring) with home delivery or pharmacy pickup; emergency contraception (ella); UTI treatment; herpes treatment; and medication abortion (up to 10 weeks). Supporting services include the SpotOn period tracker app and an email newsletter for health resources. Services are available in 46 states and Washington D.C. The company does not directly provide healthcare but contracts with regional Planned Parenthood Affiliates who deliver care through their network of health centers.
Differentiator
Problem solved
Functional benefit
Brands
- Spot On: Period tracker app offered as part of PPDirect services.
Products and services
- PPDirect Mobile App Mobile telehealth application on iOS and Android that connects individual consumers with clinicians for reproductive healthcare requests, prescription fulfillment via mail or pharmacy pickup, automatic refill management, and in-app messaging with the support team.
- Birth Control by Mail and Pharmacy Pickup Telehealth prescription service for the pill, patch, and ring, with 10 oral contraceptive SKUs available (combination pills: Aubra EQ, Chateal EQ, Cyred EQ, Jasmiel, Tarina 24 Fe, Tarina Fe 1/20, VyLibra, Tri-VyLibra, Tri-VyLibra Lo; progestin-only pill: Lyleq). Visit fees start at $0 in some states; pill packs priced at $20–$30 per pack; minimum mail order of 3 packs; insurance and Medicaid accepted in select states for pharmacy pickup.
- Emergency Contraception (ella) Prescription emergency contraception delivered for use up to 5 days after unprotected sex. Starts at $80 including overnight shipping; can be purchased in advance.
- UTI Treatment Telehealth service for diagnosing and treating urinary tract infections with a 3–7 day antibiotic course, available via pharmacy pickup. Visit fee plus prescription cost; can be ordered without an in-person doctor visit.
- Herpes Treatment Telehealth service offering episodic and suppressive herpes treatment, available via pharmacy pickup or home delivery.
- Abortion Pill by Mail Medication abortion (mifepristone and misoprostol) for pregnancies up to 10 weeks, delivered by mail with overnight shipping. Includes the medications, ibuprofen, nausea medication, at-home pregnancy test, dedicated support line, and in-clinic follow-up care if medically necessary. Starts at $200 and ranges up to $600 depending on state; insurance not accepted for mail orders.
- SpotOn Period Tracker Period and cycle tracking mobile application that is part of the PPDirect family of services, supporting users in tracking reproductive health between telehealth visits.
Companies that use Planned Parenthood Direct, Inc.
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Planned Parenthood Direct, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Planned Parenthood Direct, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Planned Parenthood AffiliatescorePlanned Parenthood Direct is a contracting partner of certain regional Planned Parenthood Affiliates. Local Planned Parenthood Affiliates, which are separately incorporated 501(c)(3) organizations, provide healthcare services while PPDirect supports their work through telehealth technology and logistics.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Planned Parenthood Direct, Inc. competitors and assessment
Company assessmentDirect peers
- Pandia Health: Online birth control and women's health service offering subscription contraception, emergency contraception, and menopause care via mail, closely mirroring PPDirect's recurring-refill model.
- The Pill Club: Telehealth clinic specializing in birth control delivery and reproductive health with mail-order pharmacy, sharing PPDirect's core model of subscription contraception plus female-focused sexual health services.
- Wisp: Direct-to-consumer telehealth provider focused on sexual and reproductive health including birth control, emergency contraception, UTI, and STI treatment with discreet mail delivery—overlapping with PPDirect across multiple service lines.
- Nurx: Direct competitor offering telehealth contraception (pill, patch, ring), emergency contraception, STI testing, and other reproductive health services via mobile app with mail-order fulfillment—head-to-head with PPDirect across nearly every vertical.
- Lemonaid Health: Telehealth platform offering online visits and prescriptions including birth control, UTI treatment, and other primary care—directly comparable PLG telehealth model with mail-order or pharmacy pickup.
- Twentyeight Health: Telehealth platform delivering birth control, emergency contraception, and reproductive health services with mail-order pharmacy; explicitly targets underserved populations and accepts Medicaid, closely matching PPDirect's payer-inclusive model.
Broad incumbents
- Planned Parenthood Federation of America: Parent federation and nationwide network of affiliated health centers that PPDirect contracts with; comparable as the legacy provider PPDirect extends through telehealth, sharing the same brand, mission, and patient base.
- Hims & Hers Health: Large, publicly-traded telehealth platform that has expanded into women's reproductive health including birth control and emergency contraception; overlaps with PPDirect's offerings while also serving a much broader men's health and primary care market.
Emerging players
- Tia: Women's health provider combining in-person clinics with virtual care for gynecology, contraception, and primary care—an emerging physical-plus-digital player whose women-focused care vision overlaps with PPDirect's telehealth mission.
- Favor (formerly The Favored Coalition): Reproductive health-focused telehealth and mail-order pharmacy overlap with PPDirect's contraception and EC vertical with strong brand and consumer engagement among younger demographics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Planned Parenthood Direct, Inc. social profiles
Digital presencePlanned Parenthood Direct, Inc. compliance and trust
Trust signalCompliance2 records
Planned Parenthood Direct, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planned Parenthood Direct, Inc. leadership team
Management profileNumber of profiles
Planned Parenthood Direct, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planned Parenthood Direct, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planned Parenthood Direct, Inc.
What does Planned Parenthood Direct, Inc. do?
Planned Parenthood Direct is a mobile telehealth platform that delivers reproductive healthcare directly to consumers. Patients select a service in the PPDirect app, complete a health questionnaire, and a clinician reviews and approves the request. Medications are either shipped to the patient's home in plain, padded envelopes or sent to a local pharmacy for pickup. The platform offers birth control (pill, patch, ring), prescription emergency contraception (ella), UTI antibiotic treatment, herpes treatment (episodic and suppressive), and medication abortion up to 10 weeks of pregnancy, with services available across 46 states and Washington, D.C.
Is Planned Parenthood Direct, Inc. a public or private company?
Planned Parenthood Direct, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Planned Parenthood Direct, Inc. founded?
Planned Parenthood Direct, Inc. was founded in -1. It employs 11 to 50 people.
Where is Planned Parenthood Direct, Inc. based?
Planned Parenthood Direct, Inc. is headquartered in Wilmington, United States, in the North America region.
How does Planned Parenthood Direct, Inc. make money?
Three revenue lines are on record. Clinical Visit Fees are the primary driver. The others are medication Sales and insurance Billing.
Who are Planned Parenthood Direct, Inc.'s main competitors?
Direct peers on record are Pandia Health, The Pill Club, Wisp, Nurx, Lemonaid Health and Twentyeight Health. Broad incumbents are Planned Parenthood Federation of America and Hims & Hers Health. Emerging players are Tia and Favor (formerly The Favored Coalition).
Does Planned Parenthood Direct, Inc. have an API?
No public API is recorded for Planned Parenthood Direct, Inc..
What industry is Planned Parenthood Direct, Inc. in?
Planned Parenthood Direct, Inc.'s product category is Telehealth Reproductive Health Services. Its primary akta.pro industry code is HLALAHAB, Contraception & Family Planning Telehealth (birth control, counseling, follow-up), with a secondary code of HLAKAJAG, Family Planning & Contraception (Including Abortion Care). Its NAICS code is 621410 and its SIC code is 8011.