Linxup

What Linxup does

Linxup, LLC is a US-based provider of GPS fleet tracking, equipment tracking, and AI-enabled dash cam solutions founded in 2004 and headquartered in the St. Louis area. The company's core product is a telematics platform combining proprietary hardware (plug-in, wired, J-Bus, solar, asset, and tool trackers) with a cloud-based fleet management application accessible via web dashboard and mobile apps for iOS and Android. Around that core, Linxup has layered an FMCSA-certified electronic logging device (Apollo ELD), AI-powered dash cams (LinxCam and LinxCam with AI), IFTA fuel-tax reporting, Safety Score driver behavior analytics, and an AI chatbot copilot for fleet managers.

The company monetizes primarily through a per-device monthly SaaS subscription with optional add-ons (dash cam service, ELD, IFTA reporting at $12/month), supplemented by hardware sales. Pricing is quote-based and not publicly disclosed. Linxup's go-to-market is product-led and digital, with no long-term contracts required, free hardware promotions for fleets of five or more vehicles, same-day shipping, and a lifetime hardware warranty supported by US-based service. The company reports 30,000+ customers across the United States, Canada, Mexico, and parts of the Caribbean, primarily serving small and mid-sized field service, construction, trucking, and landscaping fleets of 5–50 vehicles, with select enterprise customers including VINCI Airports, ServiceMaster Restore, Roto-Rooter, Bobcat, and Bayer.

Operational expansion since 2023 includes a $50 million growth debt facility from Runway Growth Capital and a series of 2026 product launches (Safety Score, AI Fleet Copilot) and strategic partnerships (Applause for technician incentives, Cambridge Mobile Telematics DriveWell Fleet for commercial auto insurance data, and an expanded Fleetio reseller agreement covering fleet maintenance). Linxup is an independent, privately held LLC with Co-Founder Naeem Bari serving as Chief Product Officer and Paul Inman as Chief Executive Officer.

Name

Linxup

Legal name

Linxup, LLC

Website

https://linxup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Linxup is a US-based GPS fleet tracking, equipment tracking, and AI dash cam provider serving 30,000+ small and mid-sized businesses — primarily in field service, construction, trucking, and landscaping — through a per-device SaaS subscription with US-based support and no long-term contracts.

Ownership category

akta.pro rank

Product category

Fleet Management Software (GPS Vehicle & Asset Tracking Telematics)

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Computer Communications Equipment (3576), Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industries

Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Asset Tracking (Non-Powered: Trailers, Containers, Chassis) (TLABAJAC), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM)

Keywords

• GPS fleet tracking
• Asset tracking devices
• Dash cam solutions
• Fleet management software
• Vehicle telematics

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. GPS Tracking Hardware Device Sales: Linxup sells GPS tracking hardware devices including plug-in trackers, wired trackers, J-Bus trackers, asset trackers (ATLT, AT3, ATSolar), tool trackers, and mini trackers. Hardware is sold with lifetime warranties. Free tracking hardware is offered for fleets of five or more under promotional terms.
2. Monthly SaaS Subscription (Per Device): Core revenue from monthly subscription fees charged per device. Subscription includes access to fleet management software, real-time tracking dashboard, mobile apps, reports, alerts, and US-based support. No long-term contracts required; monthly billing with optional term commitments for discounts. Devices can be placed on seasonal suspension for $5/device/month.
3. Add-On Subscriptions: Additional recurring fees for optional features including LinxCam dash cam service (requires vehicle tracker subscription), ELD solution, IFTA fuel tax reporting ($12/month add-on), and data storage for video. Hardware warranty is tied to remaining a paying customer in good standing.
4. Fleetio Reseller Revenue: Through the expanded reseller partnership with Fleetio, Linxup sells access to Fleetio's full fleet maintenance and optimization platform to its existing small- and mid-sized business customers, creating a complementary recurring revenue stream from fleet maintenance management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Linxup sells a GPS-based fleet tracking and telematics platform built around its own plug-in, wired, J-Bus, asset, solar, mini, and tool-tracking hardware, paired with cloud-based fleet management software that delivers real-time location, geofencing, route replay, maintenance alerts, Safety Scores, and mobile apps. The company also markets LinxCam AI dash cams and the FMCSA-certified Apollo electronic logging device as integrated add-ons, with a separate IFTA fuel-tax reporting subscription. The offering is priced per device on a no-long-term-contract monthly subscription, with US-based support and same-day shipping aimed at SMB fleet operators.

Product overview

Linxup offers a GPS fleet tracking and telematics platform designed for small to mid-sized fleets (5-50+ vehicles). The core offering consists of the GPS Fleet Tracking Platform with vehicle trackers (Plug-In, Wired, J-Bus), dash cams (LinxCam and LinxCam with AI), ELD solutions, and asset/tool tracking hardware. The platform integrates with third-party tools including Fleetio, Whip Around, Procore, ServiceTitan, and Jobber. Key software features include Safety Score with AI-driven risk detection, an AI chatbot copilot, real-time alerts, geofencing, route replay, maintenance scheduling, and IFTA fuel tax reporting. All solutions are backed by US-based support with no long-term contracts required.

Differentiator

Problem solved

Functional benefit

Brands

• LinxCam: AI-powered dash cam solutions for fleet vehicles with real-time alerts, distracted driver monitoring, and actionable insights.
• Apollo ELD

Products and services

• GPS Fleet Tracking Platform Cloud-based SaaS platform providing real-time GPS location (accurate to 5 meters), geofencing, route replay, maintenance alerts, and mobile/web access for SMB and mid-market commercial fleets. Subscription priced per device on a no-long-term-contract basis.
• Plug-In GPS Tracker Self-install plug-in GPS tracking device that connects to the vehicle OBD-II port, designed for light-duty commercial vehicles with no installation required. Sold with lifetime warranty and bundled into per-device subscriptions.
• Wired GPS Tracker Hardwired GPS tracking device for permanent installation on commercial vehicles and powered equipment, intended for fleets where a discreet, tamper-resistant install is required.
• J-Bus GPS Tracker J1939 (J-Bus) GPS tracker for heavy-duty commercial trucks that connects to the engine diagnostic port to capture fuel, mileage, and engine-fault data alongside GPS location.
• LinxCam AI Dash Cam AI-powered road-facing dash camera with computer-vision driver monitoring and incident recording, sold as an add-on subscription upgrade to the GPS tracking platform.
• Apollo ELD FMCSA-certified electronic logging device (ELD) for commercial motor carriers needing hours-of-service compliance, integrated with the Linxup fleet management platform.
• AT3 Asset GPS Tracker Screw-mount, weatherproof, battery-powered GPS asset tracker with multi-year battery life for trailers, containers, and non-powered heavy equipment.
• ATLT Asset Tracker Long-life asset GPS tracker with replaceable batteries and rugged weatherproof housing, engineered for trailers, chattel, and heavy equipment left in the field for extended periods.
• ATSolar Asset Tracker Solar-powered GPS asset tracker designed for trailers, containers, and other field equipment where battery replacement is impractical.
• Mini GPS Tracker Compact GPS tracker designed for small equipment and tools, offered as a portable SKU within the Linxup hardware line.
• Tool Tracking Tags GPS/Bluetooth-equipped tags purpose-built for tracking contractor tools and small assets, enabling location of misplaced or stolen items on job sites.
• IFTA Fuel Tax Reporting Subscription add-on service that automates quarterly International Fuel Tax Agreement (IFTA) reporting for commercial carriers using Linxup GPS and engine diagnostics data. Priced at $12/month per vehicle.

