Trace
Trace (Nexflow) is an AI orchestration platform that builds an organizational knowledge graph from existing workplace tools (Slack, Notion, Jira, Drive, HubSpot) and orchestrates human–AI workflows with adaptive agents, approval gates, and deployment safeguards for operations, HR, sales, and finance teams. Currently in BETA behind a public waitlist.
- Company typePrivate
- Founded2025
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Trace does
Trace (legal entity Nexflow) builds an AI orchestration platform that connects to a company's existing workplace tools — Slack, Notion, Jira, Google Drive, HubSpot, Airtable, and email — and models the resulting people, teams, projects, clients, and tickets as a persistent organizational knowledge graph. On top of that graph, Adaptive AI Agents execute multi-step workflows (document extraction, lead qualification, email drafting, CRM updates) while routing approval-gated tasks to the right human approver, with full traceability of every run. The product is currently in BETA behind a public waitlist; customers self-serve into the platform and 10–14% of tasks across 550+ active workflows are already assigned to Trace's agents.
The core technology is a context-engineering layer rather than a foundation model: Trace ingests entities and relationships from existing SaaS tools, builds a dynamic graph that compounds as workflows run, and orchestrates human–AI workflows with Deployment Safeguards that flag low-confidence outputs, SLA breaches, and unintended elevated permissions. The platform exposes six first-class feature areas (Context Engine, Adaptive AI Agents, Human–AI Orchestration, Full Traceability, Seamless Integration, and Deployment Safeguards) plus a third-party SDK in development intended to make Trace the orchestration substrate for any external agent.
Trace's commercial motion is currently product-led growth via a public waitlist and Beta program, supplemented by community traction through Y Combinator (S25, most upvoted) and Product Hunt (Product of the Day/Week/Month). Revenue is not yet generated: Terms and Conditions reference future paid subscription plans with automatic renewals but no pricing is disclosed. The company is signaling a land-and-expand move upmarket as early customers deploy Trace across multiple departments, with an enterprise field-sales motion for AI agent governance and EU AI Act / SOC 2 compliance positioning. Founded in 2025 by Tim Cherkasov (CEO) and Artur Romanov (CTO) in London, Trace raised a $3M seed round in February 2026 co-led by Y Combinator, Zeno Ventures, Transpose Platform Management, Goodwater Capital, and Formosa Capital.
Trace firmographics
Firmographics- Name
- Trace
- Legal name
- Nexflow
- Website
- https://trace.so
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trace (Nexflow) is an AI orchestration platform that builds an organizational knowledge graph from existing workplace tools (Slack, Notion, Jira, Drive, HubSpot) and orchestrates human–AI workflows with adaptive agents, approval gates, and deployment safeguards for operations, HR, sales, and finance teams. Currently in BETA behind a public waitlist.
- Ownership category
- akta.pro rank
Trace industry classification
Industry- Product category
- AI Workflow Orchestration Platform
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), IT Workflow Automation & Orchestration Platforms (HDAEALAF), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Trace is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trace business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription (planned): Trace's Terms and Conditions reference paid subscription plans, billed via third-party payment providers, with automatic renewals. The product is currently in Beta with a waitlist, so subscription billing is positioned for launch.
- Enterprise / Land-and-Expand: Trace plans to move upmarket as companies that started with a single workflow expand across their organizations, indicating a land-and-expand revenue model where additional teams and departments add seats or workflow capacity over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Beta / Waitlist — public pricing not disclosed |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Trace product offering
Product offeringCore offering
Trace provides an AI orchestration SaaS platform that connects to a company's existing workplace tools (Slack, Notion, Jira, Google Drive, HubSpot, Email, Airtable), builds a dynamic organizational knowledge graph of people, teams, projects, clients, and tickets, and orchestrates workflows that combine adaptive AI agents with human contributors and approval gates. The platform is currently delivered as a Beta product behind a public waitlist, with planned paid subscription billing and a third-party SDK under development.
Product overview
Trace (trace.so) is a single unified AI orchestration platform — not a platform-plus-modules product line — built around three tightly-integrated pillars: a Context Engine that maintains a persistent knowledge graph of the organization, Adaptive AI Agents that execute work against that context, and Human–AI Orchestration that routes tasks between agents and humans with Full Traceability, Deployment Safeguards, and Seamless Integration into existing tools. The Trace Platform is the umbrella product; Adaptive AI Agents, the Context Engine, Human–AI Orchestration, Full Traceability, Seamless Integration, and Deployment Safeguards are first-class feature areas within it, and a Third-Party SDK is in development to extend the same workflow engine to external agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Trace Platform The Trace Platform is the company's unified AI orchestration SaaS product. It connects to a company's existing workplace tools (Slack, Notion, Jira, Google Drive, HubSpot, Email, Airtable), builds a persistent organizational knowledge graph of people, teams, projects, clients, and tickets, and orchestrates workflows that combine Adaptive AI Agents with human contributors and approval gates. It is targeted at operations, client management, HR, finance, and sales teams at SMBs, mid-market companies, and enterprises deploying AI agents across multiple departments.
