Futurestay
Futurestay is a cloud-based SaaS platform that helps independent short-term rental hosts build direct booking websites, optimize Airbnb listings, and manage pricing and channels. It primarily serves SMB hosts with 1-5 properties via subscription plans (Flex and Amplify) sold through a self-serve, product-led motion.
- Company typePrivate
- Founded2012
- HeadquartersNew Brunswick, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Futurestay does
Futurestay is a cloud-based vacation rental management SaaS platform serving independent short-term rental hosts, founded in 2012 and incorporated in Delaware as Futurestay, Inc., with a Delaware-incorporated headquarters listed at 23 Old Kings Hwy S, Darien, CT. The platform is designed for individual hosts with 1-5 properties and extends to growing (6-10) and professional (11+) portfolios through tiered subscription plans. The company's core proposition is enabling hosts to reduce OTA commission dependency (12-20%) by building direct booking websites, syndicating listings to Google Vacation Rentals and Hopper, and optimizing pricing and listing content.
The product is built around a two-tier subscription model — Flex (from $20/month annually) and Amplify (from $55/month annually) — delivered through a product-led growth motion featuring a 14-day free trial, 5-minute Airbnb import, and self-serve onboarding supplemented by human support. Technical differentiators include native real-time API integration with Airbnb (versus delayed iCal feeds competitors rely on), AirDNA-powered SmartRates dynamic pricing across 120,000+ markets, a human-led Airbnb listing optimization service, and a built-in partner stack covering Stripe payments, Waivo damage protection, Turno cleaning automation, PriceLabs pricing, and analytics (Google Analytics, Meta Pixel). The platform has processed $100M+ in direct bookings and 100k+ reservations across its customer base.
Revenue mechanics are primarily subscription recurring (per-property flat fees with no commissions on direct bookings), supplemented by pass-through Stripe transaction fees. The company has raised approximately $19.1M across six disclosed rounds from 2014 to 2022, with the largest being an $11M round in March 2022 led by Brand New Matter, followed by a $3M SEC Form D exempt offering in October 2022. Marketing is conducted via content/SEO, influencer partnerships (notably with Bill Faeth and Kevin Harrington), and earned media on Bloomberg, Fox News, and CNBC. The organization is small — 1-10 employees — and operates with a capital-efficient, partner-orchestration model rather than heavy in-house engineering build-out.
Futurestay firmographics
Firmographics- Name
- Futurestay
- Legal name
- Futurestay, Inc.
- Website
- https://futurestay.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Futurestay is a cloud-based SaaS platform that helps independent short-term rental hosts build direct booking websites, optimize Airbnb listings, and manage pricing and channels. It primarily serves SMB hosts with 1-5 properties via subscription plans (Flex and Amplify) sold through a self-serve, product-led motion.
- Ownership category
- akta.pro rank
Futurestay industry classification
Industry- Product category
- Short-Term Rental Management Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- akta.pro primary industry
- Vacation Rental Revenue Management & Dynamic Pricing Services (BPAJAIAJ)
Keywords
Where Futurestay is headquartered
LocationHeadquarters
- HQ city
- New Brunswick
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Futurestay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (Flex and Amplify): Flat monthly or annual subscription fee per property. Flex at $30/mo ($365/year) and Amplify at $20/mo ($239/year). No commissions on direct bookings. Optional booking fees may apply on certain subscription types.
- Payment Processing (Stripe): Stripe payment processing for direct bookings. Transaction fees passed through to hosts. Hosts responsible for Stripe payout fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flex: Essential tools for hosts starting with direct bookings and Google Vacation Rentals |
| Subscription | Annual | Amplify: All-in-one plan for professional hosts seeking maximum revenue with full feature set |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Futurestay product offering
Product offeringCore offering
Futurestay is a cloud-based short-term rental management platform that enables independent vacation rental hosts to manage listings, synchronize calendars across OTAs including Airbnb, Google Vacation Rentals, and Hopper, accept commission-free direct bookings through integrated booking websites, and optimize revenue via AirDNA-powered dynamic pricing and human-led listing optimization services. Offered as flat-fee per-property subscriptions (Flex and Amplify tiers), the platform bundles a direct booking website, channel management, guest communications, rental agreements, damage protection, and Stripe-powered payments.
Product overview
Futurestay is a short-term rental management platform designed for independent hosts with 1-5 properties. The offering is structured as a platform-plus-plans architecture with two subscription tiers: Flex (from $20/month yearly) for hosts getting started with direct bookings, and Amplify (from $55/month yearly) for hosts seeking maximum revenue with advanced features. Core platform capabilities include a Direct Booking Website with built-in booking engine and payment processing via Stripe, channel management across Airbnb, Google Vacation Rentals, and Hopper, and guest communication tools. Key integrated features include Dynamic Pricing powered by AirDNA's SmartRates, Airbnb Optimization with expert listing review, Guest Directory CRM for repeat bookings, Rental Agreements with digital signatures, Damage Protection via Waivo, and Booking Rules for strategic calendar control. The platform integrates with PriceLabs for advanced pricing, Turno for cleaning automation, and supports Google Analytics and Meta Pixel tracking. All features are included in flat per-property monthly pricing with no commissions on direct bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Futurestay Platform (Flex subscription) Entry-level subscription plan (from $20/mo or $365/year) for independent short-term rental hosts starting with direct bookings. Includes a direct booking website, Google Vacation Rentals listing, Airbnb integration, Hopper distribution, guest emails, landing pages, coupons, automated messaging, Stripe payments, and basic AirDNA-powered dynamic pricing.
- Futurestay Platform (Amplify subscription) Premium subscription plan (from $55/mo or $239/year) for professional hosts seeking maximum revenue. Includes everything in Flex plus SmartRates dynamic pricing, Airbnb listing audit and optimization, competitor benchmarking, Google Analytics integration, Meta Pixel tracking, priority support, onboarding Zoom session, and post-launch review.
- Direct Booking Website Standalone direct booking website product with built-in booking engine, payment processing via Stripe, and guest checkout functionality. Allows independent vacation rental hosts to accept commission-free direct bookings on their own branded site, automatically built from imported Airbnb listings.
- Dynamic Pricing (SmartRates) Automated rate optimization tool powered by AirDNA market data. Updates prices daily based on demand, seasonality, and competitor pricing across 120,000+ markets worldwide. Claims 20-40% revenue increase for listings using dynamic pricing. Included in Amplify plan.
- Airbnb Listing Optimization Service Done-for-you listing audit and optimization service for Airbnb properties. Real human team members review and improve listings with comps, content scoring, benchmarks, and algorithm-boosting tweaks to titles, photos, pricing, and policies to improve search rankings and revenue.
- Damage Protection (Waivo Integration) Property protection and guest screening product integrated through Waivo partnership. Provides flat-fee damage waiver and guest verification for direct bookings, protecting hosts against guest-caused property damage with a fixed-cost alternative to security deposits.
Quantifiable outcome
- 20-40% more revenue earned with dynamic pricing
- +4 more outcomes
Companies that use Futurestay
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Futurestay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
Futurestay partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AirbnbcoreOfficial software partner with native real-time API integration. Futurestay can import listings, sync calendars, and manage availability/pricing in real-time. Offers option to connect without increasing Airbnb host fees from 3%.
- Google Vacation RentalscoreOfficial launch partner for Google Vacation Rentals. Futurestay automatically syncs availability, rates, and photos with Google Search, Maps, and Travel. Properties appear in Google results driving commission-free direct bookings.
- StripecorePrimary payment processor for all direct bookings. Handles payment processing and payouts to host bank accounts. Stripe fees passed through to hosts.
- AirDNAcoreDynamic pricing powered by AirDNA's industry-leading market data. SmartRates analyze competitor data across 120,000+ markets worldwide. Included in Amplify plan with no additional subscription required.
- HoppercoreNorth America's 3rd largest OTA with $4.5B in travel sold per year. Futurestay integration puts host properties in front of Hopper's mobile-first audience of millennial and Gen Z travelers.
- WaivocoreDamage protection partner providing flat-fee damage waiver and guest verification for direct bookings. Protects hosts against troublesome guests with peace of mind.
- Kevin HarringtonminorOriginal Shark Tank shark with $5B+ in global sales. Featured partner endorsing Futurestay to rentalpreneurs.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Futurestay competitors and assessment
Company assessmentDirect peers
- OwnerRez: OwnerRez provides vacation rental software for individual hosts and small property managers including websites, channel management, and booking automation — a direct functional peer in the independent host segment.
- Hospitable: Hospitable is a direct competitor targeting the same independent short-term rental host segment (1-5 properties) with similar subscription pricing, Airbnb integration, automated messaging, and direct booking tools. Listed by Futurestay as a primary comparison page.
- Lodgify: Lodgify is a vacation rental software platform specializing in direct booking websites, channel management, and property management for independent hosts and small property managers — a near-exact product overlap with Futurestay.
- Guesty: Guesty is a property management platform for short-term rentals serving professional hosts and property managers with channel management, automation, and payment tools — overlapping with Futurestay at the professional-host end of its target market.
- Hostaway: Hostaway is a vacation rental PMS and channel manager built for professional property managers handling large portfolios, with deep channel integrations — comparable to Futurestay's channel management and dynamic pricing functionality at a larger scale.
- iGMS: iGMS is a vacation rental management software offering channel manager, automated guest communication, cleaning schedules, and dynamic pricing — directly comparable to Futurestay's operations and revenue management features.
- Smoobu: Smoobu is a vacation rental management platform offering channel management, booking websites, and guest communication for independent hosts and small property managers — directly competing with Futurestay in the same SMB segment.
- Boostly: Boostly is a direct booking platform and education resource for short-term rental hosts, focused on building host websites, growing email lists, and reducing OTA dependency — overlapping with Futurestay's direct booking website and email CRM features.
Broad incumbents
- Airbnb: Airbnb is the dominant vacation rental marketplace and a core distribution partner for Futurestay. While not a direct competitor in PMS, Airbnb's evolving host tools, fee structure, and API access shape Futurestay's product and economics.
Emerging players
- PriceLabs: PriceLabs is a dynamic pricing and revenue management tool for vacation rentals that integrates with Futurestay. While not a full PMS competitor, it competes in the pricing and revenue optimization layer that Futurestay addresses through SmartRates/AirDNA.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Futurestay social profiles
Digital presenceFuturestay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Futurestay leadership team
Management profileNumber of profiles
Profiles4 records
Futurestay funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Futurestay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Futurestay
What does Futurestay do?
Futurestay is a cloud-based short-term rental management platform that enables independent vacation rental hosts to manage listings, synchronize calendars across OTAs including Airbnb, Google Vacation Rentals, and Hopper, accept commission-free direct bookings through integrated booking websites, and optimize revenue via AirDNA-powered dynamic pricing and human-led listing optimization services. Offered as flat-fee per-property subscriptions (Flex and Amplify tiers), the platform bundles a direct booking website, channel management, guest communications, rental agreements, damage protection, and Stripe-powered payments.
Is Futurestay a public or private company?
Futurestay is a private company. It is classified as venture growth investor backed and is currently operating.
When was Futurestay founded?
Futurestay was founded in 2012. It employs 1 to 10 people.
Where is Futurestay based?
Futurestay is headquartered in New Brunswick, United States, in the North America region.
How does Futurestay make money?
Two revenue lines are on record. Subscription Plans (Flex and Amplify) is the primary driver. The others are payment Processing (Stripe).
Who are Futurestay's main competitors?
Direct peers on record are OwnerRez, Hospitable, Lodgify, Guesty, Hostaway, iGMS, Smoobu and Boostly. Airbnb is listed as a broad incumbent. PriceLabs is listed as an emerging player.
Does Futurestay have an API?
No public API is recorded for Futurestay.
What industry is Futurestay in?
Futurestay's product category is Short-Term Rental Management Software. Its primary akta.pro industry code is BPAJAIAJ, Vacation Rental Revenue Management & Dynamic Pricing Services. Its NAICS code is 561599.