Quantifiable outcome

• 55% of customers report Linxup GPS data alone helped reduce safety incidents (survey of 160 respondents)
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• FleetiocoreChannel Partner/ Reseller/ Distributor · 17 June 2026Linxup announced an expanded reseller partnership with Fleetio on June 17, 2026, enabling Linxup's small- and mid-sized business customers to access Fleetio's full fleet maintenance and optimization platform alongside Linxup's existing GPS tracking and telematics capabilities. The partnership addresses demand from fleets with 20-200 assets that require integrated maintenance management as they scale. The integration automatically syncs location data, odometer readings, and diagnostic codes from Linxup into Fleetio, triggering preventive maintenance schedules and enabling end-to-end visibility through a unified dashboard. Fleetio currently supports over 8 million vehicles globally.
• ApplausecoreStrategic or Co-development Partner · 28 April 2026Linxup partnered with performance incentive platform Applause on April 28, 2026 to link driver safety data with technician scorecards and incentive programs. The integration combines Linxup's Safety Score data with Applause's technician scorecard, pulling telematics, operational, and customer feedback into one real-time view. Early adopters report 20% reduction in turnover and 40% drop in callback rates. The joint platform automates customer outreach and increases online reviews. Available to Linxup customers in home services industries including HVAC, plumbing, and electrical.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Azuga: Azuga (a Bridgestone company) provides GPS fleet tracking, dash cams, driver behavior scoring, and rewards-based safety programs targeting SMB and mid-market fleets. It is one of the closest direct competitors to Linxup in the 5-50 vehicle SMB segment with similar PLG-style positioning.
• Motive: Motive (formerly KeepTruckin) provides GPS fleet tracking, AI-powered dash cams, ELD compliance, and fleet management software targeting commercial fleets and field service businesses. It is a direct competitor to Linxup with overlapping customer segments in trucking, construction, and field services.
• Geotab: Geotab is a global leader in GPS fleet tracking and telematics, offering vehicle tracking devices, fleet management software, ELD compliance, and a large data analytics platform. It directly competes with Linxup in vehicle tracking, ELD, and SMB-to-enterprise fleet segments across North America.
• Samsara: Samsara is the largest pure-play IoT fleet management platform, offering GPS vehicle tracking, AI dash cams, asset tracking, and ELD compliance for commercial fleets. It directly competes with Linxup across the same product categories (tracking hardware, dash cams, AI safety) and overlaps on SMB and mid-market customer segments.
• Lytx: Lytx is a leading provider of video telematics, AI dash cams, and fleet safety programs used by commercial fleets. It directly competes with Linxup's LinxCam AI and Safety Score features, particularly for fleets prioritizing driver behavior monitoring and risk reduction.
• Netradyne: Netradyne provides AI-powered dash cams, fleet safety analytics, and driver coaching solutions for commercial fleets. It competes with Linxup on the AI dash cam and Safety Score product surface, with overlapping customers in trucking and field service segments.
• IntelliShift: IntelliShift delivers GPS fleet tracking, dash cams, AI safety, asset tracking, and fleet management software for commercial and field service fleets. It is a direct competitor to Linxup with comparable SMB-to-mid-market positioning and similar product breadth.
• GPS Insight: GPS Insight (a Ford Pro Telematics brand) offers GPS vehicle tracking, dash cams, fleet management software, and ELD solutions for commercial fleets. It is a direct competitor to Linxup with overlapping mid-market fleet customers and comparable product breadth.

Broad incumbents

• Trimble Transportation: Trimble is a broad incumbent offering transportation management, fleet tracking, ELD compliance, and telematics solutions as part of a larger enterprise technology portfolio. It overlaps with Linxup on tracking, ELD, and IFTA but serves a more enterprise-leaning customer base.
• Verizon Connect: Verizon Connect is a broad incumbent offering GPS fleet tracking, asset tracking, video telematics, and fleet management software as part of Verizon's larger telecom portfolio. It competes with Linxup across fleet tracking, dash cams, and field service software, with overlapping SMB and enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/JauOy1Dsw9U?feature=oembed&autoplay=1
• Xx.com/linxuptracking

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linxup