Sprocket Sports

Name

Sprocket Sports

Legal name

Sprocket Sports

Website

https://sprocketsports.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Sports Club Management Software

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth sports management
• Club management software
• Sports registration platform
• Athletic club SaaS
• Member management software

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Annual or multi-year subscription-based pricing for access to the all-in-one club management platform. Pricing varies by club size and features selected. Includes software updates, support, and hosting.
2. Payment Processing: Transaction fees from processing registrations, payments, and financial transactions through the platform. Includes ACH and credit card processing with competitive rates.
3. Professional Services: Implementation services, training, and dedicated account management. Also includes marketing services and custom development.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Sprocket Sports provides an all-in-one cloud-based SaaS platform for youth sports clubs that consolidates website management, online registration, payments, communications, scheduling, team management, league operations, player development tracking, and financial/risk management into a single integrated system with one database and one login. The platform includes native iOS and Android mobile apps and is sold primarily on an annual subscription basis to youth sports clubs across the United States, supplemented by payment processing transaction fees and professional services.

Product overview

Sprocket Sports is an all-in-one youth sports club management platform that provides a unified software solution with multiple integrated modules for managing all aspects of youth sports club operations. The core platform includes Website & Marketing (public website design, content management, bold marketing templates), Registration & Payments (with ACH/credit card processing, financial aid, payment plans), Mobile App (native iOS/Android for schedules, attendance, communications), Tryouts & Team Management (player evaluations, measurables tracking, team assignment), League Management (scheduling, standings, playoffs), Communications (centralized email/messaging with AI assistance), Scheduling (field/facility optimization), Player Development (progress tracking, feedback), Finance & Risk Management (invoicing, reporting, bad debt collection), and Dashboard (real-time business metrics). The platform operates on a single database with 'one-stop setup' for administrators and 'one-stop shopping' for end users. Recent additions include Quick Promote for streamlined promotion, Sign Ups for private sessions, Volunteer Tracking, and Player Progress 2.0. The company also hosts REV, an annual conference for youth sports clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sprocket Sports All-In-One Club Management Platform Cloud-based SaaS platform sold on an annual subscription basis to youth sports clubs, providing a single integrated system for websites, online registration, payments (ACH and credit card), communications, scheduling, team and league management, player development tracking, finance and risk management, and dashboards. Used by club administrators, executive directors, coaches, team managers, parents, and players across soccer, hockey, volleyball, basketball, and lacrosse organizations.
• REV Conference Annual hosted conference for youth sports club leaders featuring educational sessions, best-practice sharing, and industry speakers focused on player retention, coach recruitment, and club operations. Targeted at administrators, executive directors, and club owners across the youth sports industry.
• GRO Program (Growth and Retention Opportunities) Add-on retention and recruitment program delivered in partnership with Satori Soccer, providing professional parent surveys, sentiment analysis on parent feedback, and benchmarking against Sprocket's national player-retention dataset. Available to subscribing youth sports clubs seeking to diagnose and improve player retention.

Quantifiable outcome

• Reduced payment processing fees by $40,000+ annually per club
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered minor, flagship and core.

• Chicago Fire FoundationminorGTM or Marketing Partner · 20 February 2024Sponsorship of Chicago Fire Foundation's Season Kickoff Luncheon supporting the P.L.A.Y.S. Program for elementary school students in Chicago Public Schools.
• United Soccer CoachesflagshipStrategic or Co-development Partner · 11 January 2024Multi-year official partnership where Sprocket Sports provides content and resources for United Soccer Coaches' Training Ground online learning portal. Aligns with mission to enhance professional development for coaches and administrators nationwide.
• Sno-King Amateur Hockey AssociationminorOthers · 3 May 2023Customer partnership where Sno-King serves approximately 1,450 players and selected Sprocket for its superior user experience, simplified registration, and analytics capabilities.
• Urban InitiativesminorGTM or Marketing Partner · 24 January 2023Ongoing sponsorship of Urban Initiatives' Soccer Ball fundraiser supporting sports-based mentoring programs for Chicago Public Schools. Sprocket has sponsored multiple years of this annual event.
• American Volleyball Coaches Association (AVCA)minorGTM or Marketing Partner · 14 December 2022Sponsorship of AVCA Convention and exhibition presence to connect with volleyball club leaders. Annual sponsorship for convention participation.
• Changing the Game ProjectcoreStrategic or Co-development Partner · 12 January 2022Strategic partnership providing Sprocket clients with exclusive video content from John O'Sullivan on youth sports best practices, parent coaching tips, and player development. Content aims to optimize youth sports outcomes and reinforce life lessons learned through sports participation.
• Satori SoccerminorStrategic or Co-development PartnerAnalytics partnership providing player retention benchmarking and survey analysis. Satori's parent survey data across 40+ clubs and 16,000+ comments informs Sprocket's retention research and best practices content.
• Aspen Institute (Project Play)minorGTM or Marketing PartnerEndorsement of the Children's Bill of Rights in Sports developed by Aspen Institute's Project Play initiative. Supports Sprocket's mission to expand access to positive experiences in youth sports.
• League One Volleyball (LOVB)coreChannel Partner/ Reseller/ DistributorSelected as Preferred Club Management Supplier for League One Volleyball, providing technology platform to LOVB clubs across their professional volleyball league.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SportsEngine: SportsEngine (now part of NBC Sports Next) is a leading youth sports management platform offering registration, websites, communication tools, and league management. Directly competes with Sprocket across the same customer base but with significantly greater resources from NBC Universal parent and broader product portfolio.
• TeamSnap: TeamSnap is a broad team and league management platform serving youth, recreational, and amateur sports organizations with registration, scheduling, and communication features. A larger incumbent with broader market reach than Sprocket but less depth in club-level operations.
• Active Network: Active Network (part of Global Payments) provides activity and event management software serving youth sports leagues, camps, and recreational programs. A large incumbent with broader portfolio that overlaps with Sprocket's registration and event management functionality.

Direct peers

• LeagueApps: LeagueApps provides youth and adult sports league management software including registration, scheduling, payments, and communication tools. Directly competes with Sprocket for the same youth sports club customers with similar all-in-one platform approach and SaaS subscription model.
• PlayMetrics: PlayMetrics offers club management software specifically designed for youth soccer clubs, including registration, team management, and player development tools. A direct competitor in Sprocket's core vertical with similar feature set and target customer.

Emerging players

• Crossbar: Crossbar provides youth sports club management software focused on streamlining administrative tasks for club operators. An emerging player with overlapping functionality in registration, communication, and team management for youth sports clubs.
• Jersey Watch: Jersey Watch provides website building and registration software specifically for youth sports organizations. An emerging player with narrower scope than Sprocket but overlapping customer base and similar club-focused value proposition.
• Heja: Heja is a team communication and management app for amateur sports teams and clubs. An emerging player focused primarily on communication and scheduling, which overlaps with some of Sprocket's modules but lacks the full all-in-one platform depth.
• Bonzi: Bonzi provides youth sports organization software including registration, team management, and website tools. An emerging player competing directly with Sprocket in the youth sports club management space with similar target customers.

Others

• AffiniPay: AffiniPay provides payment processing solutions specifically for professional services including associations and member-based organizations. Adjacent to Sprocket's payment processing revenue stream and could be a partner, competitor, or acquirer in the youth sports payments space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ5xu2Mqh9G9Z3XH-9hV1QA
• Facebookfacebook.com/sprocketsports
• LinkedInlinkedin.com/company/sprocket-sports
• Instagraminstagram.com/sprocketsports

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprocket Sports