Quantifiable outcome
- 10-14% of tasks assigned to AI agents across customer base
- +7 more outcomes
Companies that use Trace
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Trace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature6 records
Trace partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- SlackflagshipTrace connects to a company's Slack workspaces to extract entities (messages, threads, decisions) into the organizational knowledge graph; demo data shows 3 connected Slack workspaces.
- NotioncoreTrace integrates with Notion databases (demo shows 12 databases) to pull documents, projects, and team data into its context graph.
- JiracoreTrace integrates with Jira (demo shows 847 tickets) to ingest issue and project data into the context graph for workflow orchestration.
- Google DrivecoreTrace integrates with Google Drive (demo shows 1,240 docs) to ingest documents such as contracts, briefs, and onboarding materials into workflows.
- HubSpotcoreTrace integrates with HubSpot (demo shows 320 contacts) to pull CRM data into the sales pipeline workflows orchestrated by Trace.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Trace competitors and assessment
Company assessmentDirect peers
- Lindy: Lindy lets non-technical users build and deploy AI agents that perform autonomous tasks across business tools. It is a direct peer to Trace: both are AI-agent orchestration platforms targeting operations and back-office workflows with agentic execution.
- Relay.app: Relay.app is an AI-powered workflow automation platform with human-in-the-loop approval steps and multi-step automations across SaaS tools. It mirrors Trace's combination of AI agents, human approval gates, and SaaS tool integrations.
- Gumloop: Gumloop is an AI workflow automation builder that lets teams compose AI agents and integrations visually to automate internal processes. It competes with Trace on plain-English-to-workflow generation and AI agent orchestration.
- Stack AI: Stack AI is an enterprise platform for building, deploying, and governing AI agents and workflows with connectors to enterprise data sources. It directly overlaps with Trace's orchestration-plus-governance proposition for enterprises deploying AI agents.
- n8n: n8n is a source-available workflow automation platform increasingly adding AI-agent nodes and integrations with workplace tools. It competes with Trace on AI-driven multi-tool orchestration and is a common alternative for technical teams.
- Make: Make (formerly Integromat) is a visual workflow automation platform with deep SaaS integrations increasingly used to orchestrate AI-driven processes. It is a direct functional peer to Trace on visual, multi-step workflow orchestration across tools.
Broad incumbents
- Zapier: Zapier is the largest incumbent workflow automation platform and now ships 'Zapier Agents' and AI orchestration features. As a broad incumbent, it competes with Trace across the same integrations and customer use cases but at vastly greater scale.
- Workato: Workato is an enterprise iPaaS and workflow automation incumbent serving large organizations with governance, security, and integration depth. It overlaps with Trace's enterprise AI-agent governance and orchestration roadmap.
- Salesforce (Agentforce): Salesforce's Agentforce delivers enterprise AI agents with governance, audit, and permissioning across CRM data. It is a broad incumbent pursuing the same enterprise agent-governance territory that Trace is targeting with its centralized control plane.
Emerging players
- Decagon: Decagon builds AI agents for customer support with enterprise governance and tool integrations. It is an emerging player with partial overlap to Trace on context-driven, governance-aware AI agent deployment in mid-market and enterprise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Trace social profiles
Digital presenceTrace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trace leadership team
Management profileNumber of profiles
Profiles2 records
Trace funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trace
What does Trace do?
Trace provides an AI orchestration SaaS platform that connects to a company's existing workplace tools (Slack, Notion, Jira, Google Drive, HubSpot, Email, Airtable), builds a dynamic organizational knowledge graph of people, teams, projects, clients, and tickets, and orchestrates workflows that combine adaptive AI agents with human contributors and approval gates. The platform is currently delivered as a Beta product behind a public waitlist, with planned paid subscription billing and a third-party SDK under development.
Is Trace a public or private company?
Trace is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trace founded?
Trace was founded in 2025. It employs 1 to 10 people.
Where is Trace based?
Trace is headquartered in San Francisco, United States, in the North America region.
How does Trace make money?
Two revenue lines are on record. Subscription (planned) is the primary driver. The others are enterprise / Land-and-Expand.
Who are Trace's main competitors?
Direct peers on record are Lindy, Relay.app, Gumloop, Stack AI, n8n and Make. Broad incumbents are Zapier, Workato and Salesforce (Agentforce). Decagon is listed as an emerging player.
Does Trace have an API?
No public API is recorded for Trace.
What industry is Trace in?
Trace's product category is AI Workflow Orchestration Platform. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms.